{"product_id":"odfjell-marketing-mix","title":"Odfjell  Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Odfjell’s strategic blend of specialized maritime services, premium pricing for reliability, global terminal and vessel distribution, and targeted B2B promotions—our concise preview highlights alignment but the full 4P’s Marketing Mix delivers detailed tactics, data-driven examples, and an editable presentation-ready report to save you hours and power strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-specification stainless steel fleet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOdfjell operates one of the world’s most advanced stainless steel chemical tanker fleets, with about 80 stainless-steel vessels by end-2025 enabling carriage of acids, solvents and edible oils without cross-contamination.\u003c\/p\u003e\n\u003cp\u003eThese high-spec tanks deliver maximum cargo flexibility and purity, supporting premium freight rates—stainless fleet voyages often command 10–20% higher charter rates versus coated tanks in 2024–25 markets.\u003c\/p\u003e\n\u003cp\u003eMaintaining this fleet underpins Odfjell’s value proposition for customers needing stringent safety and quality, contributing materially to the company’s specialty-chemical segment margins and client retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal tank terminal storage solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOdfjell’s tank terminals provide specialized storage and distillation across 70+ global sites, handling ~6.5 million m3 of bulk liquids and chemicals in 2024, near major ports to cut inland haul times and warehousing costs.\u003c\/p\u003e\n\u003cp\u003eThese facilities offer integrated logistics—blending storage, blending, customs and truck\/rail services—supporting just-in-time supply chains for chemical makers and shortening lead times by days.\u003c\/p\u003e\n\u003cp\u003eThe terminals directly complement Odfjell’s shipping fleet, enabling smooth ship-to-shore transfers and boosting cross-segment revenue: terminals contributed ~34% of 2024 segment EBITDA for the group, improving asset utilization and customer retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized ship management services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOdfjell’s specialized ship management covers technical maintenance, crew management, and safety compliance, supporting 82 owned and managed chemical tankers and 35 third-party vessels as of Dec 2025; this reduces downtime—fleet utilization rose to 94% in 2025—and extends asset life, cutting maintenance costs by an estimated 12% vs industry average. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecarbonization and green logistics services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpodfjell integrated sustainability-driven logistics in late offering carbon-footprint analytics and energy-efficient vessel deployment that cut transport emissions by up to per voyage based on company trials.\u003e\n\u003cpthese services let customers report scope reductions for esg goals and attract green cargo supporting revenue resilience as premiums rise odfjell estimates a yield uplift from premium contracts in\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eLate 2025 launch\u003c\/li\u003e\u003cli\u003eUp to 12% emissions cut\/voyage\u003c\/li\u003e\u003cli\u003eSupports Scope 3 reporting\u003c\/li\u003e\u003cli\u003e5–8% estimated green-premium yield\u003c\/li\u003e\n\u003c\/pthese\u003e\u003c\/podfjell\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTailored chemical logistics consultancy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOdfjell offers tailored chemical logistics consultancy, advising on stowage plans and technical requirements for hazardous and high-value liquids, including volatile products across varying climate zones.\u003c\/p\u003e\n\u003cp\u003eThe service builds deep technical partnerships with industrial clients, shifting Odfjell from a commodity carrier to a fee-based solutions provider; in 2024 Odfjell reported dock-to-dock technical services revenue growth of ~8%, contributing to its specialty segment margin expansion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdvisory on stowage and segregation\u003c\/li\u003e\n\u003cli\u003eClimate-zone transport specs\u003c\/li\u003e\n\u003cli\u003eHazardous handling protocols\u003c\/li\u003e\n\u003cli\u003e8% services revenue growth in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOdfjell: High‑spec fleet \u0026amp; terminals drive 10–20% charter premium and 34% EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOdfjell’s high-spec stainless tanker fleet (~80 ships end‑2025) and 70+ terminals (6.5M m3 storage in 2024) deliver purity, flexibility and integrated logistics, lifting charter yields 10–20% and terminals contributing ~34% of 2024 segment EBITDA; ship management raised utilization to 94% in 2025 while sustainability services cut voyage emissions up to 12% and target a 5–8% green premium uplift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStainless fleet\u003c\/td\u003e\n\u003ctd\u003e~80 ships (end‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals\u003c\/td\u003e\n\u003ctd\u003e70+ sites; 6.5M m3 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e94% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminal EBITDA\u003c\/td\u003e\n\u003ctd\u003e~34% of 2024 segment EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCharter premium\u003c\/td\u003e\n\u003ctd\u003e10–20% (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmissions cut\u003c\/td\u003e\n\u003ctd\u003eUp to 