{"product_id":"ormat-marketing-mix","title":"Ormat Technologies Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOrmat Technologies blends specialized geothermal and recovered-energy products with value-driven pricing, strategic direct and partner channels, and targeted B2B promotion to dominate niche renewable energy markets; the preview highlights key moves. Get the full 4Ps Marketing Mix Analysis—editable, presentation-ready, and packed with data, tactics, and examples to save hours of work and inform strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeothermal Electricity Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrmat Technologies sells baseload geothermal electricity under long-term power purchase agreements, recording $843M revenue in 2024 and ~1.6 GW gross installed capacity worldwide as of Dec 31, 2024.\u003c\/p\u003e\n\u003cp\u003eIts proprietary binary cycle units recover heat from low-to-medium temperature reservoirs with ~12–15% higher net capacity factor than flash plants, boosting efficiency and uptime.\u003c\/p\u003e\n\u003cp\u003eThe product provides firm, weather-independent power, complementing intermittent solar\/wind and lowering grid integration costs for utilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecovered Energy Generation Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrmat Technologies designs Recovered Energy Generation (REG) units that capture waste heat from industrial plants and gas compressor stations, converting it to electricity without burning fuel or adding greenhouse gases; REG installations typically convert 30–40% of otherwise wasted thermal energy into power. In 2024 Ormat reported over 450 MW of installed capacity across REG and geothermal, with REG projects improving client energy efficiency by up to 15% and cutting CO2 by thousands of tonnes annually per site.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Storage and Grid Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrmat expanded into utility-scale Battery Energy Storage Systems (BESS), adding ~250 MW\/1,000 MWh booked pipeline by Q3 2025 to provide grid stability and peak shaving.\u003c\/p\u003e\n\u003cp\u003eThese BESS projects enable higher renewable integration by smoothing supply-demand swings—Ormat reports a 15% load-following improvement in paired sites in 2024.\u003c\/p\u003e\n\u003cp\u003eThe storage line complements Ormat’s geothermal and recovered-energy generation, raising fleet availability and reducing curtailment losses by ~8% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeothermal Equipment and EPC Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrmat Technologies supplies turnkey EPC services and manufactures geothermal equipment, including the Ormat Energy Converter, enabling full project delivery and aftermarket support.\u003c\/p\u003e\n\u003cp\u003eVertical integration lets Ormat design custom turbines and components for specific reservoir temperatures and chemistries, serving third-party developers and reducing lead times.\u003c\/p\u003e\n\u003cp\u003eOrmat’s gear is noted for durability and efficiency; in 2024 the company reported 99.5% fleet availability across 1,093 MW of installed capacity and $1.6B revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTurnkey EPC + manufacturing\u003c\/li\u003e\n\u003cli\u003eCustom turbines for reservoir specs\u003c\/li\u003e\n\u003cli\u003eProven durability in harsh conditions\u003c\/li\u003e\n\u003cli\u003e2024: 1,093 MW installed, 99.5% availability, $1.6B revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResource Exploration and Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrmat Technologies performs geological mapping, exploratory drilling, and reservoir engineering to secure long-term geothermal productivity, supporting its ~1.1 GW global installed capacity as of 2025.\u003c\/p\u003e\n\u003cp\u003eDirect resource management reduces depletion risk and stabilizes baseload output, helping Ormat sustain plant capacity factors typically above 90% for binary geothermal units.\u003c\/p\u003e\n\u003cp\u003eThis integrated approach lowers project-level LCOE (levelized cost of energy) risk and protects EBITDA, contributing to Ormat’s $1.6B 2024 revenue and steady free-cash-flow generation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.1 GW installed capacity (2025)\u003c\/li\u003e\n\u003cli\u003e\u0026gt;90% capacity factor (binary units)\u003c\/li\u003e\n\u003cli\u003e$1.6B revenue (2024)\u003c\/li\u003e\n\u003cli\u003eLowered LCOE and depletion risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrmat: 1.6GW capacity, $1.6B 2024 revenue, 99.5% uptime \u0026amp; 250MW\/1,000MWh BESS pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrmat sells baseload geothermal and REG plus BESS, with ~1.6 GW gross installed capacity end-2024, ~1.1 GW operational by 2025, $1.6B revenue in 2024, 99.5% fleet availability (2024), binary units \u0026gt;90% capacity factor, REG converts 30–40% waste heat, BESS pipeline ~250 MW\/1,000 MWh (Q3 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross capacity (Dec 31, 2024)\u003c\/td\u003e\n\u003ctd\u003e~1.6 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperational (2025)\u003c\/td\u003e\n\u003ctd\u003e~1.1 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet availability (2024)\u003c\/td\u003e\n\u003ctd\u003e99.