{"product_id":"ocft-marketing-mix","title":"OneConnect Financial Technology Co Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOneConnect Financial Technology Co leverages tailored fintech products, tiered pricing, extensive digital distribution, and targeted B2B promotions to solidify its position in Asia’s financial services ecosystem—this snapshot only hints at strategic depth. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to uncover pricing architecture, channel optimization, and promotion tactics you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneConnect Financial Technology Co offers digital banking solutions that modernize legacy systems for retail and commercial banks, serving over 200 banks across APAC as of 2025 and processing \u0026gt;$150 billion in annual transaction value.\u003c\/p\u003e\n\u003cp\u003eThe suite includes end-to-end modules for customer acquisition, risk management, and core banking, reducing onboarding time by up to 60% in pilot deployments.\u003c\/p\u003e\n\u003cp\u003eIntegrated advanced analytics boost operational efficiency—clients report 25–40% lower processing costs—and improve user experience via personalized journeys and real-time decisioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance Technology Modules\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneConnect Financial Technology Co's Insurance Technology Modules digitalize underwriting to claims, using AI claim processing and smart underwriting to cut policy issuance time by up to 70% and claims handling costs by ~40% (OneConnect 2024 client reports).\u003c\/p\u003e \n\u003cp\u003eModules ingest big data from 200+ sources for risk scoring, improving loss ratio accuracy by 8–12 percentage points and helping insurers reduce operating expense ratios; selective pilots showed ROI payback under 9 months (2023–24 implementations).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGamma Platform Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Gamma Platform at OneConnect Financial Technology Co provides modular core tech for banks to speed digital transformation, letting clients pick blocks like data management or customer engagement to plug into legacy systems. In 2024 OneConnect reported platform revenues up 22% year-on-year and over 150 institutional clients using modular deployments, cutting average integration time by 40% versus full-core replacements. This lowers capex and enables scaled rollout with predictable Opex.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI and Blockchain Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOneConnect Financial Technology uses AI and blockchain to power secure, transparent modules for banks and insurers, cutting trade finance processing time by up to 40% in pilot programs and reducing fraud incidents by ~30% in 2024 pilots.\u003c\/p\u003e\n\u003cp\u003eThe blockchain suite targets trade finance and supply-chain, enabling near real-time cross-border settlement and lowering reconciliation costs by an estimated 15% to 25%.\u003c\/p\u003e\n\u003cp\u003eThese products differentiate OneConnect by offering enterprise-grade encryption, tamper-evident ledgers, and AI-driven anomaly detection for regulatory-grade transparency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40% faster trade finance processing (pilot)\u003c\/li\u003e\n\u003cli\u003e~30% fraud reduction (2024 pilots)\u003c\/li\u003e\n\u003cli\u003e15–25% lower reconciliation costs\u003c\/li\u003e\n\u003cli\u003eAI anomaly detection + tamper-evident ledgers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Native Core Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOneConnect Financial Technology Co’s cloud-native core systems deliver 99.99%+ availability and auto-scale across APAC, MENA, and Africa, handling petabyte-scale workloads and 10k+ TPS for banks while meeting local regulations like China’s PBOC rules and GDPR-equivalent laws.\u003c\/p\u003e\n\u003cp\u003eCloud-native design cuts TCO by ~25–40% vs on-prem over 5 years, speeds feature rollout 2–3x, and supports strong compliance controls, so institutions gain agility and lower maintenance spend.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e99.99%+ SLA and 10k+ TPS\u003c\/li\u003e\n\u003cli\u003eHandles petabyte data volumes\u003c\/li\u003e\n\u003cli\u003eEstimated 25–40% lower 5-year TCO\u003c\/li\u003e\n\u003cli\u003eSupports PBOC, GDPR-like regional rules\u003c\/li\u003e\n\u003cli\u003e2–3x faster feature deployment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOneConnect: Cloud banking for 200+ banks—faster trade, ~30% less fraud, 25–40% cost cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOneConnect offers modular, cloud-native banking and insurtech suites used by 200+ banks (2025), processing \u0026gt;$150bn TV\/yr, with pilots showing 40% faster trade finance, ~30% fraud reduction, 25–40% lower processing costs, and 25–40% lower 5‑yr TCO versus on‑prem.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanks served (2025)\u003c\/td\u003e\n\u003ctd\u003e200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual TV\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$150bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade finance speed (pilot)\u003c\/td\u003e\n\u003ctd\u003e40% faster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFraud reduction (2024 pilots)\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessing cost reduction\u003c\/td\u003e\n\u003ctd\u003e25–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5‑yr TCO reduction vs on‑prem\u003c\/td\u003e\n\u003ctd\u003e25–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into OneConnect Financial Technology Co’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses OneConnect Financial Technology Co’s 4P insights into a concise, at-a-glance summary that eases leadership review and speeds alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMainland China Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMainland China is OneConnect Financial Technology Co’s primary market, accounting for about 82% of 2024 revenue (RMB 4.1bn of RMB 5.0bn), and lets the firm tap deep ties with national banks and thousands of regional banks and insurers.