{"product_id":"ntpc-bcg-matrix","title":"NTPC Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNTPC’s BCG Matrix preview highlights its mix of high-share, steady-generation units and lower-growth thermal segments facing market headwinds; renewables and distributed energy emerge as potential Stars or Question Marks depending on deployment pace. This snapshot hints at capital allocation opportunities and divestment priorities for a cleaner, more profitable portfolio. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNTPC Green Energy Limited (NGEL) has over 6 GW operational and a pipeline \u0026gt;26 GW as of late 2025, positioning it as a Star in NTPCs BCG matrix for high-growth renewables.\u003c\/p\u003e\n\u003cp\u003eNGEL targets 60 GW by 2032, aiming to capture India's rapid clean-energy expansion where solar and wind capacity grew ~18% YoY in 2024.\u003c\/p\u003e\n\u003cp\u003eCapital comes from NGELs 2024-25 IPO and JV funding; NGEL raised ~INR 9,500 crore in the IPO and closed JVs adding ~8 GW pipeline support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCaptive Coal Mining\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNTPC’s captive coal mining is a Star in the BCG matrix, posting a 23% YoY rise to over 30 million tonnes by Jan 2025 and targeting 50 million tonnes pa, giving clear growth momentum.\u003c\/p\u003e\n\u003cp\u003eThe division secures fuel for NTPC’s ~54 GW thermal fleet, cutting spot-coal purchases and saving roughly INR 1,500–2,000 crore in FY24 procurement costs.\u003c\/p\u003e\n\u003cp\u003eWith expanding mines and logistics, it’s rapidly scaling capacity and margin contribution, shifting NTPC toward greater fuel cost control and operational self-reliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePumped Hydro Storage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNTPC has committed to developing over 21 GW of pumped hydro storage by late 2025 to stabilise India’s grid amid a rapid renewable surge; pumped hydro handles multi-hour dispatch needs and smooths solar\/wind variability. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Solar and Hybrid Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNTPC’s commissioning of Nokh Solar PV (150 MW, operational 2024) and multiple Gujarat wind-solar hybrids shows a first-to-market edge in complex utility-scale builds, capturing strong policy-backed demand for renewables.\u003c\/p\u003e\n\u003cp\u003eThese assets sit in NTPC’s BCG core: high market growth and market share, but they need heavy reinvestment—capital expenditure toward renewables was Rs 9,200 crore in FY2024—so NTPC can keep leadership.\u003c\/p\u003e\n\u003cp\u003eThe projects mark NTPC’s shift from thermal to diversified green leadership: renewables capacity reached 10.6 GW by Dec 31, 2025, up from 5.6 GW in 2021, driving strategic transformation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFirst-mover: Nokh 150 MW (2024)\u003c\/li\u003e\n\u003cli\u003eCapex FY2024: Rs 9,200 crore\u003c\/li\u003e\n\u003cli\u003eRenewables capacity Dec 31, 2025: 10.6 GW\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Storage Solutions (BESS)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNTPC is integrating Battery Energy Storage Systems (BESS) into renewable hubs, targeting 22 GWh by 2032 and investing ~INR 12–15 billion per GWh for giga-scale projects to secure capacity.\u003c\/p\u003e\n\u003cp\u003ePolicy support includes central viability gap funding and accelerated capex; domestic storage demand is growing ~30% annually, and NTPC aims ~40% market share in utility-scale storage by 2030.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget 22 GWh by 2032\u003c\/li\u003e\n\u003cli\u003eEstimated capex ~INR 12–15B per GWh\u003c\/li\u003e\n\u003cli\u003e30% annual domestic storage demand growth\u003c\/li\u003e\n\u003cli\u003e~40% projected utility-scale market share by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNTPC growth blitz: NGEL IPO, 26GW pipeline, 50mt mining target, 10.6GW renewables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNTPC’s Stars: NGEL (6 GW operational, \u0026gt;26 GW pipeline late 2025; 60 GW target by 2032; IPO ~INR 9,500 cr), Captive mining (30+ mt Jan 2025, 23% YoY, 50 mt target), Pumped hydro (21+ GW pipeline late 2025), Renewables 10.6 GW Dec 31, 2025; FY2024 renewables capex Rs 9,200 cr.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2025\/2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNGEL\u003c\/td\u003e\n\u003ctd\u003e6 GW op; \u0026gt;26 GW pipeline; IPO ₹9,500 cr\u003c\/td\u003e\n\u003ctd\u003elate 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMining\u003c\/td\u003e\n\u003ctd\u003e30+ mt; 23% YoY; 50 mt target\u003c\/td\u003e\n\u003ctd\u003eJan 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e10.6 GW total; Capex ₹9,200 cr FY2024\u003c\/td\u003e\n\u003ctd\u003eDec 31, 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of NTPC’s business units with strategic guidance on Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page NTPC BCG Matrix placing each business unit in a quadrant for quick strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThermal