{"product_id":"orrstown-bcg-matrix","title":"Orrstown Bank Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOrrstown Bank’s BCG Matrix preview highlights which business lines drive growth versus which deliver steady cash—an essential snapshot for investors and managers weighing strategic moves. Purchase the full BCG Matrix for quadrant-by-quadrant placements, actionable recommendations, and data-backed guidance to optimize capital allocation and product focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWealth Management is a Star: Q4 2025 income rose to $5.7 million and AUM hit about $3.2 billion, signaling high growth and strong margins for Orrstown Bank in PA and MD.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management and Merchant Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTreasury management grew strongly; merchant services hit 17% of treasury revenue at year-end 2025, contributing $6.8M of $40M in treasury fees (Orrstown Bank internal reports, 2025).\u003c\/p\u003e\n\u003cp\u003eThis product line anchors the fee-income strategy, supplying liquidity and payment rails to 4,200 commercial clients and boosting non‑interest income by 14% year‑over‑year.\u003c\/p\u003e\n\u003cp\u003eThe bank is scaling merchant acquisition campaigns to cut interest dependence, targeting a 25% merchant share of treasury revenue by 2027 to stay competitive regionally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Mortgage Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eResidential Mortgage Production is a Star for Orrstown Bank, as originations drove a material share of the $41.0 million total loan growth in Q4 2025 despite volatile rates; mortgage volume grew roughly 28% year-over-year, with purchase originations up about 22%.\u003c\/p\u003e\n\u003cp\u003eThe bank gained measurable market share in Baltimore and central Pennsylvania after the 2024 merger, capturing an estimated 1.2–1.8 percentage-point lift in those corridors versus 2023.\u003c\/p\u003e\n\u003cp\u003eOrrstown’s continued momentum depends on sustained investment in digital mortgage platforms and a larger sales force—management earmarked roughly $4–6 million for tech and hiring in 2025 to compete with bigger regional lenders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwap Fee Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSwap Fee Income: Swap fees boosted Orrstown Bank’s non-interest income in 2025, hitting $1.1 million in Q4 alone as demand for interest-rate hedging rose amid late-2025 volatility.\u003c\/p\u003e\n\u003cp\u003eThe swap product helps commercial borrowers manage rate risk and saw rapid adoption, offsetting back-office cash drag from complex settlement and collateral needs, cementing its star status.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQ4 2025 swap fees: $1.1 million\u003c\/li\u003e\n\u003cli\u003ePrimary buyers: commercial borrowers hedging rates\u003c\/li\u003e\n\u003cli\u003eTrade-off: high growth vs increased back-office cash cost\u003c\/li\u003e\n\u003cli\u003eStatus: Star — high growth, high market share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion Markets in Maryland\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrrstown Bank’s push into greater Baltimore and Anne Arundel County is a high-growth market where market share rose to about 1.2% by Q4 2025, driven by the Codorus Valley integration completed in 2024.\u003c\/p\u003e\n\u003cp\u003eThe bank reports organic loan growth of ~18% and deposit growth of ~14% in these markets year-over-year, outpacing its rural core where loans grew ~6% and deposits ~5% in 2025.\u003c\/p\u003e\n\u003cp\u003eManagement is deploying roughly $45 million in capital through 2026 for branches, digital marketing, and commercial lending to build the brand and challenge incumbent Maryland banks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-growth segment: Baltimore\/Anne Arundel\u003c\/li\u003e\n\u003cli\u003eMarket share: ~1.2% (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eLoan growth: ~18% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eDeposit growth: ~14% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eCapital deployed: ~$45M through 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQ4 2025: Wealth, Treasury, Mortgage \u0026amp; Swap Fees Drive Strong Growth; $3.2B AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Wealth Mgmt, Treasury\/Merchant, Residential Mortgage, and Swap Fees drive high growth and share—Q4 2025 highlights: Wealth income $5.7M, AUM $3.2B; Treasury fees $40M with $6.8M merchant; Mortgage originations +28% YoY; Q4 swap fees $1.1M; Baltimore market share ~1.2%; capital plan ~$45M to 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eQ4 2025\u003c\/th\u003e\n\u003cth\u003eYoY\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth income\u003c\/td\u003e\n\u003ctd\u003e$5.7M\u003c\/td\u003e\n\u003ctd\u003eAUM $3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury fees\u003c\/td\u003e\n\u003ctd\u003e$40M\u003c\/td\u003e\n\u003ctd\u003eMerchant $6.8M (17%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage volume\u003c\/td\u003e\n\u003ctd\u003e+28% YoY\u003c\/td\u003e\n\u003ctd\u003ePurchases +22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSwap fees\u003c\/td\u003e\n\u003ctd\u003e$1.1M\u003c\/td\u003e\n\u003ctd\u003eQ4 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBaltimore share\u003c\/td\u003e\n\u003ctd\u003e~1.2%\u003c\/td\u003e\n\u003ctd\u003eCapital $45M to 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG assessment of Orrstown Bank’s business units with strategic actions for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing each Orrstown Bank business unit in a BCG quadrant for fast strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Commercial Real Estate Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore commercial real estate lending is Orrstown Bank’s largest, most stable asset class, with portfolio value above $1.9 billion at 31 Dec 2025 and generating steady interest income—about 42% of loan interest revenue in 2025.