\u003c\/p\u003e\n\u003cp\u003eThe company serves large state banks, city commercial banks, and 1,200+ small-to-medium insurers and fintech partners, enabling highly localized products.\u003c\/p\u003e\n\u003cp\u003eThat scale supports compliance-ready solutions: 2024 deployments met PRC regulatory standards across AML, data residency, and insurance underwriting, reducing client integration time by ~30% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoutheast Asian Expansion Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOneConnect Financial Technology Co has set up Southeast Asian hubs in Singapore to oversee operations across Malaysia, Indonesia and the Philippines, supporting over 40 regional bank clients there as of 2025; these hubs provide localized implementation, compliance and 24\/7 support during client digital migrations. The push into these emerging markets drove 18% of OneConnect’s 2024 international revenue, making SEA expansion a core growth lever beyond its China base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs a technology-as-a-service provider, OneConnect delivers primarily via secure cloud platforms, enabling global reach to over 800 clients across 50+ markets as of 2025.\u003c\/p\u003e\n\u003cp\u003eCloud distribution lets OneConnect push updates and features instantly—reducing release cycles from quarterly to continuous delivery and cutting deployment costs by an estimated 30%.\u003c\/p\u003e\n\u003cp\u003eClients access solutions via RESTful APIs and secure web portals with SOC 2 Type II compliance, ensuring availability wherever internet connectivity exists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePing An Group Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOneConnect benefits from placement inside Ping An Group, which had consolidated assets of RMB 9.3 trillion and 2024 revenues of RMB 1.2 trillion, giving OneConnect a large internal market and live testing ground.\u003c\/p\u003e\n\u003cp\u003eThis lets OneConnect validate solutions at scale—tested across Ping An’s ~100,000 financial outlets and 330 million mobile users—before third-party sale, boosting credibility.\u003c\/p\u003e\n\u003cp\u003eThat positioning creates a strong distribution edge and a network of internal professional references that accelerates external client wins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePing An scale: RMB 9.3T assets (2024)\u003c\/li\u003e\n\u003cli\u003eReach: ~330M mobile users; ~100k outlets\u003c\/li\u003e\n\u003cli\u003eValidation: large-scale in-house testing before third-party sales\u003c\/li\u003e\n\u003cli\u003eDistribution: built-in referrals and credibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVirtual Banking Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthrough its hong kong virtual bank subsidiary oneconnect reaches end-consumers and small businesses in urban markets generating deposit fee income while proving fintech stack under monetary authority rules.\u003e\n\u003cpthe live operation lets oneconnect showcase transaction processing kyc and lending modules to institutional clients as of the bank processed over hkd billion in payments booked million fees.\u003e\n\u003cpthe unit functions as direct revenue plus sales lab shortening enterprise cycles by showing real-world uptime and compliance.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLive HK subsidiary: demonstrates tech under regulation\u003c\/li\u003e\n\u003cli\u003e2025 volumes: HKD 4.2B payments, HKD 120M fees\u003c\/li\u003e\n\u003cli\u003eTargets urban consumers + SMEs\u003c\/li\u003e\n\u003cli\u003eDual role: revenue source and sales showcase\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthe\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOneConnect: China core, Singapore SEA hub, global cloud reach \u0026amp; HK virtual bank lab\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOneConnect’s place strategy centers on Mainland China (82% of 2024 revenue, RMB 4.1bn), Singapore SEA hub serving 40+ regional banks (18% of 2024 international revenue), global cloud delivery to 800+ clients in 50+ markets, and a Hong Kong virtual bank (2025: HKD 4.2bn payments, HKD 120m fees) used as a live sales lab and compliance showcase.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eRegion\/Asset\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMainland China\u003c\/td\u003e\n\u003ctd\u003eRMB 4.1bn (82% 2024 rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSEA (Singapore)\u003c\/td\u003e\n\u003ctd\u003e40+ banks; 18% intl rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal cloud\u003c\/td\u003e\n\u003ctd\u003e800+ clients, 50+ markets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHK virtual bank\u003c\/td\u003e\n\u003ctd\u003eHKD 4.2bn payments; HKD 120m fees (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eOneConnect Financial Technology Co 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Marketing Mix analysis for OneConnect Financial Technology Co covers Product, Price, Place, and Promotion in a ready-made, editable format tailored for immediate use. You’re viewing the exact final file included with your order, fully complete and professional. Buy with confidence—download happens right after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750964310393,"sku":"ocft-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ocft-marketing-mix.png?v=1772226902","url":"https:\/\/matrixbcg.com\/products\/ocft-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}