{"product_id":"oerlikon-marketing-mix","title":"Oerlikon Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOerlikon’s marketing mix balances high-tech product innovation, value-based pricing, targeted industrial distribution, and sector-specific promotions to sustain B2B leadership and margin resilience.\u003c\/p\u003e\n\u003cp\u003eWant the full 4Ps breakdown—editable, data-backed, and presentation-ready—to benchmark strategy, accelerate planning, and apply proven tactics? Get instant access now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSurface Solutions and Advanced Coatings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOerlikon’s Surface Solutions (Balzers, Metco) sells thin-film and thermal-spray coatings that cut friction and extend part life; coatings sales contributed about CHF 820m of group revenue in FY2024, up 6% year-on-year.\u003c\/p\u003e\n\u003cp\u003eProducts target extreme-use cases—aircraft engines, automotive drivetrains—claiming up to 60% wear reduction and surface hardness increases beyond 1200 HV in independent tests.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the portfolio added hydrogen-system and EV-specific coatings; R\u0026amp;D investment rose to ~CHF 45m in 2024 to commercialize these lines and win pilot contracts with three OEMs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePolymer Processing Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOerlikon 4P’s Polymer Processing Equipment, via Barmag and Neumag, supplies large-scale spinning and nonwoven lines that in 2025 process polyester, nylon and technical fibers for global textiles, supporting \u0026gt;1.2 million t\/yr of polymer throughput across installed base.\u003c\/p\u003e\n\u003cp\u003eThe 2025 range emphasizes modular modules and 20–35% better energy efficiency vs 2018 models, enabling rapid switches between polymer types and recycled feedstock, cutting changeover times by up to 40%.\u003c\/p\u003e\n\u003cp\u003eThese systems target customers seeking CAPEX-efficient scale: typical line CAPEX €8–25m and payback under 4–6 years when using recycled polymers at current feedstock spreads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdditive Manufacturing Materials and Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOerlikon offers end-to-end 3D metal printing solutions—high-purity powders and specialized printing services—generating about CHF 120m in additive-related revenue in 2024 and growing ~18% year-on-year. The segment targets medical, space, and energy, where lightweight, complex geometries cut part count and can reduce mass by 30–60% for satellites and implants. Oerlikon emphasizes proprietary alloy development and process control to meet regulators like FDA and EASA, supporting traceability and batch-release testing. Recent investments include a 2024 CHF 25m expansion in powder production capacity to secure supply and lower lead times.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Solutions and Predictive Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group embeds digital twin and AI analytics into its equipment to raise uptime, cutting unplanned downtime by up to 30% in client trials and boosting OEE (overall equipment effectiveness) by 8–12% as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese SaaS-like packages provide real-time machine-health monitoring and automated parameter optimization, enabling predictive maintenance schedules that reduce maintenance costs ~15% yearly.\u003c\/p\u003e\n\u003cp\u003eOffered as integrated software bundles in 2025, they support clients’ shift toward fully autonomous smart factories, with deployments across \u0026gt;120 sites worldwide.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% downtime reduction\u003c\/li\u003e\n\u003cli\u003e8–12% OEE gain\u003c\/li\u003e\n\u003cli\u003e~15% annual maintenance cost cut\u003c\/li\u003e\n\u003cli\u003eDeployed at 120+ sites (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Bio-based Material Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOerlikon offers equipment for processing bio-based polymers and textile-to-textile recycling systems that support circular manufacturing in fashion and packaging, helping cut scope 1–3 emissions; in 2024 Oerlikon reported a 12% YoY increase in sustainable solutions revenue to CHF 450m.\u003c\/p\u003e\n\u003cp\u003eThese technologies let customers lower carbon footprints while keeping quality and throughput, with pilots showing up to 30% CO2e reduction and 15% energy savings versus fossil-based processes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCHF 450m sustainable solutions revenue 2024\u003c\/li\u003e\n\u003cli\u003e12% YoY growth in 2024\u003c\/li\u003e\n\u003cli\u003eUp to 30% CO2e reduction in pilots\u003c\/li\u003e\n\u003cli\u003e15% energy savings vs fossil routes\u003c\/li\u003e\n\u003cli\u003eTargets fashion \u0026amp; packaging circularity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOerlikon: Diversified tech drive — Surface CHF820m, Additive +18%, Sustainable CHF450m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOerlikon’s product mix spans Surface Solutions (CHF 820m 2024), Polymer Processing (1.2Mt\/yr throughput, €8–25m typical line CAPEX), Additive (CHF 120m 2024; +18% YoY), digital\/AI bundles (120+ sites; −30% downtime), and sustainable solutions (CHF 450m 2024; +12% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSurface\u003c\/td\u003e\n\u003ctd\u003eCHF 820m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePolymer\u003c\/td\u003e\n\u003ctd\u003e1.2Mt\/yr, €8–25m CAPEX\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdditive\u003c\/td\u003e\n\u003ctd\u003eCHF 120m (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable\u003c\/td\u003e\n\u003ctd\u003eCHF 450m (+12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Oerlikon’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Oerlikon’s 4P marketing insights into a concise, board-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Network of Customer Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOerlikon operates over 170 customer centers in 35+ countries, offering localized coating services and technical support close to clients’ plants.