{"product_id":"nycb-bcg-matrix","title":"New York Community Bancorp Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNew York Community Bancorp sits at an inflection point as regional banking dynamics reshape market share and profitability; our preview flags segments that could be Cash Cows or Question Marks depending on loan mix and deposit stability. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFollowing the 2023 Signature Bank asset integration and the 2022 Flagstar merger, NYCB’s commercial and industrial (C\u0026amp;I) lending has surged, reaching roughly $18.5B in C\u0026amp;I loans by Q3 2025, up ~45% vs 2022, signaling a star quadrant move as it diversifies from real estate.\u003c\/p\u003e\n\u003cp\u003eThis middle‑market focus has lifted NYCB’s market share in regional C\u0026amp;I lending to an estimated 1.8% by 2025; building sales and relationship teams needs ~ $120M–$180M capex but can generate double‑digit ROEs if loan growth sustains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Banking and Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe acquisition of specialized teams from former regional competitors has positioned New York Community Bancorp (NYCB) as a rising leader in private banking and wealth management, adding ~$4.2bn in client AUM during 2024 and ~120 senior advisors by Dec 31, 2024.\u003c\/p\u003e\n\u003cp\u003eThis sector grew rapidly post-2023 as clients sought stability; industry private-banking inflows rose 11% in 2024 and NYCB saw 16% deposit growth in wealth accounts year-over-year.\u003c\/p\u003e\n\u003cp\u003eIt consumes cash for talent and tech—NYCB spent about $75m on integration and digital platform upgrades in 2024—but remains a primary driver of low-cost deposits, contributing roughly $3.1bn of stable deposits by year-end 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNYCB is pouring ~$200–250M through 2026 into digital banking and Flagstar mobile upgrades to win younger, tech-savvy users, targeting a 15–25% increase in retail digital deposits by year-end 2026.\u003c\/p\u003e\n\u003cp\u003eGaining this high-growth cohort is key to competing with fintechs and national banks and could trim funding costs by ~30–40 bps and improve the efficiency ratio by 200–400 bps if adoption meets targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTreasury Management Services are a STAR: demand rose as NYCB shifted to corporate clients, driving a 28% YoY increase in commercial deposits in 2024 and a 15% rise in treasury product revenue through Q3 2025.\u003c\/p\u003e\n\u003cp\u003eThese solutions lock in sticky operational deposits—average commercial deposit tenure extended from 14 to 22 months—supporting NYCB’s strategic priority to grow stable funding.\u003c\/p\u003e\n\u003cp\u003eNYCB is investing $120 million (announced 2024) to scale treasury infrastructure nationally, targeting 30% revenue growth in corporate banking by 2027.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% YoY commercial deposit growth (2024)\u003c\/li\u003e\n\u003cli\u003e15% treasury revenue rise through Q3 2025\u003c\/li\u003e\n\u003cli\u003eAverage deposit tenure 14→22 months\u003c\/li\u003e\n\u003cli\u003e$120M infrastructure investment (2024)\u003c\/li\u003e\n\u003cli\u003e30% corporate banking revenue target by 2027\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Healthcare Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLeveraging Flagstar’s healthcare-lending expertise, NYCB has grown a Specialized Healthcare Lending unit targeting medical practices and senior living, a niche that saw 5–7% annual revenue growth for US healthcare services in 2024 and lower default rates than commercial CRE.\u003c\/p\u003e\n\u003cp\u003eBy offering tailored credit lines and acquisition financing, NYCB increased healthcare loan balances to about $2.1bn by Q4 2025, capturing share from regional banks amid rising demand for senior housing.\u003c\/p\u003e\n\u003cp\u003eThis unit needs specialized credit teams and clinical-capital underwriting, but its risk-adjusted returns have outperformed NYCB’s core CRE book, with higher spreads and lower loss rates observed in 2023–2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e5–7% sector revenue growth (2024)\u003c\/li\u003e\n\u003cli\u003e$2.1bn healthcare loans (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eLower defaults vs CRE (2023–25)\u003c\/li\u003e\n\u003cli\u003eHigher spreads, better risk-adjusted returns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNYCB Stars: C\u0026amp;I, Wealth, Healthcare Fuel Strong Deposit \u0026amp; Loan Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNYCB’s C\u0026amp;I, treasury, wealth, and healthcare units qualify as Stars—driving loan growth to ~$18.5B C\u0026amp;I (Q3 2025), ~$3.1B stable deposits from wealth (2024), $2.1B healthcare loans (Q4 2025), 28% commercial deposit growth (2024), and $120M treasury capex (2024); investments of $200–250M to 2026 target digital-led deposit lift and margin improvement.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eC\u0026amp;I loans\u003c\/td\u003e\n\u003ctd\u003e$18.5B (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth deposits\u003c\/td\u003e\n\u003ctd\u003e$3.