{"product_id":"oldsecond-bcg-matrix","title":"Old Second Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOld Second’s preview BCG Matrix highlights where key business lines currently sit—identifying potential Stars, Cash Cows, Dogs, and Question Marks—and signals which areas need capital allocation or strategic reprioritization. This snapshot frames market share and growth dynamics but stops short of tactical next steps; purchase the full BCG Matrix for a quadrant-by-quadrant breakdown, data-backed recommendations, and downloadable Word and Excel files to immediately act on investment and product decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePowersport Lending Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe mid-2025 acquisition of Evergreen Bank Group added a high-growth powersport lending unit to Old Second, which now accounts for an estimated 12% of loan originations and drove a 3.8% quarter-over-quarter loan growth in Q4 2025.\u003c\/p\u003e\n\u003cp\u003eThis niche targets recreational vehicle financing, delivers multiyear contribution margins near 18% despite higher charge-offs (2.1% annualized), and yields an average loan APR ~9.5%.\u003c\/p\u003e\n\u003cp\u003eManagement is bullish for 2026, projecting powersport portfolio asset growth of 25% and market-share gains in the Midwest as a core high-yield growth engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSponsor Finance Credit Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld Second has aggressively expanded its O2 Sponsor Finance division, originating over $420 million in senior secured credit facilities for private equity acquisitions through Q4 2025.\u003c\/p\u003e\n\u003cp\u003eThe unit targets high-demand middle-market leveraged buyouts and strategic corporate buys, routinely structuring multi-million dollar commitments averaging $35–60 million per deal.\u003c\/p\u003e\n\u003cp\u003eBy positioning as a key lender to firms like Paceline Equity Partners, Old Second captured roughly 18% of the regional sponsor-backed credit market in 2025, up from 9% in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial (C\u0026amp;I) Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Commercial and Industrial (C\u0026amp;I) loan segment grew over 40% after the Bancorp Financial merger, cutting the bank’s CRE concentration and raising C\u0026amp;I to roughly 28% of total loans by late 2025.\u003c\/p\u003e\n\u003cp\u003eHigher demand in the Chicago metro and greater scale lifted originations 22% year-over-year, making C\u0026amp;I the top cash generator for Old Second.\u003c\/p\u003e\n\u003cp\u003eThis mix helped sustain a net interest margin above 5.0% at year-end 2025, underpinning profitability and funding stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOld Second’s Treasury Management Services have become a Star in its BCG matrix after prioritizing treasury-led relationships, lifting fee-based revenue by 18% YoY to $42.6M in 2025.\u003c\/p\u003e\n\u003cp\u003eDemand is high: 62% of middle-market clients now use cash management and remote deposit capture, improving liquidity and lowering float by an average 2.4 days.\u003c\/p\u003e\n\u003cp\u003eQ4 2025 system upgrades and core conversions reduced onboarding time from 21 to 9 days, enabling Old Second to win 14+ larger corporate primary-banking mandates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFee revenue +18% YoY to $42.6M (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Advisory Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWealth management revenue rose 18% in 2025, led by advisory and estate fees as client assets under management (AUM) climbed to $4.2 billion, driven by an affluent, expanding Chicago-suburbs client base and higher fee rates.\u003c\/p\u003e\n\u003cp\u003eThe private banking and fiduciary market is growing ~6% annually; this high-margin, low-capital segment delivered a 32% pretax margin in 2025, making it a star that boosts overall profitability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAUM 2025: $4.2B\u003c\/li\u003e\n\u003cli\u003eRevenue growth: +18% YoY\u003c\/li\u003e\n\u003cli\u003ePretax margin: 32% in 2025\u003c\/li\u003e\n\u003cli\u003eMarket growth: ~6% CAGR (private banking\/fiduciary)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOld Second 2025: High-growth Powersport, Sponsor Finance \u0026amp; Wealth Fueling Strong Profits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld Second’s 2025 Stars: powersport lending (12% originations, APR ~9.5%, 2.1% charge-offs, projected +25% assets 2026), O2 Sponsor Finance ($420M originations, avg deal $35–60M, 18% regional share), C\u0026amp;I (28% loans, +40% post-merger), Treasury services (fees $42.6M, +18% YoY), Wealth AUM $4.2B (+18% revenue, 32% pretax).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePowersport\u003c\/td\u003e\n\u003ctd\u003e12% orig\u003c\/td\u003e\n\u003ctd\u003eAPR 9.5%, CO 2.