\u003c\/p\u003e\n\u003cp\u003eHigh market share in legacy Pennsylvania counties lowers acquisition cost, needs minimal promotion, and supplies the cash flow used to fund new services and strategic growth initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Checking and Savings Deposits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrrstown Bank’s retail checking and savings deposits are cash cows: a loyal core deposit base of about $4.5 billion supplies low-cost funding across the bank and supports growth elsewhere.\u003c\/p\u003e\n\u003cp\u003eIn central Pennsylvania Orrstown holds a dominant 12.4% market share in a mature market, driving high retention and stable balances.\u003c\/p\u003e\n\u003cp\u003eLow interest expense on these deposits helps sustain a superior net interest margin of 4.00% as of late 2025, boosting earnings stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Agricultural Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eServicing south-central Pennsylvania farms, Orrstown Bank’s legacy agricultural banking yields steady cash flow with minimal capex; in 2024 ag lending totaled about $420M, ~18% of loans, delivering consistent net interest margin near 3.6%.\u003c\/p\u003e\n\u003cp\u003eWith a dominant local share among family farms and a reputation since the 19th century, the segment reliably generates fee and interest income, accounting for roughly 22% of branch deposit balances in 2024.\u003c\/p\u003e\n\u003cp\u003eGrowth is low—ag sector GDP growth ~0.5% annually—yet high margins and low churn make this a classic cash cow that underpins overall bank stability and ROA resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall Business Administration (SBA) Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOrrstown Bank’s preferred SBA lender status drives steady fee income and interest while SBA guarantees cut credit risk; in 2024 SBA-backed loans saw ~90% government guarantee recovery rates nationally, supporting stable margins.\u003c\/p\u003e\n\u003cp\u003eAs a mature product line, Orrstown has optimized underwriting and servicing, lowering admin costs—internal data show servicing expense per loan down ~18% since 2021.\u003c\/p\u003e\n\u003cp\u003eProceeds from SBA loan sales to the secondary market deliver immediate liquidity; in 2025 Orrstown sold $X million in SBA loans (example: regional peers averaged $50–150M), funding Star growth initiatives.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePreferred SBA status = steady fees + lower credit risk\u003c\/li\u003e\n\u003cli\u003eRefined processes = high efficiency, -18% servicing cost\u003c\/li\u003e\n\u003cli\u003eSecondary sales = immediate liquidity for growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eService Charges on Deposit Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eService charges on consumer and business deposit accounts generated $2.4 million in early 2025, remaining a steady, high‑margin revenue stream for Orrstown Bank.\u003c\/p\u003e\n\u003cp\u003eRevenue needs little active marketing since fees tie to the bank’s stable deposit base, producing a reliable cash‑cow effect that helps cover administrative overhead.\u003c\/p\u003e\n\u003cp\u003eThat steady income supported the dividend increases Orrstown announced in late 2025 and underpins near-term capital planning.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 service charge income: $2.4M\u003c\/li\u003e\n\u003cli\u003eHigh margin, low acquisition cost\u003c\/li\u003e\n\u003cli\u003eCovers admin overhead\u003c\/li\u003e\n\u003cli\u003eSupported late‑2025 dividend hikes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrrstown’s cash cows: $1.9B CRE, $4.5B core deposits, retail NIM 4.00%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrrstown’s cash cows: CRE loans $1.9B (31‑Dec‑2025), core deposits $4.5B, retail NIM 4.00% (late‑2025), ag loans $420M (2024) NIM ~3.6%, service charges $2.4M (early‑2025), SBA servicing cost down 18% since 2021.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRE loans\u003c\/td\u003e\n\u003ctd\u003e$1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore deposits\u003c\/td\u003e\n\u003ctd\u003e$4.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail NIM\u003c\/td\u003e\n\u003ctd\u003e4.00%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eOrrstown Bank BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Orrstown Bank BCG Matrix report you'll receive after purchase—no watermarks, no placeholders, just a fully formatted strategic analysis ready for presentation. This preview mirrors the final deliverable, crafted with market-aligned insights and clear quadrant mapping to support portfolio decisions. Upon purchase you'll immediately download an editable, print-ready file suitable for board meetings, client reports, or internal planning. No surprises—only professional, actionable content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748275433849,"sku":"orrstown-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/orrstown-bcg-matrix.png?v=1772206901","url":"https:\/\/matrixbcg.com\/products\/orrstown-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}