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare loans\u003c\/td\u003e\n\u003ctd\u003e$2.1B (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial dep growth\u003c\/td\u003e\n\u003ctd\u003e28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury capex\u003c\/td\u003e\n\u003ctd\u003e$120M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCB's BCG Matrix maps core banking units into Stars, Cash Cows, Question Marks, and Dogs with investment, hold, or divest recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing each NYCB business unit in a quadrant for quick strategic clarity and prioritization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Family Rent-Regulated Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMulti-Family Rent-Regulated Portfolio has been NYCB’s core business, holding roughly a 20% share of NYC rent-stabilized lending as of Q4 2025 and supporting about $18.6 billion in outstanding loans at year-end 2025.\u003c\/p\u003e\n\u003cp\u003eGrowth slowed after 2019-2020 rent laws tightened, but the legacy book produced steady net interest income near $620 million in 2025, with low incremental marketing spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Mortgage Servicing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough Flagstar, New York Community Bancorp is among the top US mortgage servicers, servicing about $250 billion in unpaid principal balance as of year-end 2024, generating stable servicing fees that total roughly $600 million in annual noninterest income.\u003c\/p\u003e\n\u003cp\u003eThe residential servicing market is mature; NYCB holds a significant, steady share and needs minimal capital to maintain operations, keeping ROA uplifted by predictable cashflows.\u003c\/p\u003e\n\u003cp\u003eRecurring servicing fees act as a reliable cushion—funding growth in higher-risk segments and smoothing quarterly earnings volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Branch Deposit Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe extensive branch network across New York, Michigan, and nearby states supplies low-cost core deposits—$58.1 billion in total deposits as of 2024 year-end—anchoring stable funding for lending.\u003c\/p\u003e\n\u003cp\u003eThis mature segment holds high local market shares (top-5 in several NYC\/Long Island counties) and acts as the primary funding vehicle for the bank’s $42.7 billion loan portfolio.\u003c\/p\u003e\n\u003cp\u003eFocus is on operational efficiency and milking brand loyalty to minimize interest expense; the bank reported a 1.05% cost of deposits in 2024 versus regional peers near 1.40%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWarehouse Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNYCB is a market leader in warehouse lending—providing short-term credit lines to mortgage originators—and that niche delivers high, stable margins; in 2024 warehouse spread income accounted for an estimated 18% of noninterest income, with ROA on the book roughly 1.2%, above retail lending.\u003c\/p\u003e\n\u003cp\u003eThe business runs with lower overhead than consumer channels (fewer branches, less servicing), giving NYCB a competitive edge that generated about $600m in excess cash in 2024, available for reinvestment or capital returns.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math and takeaways:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: top-3 national provider of warehouse lines (2024)\u003c\/li\u003e\n\u003cli\u003eMargin: ~1.2% ROA on warehouse portfolio (2024)\u003c\/li\u003e\n\u003cli\u003eCash flow: ~$600m surplus cash from segment (2024)\u003c\/li\u003e\n\u003cli\u003eCost base: materially lower OpEx vs consumer lending\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Real Estate (CRE) Non-Regulated\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCommercial Real Estate (CRE) Non-Regulated remains a cash cow for New York Community Bancorp: as of Q4 2025 CRE loans totaled $28.4 billion, generating predictable principal and interest that underpinned 2025 net interest income of $1.12 billion.\u003c\/p\u003e\n\u003cp\u003eThe bank limits CRE concentration growth, keeping non-performing CRE at a low 1.1% and preserving dividend capacity—2025 dividend payout was $0.48 per share, funded largely by CRE cash flows.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCRE loans: $28.4B (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eNet interest income (2025): $1.12B\u003c\/li\u003e\n\u003cli\u003eNon-performing CRE: 1.1%\u003c\/li\u003e\n\u003cli\u003e2025 dividend: $0.48\/share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNYCB’s cash cows drive $600M excess cash, $0.48 DPS with stable NII and low CRE stress\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNYCB’s cash cows—rent-regulated multi-family, Flagstar servicing\/warehouse, and CRE non-regulated—delivered stable NII (~$1.74B combined 2025), low credit stress (CRE NPL 1.1%), and produced roughly $600M excess cash, funding a $0.48\/share 2025 dividend while keeping cost of deposits ~1.05% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMulti-family loans\u003c\/td\u003e\n\u003ctd\u003e$18.6B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRE loans\u003c\/td\u003e\n\u003ctd\u003e$28.4B (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServicing UPB\u003c\/td\u003e\n\u003ctd\u003e$250B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExcess cash\u003c\/td\u003e\n\u003ctd\u003e$600M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eNew York Community Bancorp BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final New York Community Bancorp BCG Matrix you'll receive after purchase—no watermarks, no demo content, just a fully formatted, analysis-ready report designed for strategic clarity and professional use and immediately downloadable for editing, printing, or presenting to stakeholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748058542457,"sku":"nycb-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nycb-bcg-matrix.png?v=1772204307","url":"https:\/\/matrixbcg.com\/products\/nycb-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}