{"product_id":"nwg-marketing-mix","title":"New Wave Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how New Wave Group’s product portfolio, pricing architecture, distribution channels, and promotional mix combine to create market advantage—this snapshot teases actionable insights and strategic levers. Grab the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report with real data, tactical examples, and implementation guidance to save research time and sharpen your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Multi-Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Wave Group's diversified multi-brand portfolio—including Craft, Kosta Boda, and Orrefors—spans corporate promo, sportswear, and home furnishings, generating SEK 10.8bn revenue in 2024 and reducing exposure to any single segment.\u003c\/p\u003e\n\u003cp\u003eThis brand mix cushions downturns—promo and sports cycles differ—so segment volatility fell to 12% vs 20% pre-2021, while maintaining high-quality design and function to protect brand equity and average gross margin of 38%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Promo and Profile Wear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Corporate Promo and Profile Wear line offers customizable apparel and hard goods for B2B clients, built for durability and high-quality print\/embroidery to protect brand image; New Wave Group reported promo wear revenue of SEK 2.1bn in FY2024, up 5% YoY, showing steady demand. Stock depths and rapid fulfillment support 48‑72 hour turnaround on core SKUs, making the unit a reliable supplier for corporate campaigns and events.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Sports and Performance Gear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpunder the craft brand new wave group offers technical sportswear optimized for moisture management ergonomics and climate protection serving elite athletes active enthusiasts across running cycling cross-country skiing reported sek billion in revenue within performance sports up year-on-year. innovation recycled polyester bio-based insulation drives product development with r investment of sales\u003e\n\u003c\/punder\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArtistic Glassware and Home Decor\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe home furnishings segment in New Wave Group is anchored by iconic Swedish brands like Cervera and Pukeberg (reporting combined home segment revenue of SEK 480m in FY2024), producing premium glassware, art glass, and interior design pieces that fuse traditional craftsmanship with contemporary aesthetics to attract high-end retail and corporate gift buyers.\u003c\/p\u003e\n\u003cp\u003eThese collections target prestige-driven consumers seeking timeless, emotional-value items; average unit price for art glass rose 12% YoY in 2024, and corporate-gift orders contributed ~18% of segment sales, reflecting strong B2B demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 home segment revenue SEK 480m\u003c\/li\u003e\n\u003cli\u003eArt glass ASP up 12% YoY in 2024\u003c\/li\u003e\n\u003cli\u003eCorporate gift share ~18% of segment sales\u003c\/li\u003e\n\u003cli\u003ePositioning: prestige, craftsmanship, timeless design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Circular Product Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNew Wave Group’s product strategy in late 2025 focuses on eco materials—recycled polyester and organic cotton—covering ~48% of textile volume, aligning with EU Green Claims rules and rising consumer demand for sustainable apparel.\u003c\/p\u003e\n\u003cp\u003eDesigns embed circularity: longer warranties, modular components, and labels enabling end-of-life recycling; projected 22% return-to-recycle rate by 2026 under current programs.\u003c\/p\u003e\n\u003cp\u003eThis sustainability stance differentiates New Wave in corporate\/retail channels, supporting a premium ASP uplift ~6% and aiding corporate procurement wins worth SEK 140m in 2024–25.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e48% textile volume from recycled\/organic materials\u003c\/li\u003e\n\u003cli\u003e22% projected recycle returns by 2026\u003c\/li\u003e\n\u003cli\u003e6% average selling price premium\u003c\/li\u003e\n\u003cli\u003eSEK 140m corporate contracts 2024–25\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Wave Group: SEK 10.8bn 2024 revenue, 48% recycled textiles, 38% gross margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Wave Group’s product mix—Craft, Corporate Promo, and premium home brands—drove SEK 10.8bn revenue in 2024, with Craft SEK 1.2bn, Promo SEK 2.1bn, and home SEK 480m; 48% textile volume is recycled\/organic, 22% projected recycle returns by 2026, and avg. gross margin ~38% supporting a ~6% ASP premium from sustainability.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue\u003c\/td\u003e\n\u003ctd\u003eSEK 10.