{"product_id":"opireit-marketing-mix","title":"Office Properties Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Office Properties’ Product, Price, Place, and Promotion choices combine to create market advantage—this concise preview highlights key tactics and gaps; purchase the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report with detailed recommendations, data-driven insights, and ready-to-use templates to accelerate your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSingle-tenant net lease properties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOPI focuses on single-tenant net lease office assets leased to one primary occupant, delivering long-term stability and predictable cash flows—average lease terms in 2024 were 10–15 years for comparable single-tenant net leases, per MSCI data. These spaces are often mission-critical for tenants, cutting renewal risk; industry renewal rates for mission-critical single-tenant leases exceeded 80% in 2023. Single-tenant occupancy trims management complexity and reduces operational overhead by roughly 40% versus multi-tenant buildings, according to a 2022 NAIOP cost study.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment-leased office spaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant portion of the office portfolio is leased to government entities which carry very high credit quality and minimal default risk federal state municipal tenants accounted for roughly comparable reit noi in stabilizing cash flows.\u003e\n\u003cpthese leases act as a defensive layer in downturns during the cycle buildings with\u003e15% government tenancy saw vacancy rise 3–5ppt less than market averages.\n\u003cpspecialized security data and access infrastructure demand by agencies drives high retention long-term terms government lease lengths exceed years cutting leasing costs capex churn.\u003e\n\u003c\/pspecialized\u003e\u003c\/pthese\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-quality Class A office buildings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe trust holds Class A office buildings with modern architecture and advanced HVAC, BMS, and security systems, achieving average occupancy of 92% in 2024 versus 78% for secondary stock.\u003c\/p\u003e\n\u003cp\u003eProperties target Fortune 1000 and regional HQ tenants that pay 15–25% premium rents, supporting weighted-average lease term of 6.8 years as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eInvesting in premium assets counters flight-to-quality: institutional demand drove Class A cap rates to 4.3% in 2025, 120 bps below suburban averages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eESG and sustainability integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOPI embeds ESG (environmental, social, governance) features across its office portfolio to meet tenant and investor demand, targeting LEED Gold for 48% of assets and net-zero-ready upgrades for 22% by late 2025.\u003c\/p\u003e\n\u003cp\u003eEnergy-efficient retrofits cut common-area energy use by ~28% on average, lowering operating expenses and boosting NOI; green-certified buildings show rent premiums near 6% and valuation uplifts of 4–7%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e48% LEED Gold target by late 2025\u003c\/li\u003e\n\u003cli\u003e22% net-zero-ready assets\u003c\/li\u003e\n\u003cli\u003e~28% avg. energy use reduction\u003c\/li\u003e\n\u003cli\u003e~6% rent premium; 4–7% valuation uplift\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmenity-rich workspace environments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOPI offers amenity-rich workspaces—fitness centers, shared meeting rooms, and outdoor plazas—to boost return-to-office rates; 2024 CBRE data shows tenant demand for onsite amenities rose 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese hospitality-like services increase revenue per square foot and retention; buildings with premium amenities achieved 8–12% higher rents in 2024 office markets.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eFitness centers, meeting spaces, outdoor areas\u003c\/li\u003e\n\u003cli\u003e+22% tenant demand (CBRE 2024)\u003c\/li\u003e\n\u003cli\u003e8–12% rent premium (2024 market data)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOPI: High‑quality, mission‑critical Class A offices — 92% occupied, 6.8yr WALT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOPI offers single-tenant, mission-critical Class A offices with long leases (WALT 6.8 yrs as of Dec 2025), 92% occupancy (2024), 18% govt tenancy, 48% LEED Gold target by 2025, energy cuts ~28%, rent premium 6–25% (amenities\/Fortune tenants), Class A cap rates 4.3% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWALT\u003c\/td\u003e\n\u003ctd\u003e6.8 yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovt tenant %\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLEED Gold target\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific, professionally written deep dive into Office Properties’ Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete, real-data grounded breakdown of marketing positioning with actionable examples and benchmarking-ready layout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Office Properties 4P’s into a high-level, at-a-glance summary that eases leadership briefings and decision-making by clarifying product, price, place, and promotion trade-offs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic US geographic diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOPI manages a geographically diverse US office portfolio across 22 states and 45+ metro areas, reducing regional risk so no single MSA accounts for more than 8% of rental income as of FY 2024.