{"product_id":"oriental-land-marketing-mix","title":"Oriental Land Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Oriental Land’s strategic mix—how product innovation, premium pricing, selective distribution, and immersive promotions create a differentiated visitor experience and sustained revenue growth; the preview highlights key moves, but the full 4P’s Marketing Mix delivers an editable, data-backed report with tactical recommendations, real-world examples, and presentation-ready slides to save you research time and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Theme Park Attractions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTokyo Disneyland and Tokyo DisneySea deliver immersive lands and advanced rides, with combined attendance of about 31.3 million in FY2024 (Oriental Land Company, year ended Mar 31, 2025), up 18% vs FY2023 as post‑pandemic tourism recovered.\u003c\/p\u003e\n\u003cp\u003eFantasy Springs, opened June 2024 at Tokyo DisneySea, became a key driver by end‑2025, lifting per‑capita spending and increasing international guest share to ~28% of visitors.\u003c\/p\u003e\n\u003cp\u003eThese attractions use storytelling and high execution quality to command premium pricing—average spend per visitor reached ~¥9,200 in FY2024—differentiating the resort from regional parks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospitality and Accommodations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOriental Land’s Hospitality and Accommodations include luxury Tokyo DisneySea Fantasy Springs Hotel and value Toy Story Hotel, plus seven other themed properties, extending stays with themed rooms and early-entry perks.\u003c\/p\u003e\n\u003cp\u003eThese hotels drove a group-wide hotel occupancy of about 89% in FY2024 (year ended Mar 2025) and contributed roughly JPY 68 billion in hotel revenue, showing tight integration with park operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchandise and Retail Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMerchandise ranges from character plushes to seasonal fashion and home goods, designed for Japanese tastes and global collectors; in FY2024 Oriental Land reported merchandise and retail sales of ¥157.3 billion, roughly 22% of total revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood and Beverage Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFood and Beverage at Oriental Land (Tokyo Disney Resort) is treated as entertainment, with highly themed restaurants and iconic snacks like flavored popcorn driving guest engagement and higher spend.\u003c\/p\u003e\n\u003cp\u003eMenus update seasonally and tie to Disney film releases, keeping interest and supporting elevated per-capita F\u0026amp;B revenue—Tokyo Disney reported per-guest spending of ¥10,000+ in FY2024, with F\u0026amp;B a major contributor.\u003c\/p\u003e\n\u003cp\u003ePresentation and exclusive flavors focus on uniqueness and quality, reinforcing brand differentiation and repeat visitation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSeasonal menu ties to films\/events\u003c\/li\u003e\n\u003cli\u003eIconic items: flavored popcorn\u003c\/li\u003e\n\u003cli\u003eHigh presentation, exclusive flavors\u003c\/li\u003e\n\u003cli\u003eFy2024 per-guest spend ¥10,000+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Service Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe blend of Japanese omotenashi and Disney service standards is an intangible product that drives Oriental Land Company’s guest experience and brand premium.\u003c\/p\u003e\n\u003cp\u003eCast Members receive rigorous training, boosting Net Promoter Score and helping Tokyo Disney Resort report a 2019 guest satisfaction index above 90% and repeat-visit rates near 60% pre-COVID; service excellence supports higher per-capita spending (¥9,000–¥10,500 in FY2019 ticket+merch mix).\u003c\/p\u003e\n\u003cp\u003eThe service focus correlates with industry-leading loyalty and recovery: FY2023 occupancy and revenue per guest recovered to ~85–95% of 2019 levels, highlighting resilience tied to operational excellence.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOmotenashi + Disney standards = core intangible\u003c\/li\u003e\n\u003cli\u003eCast Member training drives \u0026gt;90% satisfaction index (2019)\u003c\/li\u003e\n\u003cli\u003eRepeat visits ~60% pre-COVID; per-guest spend ¥9k–¥10.5k (FY2019)\u003c\/li\u003e\n\u003cli\u003eFY2023 occupancy\/revenue ~85–95% of 2019\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTokyo Disney Resort surges: 31.3M visitors, ¥9.2k spend, ¥157B merch, 89% hotel occ\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTokyo Disney Resort products combine immersive attractions (31.3M attendance FY2024), new Fantasy Springs (opened Jun 2024) driving intl guests ~28%, premium per‑capita spend ~¥9,200 and hotel rev ~¥68B with 89% occupancy; merchandise ¥157.3B (22% revenue) and F\u0026amp;B lift per‑guest spend to ¥10,000+. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY2024 \/ 2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAttendance\u003c\/td\u003e\n\u003ctd\u003e31.