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eO2 Sponsor\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003ctd\u003eAvg $35–60M, 18% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury\u003c\/td\u003e\n\u003ctd\u003e$42.6M\u003c\/td\u003e\n\u003ctd\u003e+18% fees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003e$4.2B AUM\u003c\/td\u003e\n\u003ctd\u003e+18% rev, 32% pretax\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG review of Old Second’s units with quadrant strategies, investment priorities, risks, and trend-driven recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing each business unit in a quadrant for instant strategic clarity and decision focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuburban Residential Mortgage Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld Second’s suburban residential mortgage portfolio holds an estimated 28% share in western and southern Chicago suburbs, producing steady net interest margin and $85–95M annual interest income in 2025 despite mortgage originations falling ~12% year-over-year due to higher rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Retail Deposit Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChecking and savings accounts are Old Second’s cash cow: high share in mature suburban markets with low growth, supplying low-cost funding. These deposits funded 62% of loans in 2025 and provided liquidity for high-growth lending in powersports and sponsor finance. Disciplined cost of deposits was ~115 basis points in late 2025, letting the bank milk margin to support corporate operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Real Estate (CRE) Owner-Occupied\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTraditional owner-occupied CRE loans form a mature, high-share segment of Old Second’s portfolio, generating steady net interest income; as of 2025 the bank’s CRE owner-occupied book is ~22% of total loans and delivered a 1.6% contribution to net revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eRisk is predictable: 60–70% LTV typical, low 90-day delinquency (~0.4% in 2024) and healthy ROC; concentration limits are actively managed to keep sector exposure within board-approved caps.\u003c\/p\u003e\n\u003cp\u003eThese loans are well-collateralized and tied to long-term local-owner relationships with high switching costs, supporting stable deposits and cross-sell—owner-occupied clients accounted for ~18% of business deposit balances in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrust and Custodial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe trust department administers estates and charitable foundations across Old Second’s legacy footprint, holding an estimated 35% local market share and managing roughly $5.2 billion in fiduciary assets as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis segment is mature with \u0026lt;2% annual growth, generates stable fee income contributing about $28 million in annual noninterest income, and shows ROA above the bank average due to low capital needs.\u003c\/p\u003e\n\u003cp\u003eMinimal capital expenditure and predictable cash flows classify it as a cash cow that funds R\u0026amp;D for digital banking projects, covering an estimated 40% of the bank’s 2025 innovation budget.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLegacy footprint: ~35% market share\u003c\/li\u003e\n\u003cli\u003eFiduciary assets: $5.2B (2025)\u003c\/li\u003e\n\u003cli\u003eGrowth rate: \u0026lt;2% annually\u003c\/li\u003e\n\u003cli\u003eAnnual fees: ~$28M\u003c\/li\u003e\n\u003cli\u003eFunds ~40% of 2025 R\u0026amp;D\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEquipment Finance and Leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe lease financing portfolio for construction and transportation equipment is a mature cash cow for Old Second, holding ~27% share of its commercial equipment book and generating a 5.4% yield versus 3.1% for traditional commercial loans in 2025; growth is modest (≈2% YoY) but market position among small-to-mid-size businesses is solid.\u003c\/p\u003e\n\u003cp\u003eWell-diversified by sector and geography, the portfolio produces stable net interest income that funds dividends and covers corporate debt service, contributing roughly $42M in annual pre-tax cash flow in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable yield: 5.4% vs commercial loans 3.1%\u003c\/li\u003e\n\u003cli\u003eContribution: ~$42M pre-tax cash flow (2025)\u003c\/li\u003e\n\u003cli\u003eGrowth: ≈2% YoY organic\u003c\/li\u003e\n\u003cli\u003eMarket: strong among SMB construction\/transport firms\u003c\/li\u003e\n\u003cli\u003eRole: supports dividends and corporate debt service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSteady cash engines: deposits, CRE, fiduciary $5.2B, leases yield $42M pre-tax\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCash cows: core deposits, owner-occupied CRE, fiduciary services, and lease finance deliver steady cash—2025 figures: deposits funded 62% of loans; CRE = 22% loans; fiduciary AUM $5.2B; lease yield 5.4% producing ~$42M pre-tax; fee income ~$28M; growth \u0026lt;2–2% annually; net interest income $85–95M from mortgages.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits funding\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRE share\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiduciary AUM\u003c\/td\u003e\n\u003ctd\u003e$5.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLease yield\u003c\/td\u003e\n\u003ctd\u003e5.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage NII\u003c\/td\u003e\n\u003ctd\u003e$85–95M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eOld Second BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Old Second BCG Matrix report you'll receive after purchase—fully formatted, no watermarks, and ready for immediate use. This preview matches the downloadable document word-for-word, providing market-backed placements and concise strategic insights. Upon purchase, the complete file is delivered to your inbox for editing, printing, or presenting to stakeholders. Designed by strategy professionals, it’s ready to plug into your planning or client deliverables with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748258328953,"sku":"oldsecond-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/oldsecond-bcg-matrix.png?v=1772206641","url":"https:\/\/matrixbcg.com\/products\/oldsecond-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}