{"product_id":"ottertail-marketing-mix","title":"Otter Tail Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Otter Tail’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to secure market position and customer loyalty—this concise preview only scratches the surface; purchase the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report with data-driven insights, strategic recommendations, and practical templates ideal for professionals, students, and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Utility Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOtter Tail Power Company supplies generation, transmission, and distribution to about 132,000 customers across Minnesota, North Dakota, and South Dakota, delivering roughly 6.5 million MWh annually and providing a steady regulated revenue base of about $850 million in 2024.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 the company had deployed additional smart grid technologies—including 120,000 advanced meters and grid automation upgrades—reducing SAIDI (system average interruption duration index) by ~12% and cutting outage-related costs.\u003c\/p\u003e\n\u003cp\u003eThis core electric utility segment underpins predictable cash flow, supports a targeted 8–9% regulated ROI, and serves residential and commercial demand while enabling future DER (distributed energy resource) integration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOtter Tail Power expanded wind and solar capacity to about 300 MW by end-2024, meeting North Dakota and Minnesota mandates through 2025 and cutting fossil fuel share; customers can buy green tariffs that shift supply away from coal, lowering system CO2 intensity roughly 25% vs 2018 levels. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePVC Piping Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOtter Tail, via Vinyltech and Northern Pipe Products, supplies PVC pipes for water and wastewater networks and agricultural irrigation, accounting for an estimated 18% of the firm’s 2024 manufacturing revenue of $142M; municipal contracts made up 62% of sales that year.\u003c\/p\u003e\n\u003cp\u003eProducts meet ASTM and AWWA standards and target longevity beyond 50 years, lowering lifecycle costs—field tests show 27% lower maintenance vs. legacy materials.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D and compliance spending rose 14% in 2024 to $6.8M to align with stricter North American environmental rules and PFAS-related testing requirements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom Metal Fabrication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBTD Manufacturing supplies stamped, machined, and welded metal parts and sub-assemblies to OEMs in RVs, ag equipment, and heavy machinery, delivering precision engineering and volume scale for large industrial clients.\u003c\/p\u003e\n\u003cp\u003eIn 2025 BTD reported a 12% YoY capacity increase and serves customers with contracts averaging $1.4M; lead times under 8 weeks for repeat orders support just-in-time supply chains.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStamped, machined, welded components\u003c\/li\u003e\n\u003cli\u003eTarget industries: RVs, agriculture, heavy machinery\u003c\/li\u003e\n\u003cli\u003eValue: precision engineering + scalable production\u003c\/li\u003e\n\u003cli\u003e2025: 12% capacity growth; avg contract $1.4M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHorticultural Plastic Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpt.o. plastics makes thermoformed trays and containers for horticulture medical use serving niche customers needing precision packaging the horticultural line grew yoy to in as clients demanded sterile uniform propagation trays.\u003e\n\u003cpby the segment shifted to recycled hdpe and pcr plastics with of shipments labeled sustainable a price premium versus virgin resin products.\u003e\n\u003cpproduction emphasizes low-defect rates scrap and lead times of days to meet seasonal plant cycles supporting otter tail product positioning on quality sustainability.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e$4.8M 2024 revenue; 12% YoY growth\u003c\/li\u003e\n\u003cli\u003e38% sustainable-material share in 2025\u003c\/li\u003e\n\u003cli\u003e9% average price premium for recycled products\u003c\/li\u003e\n\u003cli\u003e\u0026lt;0.8% scrap rate; 7–12 day lead times\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pproduction\u003e\u003c\/pby\u003e\u003c\/pt.o.\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOtter Tail: Diversified utility + manufacturing mix — $850M electric, 300MW renewables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOtter Tail’s product mix spans regulated electric service (132k customers; ~6.5M MWh; $850M revenue 2024), 300 MW renewables, PVC piping (18% of $142M manufacturing revenue; 62% municipal), BTD metal parts (12% capacity growth; avg contract $1.4M), and T.O. Plastics ($4.8M 2024; 38% recycled share; 9% price premium).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectric\u003c\/td\u003e\n\u003ctd\u003eCustomers \/ MWh \/ Revenue\u003c\/td\u003e\n\u003ctd\u003e132k \/ 6.5M \/ $850M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003eCapacity\u003c\/td\u003e\n\u003ctd\u003e300 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePiping\u003c\/td\u003e\n\u003ctd\u003e% of mfg rev \/ municipal\u003c\/td\u003e\n\u003ctd\u003e18% \/ 62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBTD\u003c\/td\u003e\n\u003ctd\u003eCapacity growth \/ avg contract\u003c\/td\u003e\n\u003ctd\u003e+12% \/ $1.