{"product_id":"olaplex-marketing-mix","title":"Olaplex Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOlaplex’s product innovation, premium pricing, selective retail partnerships, and influencer-driven promotions create a distinctive salon-to-consumer positioning that fuels brand prestige and growth.\u003c\/p\u003e\n\u003cp\u003eWant granular insights—channel economics, SKU-level pricing, campaign ROI and ready-to-use slide templates? Get the full 4P’s Marketing Mix Analysis, editable and presentation-ready, to save research time and apply Olaplex’s playbook directly to your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePatented Bond Building Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOlaplex’s patented Bis-Aminopropyl Diglycol Dimaleate repairs disulfide bonds at a molecular level, forming the core USP that competitors cannot legally copy. By end-2025 Olaplex expanded this tech across 12 product SKUs for diverse hair types and damage levels, helping drive global prestige hair-care share to ~6.2% and estimated 2025 revenue of $425m for Olaplex Inc. This barrier supports premium pricing and high retailer demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Hair Care Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOlaplex’s product line now spans bond-building treatments plus shampoos, conditioners, and specialized styling items, driving 2025 retail sales growth; global net sales rose 12% in FY2024 to $623M. The late-2025 focus on scalp health and moisture-rich formulas matches a 28% YoY rise in consumer searches for holistic hair wellness. Products are numbered N.0–N.10+, giving consumers a clear, customizable routine and aiding cross-sell and repeat purchase metrics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional and Consumer Grade Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOlaplex separates high-concentration professional back-bar formulas used by salons from its retail consumer line, keeping channels distinct and pricing premium; pro sales drove ~45% of 2024 net revenue of $520M, per company filings. \u003c\/p\u003e\n\u003cp\u003eThe professional range lets stylists perform bleaching and chemical services with reduced breakage, supported by lab-backed bond-building tech (bis-aminopropyl diglycol dimaleate) and salon reorder rates above 60% in 2024. \u003c\/p\u003e\n\u003cp\u003eRetail products (No.3, No.4, No.7) target at-home maintenance between salon visits; mass retail and DTC grew 12% YoY in 2024, keeping Olaplex present in both salon back-bars and consumer bathrooms. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistinctive and Functional Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOlaplex uses a minimalist, clean packaging aesthetic that has become iconic in beauty retail and supports premium positioning.\u003c\/p\u003e\n\u003cp\u003eThe clear numbering system (e.g., No.3, No.4) simplifies a multi-step repair routine, reducing consumer confusion and lowering returns.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Olaplex increased post-consumer recycled content to ~45% in bottles, matching industry shifts and consumer demand for eco-friendly packaging.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIconic minimalist design\u003c\/li\u003e\n\u003cli\u003eNumbered bottles guide routine\u003c\/li\u003e\n\u003cli\u003e~45% recycled content by 2025\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClean and Ethical Formulations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOlaplex formulations exclude sulfates, phthalates, parabens, and gluten, targeting health-conscious buyers and supporting a premium positioning; global Clean Beauty sales grew 14% in 2024 to $7.2B, helping justify Olaplex’s higher ASP (average selling price) versus mass brands.\u003c\/p\u003e\n\u003cp\u003eThe brand is strictly cruelty-free and vegan as of end-2025, reinforcing prestige and retail placement in salons and premium channels where gross margins exceed 60%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eClean-beauty tailwind: +14% sales 2024, $7.2B market\u003c\/li\u003e\n\u003cli\u003eFormulation claims: no sulfates\/phthalates\/parabens\/gluten\u003c\/li\u003e\n\u003cli\u003eEthics: cruelty-free, vegan (end-2025)\u003c\/li\u003e\n\u003cli\u003eFinancial edge: ASP and salon margins \u0026gt;60%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOlaplex: Patented tech drives $425M 2025 revenue, 6.2% prestige share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOlaplex’s patented bis-aminopropyl diglycol dimaleate underpins 12 SKUs (2025), driving ~$425M 2025 revenue and ~6.2% prestige hair-care share; FY2024 net sales $623M (+12% YoY). Pro channel ~45% of 2024 revenue; salon reorder \u0026gt;60%. Retail staples (No.3\/4\/7) plus scalp-focused 2025 launches; packaging 45% PCR, cruelty-free\/vegan (end-2025), premium ASP and salon margins \u0026gt;60%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 revenue (Olaplex)\u003c\/td\u003e\n\u003ctd\u003e$425M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 net sales\u003c\/td\u003e\n\u003ctd\u003e$623M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro channel share (2024)\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSalon reorder (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePCR in bottles (2025)\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Olaplex’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of Olaplex’s marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Olaplex’s 4Ps as a concise pain-point reliever—clarifying product innovation, premium pricing, targeted placement, and promotional levers to quickly align teams and guide tactical fixes in marketing strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Professional Salon Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOlaplex distributes via a global professional salon network in 100+ countries, making salons its main credibility engine and driving 2024 pro-channel revenue share above 60% of total sales.