{"product_id":"orlen-business-model-canvas","title":"ORLEN Spolka Akcyjna Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eORLEN S.A. Business Model Canvas: Downloadable Playbook for Investors \u0026amp; Strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock ORLEN Spolka Akcyjna’s strategic playbook with our concise Business Model Canvas—detailing value propositions, key partners, revenue streams and growth levers to reveal how the company scales and competes; download the full Word\/Excel canvas for a ready-to-use, section-by-section guide ideal for investors, consultants and strategists looking to benchmark or replicate success.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliance with Saudi Aramco\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe long-term crude supply deal with Saudi Aramco secures roughly 20–25% of ORLEN SA’s feedstock for the Płock refinery and regional assets, cutting spot exposure and supporting 2024–25 throughput of ~27 million tonnes\/year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Ventures for Offshore Wind Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eORLEN partners with Northland Power and others on Baltic Power, sharing technical know-how and capital for a 1.2 GW offshore project valued at ~PLN 20–25 billion; joint ventures cut upfront capex risk and speed deployment. These alliances are pivotal to hit ORLEN’s 20% renewable power mix and ~7 Mt CO2 reduction target by end-2025, expanding its green portfolio and freeing balance-sheet capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Research Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cporlen spolka akcyjna partners with universities and tech firms joint r that cut capex by shared financing in orlen invested billion low projects including hydrogen ccs pilots. these collaborations spread technical risk accelerating pilot-to-scale timelines commercial volumes help keep pace eu fit for targets.\u003e\n\u003c\/porlen\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState Treasury and Governmental Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eORLEN, as a strategic Polish asset, coordinates strategy with the State Treasury and regional governments to align investments with national energy security; public ownership stake: State Treasury held ~27.5% of PKN ORLEN (2025).\u003c\/p\u003e\n\u003cp\u003eThis partnership secures regulatory backing and co-funding for infrastructure—examples: Baltic Pipe, gas storage expansions—helping navigate EU Green Deal rules and permit timelines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eState stake ~27.5% (2025)\u003c\/li\u003e\n\u003cli\u003eCo-funded projects: Baltic Pipe, storage expansion\u003c\/li\u003e\n\u003cli\u003ePriority: energy security + EU Green Deal compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Logistics Partner Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eORLEN runs an extensive Central European retail network via ~2,900 franchise sites and logistics partners, who operate Stop Cafe and convenience stores to drive local adaptation and reduce capex; in 2024 franchise sales represented ~35% of retail fuel \u0026amp; non-fuel revenues.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 ORLEN added partnerships with ultra-fast EV charger operators (targeting 1,000+ chargers) and last-mile delivery firms, cutting store restock times by ~20% and raising convenience sales 8% YoY.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~2,900 franchise sites across Central Europe\u003c\/li\u003e\n\u003cli\u003eFranchise sales ≈35% of retail revenues (2024)\u003c\/li\u003e\n\u003cli\u003eTarget 1,000+ ultra-fast EV chargers by late 2025\u003c\/li\u003e\n\u003cli\u003eLast-mile partners cut restock time ~20%\u003c\/li\u003e\n\u003cli\u003eConvenience sales +8% YoY after partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic partners power energy transition: Aramco feedstock, Baltic wind, R\u0026amp;D, state backing, retail EV roll‑out\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey partners: Saudi Aramco (20–25% crude supply supporting ~27 Mt\/y throughput), Baltic Power consortium (Northland Power; 1.2 GW, PLN 20–25bn), universities\/tech firms (PLN 1.2bn low‑carbon R\u0026amp;D in 2024), State Treasury (27.5% stake, co‑funding infrastructure), ~2,900 franchise sites (35% retail revenues, 1,000+ EV chargers target).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eKey metric (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaudi Aramco\u003c\/td\u003e\n\u003ctd\u003eCrude supply\u003c\/td\u003e\n\u003ctd\u003e20–25% feedstock; ~27 Mt\/y throughput\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBaltic Power (Northland)\u003c\/td\u003e\n\u003ctd\u003eOffshore wind JV\u003c\/td\u003e\n\u003ctd\u003e1.2 GW; PLN 20–25bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUniversities\/tech\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D, pilots\u003c\/td\u003e\n\u003ctd\u003ePLN 1.2bn low‑carbon spend (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eState Treasury\u003c\/td\u003e\n\u003ctd\u003eStrategic owner\u003c\/td\u003e\n\u003ctd\u003e27.5% stake; co‑funding infrastructure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchise \u0026amp; logistics\u003c\/td\u003e\n\u003ctd\u003eRetail network\u003c\/td\u003e\n\u003ctd\u003e~2,900 sites; 35% retail rev; 1,000+ EV chargers target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for ORLEN Spółka Akcyjna detailing customer segments, channels, value propositions, key activities, resources, partners, cost structure and revenue streams, reflecting real-world