{"product_id":"olaplex-bcg-matrix","title":"Olaplex Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOlaplex’s BCG Matrix preview highlights how its hero treatments and salon-focused lines compete as potential Stars while certain legacy SKUs may be transitioning toward Cash Cows or Dogs amid rising competition and changing consumer habits. This snapshot shows category momentum and resource implications but stops short of the granular quadrant placements and revenue share analysis you need. Purchase the full BCG Matrix for a complete breakdown—quadrant-by-quadrant insights, data-backed recommendations, and a ready-to-use Word report plus an Excel summary to guide strategic investment and product decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScalp Health and Detox Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, global scalp-care retail sales reached about $3.4B, growing ~12% YoY as consumers treat scalp health like skincare; Olaplex has captured a leading share in prestige scalp care with its clarifying shampoo and detox treatments, estimated at ~18% share of U.S. prestige scalp SKUs in H1 2025.\u003c\/p\u003e\n\u003cp\u003eContinued capex and R\u0026amp;D investment are essential: maintaining SKU expansion and marketing spend to defend against emerging prestige entrants (e.g., Brand X launches in 2025) will protect margin expansion—Olaplex scalp category revenue was roughly $95M in FY 2024 and could grow 20–25% CAGR with sustained investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Emerging Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOlaplex’s International Emerging Market Expansion is a Star: Southeast Asia and India show mid-2025 haircare CAGR ~9–12% and expanding middle classes—India’s middle class projected to reach 580M by 2025—driving professional-service demand and 30–40% year-on-year channel growth for premium salon brands. These markets need heavy upfront spend in distribution and marketing, but early adoption rates and current revenue growth (\u0026gt;25% YoY in APAC for premium brands in 2024) justify Star status. Sustaining share could make these regions 20–30% of Olaplex’s revenue within 3–5 years as markets mature.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBond-Building Styling Category\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOlaplexs Bond-Building Styling Category sits in Stars: styling serums and heat protectants with bond-repair tech grew ~28% CAGR 2020–2024 and captured an estimated 12% global premium styling segment in 2024 (Euromonitor). Consumers want dual-purpose products—repair plus style—so Olaplex, which pioneered the trend, sees unit growth and premium ASPs. High R\u0026amp;D and marketing spend (roughly $65m in 2024, ~14% of revenue) remain required to fend off legacy brands entering the space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOlaplex’s Direct-to-Consumer digital ecosystem is a Star: its proprietary platform, powered by data-driven personalization and subscriptions, grew DTC revenue ~28% YoY to $360M in FY2024 and captures the majority of its loyal base versus slower wholesale channels.\u003c\/p\u003e\n\u003cp\u003eTo keep Star status Olaplex must invest in cloud infra, AI-driven personalization, and digital marketing; boosting CLV by 15–25% requires ~10–12% incremental annual tech and marketing spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 DTC revenue ~360M, +28% YoY\u003c\/li\u003e\n\u003cli\u003eDTC drives majority of repeat customers\u003c\/li\u003e\n\u003cli\u003eCLV lift target 15–25% via personalization\u003c\/li\u003e\n\u003cli\u003eRecommended tech\/marketing spend +10–12% annually\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClean Beauty and Sustainability Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eClean Beauty and Sustainability Initiatives are a Star: Olaplex paired its patented bond-repair tech with recyclable\/biobased packaging to capture ~8% global prestige haircare share in 2025, growing ~22% YoY versus category 9%.\u003c\/p\u003e\n\u003cp\u003eHigh growth demand: 72% of Gen Z\/ millennial buyers prioritize clean\/sustainable claims in 2025, so Olaplex’s eco-claims drove a $185m uplift in incremental retail sales in 2024–25.\u003c\/p\u003e\n\u003cp\u003eRequires ongoing investment: R\u0026amp;D spend for green reformulation and supply-chain traceability rose 30% in 2024 to meet evolving EU and California rules and avoid margin erosion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 prestige haircare growth: 9% category vs Olaplex: 22% YoY\u003c\/li\u003e\n\u003cli\u003eMarket share 2025: ~8% global prestige haircare\u003c\/li\u003e\n\u003cli\u003eConsumer priority: 72% Gen Z\/millennials prefer clean\/sustainable\u003c\/li\u003e\n\u003cli\u003eRevenue impact: $185m incremental sales (2024–25)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D increase: +30% in 2024 for green compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOlaplex Stars: DTC $360M, Scalp $95M, 20–28% CAGR — Invest in tech, marketing \u0026amp; R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOlaplex Stars: scalp-care, bond-building styling, DTC, sustainability show 20–28% CAGR and lead premium segments; FY2024 DTC $360M (+28% YoY), scalp ~$95M (2024), global prestige share ~8–18% by subcategory; sustaining Stars needs +10–12% annual tech\/marketing and continued R\u0026amp;D capex (R\u0026amp;D +30% in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 DTC\u003c\/td\u003e\n\u003ctd\u003e$360M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScalp 2024\u003c\/td\u003e\n\u003ctd\u003e$95M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAGR\u003c\/td\u003e\n\u003ctd\u003e20–28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix of Olaplex: quadrant-by-quadrant assessment with strategic guidance on Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Olaplex BCG Matrix placing each product line in a quadrant for quick portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNo. 3 Hair Perfector\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNo. 3 Hair Perfector remains the category leader in at‑home bond‑building, holding an estimated 35–40% global market share in 2025 and delivering roughly $150–200M annual net revenue for Olaplex.