{"product_id":"nw18-marketing-mix","title":"Network18 Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Network18’s product lineup, pricing architecture, distribution channels, and promotion tactics work in concert to build market reach and audience engagement—this preview only scratches the surface; get the full 4P’s Marketing Mix Analysis for a ready-made, editable report packed with data, strategic insights, and presentation-ready slides to save research time and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNews and Current Affairs Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNetwork18’s News and Current Affairs portfolio spans national and regional channels—CNN-News18, News18 India, CNBC-TV18—reaching over 150 million monthly viewers in India as of 2025 and driving roughly 45% of the group’s ad revenue.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the channels deployed AI-driven newsrooms for real-time updates and hyper-local content in 12 Indian languages, cutting story turnaround by ~60% and boosting regional engagement by 30%.\u003c\/p\u003e\n\u003cp\u003eThis segment stays a cornerstone, delivering credible journalism and specialized financial reporting—CNBC-TV18’s market coverage supports advisory partnerships that contributed INR 120 crore in subscription and syndication fees in FY2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral Entertainment and Lifestyle\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough its stake in Viacom18, Network18 offers channels like Colors, MTV, and Nickelodeon, reaching an estimated 500+ million monthly viewers across TV and digital in 2024 and driving ~35% of the group’s ad revenue, per industry estimates.\u003c\/p\u003e\n\u003cp\u003eThe portfolio targets kids, youth, and families with high-production reality shows and scripted dramas; Colors’ Bigg Boss and MTV Roadies delivered top-10 TRPs in 2024, keeping prime-time market share strong.\u003c\/p\u003e\n\u003cp\u003eNetwork18 refreshes content with localized global formats—Nickelodeon and MTV launched 15+ regional adaptations in 2023–24—helping sustain engagement and ad-load monetization, contributing to Viacom18’s estimated INR 6,500–7,000 crore revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and OTT Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJioCinema anchors Network18s digital push, housing premium sports and entertainment; by late 2025 it claims over 200 million monthly active users and holds exclusive IPL and select FIFA streaming rights, boosting ad revenue and subscription uptake.\u003c\/p\u003e\n\u003cp\u003eIts expanded originals slate—25+ exclusive series in 2025—drove a 35% year-over-year watchtime rise and higher ARPU from premium tiers.\u003c\/p\u003e\n\u003cp\u003eMoneycontrol dominates financial news with ~60 million monthly users, 1.2 million paid subscribers by 2025, and offers real-time market data, screener tools, and analyst reports that serve retail and institutional clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMotion Pictures and Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eViacom18 Studios, Network18’s film arm, produces and distributes commercial blockbusters and acclaimed films, driving IP creation for theatrical and OTT windows; in 2024 Viacom18 claimed ~25% share of Hindi theatrical box office in select quarters and backed hits grossing ₹500–1,200 crore worldwide.\u003c\/p\u003e\n\u003cp\u003eThe studio taps deep industry ties to secure top talent and scripts, enabling hybrid releases—about 30% of recent titles had direct-to-digital or simultaneous OTT premieres—boosting downstream monetization across Network18 channels and Voot\/ JioCinema.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e25% Hindi box-office share (selected 2024 quarters)\u003c\/li\u003e\n\u003cli\u003e₹500–1,200 crore grosses for marquee releases\u003c\/li\u003e\n\u003cli\u003e~30% titles hybrid\/OTT-first (recent slate)\u003c\/li\u003e\n\u003cli\u003eIP reused across TV, streaming, and licensing\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrint and Publishing Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNetwork18’s print and publishing arm holds premium titles like Forbes India and Overdrive, targeting high-net-worth readers with deep analysis and luxury lifestyle content; in 2025 branded print revenue was ~INR 120 crore and digital subscriptions grew 38% YoY.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these brands run hybrid models—quarterly premium print runs plus interactive web and app editions, driving higher ARPU (average revenue per user) estimated at INR 3,400 annually.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium print revenue ~INR 120 crore (2025)\u003c\/li\u003e\n\u003cli\u003eDigital subscription growth 38% YoY (2025)\u003c\/li\u003e\n\u003cli\u003eEstimated ARPU ~INR 3,400\/year\u003c\/li\u003e\n\u003cli\u003eHybrid model: print + interactive app\/web\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork18: ₹7Kcr Viacom18, 500M+ Reach, JioCinema 200M MAU, Moneycontrol 60M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetwork18’s product mix spans news (CNN-News18, News18 India, Moneycontrol), entertainment via Viacom18 (Colors, MTV, Nickelodeon), JioCinema streaming, Viacom18 Studios films, and premium publishing (Forbes India); TV\/digital reach ~500M–600M monthly (2024–25), JioCinema MAU ~200M (2025), Moneycontrol users ~60M with 1.2M paid (2025), Viacom18 revenue ~₹6,500–7,000cr (FY2024), publishing print ₹120cr (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNews\u003c\/td\u003e\n\u003ctd\u003e150M monthly viewers; 45% ad rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eViacom18 TV\u003c\/td\u003e\n\u003ctd\u003e500M+ reach; ~35% ad