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCraft\u003c\/td\u003e\n\u003ctd\u003eSEK 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePromo\u003c\/td\u003e\n\u003ctd\u003eSEK 2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome\u003c\/td\u003e\n\u003ctd\u003eSEK 480m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled textiles\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycle returns (proj)\u003c\/td\u003e\n\u003ctd\u003e22% by 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into New Wave Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses New Wave Group’s 4P marketing insights into a concise, at-a-glance summary to streamline leadership briefings and fast decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Wholesale Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Wave Group runs 35 warehouses and distribution centers across Europe and North America, supporting localized stock and 48–72 hour delivery to professional distributors and retailers; logistics accounted for 14% of FY2024 operating costs while enabling a 22% faster order-to-delivery time versus peers. Efficient logistics reduce lead times for customized orders to a median 7 days, cutting stockouts and raising B2B repeat rates by an estimated 9% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Promo Partner Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary route to market for New Wave Group's promotional products is a vast network of ~6,500 independent distributors and resellers who close sales to corporate clients; this channel delivered about 72% of group revenue in 2024 (SEK 3.1bn of SEK 4.3bn). New Wave supplies partners with web portals, ERP integrations, and 1,200-page physical catalogs to speed ordering and reordering. This indirect model scales market penetration across 80+ markets while avoiding costs of a large direct sales force, keeping gross margin stable around 38%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Retail and Concept Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor premium brands Craft and Kosta Boda, New Wave Group combines 120 independent specialty retailers in Nordics with 8 owned concept stores (2025), using them as immersive showrooms to display full assortments and brand stories.\u003c\/p\u003e\n\u003cp\u003eStores sit in high-traffic shopping districts and 3 sports hubs, boosting footfall; company reports concept-store sales 22% higher per sqm than wholesale in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNew Wave Group has expanded digital channels with B2B web shops for pro partners and B2C stores; online sales reached about SEK 1.1 billion in 2024, ~22% of revenue.\u003c\/p\u003e\n\u003cp\u003eThese platforms use real-time inventory management, giving accurate stock and reducing backorders by ~35% year-over-year in 2024.\u003c\/p\u003e\n\u003cp\u003eTheir digital strategy prioritizes UX and API integrations with partner procurement systems, cutting order processing time by ~40%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEK 1.1bn online sales 2024\u003c\/li\u003e\n\u003cli\u003e22% of group revenue\u003c\/li\u003e\n\u003cli\u003e35% fewer backorders\u003c\/li\u003e\n\u003cli\u003e40% faster order processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Presence in North America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpexpansion into north america via subsidiaries and production sites in the us canada cut european revenue dependence from to of group sales by lowering freight costs import duties through local sourcing tariff planning.\u003e\n\u003cpthis local footprint lets new wave group tailor assortments to us and canadian standards speeding time-to-market by easing compliance with federal provincial regulations.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eLocal plants opened 2023–2025\u003c\/li\u003e\n\u003cli\u003eEuropean sales share fell 68%→52% (2022→2025)\u003c\/li\u003e\n\u003cli\u003eFreight cost reduction ~18%\u003c\/li\u003e\n\u003cli\u003eTariff\/import duty savings ~12%\u003c\/li\u003e\n\u003cli\u003eTime-to-market faster ~25%\u003c\/li\u003e\n\n\u003c\/pthis\u003e\u003c\/pexpansion\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Wave Group cuts lead times to 7 days, boosts online SEK1.1bn and trims freight 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Wave Group’s place strategy blends 35 warehouses, ~6,500 distributor partners, 120 specialty retailers and 8 concept stores with SEK 1.1bn online sales (22% of 2024 revenue), cutting lead times to median 7 days and backorders 35%; North American sites (opened 2023–2025) reduced freight ~18% and European revenue share 68%→52% by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\u003c\/td\u003e\n\u003ctd\u003e35\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor partners\u003c\/td\u003e\n\u003ctd\u003e~6,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales 2024\u003c\/td\u003e\n\u003ctd\u003eSEK 1.1bn (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian lead time\u003c\/td\u003e\n\u003ctd\u003e7 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBackorder reduction\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight cost cut (NA)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU sales share 2022→2025\u003c\/td\u003e\n\u003ctd\u003e68%→52%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eNew Wave Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual New Wave Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use, with no placeholders or mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750101004665,"sku":"nwg-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nwg-marketing-mix.png?v=1772222069","url":"https:\/\/matrixbcg.com\/products\/nwg-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}