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer‑capita spend\u003c\/td\u003e\n\u003ctd\u003e~¥9,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;B per‑guest\u003c\/td\u003e\n\u003ctd\u003e¥10,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchandise\u003c\/td\u003e\n\u003ctd\u003e¥157.3B (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotel rev\u003c\/td\u003e\n\u003ctd\u003e¥68B, occ 89%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Oriental Land’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Oriental Land’s 4P marketing insights into a concise, at-a-glance brief that’s perfect for leadership presentations, rapid alignment, or one-page meeting decks to quickly communicate strategic positioning and action priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urayasu Location\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic Urayasu location places Oriental Land Co.’s resort on reclaimed land in Urayasu, Chiba, 16 km east of central Tokyo and within a 30–60 minute train radius of 38 million people in the Greater Tokyo Area; Tokyo Station is ~17 minutes by JR Keiyo Line, driving strong day-trip demand. Proximity to Narita Airport (60–75 minutes) and Haneda (30–40 minutes) supports international visitors; the self-contained site enables a fully immersive park experience, boosting per-visitor spend (¥10,500 average in FY2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Resort Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Disney Resort Line monorail links Tokyo Disney Resort parks, six official hotels, and JR Maihama Station, keeping guests inside Oriental Land’s branded ecosystem and supporting 17.9 million park visits in FY2024 (year ended Mar 31, 2025). Efficient pathways and step-free access reduce congestion, enabling peak-hour throughputs of several thousand passengers per hour and contributing to higher in-park spend and repeat visitation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy late 2025 the Tokyo Disney Resort Official App is the primary digital gateway for ticket sales, restaurant reservations, and attraction access, handling over 65% of ticket transactions and 72% of mobile F\u0026amp;B bookings per Oriental Land Co. reporting Q3 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIkspiari Commercial Complex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIkspiari Commercial Complex, at the Tokyo Disney Resort gateway, functions as a transition zone offering shopping, dining, and entertainment that captures spending from both park guests and external visitors; in FY2024 the resort reported 32.1 billion JPY in non-admission revenue, with Ikspiari a key contributor.\u003c\/p\u003e\n\u003cp\u003eIkspiari extends Oriental Land Co.’s brand footprint and diversifies revenue outside admissions, supporting retail, F\u0026amp;B, and hotel synergies that reduce reliance on ticket sales and boost average spending per visitor.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocation: resort gateway; captures park and non-park footfall\u003c\/li\u003e\n\u003cli\u003eFY2024 non-admission revenue: 32.1 billion JPY (resort total)\u003c\/li\u003e\n\u003cli\u003eFunctions: retail, dining, entertainment, cross-sell with hotels\u003c\/li\u003e\n\u003cli\u003eRole: brand extension and diversified revenue stream\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Travel Agency Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOriental Land partners with domestic and international travel agencies to sell packaged Tokyo Disney Resort vacations, helping capture tourists who book via agencies; in 2024 travel-agency referrals accounted for an estimated 28% of park admissions-driven package sales, according to Japan Tourism Agency trends.\u003c\/p\u003e\n\u003cp\u003eThese partnerships place the resort in major Japan itineraries across China, South Korea, Taiwan, the US and Europe, extending reach beyond direct online channels and supporting non-Japan guest spend (which was ~34% of total park revenue in FY2024).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e28% of package sales via agencies (2024 est.)\u003c\/li\u003e\n\u003cli\u003e34% of park revenue from non-Japan guests (FY2024)\u003c\/li\u003e\n\u003cli\u003eFocus markets: China, South Korea, Taiwan, US, Europe\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrayasu Hub: 17.9M Visits, ¥10.5K Avg Spend, ¥32.1B Non‑adm Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUrayasu site (16 km E of Tokyo) gives 30–60 min access to 38M residents; FY2024 avg spend ¥10,500 and 17.9M visits (FY2024). Transport: Disney Resort Line + JR Maihama; app handles 65%+ ticket sales (Q3 2025). Non-admission revenue ¥32.1B (FY2024); 34% park revenue from non-Japan guests; ~28% package sales via travel agencies (2024 est.).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistance to Tokyo\u003c\/td\u003e\n\u003ctd\u003e16 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVisits\u003c\/td\u003e\n\u003ctd\u003e17.9M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg spend\u003c\/td\u003e\n\u003ctd\u003e¥10,500 (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-adm rev\u003c\/td\u003e\n\u003ctd\u003e¥32.1B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue\u003c\/td\u003e\n\u003ctd\u003e34% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgency packages\u003c\/td\u003e\n\u003ctd\u003e28% (2024 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp ticket share\u003c\/td\u003e\n\u003ctd\u003e65%+ (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eOriental Land 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Oriental Land 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750435369337,"sku":"oriental-land-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/oriental-land-marketing-mix.png?v=1772224942","url":"https:\/\/matrixbcg.com\/products\/oriental-land-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}