{"product_id":"okb-marketing-mix","title":"Ogaki Kyoritsu Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOgaki Kyoritsu Bank leverages localized product offerings, relationship-driven pricing, community-centric distribution, and targeted promotions to maintain regional trust and steady growth; the preview teases strategic nuances—get the full 4P's Marketing Mix Analysis for a data-backed, editable report that saves research time and powers presentations, benchmarking, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOgaki Kyoritsu Bank offers savings, time deposits, and foreign currency deposits tailored to risk profiles, serving 450,000 retail customers as of Dec 2025; average retail deposit per customer ~JPY 2.1M.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the bank rolled out digital wealth tools—real-time goal tracking and automated rebalancing—used by 62% of active online clients, cutting manual advisory hours 28%.\u003c\/p\u003e\n\u003cp\u003eProduct positioning emphasizes security and steady growth for local liquid assets, with core retail deposit book yielding ~0.35% NIM and nonperforming loans under 0.6%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Financing and Advisory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOKB provides capital via business loans, syndicated lending, and overdrafts, supporting Gifu and nearby areas with about ¥380 billion in corporate credit lines as of FY2024, roughly 12% of its loan book.\u003c\/p\u003e\n\u003cp\u003eBeyond lending, OKB runs strategic business matching and succession planning; in 2024 it facilitated 48 M\u0026amp;A matches and 62 succession cases, helping firms adapt to Chubu industrial shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage and Personal Loan Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOKB’s mortgage portfolio features variable and fixed-rate housing loans with flexible terms up to 35 years, optional payment-holiday clauses, and mortgage insurance add-ons; housing loan outstanding was ¥420 billion as of Dec 2025, up 4.8% year-on-year.\u003c\/p\u003e\n\u003cp\u003ePersonal loans—education, auto, and general—use a streamlined digital application with same‑day approval on 65% of cases; unsecured personal loan balances reached ¥85 billion in FY2025.\u003c\/p\u003e\n\u003cp\u003eUsing local market data, OKB offers tailored APRs typically 0.3–0.8 percentage points lower than national megabanks for qualifying borrowers, improving retention in regional segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment and Asset Management Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOKB offers investment trusts, JGBs, and insurance to shift savers toward investments; advisors build diversified portfolios to cut volatility, with AUM in retail investment products rising 18% to ¥420 billion in 2024.\u003c\/p\u003e\n\u003cp\u003eSince 2025 OKB promotes ESG-themed funds—ESG allocations now 22% of new flows—matching global sustainable investing trends and Japan’s policy push.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRetail AUM ¥420B (2024)\u003c\/li\u003e\n\u003cli\u003eNew-flow ESG share 22% (2025)\u003c\/li\u003e\n\u003cli\u003eRetail product mix: trusts, JGBs, insurance\u003c\/li\u003e\n\u003cli\u003eAdvisory-led diversified portfolios to mitigate volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Fintech and Digital Payment Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpogaki kyoritsu bank expanded into advanced mobile banking and okb pay cashless solutions driving a year-on-year rise in digital transactions to of total retail payments cutting branch cash volume by\u003e\n\u003cpcontinuous ui updates boosted app mau to by dec skewing users under-40 and improving nps for digital services\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of retail payments via digital (2024)\u003c\/li\u003e\n\u003cli\u003e28% YoY increase in digital transactions\u003c\/li\u003e\n\u003cli\u003e210,000 monthly active users (Dec 2024)\u003c\/li\u003e\n\u003cli\u003e55% users under 40; NPS 42 for digital\u003c\/li\u003e\n\u003cli\u003e18% reduction in branch cash volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcontinuous\u003e\u003c\/pogaki\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOKB: Low‑risk deposit base, ¥420B mortgages \u0026amp; AUM, rising ESG flows, 210K app MAU\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOKB’s product mix centers on low-risk deposits (retail deposit per customer ~JPY2.1M), mortgages ¥420B (Dec 2025), personal loans ¥85B (FY2025), corporate credit ¥380B (FY2024), retail AUM ¥420B (2024) and rising ESG flows (22% new flows 2025); digital wealth tools used by 62% of online clients, app MAU 210,000 (Dec 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposit\/customer\u003c\/td\u003e\n\u003ctd\u003e¥2.