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eT.O. Plastics\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ recycled%\u003c\/td\u003e\n\u003ctd\u003e$4.8M \/ 38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Otter Tail’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Otter Tail’s 4P marketing insights into a concise, at-a-glance summary to streamline leadership briefings and fast-track cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTri-State Utility Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe electric segment serves western Minnesota, eastern North Dakota, and northeastern South Dakota, reaching about 130,000 customers as of 2025 and generating roughly $420 million in electric revenue in 2024; this regional focus enables localized service and strong community ties across the Upper Midwest. The utility maintains over 8,500 miles of transmission and distribution lines, linking rural and urban customers to the grid and supporting reliability metrics above regional averages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBTD Manufacturing runs plants in Minnesota, Illinois, and Georgia, trimming average freight distances by ~35% and cutting lead times for heavy metal components from 12 to 7 days versus a single-site model; regional sites served $420M in industrial demand in 2024. Locating near major customers lowered shipping costs ~22% and reduced inventory carrying by ~$3.6M annually, improving on-time delivery to 96% and boosting responsiveness in key industrial hubs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePVC Production Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePVC production sites in North Dakota and Arizona cut freight costs for bulky pipe: shipping distances to Midwest and Sunbelt markets average 800–1,200 miles versus 1,800+ from Gulf Coast plants, trimming transportation spend by about 22% per ton based on 2024 freight rates ($0.10–$0.14\/ton-mile).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMISO Grid Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs a MISO (Midcontinent Independent System Operator) member, Otter Tail places energy into a 15-state wholesale market totaling about 60 GW of peak demand, enabling efficient day-ahead and real-time trading and tighter dispatch across the region.\u003c\/p\u003e\n\u003cp\u003eThis participation boosts grid stability and gives Otter Tail flexibility to buy\/sell power; in 2024 MISO real-time market cleared ~450 TWh, helping lower marginal costs and balance intermittent renewables.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccess to 15-state, ~60 GW peak market\u003c\/li\u003e\n\u003cli\u003eReal-time\/day-ahead trading across ~450 TWh (2024)\u003c\/li\u003e\n\u003cli\u003eImproves reliability, reduces marginal costs\u003c\/li\u003e\n\u003cli\u003eEnables flexible buy\/sell vs. demand swings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Direct Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpotter tail power uses direct sales teams for industrial accounts and digital portals utility customers supporting billion revenue serving retail across minnesota north dakota south dakota.\u003e\n\u003cpbusiness clients use procurement platforms that cut order-to-delivery time by for custom parts utility customers online accounts billing and service requests reducing call-center volume in\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eDirect sales: industrial focus, custom quoting\u003c\/li\u003e\n\u003cli\u003eDigital portals: 132,000 customers, multi-state billing\u003c\/li\u003e\n\u003cli\u003eProcurement platforms: −22% lead time\u003c\/li\u003e\n\u003cli\u003eOnline accounts: −28% call volume (2024)\u003c\/li\u003e\n\n\u003c\/pbusiness\u003e\u003c\/potter\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOtter Tail: $1.1B regional utility—132K customers, shorter lead times, MISO market access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOtter Tail places assets and sales channels close to Upper Midwest customers: ~130–132k retail customers (2025), $1.1B revenue (2024), 8,500+ miles of lines, and regional manufacturing\/PVC sites cutting freight 22–35% and lowering lead times to 7 days; MISO access (15 states, ~60 GW peak, ~450 TWh market clearing 2024) adds trading flexibility and reliability.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail customers (2025)\u003c\/td\u003e\n\u003ctd\u003e~132,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLines\u003c\/td\u003e\n\u003ctd\u003e8,500+ miles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight reduction\u003c\/td\u003e\n\u003ctd\u003e22–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time (heavy parts)\u003c\/td\u003e\n\u003ctd\u003e7 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMISO peak\u003c\/td\u003e\n\u003ctd\u003e~60 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMISO market clearing (2024)\u003c\/td\u003e\n\u003ctd\u003e~450 TWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eOtter Tail 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Otter Tail 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750102315385,"sku":"ottertail-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ottertail-marketing-mix.png?v=1772222096","url":"https:\/\/matrixbcg.com\/products\/ottertail-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}