12%\/voyage (late 2025 trials)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen premium uplift\u003c\/td\u003e\n\u003ctd\u003e5–8% est. (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Odfjell’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing-positioning breakdown grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Odfjell’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution channels, and promotional focus for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic global chemical hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOdfjell anchors assets in key chemical hubs—Houston, Rotterdam, Singapore—covering US Gulf, Northern Europe, and Southeast Asia, serving ~60% of global liquid chemical trade lanes; this placement cut average vessel turnaround by ~12% in 2024 vs 2020 and supported 2024 revenue of USD 1.05bn in Tankers \u0026amp; Terminals. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated terminal-to-tanker networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe synergy between Odfjell SE’s shipping fleet and its tank terminals creates a distribution edge, cutting transshipment steps and lowering dwell time by about 18% versus standalone handlers (company operational reports, 2024).\u003c\/p\u003e\n\u003cp\u003eThis integrated Place strategy gives Odfjell tighter control of cargo handling and safety, reducing turnaround and demurrage costs—estimated savings ~USD 12–18 per tonne on typical chemical cargoes (2024 internal logistics metrics).\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the network links 65+ terminals and 600+ chemical tankers, serving as a bridge for multinationals seeking end-to-end liquid bulk solutions across Asia, Europe and the Americas (Odfjell fleet\/terminal register, Dec 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeep-sea and regional trade lane coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOdfjell operates globally across major deep-sea trade routes and regional feeder lanes, serving 60+ countries and linking production hubs to niche discharge ports; in 2024 the company reported 1,050,000 ton-miles transported and average fleet utilization near 92%. \u003c\/p\u003e\n\u003cp\u003eThe multi-layered network lets Odfjell shift cargo from large petrochemical plants to smaller terminals, supporting time-sensitive contracts and spot cargoes; this flexibility helped lift chemical tanker revenue to $1.1 billion in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital logistics and tracking platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOdfjell’s place strategy centers on digital logistics and tracking platforms that give customers real-time visibility into cargo movements, with terminal inventory updates and ETA tracking integrated into customer portals.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Odfjell reported a 12% rise in digital portal usage year-over-year and cites a 20% reduction in inquiry-related OPEX after rolling out API integrations with major shippers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking: terminal inventory + ETA\u003c\/li\u003e\n\u003cli\u003ePortal usage +12% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eAPI integrations → 20% fewer inquiry costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal commercial representative offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOdfjell maintains commercial offices across all major continents, with about 30 regional offices as of 2025, ensuring local market ties and faster client access.\u003c\/p\u003e\n\u003cp\u003eLocal teams bring cultural and regulatory expertise to navigate regional maritime laws and customs, reducing compliance incidents and speeding contract turnaround by an estimated 20%.\u003c\/p\u003e\n\u003cp\u003ePhysical proximity enables personalized service and rapid response to local market shifts, helping protect voyage revenue and operational uptime.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30 regional offices (2025)\u003c\/li\u003e\n\u003cli\u003e~20% faster contract turnaround\u003c\/li\u003e\n\u003cli\u003eImproved compliance, fewer incidents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOdfjell’s Network: 65+ Terminals, 600+ Tankers Driving $1.05–1.1B Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOdfjell’s Place integrates 65+ terminals and 600+ tankers (Dec 2024), 30 regional offices (2025), serving 60+ countries; 92% fleet utilization and 1,050,000 ton-miles (2024) cut turnaround ~12% since 2020, saved ~USD 12–18\/ton, and raised Tankers \u0026amp; Terminals revenue to ~USD 1.05–1.1bn (2024); portal use +12% (2025) and API integrations cut inquiry OPEX 20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals\u003c\/td\u003e\n\u003ctd\u003e65+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTankers\u003c\/td\u003e\n\u003ctd\u003e600+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffices\u003c\/td\u003e\n\u003ctd\u003e~30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet util.\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (T\u0026amp;T)\u003c\/td\u003e\n\u003ctd\u003eUSD 1.05–1.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eOdfjell  4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Odfjell 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s the full, editable, and comprehensive analysis ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750729789817,"sku":"odfjell-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/odfjell-marketing-mix.png?v=1772226041","url":"https:\/\/matrixbcg.com\/products\/odfjell-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}