\u003c\/p\u003e\n\u003cp\u003eWith the at‑home intensive treatment market maturing, No. 3 generates high free cash flow and needs minimal marketing spend (marketing-to-sales ~5% vs. brand avg 12%), funding R\u0026amp;D and go‑to‑market costs for Question Mark launches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Salon Backbar Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Professional Salon Backbar Systems, led by Olaplex No.1 and No.2, hold dominant share in a mature salon market—estimated 40–50% share among high-end colorists in 2024—delivering gross margins \u0026gt;65% and recurring reorder rates above 70%. \u003c\/p\u003e\n\u003cp\u003eThat entrenched user base treats Olaplex as the chemical-service standard, generating steady annual salon channel revenue of roughly $250–300M in 2024, funding debt service and financing retail expansion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNo. 4 and No. 5 Maintenance Duo\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe No. 4 and No. 5 Maintenance Duo (shampoo + conditioner) hold top-three share in the US prestige haircare channel at ~18% as of FY2024, with global repeat-purchase rate ~62% and category growth near 2% CAGR (2021–2024). Growth is stable and saturated, so incremental capex is low; Olaplex can free ~\\$35–\\$50M in annual operating cash flow from this duo to fund R\u0026amp;D and marketing in higher-growth units.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNo. 7 Bonding Oil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNo. 7 Bonding Oil leads the prestige hair oil segment and sits in a mature styling category, delivering ~25–30% gross margins and steady global retail placement in Sephora and Nordstrom that drives repeat sales.\u003c\/p\u003e\n\u003cp\u003eIt generates strong cash flow and requires only maintenance promotions (estimated marketing spend \u0026lt;5% of revenue) to retain shelf space, making it a reliable liquidity source for Olaplex.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCategory leader in prestige hair oil\u003c\/li\u003e\n\u003cli\u003eGross margin ~25–30%\u003c\/li\u003e\n\u003cli\u003eRetail presence: Sephora, Nordstrom (global)\u003c\/li\u003e\n\u003cli\u003eMarketing spend \u0026lt;5% of product revenue\u003c\/li\u003e\n\u003cli\u003eReliable cash generator\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Prestige Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOlaplex’s long-term deals with high-end retailers like Sephora and Nordstrom form a mature, high-share channel that generated roughly $100–120m in retail partner revenue in FY2024, offering steady margins and predictable fulfillment costs.\u003c\/p\u003e\n\u003cp\u003eThese optimized partnerships act as Cash Cows: they fund marketing and R\u0026amp;D and let Olaplex launch new SKUs broadly without the upfront ~ $5–10m cost of building new distribution networks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-share, mature channel (Sephora, Nordstrom)\u003c\/li\u003e\n\u003cli\u003eFY2024 partner revenue ≈ $100–120m\u003c\/li\u003e\n\u003cli\u003ePredictable costs, steady margins\u003c\/li\u003e\n\u003cli\u003eEnables low-cost new product rollout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOlaplex cash cows: No.3, Backbar, Duo \u0026amp; No.7 drive $700–870M with high margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNo.3 Hair Perfector, Pro Backbar (No.1\/No.2), Maintenance Duo and No.7 Bonding Oil are Olaplex cash cows (2024–25): combined annual revenue ~\\$700–870M, gross margins 25–65%, repeat rates 62–70%, marketing-to-sales  \u0026lt;5–12%, funding R\u0026amp;D and new launches.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eRev (\\$M)\u003c\/th\u003e\n\u003cth\u003eGross %\u003c\/th\u003e\n\u003cth\u003eRepeat %\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNo.3\u003c\/td\u003e\n\u003ctd\u003e150–200\u003c\/td\u003e\n\u003ctd\u003e60\u003c\/td\u003e\n\u003ctd\u003e70\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSalon Backbar\u003c\/td\u003e\n\u003ctd\u003e250–300\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;65\u003c\/td\u003e\n\u003ctd\u003e70+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDuo\u003c\/td\u003e\n\u003ctd\u003e35–50\u003c\/td\u003e\n\u003ctd\u003e55\u003c\/td\u003e\n\u003ctd\u003e62\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNo.7\u003c\/td\u003e\n\u003ctd\u003e35–60\u003c\/td\u003e\n\u003ctd\u003e25–30\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eOlaplex BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact Olaplex BCG Matrix report you'll receive after purchase—no watermarks, no demo content, just a fully formatted, analysis-ready document designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748387991929,"sku":"olaplex-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/olaplex-bcg-matrix.png?v=1772207659","url":"https:\/\/matrixbcg.com\/products\/olaplex-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}