rev; ₹6,500–7,000cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJioCinema\u003c\/td\u003e\n\u003ctd\u003e200M MAU; exclusive IPL\/FIFA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMoneycontrol\u003c\/td\u003e\n\u003ctd\u003e60M users; 1.2M paid\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublishing\u003c\/td\u003e\n\u003ctd\u003ePrint rev ₹120cr; ARPU ₹3,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Network18’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a clear breakdown of its marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Network18’s 4P insights into a concise, presentation-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultichannel Television Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNetwork18 uses a wide cable and DTH operator network to reach over 210 million TV households in India (TRAI 2024), securing prime channel slots via deals with major MSOs like Tata Play and Dish TV to boost viewership and ad yield. The company targets 100% urban-rural availability, backing distribution with carriage fees and slot guarantees that supported Network18’s 2024 broadcast segment revenue of ~INR 3.2 billion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpnetwork18 leverages reliance jio infrastructure to push jiocinema and news18 via pre-installed apps service bundles reaching over million subscribers by q4 this integration made present on an estimated smartphones nationwide driving monthly active user lifts of year-over-year. content availability is seamless across urban rural areas increasing digital ad inventory subscription conversions for network18.\u003e\n\u003c\/pnetwork18\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Content Syndication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetwork18 syndicates news and entertainment globally, licensing content to Netflix, Amazon Prime Video and regional cable groups to reach 50+ countries and an estimated 20–25 million non-resident viewers; in FY2024 Network18 reported 18% growth in non-ad revenue, partly from international distribution agreements. This wider footprint diversifies revenue beyond India and raised brand recognition—international licensing fees and digital subscriptions now contribute roughly 12% of group EBITDA in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTheatrical and Physical Outlets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpnetwork18 film content reaches over screens in india and overseas tapping multiplex chains independent single-screens to drive box-office revenue brand visibility.\u003e\n\u003cpthe print arm uses a dedicated logistics network delivering forbes india and other titles to retail outlets major airports corporate subscribers supporting ad sales circulation.\u003e\n\u003cpthis physical footprint alongside digital platforms sustains presence in high-traffic real-world venues and boosts cross-platform monetization.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2,000+ domestic screens; 150+ international\u003c\/li\u003e\n\u003cli\u003e5,000+ retail outlets; 10,000+ corporate subscribers\u003c\/li\u003e\n\u003cli\u003eIncreases box-office and ad\/circulation revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pthe\u003e\u003c\/pnetwork18\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Web Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirect-to-consumer web portals Moneycontrol and Firstpost give Network18 direct access to news and financial data; Moneycontrol averaged 68 million monthly users in 2024 and Firstpost 22 million, driving ad and subscription revenue.\u003c\/p\u003e\n\u003cp\u003eBoth sites are responsive across desktop, mobile, and tablet, keeping session duration steady (avg 6.3 minutes on desktop, 4.1 on mobile in 2024) for consistent UX.\u003c\/p\u003e\n\u003cp\u003eNetwork18 uses cloud scaling (AWS\/GCP) and CDN caching to handle spikes—platforms reported 3x traffic surges during Feb 2024 earnings week with \u0026lt;1% downtime.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68M monthly users: Moneycontrol (2024)\u003c\/li\u003e\n\u003cli\u003e22M monthly users: Firstpost (2024)\u003c\/li\u003e\n\u003cli\u003eAvg session: 6.3 min desktop, 4.1 min mobile (2024)\u003c\/li\u003e\n\u003cli\u003e3x traffic spikes during major events; \u0026lt;1% downtime (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork18 + Jio: Unmatched Reach—680M+ Audience, 50+ Countries, 68M MAU\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetwork18 combines TV cable\/DTH reach (210M households, TRAI 2024) and Jio distribution (450M subscribers by Q4 2025) with global syndication (50+ countries) and strong digital portals (Moneycontrol 68M MAU, Firstpost 22M MAU, 2024), plus 2,000+ domestic screens and 5,000+ retail outlets to maximize ad, subscription and box-office revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTV reach\u003c\/td\u003e\n\u003ctd\u003e210M households (TRAI 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJio distrib.\u003c\/td\u003e\n\u003ctd\u003e450M subscribers (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMoneycontrol\u003c\/td\u003e\n\u003ctd\u003e68M MAU (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirstpost\u003c\/td\u003e\n\u003ctd\u003e22M MAU (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreens\/print\u003c\/td\u003e\n\u003ctd\u003e2,000+ domestic; 5,000+ outlets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eNetwork18 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Network18 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750272348537,"sku":"nw18-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nw18-marketing-mix.png?v=1772223775","url":"https:\/\/matrixbcg.com\/products\/nw18-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}