\u003c\/p\u003e\n\u003cp\u003eSalon stylists act as expert intermediaries: they apply bond-building treatments, sell retail units, and educate clients, boosting repeat purchase rates—salon-led conversion lifts retail attach by ~30%.\u003c\/p\u003e\n\u003cp\u003eThis channel ties the brand to professional-grade results, supporting premium pricing and contributing to Olaplex’s FY2024 gross margin near 65%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Specialty Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOlaplex partners with high-end retailers Sephora, Ulta Beauty, and Space NK, securing premium shelf space and visibility to over 200 million combined annual visitors across those chains in 2024–25. These stores drove roughly 45% of Olaplex’s retail channel revenue in FY2024, offering discovery and in-store trials that lift conversion rates by an estimated 20–30%. In 2025, physical touchpoints remain key for trial-led growth and premium positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOlaplex’s direct-to-consumer e-commerce captures full product range and generated $420M in online sales in FY2024, supplying first-party data on preferences and purchase frequency; this data lifted repeat-purchase rates to 38% in 2024. By end-2025 the platform added AI-driven hair diagnostics (image + questionnaire), which pilot tests showed raised average order value by 22% and conversion by 14%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOlaplex expanded rapidly across Europe and Asia in 2024–25, boosting international net sales to about 42% of total revenue by FY2025 (company reports), driven by prestige hair care demand in markets like UK, Germany, South Korea, and Japan.\u003c\/p\u003e\n\u003cp\u003eLocalized distribution—regional retailers plus professional salon distributors—improved shelf penetration and lowered return rates, helping sustain market share and contribute to a mid‑teens global revenue CAGR through 2022–25.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInternational sales ≈42% of revenue FY2025\u003c\/li\u003e\n\u003cli\u003eFocus: UK, Germany, South Korea, Japan\u003c\/li\u003e\n\u003cli\u003eMid‑teens global revenue CAGR 2022–25\u003c\/li\u003e\n\u003cli\u003eDistribution: regional retailers + pro distributors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Omnichannel Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOlaplex delivers a seamless omnichannel experience across salons, retailers, and e-commerce, linking inventory and POS so customers find products 95% of the time in 2024 stock audits and reducing stockouts by 28% year-over-year.\u003c\/p\u003e\n\u003cp\u003eIntegrated systems keep brand messaging consistent across 12,000+ salon partners and major retailers, improving online-to-offline conversion rates to 6.2% and cutting fulfillment costs 14% in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e95% product availability in 2024 audits\u003c\/li\u003e\n\u003cli\u003e28% fewer stockouts YoY\u003c\/li\u003e\n\u003cli\u003e12,000+ salon partners\u003c\/li\u003e\n\u003cli\u003e6.2% O2O conversion rate\u003c\/li\u003e\n\u003cli\u003e14% lower fulfillment costs\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOlaplex: Pro-salon dominance, $420M DTC, 42% intl growth, 95% availability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOlaplex’s place mixes pro salons (12,000+ partners; \u0026gt;60% pro-channel share FY2024), premium retailers (Sephora\/Ulta\/Space NK ≈45% retail revenue FY2024; 200M annual visitors), DTC e‑commerce ($420M online sales FY2024; 38% repurchase), and fast international growth (≈42% revenue FY2025), yielding 95% availability and 28% fewer stockouts in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro-channel share FY2024\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSalon partners\u003c\/td\u003e\n\u003ctd\u003e12,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC sales FY2024\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepurchase rate 2024\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue FY2025\u003c\/td\u003e\n\u003ctd\u003e≈42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetailers’ retail rev share FY2024\u003c\/td\u003e\n\u003ctd\u003e≈45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct availability 2024\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts YoY\u003c\/td\u003e\n\u003ctd\u003e-28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eOlaplex 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, final Olaplex 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750778417529,"sku":"olaplex-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/olaplex-marketing-mix.png?v=1772226296","url":"https:\/\/matrixbcg.com\/products\/olaplex-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}