\u003c\/p\u003e\n\u003cp\u003eThese centers cut logistics and lead times — typically achieving 24–72 hour turnaround for standard surface treatments — improving uptime for industrial customers.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the network functions as regional hubs delivering hands-on consultation, supporting \u0026gt;60% of orders locally and reducing repair-related downtime by an estimated 15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing in Growth Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOerlikon operates major production sites in China, India, Germany, and the US, serving high-demand sectors like automotive and aerospace and cutting average delivery lead times by roughly 20% versus centralized models.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Oerlikon’s Polymer Processing segment reported ~CHF 520m revenue, and regional plants cut logistics costs materially, supporting OEM supply chains near major clusters (e.g., Stuttgart, Detroit, Shanghai).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Technical Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOerlikon uses a specialized direct technical sales force: technical sales engineers engage customer R\u0026amp;D to co-develop solutions, handling complex B2B requirements in sectors like aerospace and semiconductor where sales cycles average 9–18 months. This model drove service and systems revenue of CHF 1.9bn in 2024, supporting \u0026gt;60% repeat business and stronger ties with decision-makers who require deep engineering know-how.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpoerlikon operates a digital storefront for spare parts consumables and am powders offering real-time inventory visibility automated reorder to reduce downtime in sales contributed about of service revenues up from\u003e\n\u003cpthe platform complements physical distribution by enabling global clients to place orders anytime shortening lead times fulfillment time fell days lowering stockouts in pilot plants.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e24\/7 digital storefront\u003c\/li\u003e\n\u003cli\u003eReal-time inventory, automated reorder\u003c\/li\u003e\n\u003cli\u003eDigital sales ~18% of service revenue (2025)\u003c\/li\u003e\n\u003cli\u003eFulfillment time down 22% to 3.9 days\u003c\/li\u003e\n\u003cli\u003eStockouts reduced ~40% in pilots\u003c\/li\u003e\n\n\u003c\/pthe\u003e\u003c\/poerlikon\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation and Collaboration Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOerlikon locates R\u0026amp;D hubs in tech ecosystems—notably Switzerland and North Carolina—to partner with universities and industry, accelerating new-materials development and IP generation; these centers produced ~40% of group patents filed in 2024 (approx. 120 filings) and supported CHF 75m R\u0026amp;D spend in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHubs: Switzerland, North Carolina\u003c\/li\u003e\n\u003cli\u003e~40% of 2024 patents (~120 filings)\u003c\/li\u003e\n\u003cli\u003e2024 R\u0026amp;D spend ≈ CHF 75 million\u003c\/li\u003e\n\u003cli\u003ePrimary origin for group tech breakthroughs and IP\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOerlikon: 170+ global centers, CHF1.9bn service revenue, 24–72h lead times\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOerlikon’s 170+ centers in 35+ countries cut lead times (24–72h), support \u0026gt;60% orders locally, and reduced repair downtime ~15%; production sites in China, India, Germany, US cut delivery times ~20%; 2024 service\/systems revenue CHF 1.9bn, Polymer CHF 520m; digital sales 18% of service revenue (2025), fulfillment 3.9 days.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCenters\u003c\/td\u003e\n\u003ctd\u003e170+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e35+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService rev 2024\u003c\/td\u003e\n\u003ctd\u003eCHF 1.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePolymer 2024\u003c\/td\u003e\n\u003ctd\u003eCHF 520m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share 2025\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment\u003c\/td\u003e\n\u003ctd\u003e3.9 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eOerlikon 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This full Oerlikon 4P's Marketing Mix analysis is complete, editable, and ready for immediate use, covering Product, Price, Place, and Promotion with actionable insights. You’re viewing the exact final file included with your order. Buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750238204281,"sku":"oerlikon-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/oerlikon-marketing-mix.png?v=1772223421","url":"https:\/\/matrixbcg.com\/products\/oerlikon-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}