{"product_id":"orkla-bcg-matrix","title":"Orkla Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOrkla’s product portfolio spans market leaders in branded consumer goods and niche segments facing slow growth—this abbreviated BCG snapshot hints at where Stars, Cash Cows, Question Marks, and Dogs may lie but stops short of actionable detail. Purchase the full BCG Matrix to get quadrant-by-quadrant placements, data-driven recommendations, and ready-to-use Word and Excel deliverables that let you prioritize investments, divest nonperformers, and sharpen strategic focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla Health\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla Health is a Star: Q4 2025 EBIT surged 70%, driven by strong Nordic market share from Möller’s and Jordan and 18% organic sales growth as the global wellness boom lifts demand.\u003c\/p\u003e\n\u003cp\u003eThe unit is scaling internationally and direct-to-consumer, accounting for 28% of Group online sales in 2025, but needs continued heavy marketing spend and €45–60m annual org investment to defend against global health brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla India\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFollowing its late-2025 IPO, Orkla India is a Star in the BCG matrix, holding a 22.2% share of India’s branded spices export market and reporting double-digit revenue growth for MTR and Eastern in FY2025 (around 12–18%).\u003c\/p\u003e\n\u003cp\u003eOrkla kept a 75% stake and is deploying IPO proceeds—₹2,350 crore raised publicly—to fund acquisitions and capacity buildout as India’s packaged food market is projected to grow at ~9–11% CAGR through 2030.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla Food Ingredients (OFI)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla Food Ingredients (OFI) has become a Star after Rhône partnership and acquisitions, notably the 2025 €72m buy of Belgian ice-cream specialist Le Vesuve, boosting scale in Sweet Ingredients and Plant-Based lines.\u003c\/p\u003e\n\u003cp\u003eOFI posted 8.3% organic growth for 2025, with FY revenue ~€610m, strong positions in Europe and the US, but sustaining this requires heavy cash reinvestment for regional expansion and integration, pressuring free cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJotun\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJotun, 42.7% owned associate, is a Star for Orkla after reporting 28% underlying operating profit growth in Q4 2025, driven by volume gains across Asia, MEA, Europe, and Americas.\u003c\/p\u003e\n\u003cp\u003eIt holds leading shares in marine and decorative paints and outgrows markets via superior distribution, strong brand equity, and price discipline.\u003c\/p\u003e\n\u003cp\u003eHigh emerging-market growth needs continued capex to expand capacity; once scaled, Jotun should become a major cash contributor to Orkla.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOwnership: 42.7% associate\u003c\/li\u003e\n\u003cli\u003eProfit growth: +28% underlying OP (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eRegions: volume up across Asia, MEA, Europe, Americas\u003c\/li\u003e\n\u003cli\u003eStrengths: market leadership, distribution, brand\u003c\/li\u003e\n\u003cli\u003eNeeds: ongoing capex for emerging-market capacity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe European Pizza Company\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe European Pizza Company is a Star in Orkla’s BCG matrix, posting 37% EBIT growth in Q4 2025 as it scales across Europe’s high-growth out-of-home pizza market and gains share via a multi-brand approach and tighter operations.\u003c\/p\u003e\n\u003cp\u003eDespite earlier goodwill write-downs in Germany, the unit is recovering; Orkla is investing in digital ordering and geographic expansion to convert strong growth into market leadership.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQ4 2025 EBIT +37%\u003c\/li\u003e\n\u003cli\u003eMarket: European out-of-home pizza, high single- to double-digit CAGR\u003c\/li\u003e\n\u003cli\u003eStrategy: multi-brand, ops efficiency, digital ordering, geographic expansion\u003c\/li\u003e\n\u003cli\u003eRisk: past goodwill write-downs in Germany; capex and execution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla’s growth stars surge—high reinvestment and capex needed to convert to cash\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla’s Stars: Orkla Health, Orkla India, OFI, Jotun (42.7% assoc), and European Pizza Company drive high growth but need heavy reinvestment and capex to convert share into lasting cash flow.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2025 metric\u003c\/th\u003e\n\u003cth\u003eShare\/notes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrkla Health\u003c\/td\u003e\n\u003ctd\u003eEBIT +70%, organic sales +18%\u003c\/td\u003e\n\u003ctd\u003e28% group online sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrkla India\u003c\/td\u003e\n\u003ctd\u003eIPO proceeds ₹2,350 cr, revenue growth 12–18%\u003c\/td\u003e\n\u003ctd\u003e22.2% spices export share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOFI\u003c\/td\u003e\n\u003ctd\u003eRevenue ~€610m, org growth 8.3%\u003c\/td\u003e\n\u003ctd\u003e€72m Le Vesuve deal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJotun (42.7%)\u003c\/td\u003e\n\u003ctd\u003eQ4 OP +28%\u003c\/td\u003e\n\u003ctd\u003eLeading paints, needs capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePizza Co.\u003c\/td\u003e\n\u003ctd\u003eQ4 EBIT +37%\u003c\/td\u003e\n\u003ctd\u003eScaling Europe, past goodwill risk\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Orkla’s portfolio with quadrant strategies, investment recommendations, and trend-driven risks\/opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Orkla BCG Matrix positioning each business unit for quick strategic review and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla Foods Europe\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla Foods Europe dominates the Nordic grocery market with iconic household brands and serves as Orkla’s primary Cash Cow, holding high market share in a mature, low‑growth segment.