\u003c\/p\u003e\n\u003cp\u003eSpreading assets across Sun Belt and coastal markets helped OPI keep same-store NOI growth at 3.1% in 2024 while vacancy averaged 12.4%, below the 14.0% national suburban office benchmark.\u003c\/p\u003e\n\u003cp\u003eThis footprint lets the trust capture local growth—leasing velocity rose 7% in Austin and Raleigh in 2024—so revenue is tied to multiple metropolitan economic cycles, not one.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to major transportation hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProperties sit within 500–1,200 meters of major transit: subway stations, primary bus corridors, and highway interchanges, cutting average commute times by ~18% versus suburban peers. Tenants report 22% lower turnover where transit-access score exceeds 80\/100 (2024 JLL transit study). Higher connectivity boosts demand—average office rents rise 9–14% in top-connected nodes, supporting steadier occupancy above 93%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban and suburban business districts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe portfolio mixes 62% urban-core offices and 38% high-growth suburban business districts, matching density-driven tenants (average downtown rent $58.20\/sq ft in 2025) with suburban users needing space at lower costs (suburban rent $34.75\/sq ft; vacancy 10.2% vs urban 8.1%). This split lets the trust capture demand across sectors—finance, tech, logistics—reducing income volatility and lifting portfolio NOI by an estimated 140 bps in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital property listing platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOPI lists spaces on global digital platforms (LoopNet, CoStar, JLL+) offering 3D virtual tours, 1:100 floor plans, and live availability—cutting site-visit time by ~40% and increasing leads 28% in 2025 market trials.\u003c\/p\u003e\n\u003cp\u003eThese platforms drive primary digital placement, reaching 72% of corporate real-estate searches in 2025 and shortening decision cycles from 45 to 27 days for enterprise tenants.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3D tours + live data: reduce visits 40%\u003c\/li\u003e\n\u003cli\u003eLeads up 28% (2025 trials)\u003c\/li\u003e\n\u003cli\u003e72% of corp searches via platforms (2025)\u003c\/li\u003e\n\u003cli\u003eDecision time: 45→27 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional property management hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe trust runs regional property management hubs in 12 key markets, enabling average tenant issue response times under 24 hours and reducing maintenance-related vacancies by 1.8 percentage points in 2024.\u003c\/p\u003e\n\u003cp\u003ePhysical presence yields tighter oversight: hubs oversee 3,400 assets, cut emergency repair costs 14% year-over-year, and support a portfolio-level Net Promoter Score of 42.\u003c\/p\u003e\n\u003cp\u003eLocalized teams strengthen tenant retention—renewal rates rose to 78% in 2024—and preserve asset value via standardized maintenance protocols and quarterly inspections.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 hubs; 3,400 assets managed\u003c\/li\u003e\n\u003cli\u003e\u0026lt;24h avg response; 1.8pp fewer maintenance vacancies\u003c\/li\u003e\n\u003cli\u003e14% lower emergency repair costs YoY\u003c\/li\u003e\n\u003cli\u003e78% renewal rate; NPS 42\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOPI’s 22-state footprint boosts NOI +140bps, cuts commutes 18% and speeds deals 40%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOPI’s 22-state, 45+ MSA footprint (62% urban\/38% suburban) cut regional risk—no MSA \u0026gt;8% rent—and lifted portfolio NOI ~140 bps (2025). Transit-linked sites (500–1,200m) trim commutes ~18% and show 22% lower tenant turnover; top-connected nodes command rents +9–14%. Digital listings (LoopNet\/CoStar\/JLL+) drove leads +28% and shortened enterprise decision time 45→27 days (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStates\/MSAs\u003c\/td\u003e\n\u003ctd\u003e22 \/ 45+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrban\/Suburban\u003c\/td\u003e\n\u003ctd\u003e62% \/ 38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVacancy (portfolio)\u003c\/td\u003e\n\u003ctd\u003e12.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store NOI growth\u003c\/td\u003e\n\u003ctd\u003e3.1% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNOI lift\u003c\/td\u003e\n\u003ctd\u003e+140 bps (2025 est)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeads via digital\u003c\/td\u003e\n\u003ctd\u003e+28% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDecision time\u003c\/td\u003e\n\u003ctd\u003e45→27 days (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eOffice Properties 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Office Properties 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751167406457,"sku":"opireit-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/opireit-marketing-mix.png?v=1772228478","url":"https:\/\/matrixbcg.com\/products\/opireit-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}