Power Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoal-based thermal generation remains NTPC's primary cash cow, supplying 24% of India’s electricity in 2025 and driving ~60% of NTPC’s FY2024–25 revenue (about INR 170 billion). These mature plants post a PLF \u0026gt;77%, vs India's ~62% national average, yielding steady EBITDA margins near 34%. Cash flows fund capex for 20 GW renewables target and support a 2024–25 dividend yield around 3.8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsultancy and Project Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNTPC’s international consultancy and project management wing operates in 13 countries as of late 2025, delivering engineering, supervision and advisory services that generated an estimated INR 1,250 crore in revenue FY2024–25 with ~28% EBITDA margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGas-Based Power Plants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNTPC’s gas-based plants face low capacity growth—India added just 0.2 GW gas capacity in 2023—because fuel-price volatility limits new builds, yet NTPC’s existing ~5.6 GW gas fleet (2024 company data) delivers critical peaking power to the national grid.\u003c\/p\u003e\n\u003cp\u003eThese units are mature and largely fully depreciated, so capital expenditure needs are minimal and they produce steady operating cashflows and margins above the corporate average.\u003c\/p\u003e\n\u003cp\u003eThey underpin grid balancing and earn reliable capacity payments: in FY2024 NTPC reported capacity charges contributing roughly 12–15% of consolidated revenue, providing predictable returns regardless of dispatched generation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower Trading Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNTPC’s power trading arm operates in a mature, consolidated market, moving bulk electricity across state borders with \u0026gt;99% delivery reliability; in FY2024 it traded ~28 TWh, supporting steady margins.\u003c\/p\u003e\n\u003cp\u003eIt leverages NTPC’s 72 GW+ generation fleet and long-term ties with state DISCOMs to supply predictable volumes, producing low-risk cash flow that funds group capex and SG\u0026amp;A.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 traded volume: ~28 TWh\u003c\/li\u003e\n\u003cli\u003eReliability: \u0026gt;99% delivery\u003c\/li\u003e\n\u003cli\u003eParent scale: 72 GW+ capacity\u003c\/li\u003e\n\u003cli\u003eRole: steady, low-risk cash for capex\/overheads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHydroelectric Power Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNTPC’s hydroelectric units like Koldam are mature, low-growth assets with high entry barriers; they deliver steady cash flow due to long useful lives and minimal variable costs, supporting NTPC’s 2032 non-fossil capacity targets (company aimed 60 GW renewables by 2032 in 2025 plan). \u003c\/p\u003e\n\u003cp\u003eAfter commissioning, operating costs for such plants are typically under 10–20 INR\/MWh for major maintenance years, so they act as reliable cash cows needing routine maintenance to sustain position. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLong life: 40+ years for hydro units\u003c\/li\u003e\n\u003cli\u003eLow O\u0026amp;M: ~10–20 INR\/MWh\u003c\/li\u003e\n\u003cli\u003eHigh barriers: site, regulatory, capital\u003c\/li\u003e\n\u003cli\u003eSupports non-fossil targets: part of NTPC’s 60 GW renewables by 2032\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNTPC’s cash cows—coal, gas, trading, hydro—fund renewables capex \u0026amp; dividends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoal thermal (24% of India power, ~60% of NTPC FY2024–25 revenue ≈ INR 170bn; PLF \u0026gt;77%; EBITDA ~34%), gas peakers (~5.6 GW, critical capacity payments ~12–15% revenue), trading (~28 TWh FY2024; \u0026gt;99% delivery) and hydro (long life, O\u0026amp;M 10–20 INR\/MWh) are NTPC’s cash cows, funding renewables capex and dividends.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoal\u003c\/td\u003e\n\u003ctd\u003eRevenue share \/ PLF \/ EBITDA\u003c\/td\u003e\n\u003ctd\u003e~60% \/ \u0026gt;77% \/ ~34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas\u003c\/td\u003e\n\u003ctd\u003eCapacity \/ role\u003c\/td\u003e\n\u003ctd\u003e~5.6 GW \/ peaking\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrading\u003c\/td\u003e\n\u003ctd\u003eVolume \/ reliability\u003c\/td\u003e\n\u003ctd\u003e~28 TWh \/ \u0026gt;99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydro\u003c\/td\u003e\n\u003ctd\u003eO\u0026amp;M \/ life\u003c\/td\u003e\n\u003ctd\u003e10–20 INR\/MWh \/ 40+ yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eNTPC BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact NTPC BCG Matrix report you’ll receive after purchase—no watermarks, no demo content—just a fully formatted, analysis-ready document crafted for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748019646841,"sku":"ntpc-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ntpc-bcg-matrix.png?v=1772203875","url":"https:\/\/matrixbcg.com\/products\/ntpc-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}