{"product_id":"onsemi-business-model-canvas","title":"ON Semiconductor Corp. Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eON Semiconductor: Powering margins with scalable products, partnerships \u0026amp; strategic R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how ON Semiconductor Corp. aligns advanced power and sensing solutions to serve automotive, industrial, and consumer markets—leveraging strategic partnerships, manufacturing scale, and a product-led R\u0026amp;D engine to drive recurring revenue and margin expansion.\u003c\/p\u003e\n\u003cp\u003eOur concise Business Model Canvas maps ON’s customer segments, core value propositions, key partners, channels, and cost\/revenue drivers to reveal competitive advantages and risks relevant to investors and strategists.\u003c\/p\u003e\n\u003cp\u003eUnlock the full, editable Canvas in Word and Excel for a section-by-section strategic playbook—perfect for due diligence, benchmarking, or informing investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Automotive Tier 1 Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eonsemi partners with major Tier 1s like Aptiv and Continental to co-develop power modules for EVs, embedding its silicon carbide (SiC) in traction inverters and BMS; in 2024 onsemi reported SiC revenue of $1.2B (up 45% YoY), reflecting these alliances that aim to improve drivetrain efficiency by ~5–8% and reduce inverter losses by ~30% when integrated early in design.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSilicon Carbide Supply Chain Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eON Semiconductor secures multi-year supply deals with silicon carbide (SiC) substrate makers and equipment suppliers to scale 200mm SiC wafer production, targeting \u0026gt;30% annual SiC revenue growth and supporting its 2025 goal of $1.5B SiC-related sales. These partnerships enable vertical integration that reduces raw-material price volatility and buffers against global supply shocks that drove 2021–2023 shortages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eON Semiconductor (onsemi) leverages distributors like Arrow Electronics and Avnet to serve ~200k small industrial and commercial customers; in 2024 distributors accounted for roughly 35% of onsemi channel sales, enabling localized inventory management and technical support across 50+ countries. This model scales reach and preserved an estimated $120–150M in annual sales and marketing savings by avoiding direct coverage of non-strategic accounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Development Labs with Hyperscalers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJoint development labs with hyperscalers (AWS, Microsoft Azure, Google Cloud) and major data‑center operators focus on high-efficiency power delivery architectures, accelerating specialized power stages and controllers for AI loads; ON Semiconductor reported data-center power solutions contributed to overall revenue growth in 2024, with cloud capex rising ~15% YoY.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect roadmap alignment with hyperscalers\u003c\/li\u003e\n\u003cli\u003eTargets extreme energy density for modern server farms\u003c\/li\u003e\n\u003cli\u003eEnables faster qualification cycles, lowering time-to-deploy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Academic Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eON Semiconductor maintains ongoing collaborations with universities and tech institutes to sustain its long-term pipeline for power and sensing innovation, funding materials-science projects and GaN (gallium nitride) substrate studies—R\u0026amp;D spend was $1.1B in FY2024, supporting these programs.\u003c\/p\u003e\n\u003cp\u003eThese ties also supply recruiting channels for top-tier engineers; university hires made up an estimated 18% of new technical hires globally in 2024, strengthening talent flow in a tight market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR\u0026amp;D spend FY2024: $1.1B\u003c\/li\u003e\n\u003cli\u003eFocus: materials science, GaN, advanced substrates\u003c\/li\u003e\n\u003cli\u003eUniversity hires ~18% of technical onboarding (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eonsemi ramps SiC\/GaN with Tier‑1s, hitting $1.2B in 2024 and targeting $1.5B in 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eonsemi partners with Tier‑1s (Aptiv, Continental) and hyperscalers to embed SiC\/GaN in EV inverters and data‑center power, driving SiC revenue to $1.2B in 2024 (+45% YoY) and targeting $1.5B by 2025; distributors (Arrow, Avnet) handled ~35% of channel sales in 2024, cutting S\u0026amp;M by ~$135M. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eTarget 2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSiC revenue\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003ctd\u003e$1.