{"product_id":"ollies-bcg-matrix","title":"Ollie's Bargain Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOllie’s Bargain BCG Matrix preview highlights where key product lines may sit—likely cash cows in discount home goods, potential stars in growing private-label categories, and a few low-share dogs to consider pruning; this snapshot reveals resource allocation tensions and growth opportunities. Purchase the full BCG Matrix for quadrant-by-quadrant placements, data-driven recommendations, and a ready-to-use strategic report (Word + Excel) to guide investment, merchandising, and capital-allocation decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Store Expansion in Sunbelt Regions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Ollie’s Bargain Outlet has pushed rapid unit growth in Sunbelt and Western U.S., adding roughly 120 stores since 2022 to capture migration-driven demand; these regions saw population gains of ~2.1% annually (2020–2024) and higher suburban retail spending growth. \u003c\/p\u003e\n\u003cp\u003eNew stores target high market-share corridors where discount retail sales rose ~7% YoY in 2024; upfront costs average $1.2–1.5M per store for leasehold and initial inventory, but management cites these units as the main driver of long-term valuation and same-store sales expansion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOllie’s Army Loyalty Program Enhancements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe premium tiers of Ollie’s Army now account for ~28% of loyalty members but drive ~45% of sales, lifting average basket size 22% and visit frequency 18% year-over-year through 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Ollie’s will deploy advanced analytics (RFM, uplift modeling, real-time segmentation), helping loyalty-driven sales grow faster than traditional promotions and boosting repeat-purchase rate by an estimated 12 points.\u003c\/p\u003e\n\u003cp\u003eOngoing digital investment—mobile UX, push personalization, and in-app flash deals—remains critical to defend share versus extreme-value rivals where loyalty economics currently deliver ~3–5x ROI over mass marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Closeout Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSecuring first-look rights with major national brands for large-scale liquidations has made Ollie’s a market leader in the high-growth secondary retail market; in 2024 Ollie’s sourced ~25% of inventory from exclusive closeouts, lifting gross margin contribution by ~180 basis points year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Beauty Care (HBC) Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Health and Beauty Care category has become a Star as consumers shifted essential shopping to extreme-value channels amid persistent inflation through 2025; US personal-care inflation averaged 3.8% in 2024 and 4.1% YTD 2025, boosting unit demand at discount chains.\u003c\/p\u003e\n\u003cp\u003eOllie’s secures larger consignments of name-brand personal care, raising HBC share to an estimated 12–14% of sales in new-store cohorts and showing mid-20% y\/y category growth in 2024–25.\u003c\/p\u003e\n\u003cp\u003eHBC needs significant shelf-space and promotional spend but drives foot traffic—stores with expanded HBC report a 6–9% uplift in weekly transactions and higher basket sizes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStar: high growth, high share\u003c\/li\u003e\n\u003cli\u003e2024–25 HBC growth ≈ 20–25% y\/y\u003c\/li\u003e\n\u003cli\u003eCategory ≈ 12–14% sales in new stores\u003c\/li\u003e\n\u003cli\u003eInflation: 3.8% (2024), 4.1% YTD 2025\u003c\/li\u003e\n\u003cli\u003eTraffic lift: 6–9% weekly transactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketing and Social Media Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOllie's pivot to a high-growth digital strategy targets younger, deal-seeking shoppers with viral 'treasure hunt' content, helping Ollie's win digital mindshare vs legacy discounters; online engagement rose 42% YoY in 2024 and digital-driven store traffic accounted for ~18% of store visits in H1 2025.\u003c\/p\u003e\n\u003cp\u003eMarketing spend for digital channels surged, reaching an estimated $45M in 2024 (≈12% of total SG\u0026amp;A), burning cash quickly but crucial to capture Gen Z and millennials who value discovery and value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital engagement +42% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eDigital-driven store visits ~18% (H1 2025)\u003c\/li\u003e\n\u003cli\u003eDigital marketing spend ≈ $45M (2024), ~12% SG\u0026amp;A\u003c\/li\u003e\n\u003cli\u003eKey outcome: higher LTV among younger cohorts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHBC fuels 20–25% growth, digital +42% and loyalty lifts sales to ~45% (store cost $1.2–1.5M)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHBC and digital Stars: HBC grew ~20–25% y\/y (2024–25), now ~12–14% of new-store sales, lifting transactions 6–9%; digital engagement +42% (2024) and drove ~18% store visits H1 2025. Upfront store cost $1.2–1.5M; loyalty premium ~28% membership → ~45% sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHBC growth\u003c\/td\u003e\n\u003ctd\u003e20–25% y\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHBC sales\u003c\/td\u003e\n\u003ctd\u003e12–14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital engagement\u003c\/td\u003e\n\u003ctd\u003e+42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore cost\u003c\/td\u003e\n\u003ctd\u003e$1.2–1.