operations and strategic plans; ideal for presentations and investor discussions, with SWOT-linked insights and competitive advantage analysis to support decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ORLEN Spółka Akcyjna’s strategy into a digestible one-page Business Model Canvas, saving hours of structuring while enabling quick comparison, team collaboration, and fast executive summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefining and Petrochemical Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eORLEN’s core activity is large-scale crude processing into fuels, lubricants and petrochemical feedstocks; in 2024 the group refined ~24 million tonnes of crude and reported downstream EBITDA of PLN 18.3 billion. By 2025 ORLEN has reconfigured refineries to boost ethylene\/propylene yields, increasing petrochemical sales to 28% of adjusted EBITDA and raising product margin per barrel by an estimated USD 5–7. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUpstream Exploration and Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cporlen upstream arm extracts crude oil and natural gas from poland norway north america producing about million boe of equivalent in contributing roughly pln billion ebitda to the group that year. following pgnig integration orlen prioritized autonomous supply domestic sourcing polish demand stabilize prices while deploying advanced seismic imaging low-emission extraction methods cut methane intensity by an estimated vs.\u003e\n\u003c\/porlen\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cporlen has shifted into large-scale renewables building solar farms onshore wind parks and offshore projects managing site selection permitting construction o power sales accounted for about of orlen electricity output invested in with gw gross capacity operational by dec\u003e\n\u003c\/porlen\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Sales and Fleet Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eORLEN runs ~4,800 service stations (2025), selling fuel, FMCG and food services while converting sites into multi-energy hubs offering hydrogen, EV charging and conventional fuels; retail fuel and non-fuel sales made up ~60% of downstream revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eIt develops digital fleet-management tools and a loyalty program with ~10.5m active users (2025) to boost retention and increase basket value by ~8–12% per user.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~4,800 stations (2025)\u003c\/li\u003e\n\u003cli\u003eMulti-energy hubs: hydrogen, EV, fuels\u003c\/li\u003e\n\u003cli\u003eRetail ~60% downstream revenue (2024)\u003c\/li\u003e\n\u003cli\u003e10.5m loyalty users (2025)\u003c\/li\u003e\n\u003cli\u003e+8–12% basket uplift via digital tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Trading and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eORLEN conducts wholesale trading of electricity and natural gas across Europe to balance supply and demand, using pipelines and power grids while running hedges and futures to manage price risk; trading volumes reached ~45 TWh of power and 6 bcm of gas in 2025, supporting EBITDA contributions of roughly PLN 4.2bn YTD.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional brokerage: top-3 in Central Europe by cross-border volume (2025)\u003c\/li\u003e\n\u003cli\u003eLogistics: 6 bcm gas throughput, 45 TWh power traded (2025)\u003c\/li\u003e\n\u003cli\u003eRisk: active hedging via futures\/PPAs, reducing volatility exposure ~30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eORLEN: Integrated energy leader—24mt refining, 4.2m boe, 2.1GW renewables, 4.8k stations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eORLEN refines ~24 mt crude (2024), upstream produces ~4.2m boe (2024), renewables 2.1 GW (Dec 31, 2025), retail ~4,800 stations (2025) and 10.5m loyalty users (2025); trading volumes ~45 TWh power\/6 bcm gas (2025) with group downstream EBITDA PLN 18.3bn and upstream EBITDA PLN 6.1bn (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrude refined (2024)\u003c\/td\u003e\n\u003ctd\u003e~24 mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream prod (2024)\u003c\/td\u003e\n\u003ctd\u003e~4.2m boe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDownstream EBITDA (2024)\u003c\/td\u003e\n\u003ctd\u003ePLN 18.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream EBITDA (2024)\u003c\/td\u003e\n\u003ctd\u003ePLN 6.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables capacity (2025)\u003c\/td\u003e\n\u003ctd\u003e2.1 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStations (2025)\u003c\/td\u003e\n\u003ctd\u003e~4,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty users (2025)\u003c\/td\u003e\n\u003ctd\u003e10.5m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrading vol (2025)\u003c\/td\u003e\n\u003ctd\u003e45 TWh \/ 6 bcm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual ORLEN Spółka Akcyjna Business Model Canvas — not a mockup or sample — and it reflects the exact content and structure you'll receive after purchase. Upon completing your order, you'll get the same professional, editable file ready for use in Word and Excel, with all sections included as shown here. No placeholders, no surprises — what you see is what you’ll own and can immediately present, edit, or share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749768475001,"sku":"orlen-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/orlen-business-model-canvas.png?v=1772218179","url":"https:\/\/matrixbcg.com\/products\/orlen-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}