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBinary capacity factor\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eREG efficiency\u003c\/td\u003e\n\u003ctd\u003e30–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBESS pipeline (Q3 2025)\u003c\/td\u003e\n\u003ctd\u003e~250 MW \/ 1,000 MWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Ormat Technologies’ Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Ormat Technologies’ 4P insights into a high-level, at-a-glance view to streamline leadership briefings and rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Operational Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrmat Technologies operates geothermal and recovered energy power plants across the United States, Kenya, Indonesia, Guatemala, and Honduras, totaling about 730 MW gross capacity as of 2025; US assets (Nevada, California) account for ~60% of output. These sites sit near tectonic boundaries and volcanic zones, giving high capacity factors (~80%) and low fuel cost exposure. Geographic spread reduces regional regulatory risk and lets Ormat capture varied tariff regimes and renewable incentives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Grid Interconnection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrmat interconnects plants directly to national and regional high-voltage grids, supplying wholesale utilities; in 2024 roughly 85% of Ormat’s 1.2 GW installed capacity ties into major transmission corridors to cut losses and meet dispatch needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Manufacturing and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrmat Technologies keeps centralized manufacturing and R\u0026amp;D in Israel, producing core geothermal and ORC (organic rankine cycle) modules that powered ~350 MW of installed capacity by end-2024; these plants ship specialized equipment to projects across Americas, Africa, and Asia-Pacific.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Service and Operation Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOrmat operates regional service and operation centers that deliver localized maintenance and technical support to keep its 1.2+ GW global fleet running; centers in Nevada and East Africa cut average downtime by ~30% through rapid-response teams and on-site spare inventories.\u003c\/p\u003e\n\u003cp\u003eThese local hubs improve O\u0026amp;M efficiency, lower travel and logistics costs, and ease compliance with regulators and partners, supporting faster commissioning and higher plant availability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2+ GW global capacity\u003c\/li\u003e\n\u003cli\u003e~30% downtime reduction\u003c\/li\u003e\n\u003cli\u003eStrategic hubs: Nevada, East Africa\u003c\/li\u003e\n\u003cli\u003eOn-site spare parts, rapid-response teams\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution of Energy Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpormat technologies uses remote digital monitoring and control to manage distributed generation battery assets allowing centralized dispatch that increased asset utilization by in enabled real-time energy trading from its operations centers.\u003e\n\u003cpthe company software-driven stack lets it bid in ancillary services markets and control its mwh battery fleet with sub-second precision improving revenue per by versus manual dispatch\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentralized remote dispatch — +8% utilization (2024)\u003c\/li\u003e\n\u003cli\u003eAncillary market participation — +12% revenue\/MWh (2024)\u003c\/li\u003e\n\u003cli\u003eBattery fleet ~200 MWh — sub-second control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pormat\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrmat cuts O\u0026amp;M ~30%, boosts utilization +8% and revenue\/MWh +12% via global hub strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrmat’s place strategy uses 1.2+ GW global footprint (730 MW geothermal), regional hubs (Nevada, East Africa) and Israeli manufacturing to cut O\u0026amp;M costs ~30%, boost utilization +8% (2024) and revenue\/MWh +12% via centralized dispatch and 200 MWh battery control.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal capacity\u003c\/td\u003e\n\u003ctd\u003e1.2+ GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeothermal capacity\u003c\/td\u003e\n\u003ctd\u003e~730 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS share\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization gain\u003c\/td\u003e\n\u003ctd\u003e+8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\/MWh gain\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery fleet\u003c\/td\u003e\n\u003ctd\u003e~200 MWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eOrmat Technologies 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Ormat Technologies 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises. It’s the exact, fully complete and editable analysis ready for immediate use, covering Product, Price, Place, and Promotion with actionable insights. Buy with confidence knowing this preview equals the final downloadable file.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750923055481,"sku":"ormat-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ormat-marketing-mix.png?v=1772226771","url":"https:\/\/matrixbcg.com\/products\/ormat-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}