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgages\u003c\/td\u003e\n\u003ctd\u003e¥420B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonal loans\u003c\/td\u003e\n\u003ctd\u003e¥85B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp credit\u003c\/td\u003e\n\u003ctd\u003e¥380B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail AUM\u003c\/td\u003e\n\u003ctd\u003e¥420B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG new flows\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital tool use\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp MAU\u003c\/td\u003e\n\u003ctd\u003e210,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Ogaki Kyoritsu Bank’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Ogaki Kyoritsu Bank’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to speed decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOgaki Kyoritsu Bank operates over 130 branches, primarily in Gifu Prefecture and with outlets in Aichi, Mie, and Shiga, using these locations as high-touch centers for complex financial consultations and relationship banking.\u003c\/p\u003e\n\u003cp\u003eIn 2024 branch transactions still accounted for about 62% of its total customer interactions, underlining the network’s role in community trust and advisory services despite growing digital adoption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Mobile and Drive-Through Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOKB operates 12 mobile branch vans that served 84,200 customers in FY2024, reaching 48 rural towns and boosting deposits in those areas by ¥6.3 billion (up 9.8% YoY).\u003c\/p\u003e\n\u003cp\u003eThe bank runs 27 drive-through lanes across Gifu and neighboring prefectures, handling 22% of cash transactions and reducing in-branch wait times by 31% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced ATM and Self-Service Kiosks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOgaki Kyoritsu Bank runs about 1,100 ATMs across malls, stations, and convenience stores, giving customers 24\/7 access to deposits, withdrawals, and transfers without branch visits.\u003c\/p\u003e\n\u003cp\u003eOver 60% of ATMs use biometric palm-vein scanning to cut fraud and speed authentication; the bank reports a 35% drop in card-fraud incidents since rollout in 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Banking Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpogaki kyoritsu bank omnichannel digital platform is the primary distribution channel for daily transactions and service applications handling over of retail as q3 reducing branch footfall by year-over-year.\u003e\n\u003cpby late the integrated mobile app offers nearly all banking services loans transfers e-kyc and chat a branch in pocket of each customer cutting average service time from hours to under minutes.\u003e\n\u003cpthis digital-first shift lowers operating costs it-enabled servicing and branch consolidation reduced expense ratio to in fy2024 from fy2022 improving cost-to-income supporting faster product rollout.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% retail transactions via digital (Q3 2025)\u003c\/li\u003e\n\u003cli\u003e42% drop in branch visits YoY\u003c\/li\u003e\n\u003cli\u003eAverage service time ↓ from 24h to \u0026lt;10m\u003c\/li\u003e\n\u003cli\u003eOpex ratio improved to 49% (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pby\u003e\u003c\/pogaki\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOKB expands reach via alliances with regional banks and Japan Post Bank, avoiding heavy capex on branches; as of FY2024, partner ATM access covered 85% of prefectures, cutting branch capex by an estimated ¥600m vs opening 10 new branches.\u003c\/p\u003e\n\u003cp\u003eCustomers use partner ATMs nationwide with reduced fees—OKB reports a 22% rise in out-of-area transaction retention in 2024—and placement boosts utility for travelers and regional businesses outside Gifu.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e85% prefecture ATM coverage (FY2024)\u003c\/li\u003e\n\u003cli\u003e¥600m estimated capex saved vs 10 new branches\u003c\/li\u003e\n\u003cli\u003e22% increase in out-of-area transaction retention (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOKB: Omnichannel reach—130+ branches, 68% digital, 49% opex ratio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOKB blends 130+ branches, 1,100 ATMs, 12 mobile vans and an omnichannel app to serve retail and SME customers—68% digital transactions (Q3 2025), 42% fewer branch visits YoY, and ATM\/partner network covering 85% of prefectures; branch-led advisory and drive-throughs still handle complex and cash needs, cutting opex ratio to 49% (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e130+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e1,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txn share (Q3 2025)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOpex ratio (FY2024)\u003c\/td\u003e\n\u003ctd\u003e49%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eOgaki Kyoritsu Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Ogaki Kyoritsu Bank 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750823801209,"sku":"okb-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/okb-marketing-mix.png?v=1772226473","url":"https:\/\/matrixbcg.com\/products\/okb-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}