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYoY SiC growth\u003c\/td\u003e\n\u003ctd\u003e+45%\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor share\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUniv. hires\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for ON Semiconductor detailing customer segments, channels, value propositions, key resources, activities, partnerships, cost structure, and revenue streams aligned to its power and sensing semiconductor strategy, with competitive advantages, SWOT-linked insights, and a polished format ideal for presentations, investor discussions, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of ON Semiconductor’s business model with editable cells to quickly map its power-management and sensing solutions, easing strategy workshops and investor briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced R\u0026amp;D in Wide Bandgap Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpon semiconductor advanced r in silicon carbide and gallium nitride targets higher power density better thermal performance versus legacy with capex partly funding pilot sic fabs. engineering teams refine trench gate structures to cut switching losses\u003e600V EV and renewables converters, sustaining tech leadership as EV inverter TAM hits ~USD 20B by 2028.\n\u003c\/pon\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertically Integrated Manufacturing Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOnsemi runs vertically integrated fabs from crystal growth and wafering to assembly and test, enabling tighter process control for silicon carbide (SiC) products; in 2024 SiC revenue grew ~45% year-over-year, reflecting higher yields and demand. By owning the full production flow, onsemi targets \u0026gt;70% fab utilization for high-volume, mission-critical markets, delivering more consistent quality and supply than fab-lite peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Application Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTechnical teams at ON Semiconductor engage customers with reference designs and system-level expertise for complex power and sensing needs, delivering hardware and software evaluation kits that cut time-to-market—ON’s product design wins contributed to 2024 revenue of $7.1B and reportedly accelerated partner deployments by ~25% in IoT and EV segments; these efforts embed ON’s components into core architectures of high-growth platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManagement is shifting manufacturing to a fab-right model, consolidating legacy sites while investing in 300mm silicon and 200mm silicon carbide fabs to cut unit costs and lift gross margins; in 2024 ON Semiconductor reported capital expenditures of $2.2 billion and projected COGS savings of ~3–5% by 2026.\u003c\/p\u003e\n\u003cp\u003eThese moves also shorten logistics, boost regional resilience, and lower emissions—management targets a 20% reduction in operational CO2 intensity by 2027 versus 2022.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCapEx 2024: $2.2B\u003c\/li\u003e\n\u003cli\u003eTarget CO2 intensity cut: 20% by 2027\u003c\/li\u003e\n\u003cli\u003eEstimated COGS reduction: 3–5% by 2026\u003c\/li\u003e\n\u003cli\u003eFocus: 300mm silicon, 200mm SiC fabs\u003c\/li\u003e\n\u003cli\u003eStrategy: consolidate legacy fabs, regionalize supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntellectual Property Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eON Semiconductor actively manages a patent portfolio of roughly 12,000 issued patents and applications (2025 est.) across power management, analog signal processing, and image sensing, with legal and technical teams protecting innovations and pursuing cross-licensing or targeted acquisitions to preserve freedom to operate.\u003c\/p\u003e\n\u003cp\u003eThis IP strategy supports monetization via licensing and partnerships, contributing to non-GAAP revenue diversification and defending ~$6.5B FY2024 product sales by reducing infringement risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~12,000 patents\/applications (2025 est.)\u003c\/li\u003e\n\u003cli\u003eSupports $6.5B FY2024 product revenue\u003c\/li\u003e\n\u003cli\u003eFocus: power mgmt, analog, image sensing\u003c\/li\u003e\n\u003cli\u003eUses licensing, cross-licensing, acquisitions\u003c\/li\u003e\n\u003cli\u003eCombines legal + technical teams\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eON Semiconductor: $6.5B sales, 12k patents, $2.2B capex, scaling SiC\/GaN with pilot $350M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpon semiconductor key activities: advanced sic r and pilot fabs capex vertically integrated manufacturing usd target\u003e70% utilization), customer-facing reference designs speeding deployments ~25%, and IP management (~12,000 patents, supporting ~$6.5B 2024 sales).\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 CapEx\u003c\/td\u003e\n\u003ctd\u003eUSD 2.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 SiC pilot spend\u003c\/td\u003e\n\u003ctd\u003e~USD 350M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatents (2025 est.)\u003c\/td\u003e\n\u003ctd\u003e~12,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 product sales\u003c\/td\u003e\n\u003ctd\u003e~USD 6.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget fab utilization\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pon\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual ON Semiconductor Corp. Business Model Canvas you will receive—no mockup, no sample—exactly as shown, ready for use. Upon purchase, you’ll download the full, editable file formatted identically to this preview, containing all sections and details for analysis, presentation, or modification. This preview equals the final deliverable—transparent, complete, and ready-to-apply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748841009529,"sku":"onsemi-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/onsemi-business-model-canvas.png?v=1772211496","url":"https:\/\/matrixbcg.com\/products\/onsemi-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}