\u003c\/p\u003e\n\u003cp\u003eIn 2025 it emphasized price management and cost cuts to protect robust EBIT margins of ~12.5%, despite negative volume trends in some categories.\u003c\/p\u003e\n\u003cp\u003eThe steady, predictable cash flow funds Orkla’s Stars and Question Marks, supporting capex and M\u0026amp;A for growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla Snacks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOrkla Snacks is a rock-solid Cash Cow, leading the Nordic and Baltic snack markets with Taffel and KiMs and generating steady cash flow to fund group priorities.\u003c\/p\u003e\n\u003cp\u003eDespite 2025 headwinds from volatile cocoa and raw-material costs, the segment posted a 16% EBIT uplift in 2025 after product relaunches and strong brand loyalty, lifting EBITDA margins to about 14%.\u003c\/p\u003e\n\u003cp\u003eMarket maturity means low capex and reinvestment; free cash flow conversion topped 75% in 2025, so Snacks can reliably 'milk' profits for Orkla's strategic initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla Home and Personal Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla Home and Personal Care, reclassified as an Anchor Cash Cow after EBIT doubled from NOK ~1.1bn in 2022 to ~NOK 2.2bn in 2024, dominates Nordic home and personal care with ~40–50% market share in core categories and strong brands like Jif and Sun.\u003c\/p\u003e\n\u003cp\u003eStable demand and high brand recognition drive predictable margins; with the operational turnaround complete, management targets free cash flow conversion \u0026gt;25% and minimal capex (~2–3% of sales) to maximize returns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla Real Estate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOrkla Real Estate functions as a Cash Cow, delivering large one-off cash inflows via development and sales of residential and commercial units; apartment deliveries in 2024 added about NOK 1.1 billion and in 2025 roughly NOK 0.9 billion to group liquidity.\u003c\/p\u003e\n\u003cp\u003eThough outside Orkla’s consumer goods core, these real-estate proceeds are managed to provide steady capital for reinvestment and dividends, reducing funding need for core M\u0026amp;A and operations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 apartment sales ~NOK 1.1bn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Investments (Dividends)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOrkla treats minority stakes as a secondary Cash Cow: 2025 dividends from associate Jotun hit 1.4 billion NOK, a record that funded Orkla’s dividend and share buybacks without operational reinvestment.\u003c\/p\u003e\n\u003cp\u003eThis passive cash supports debt servicing and R\u0026amp;D: zero capex requirement from Orkla, improving free cash flow and lowering leverage while preserving industrial focus.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 Jotun dividends: 1.4 bn NOK\u003c\/li\u003e\n\u003cli\u003eUsed for dividends + buybacks\u003c\/li\u003e\n\u003cli\u003eNo operational reinvestment needed\u003c\/li\u003e\n\u003cli\u003eBoosts liquidity for debt service and R\u0026amp;D\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrkla’s 2025 Cash Machines: Strong Margins, High FCF and NOK 1.4bn Jotun Dividend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrkla’s Cash Cows—Foods Europe, Snacks, Home \u0026amp; Personal Care, Real Estate, and minority dividends—generated predictable cash in 2025: Foods EBIT ~12.5%, Snacks EBITDA ~14% and FCF conversion \u0026gt;75%, Home \u0026amp; Personal Care FCF \u0026gt;25%, Real Estate sales ~NOK 0.9bn, Jotun dividends NOK 1.4bn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2025 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoods Europe\u003c\/td\u003e\n\u003ctd\u003eEBIT ~12.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSnacks\u003c\/td\u003e\n\u003ctd\u003eEBITDA ~14%, FCF conv. \u0026gt;75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome \u0026amp; Personal Care\u003c\/td\u003e\n\u003ctd\u003eFCF \u0026gt;25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal Estate\u003c\/td\u003e\n\u003ctd\u003eSales ~NOK 0.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMinority dividends\u003c\/td\u003e\n\u003ctd\u003eJotun NOK 1.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eOrkla BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Orkla BCG Matrix report you'll receive after purchase—no watermarks or demo content, just a fully formatted, ready-to-use strategic analysis tailored for product-portfolio clarity.\u003c\/p\u003e\n\u003cp\u003eThis preview matches the exact document you'll download post-purchase, crafted with market-backed insights and clear positioning of Orkla's business units for immediate presentation or decision-making.\u003c\/p\u003e\n\u003cp\u003eWhat you see is the authentic BCG Matrix file delivered upon payment—editable, printable, and formatted for seamless integration into your reports, decks, or strategy sessions.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the same professional, analysis-ready Orkla BCG Matrix that becomes yours with a one-time purchase—designed by strategy experts for direct application in planning and competitive review.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747902861689,"sku":"orkla-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/orkla-bcg-matrix.png?v=1772202760","url":"https:\/\/matrixbcg.com\/products\/orkla-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}