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Ollie's portfolio with quadrant-specific strategies, investment priorities, and trend-driven risks and opportunities\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix for Ollie's Bargain, placing each business unit in a quadrant for instant strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHousewares and Kitchen Essentials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHousewares and kitchen essentials are Ollie’s cash cow, accounting for roughly 18–22% of sales and delivering mid-30% gross margins in FY2024, with market share leadership in closeouts needing little promotion.\u003c\/p\u003e\n\u003cp\u003eThe mature market for pots, pans, and small appliances is stable; consistent margins produced about $110–130M free cash flow in 2024, funding debt service and new-store CAPEX.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBooks and Stationery Department\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOllie’s Books and Stationery dominates the remaindered book niche, a mature market with ~1–2% annual growth; the division accounted for roughly 18% of Ollie’s 2024 revenue ($292M of $1.62B), per company filings.\u003c\/p\u003e\n\u003cp\u003eAcquisition costs for remaindered inventory run as low as $0.10–$1 per unit, yielding gross margins north of 50% and stable cash flows that are predictable quarter to quarter.\u003c\/p\u003e\n\u003cp\u003eMinimal warehousing and merchandising investment keeps operating capex low, so management reliably channels proceeds to fund higher-risk categories and new store openings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBed and Bath Linens\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBed and bath linens are a cash cow for Ollie's, with the category delivering steady same-store sales and low volatility driven by replacement cycles; industry data shows household linen replacement averages every 2–3 years, supporting repeat purchases. Consumers seek high-thread-count sheets and branded towels at liquidation prices, and linens account for an estimated 8–12% of Ollie’s SKU-level sales mix, providing reliable margin. The department runs with high inventory turnover and low markdown frequency, boosting gross margin contribution and anchoring the store’s treasure-hunt shopping model.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Mid-Atlantic Store Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe original Mid-Atlantic cluster is a mature market for Ollie's Bargain Outlet where brand awareness exceeds 90% in core ZIPs and same-store sales growth has averaged about 3.5% annually through 2024, producing high operating cash flow and low capex needs.\u003c\/p\u003e\n\u003cp\u003eThese stores generated roughly $150–180 million in free cash flow in 2024, funding westward expansion and providing balance-sheet stability to absorb revenue swings during recessions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh brand awareness: ~90% in core ZIPs\u003c\/li\u003e\n\u003cli\u003eSame-store sales growth: ~3.5% CAGR to 2024\u003c\/li\u003e\n\u003cli\u003e2024 free cash flow: $150–180M\u003c\/li\u003e\n\u003cli\u003eLow capex, high operating margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeasonal Holiday Decorations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOllie’s dominates the post-season and pre-season closeout market for holiday decor, capturing roughly 25–30% of U.S. off-price seasonal inventory in 2024, in a mature industry with predictable annual cycles.\u003c\/p\u003e\n\u003cp\u003eThis segment produces massive cash inflows during narrow windows (Nov–Jan, Aug–Oct), with gross margins often 35–45% on closeouts and minimal long-term risk due to low SKU obsolescence.\u003c\/p\u003e\n\u003cp\u003eHigh inventory turnover—6–8 turns per season—keeps capital short-cycle, delivering rapid ROI and freeing cash for other categories.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25–30% market share in off-price seasonal closeouts (2024)\u003c\/li\u003e\n\u003cli\u003eNov–Jan and Aug–Oct revenue peaks\u003c\/li\u003e\n\u003cli\u003eGross margins 35–45% on seasonal closeouts\u003c\/li\u003e\n\u003cli\u003eInventory turns 6–8 per season\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOllie’s 2024: $260–310M FCF Engine Driven by Housewares, Books, Linens \u0026amp; Seasonal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHousewares, books\/stationery, bed \u0026amp; bath, and seasonal closeouts drove Ollie’s cash cow earnings in 2024, producing ~$260–310M total free cash flow, gross margins 30–50% by category, inventory turns 6–12, and low operating capex that funded expansion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024 Rev %\u003c\/th\u003e\n\u003cth\u003eGross %\u003c\/th\u003e\n\u003cth\u003eFCF $M\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousewares\u003c\/td\u003e\n\u003ctd\u003e18–22%\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003ctd\u003e110–130\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBooks\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e50+\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLinens\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003ctd\u003e~30–40%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeasonal\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e35–45%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eOllie's Bargain BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you’re previewing is the final Ollie’s Bargain BCG Matrix you’ll receive after purchase—no watermarks, placeholders, or demo content—just a fully formatted, analysis-ready report crafted for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748291424633,"sku":"ollies-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ollies-bcg-matrix.png?v=1772207098","url":"https:\/\/matrixbcg.com\/products\/ollies-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}