{"product_id":"nsrltd-marketing-mix","title":"Northern Star Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Northern Star’s product positioning, pricing architecture, distribution channels, and promotional tactics combine to create competitive advantage—this snapshot teases strategic findings; get the full, editable 4P’s Marketing Mix Analysis for data-driven insights, slide-ready visuals, and actionable recommendations to save research time and power presentations or planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-purity gold bullion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-purity gold bullion comprises refined bars meeting LBMA (London Bullion Market Association) standards of 99.5–99.99% purity and audited weights, sold directly into the global bullion market to central banks, investors, and industrial buyers.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Northern Star supplied ~180,000 troy ounces of high-grade bars from Australia and North America, achieving average realized prices ~US$1,900\/oz and contributing ~55% of metal revenue.\u003c\/p\u003e\n\u003cp\u003eThe product’s liquidity and LBMA compliance support use as reserve assets and hedges, while strict purity controls reduce discounting and improve marketability across custody and OTC channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSilver by-product output\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorthern Star focuses on gold but recovers roughly 2–3 million ounces of silver annually as a by-product (2024 output), generating about US$35–45m in revenue and sold to industrial and bullion markets alongside gold sales.\u003c\/p\u003e\n\u003cp\u003eSilver recovery cuts unit costs: at A$1,900\/oz gold and US$25\/oz silver (2024 prices), by-product credits reduce all-in sustaining costs by ~5–8%, improving margin and project payback.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnrefined dore bars\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNorthern Star produces unrefined dore bars on-site—semi-pure gold-silver alloys from initial smelting—then ships them to specialized refineries; in 2024 the company reported ~360 koz gold poured, with dore representing the bulk of outbound metal.\u003c\/p\u003e\n\u003cp\u003eQuality control at mine sites cuts assay variance to \u0026lt;±1.5%\u0026gt;, lowering logistics cost and dock-to-refine valuation disputes; accurate dore assays improved payable metal recovery by ~0.8 percentage points in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProven and probable reserves\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA vital part of Northern Star Resources' product is its proven and probable mineral reserves, which directly signal future production for shareholders; as of Dec 31, 2024 the company reported 7.6Moz of attributable gold reserves and targeted replacement through heavy exploration in 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Northern Star increased exploration spend to defend Tier‑1 assets, aiming to replace depleted ounces and extend mine life; this gold-in-ground inventory underpins long-term valuation and cashflow stability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7.6Moz attributable reserves (31‑Dec‑2024)\u003c\/li\u003e\n\u003cli\u003e2025 exploration budget increased vs 2024 (company guidance)\u003c\/li\u003e\n\u003cli\u003eReserves drive NAV and production guidance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEthically sourced gold certification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNorthern Star emphasizes provenance, certifying its gold is mined under rigorous environmental, social, and governance (ESG) standards, aligning with the Responsible Gold Mining Principles introduced industry-wide by 2023. Institutional buyers and jewelers increasingly demand this transparency—global ESG-labelled commodity AUM reached roughly $35 trillion in 2024, driving premium pricing. Northern Star’s certified supply chain helps command higher margins; responsibly sourced gold fetched on average a 5–10% price premium in 2024. This ESG stance differentiates the product amid rising consumer willingness to pay for ethical minerals.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCertified ESG mining per 2023 Responsible Gold Mining Principles\u003c\/li\u003e\n\u003cli\u003e~$35 trillion ESG-labelled assets under management (2024)\u003c\/li\u003e\n\u003cli\u003e5–10% premium for responsibly sourced gold (2024)\u003c\/li\u003e\n\u003cli\u003eHigher institutional demand from jewelers and asset managers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh‑purity LBMA gold: 180k oz @ $1,900, 7.6Moz reserves, ESG adds 5–10% premium\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh-purity LBMA-compliant gold (99.5–99.99%), 2025 sales ~180,000 oz at ~US$1,900\/oz, ~55% metal revenue; silver by-product 2–3Moz (2024), US$35–45m revenue, cutting AISC ~5–8%; 7.6Moz attributable reserves (31‑Dec‑2024); ESG-certified supply adds ~5–10% premium (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 gold sold\u003c\/td\u003e\n\u003ctd\u003e~180,000 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg price\u003c\/td\u003e\n\u003ctd\u003e~US$1,900\/oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReserves (31‑Dec‑2024)\u003c\/td\u003e\n\u003ctd\u003e7.6 Moz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSilver (2024)\u003c\/td\u003e\n\u003ctd\u003e2–3 Moz \/ US$35–45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAISC reduction\u003c\/td\u003e\n\u003ctd\u003e~5–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG premium\u003c\/td\u003e\n\u003ctd\u003e5–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Northern Star’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Northern Star 4P’s into a concise, visually clear summary that speeds leadership alignment and decision-making by highlighting actionable product, price, place, and promotion insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKalgoorlie consolidated operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpnorthern star resources kalgoorlie consolidated operations center on the super pit giving a massive wa footprint with production around and access to established power water tailings infrastructure.\u003e\n\u003cpthe site taps a skilled local workforce employment density supports mining roles fast road links to kwinana and kalgoorlie refineries for efficient concentrate movement.\u003e\n\u003cpasset concentration drives economies of scale: centralized logistics and maintenance cut unit costs supporting northern star aisc sustaining cost about us\u003e\n\u003c\/passet\u003e\u003c\/pthe\u003e\u003c\/pnorthern\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYandal production hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Yandal production hub is Northern Star Resources' key regional center, housing high-performing mines including Jundee (2024 gold production ~290koz) and linked satellite deposits; it processed ~1.1Mt ore in FY2024, boosting group throughput and lowering unit costs. \u003c\/p\u003e\n\u003cp\u003eBy routing ore to existing mills, Yandal cuts capital spend—estimated savings A$40–60M—and optimizes fleets across nearby sites, reducing haulage distances and CO2 emissions per tonne by ~15% versus standalone processing. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePogo mine in Alaska\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Pogo mine in Alaska gives Northern Star a North American foothold, cutting Australian concentration risk; in FY2024 Pogo contributed about 8-10% of group gold production (~110–140 koz est.), boosting geographic diversification.\u003c\/p\u003e\n\u003cp\u003eAs a high-grade underground asset in the stable Alaska mining jurisdiction, Pogo supports long-term capital planning with predictable permitting and a skilled local workforce.\u003c\/p\u003e\n\u003cp\u003eWell-connected to regional supply chains via the Alaska Highway and local air freight, Pogo enables steady movement of personnel, heavy equipment, and refined dore to U.S. refineries, reducing logistics volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal refinery partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company uses Tier-1 refiners like Perth Mint to refine ore into LBMA-grade bullion, enabling conformity with London, New York, and Zurich delivery standards; in 2024 Northern Star sent ~120,000 oz for external refining, covering ~35% of processed output.\u003c\/p\u003e\n\u003cp\u003eThese partnerships open global channels—Perth Mint and other refiners handle assaying and certification so bullion trades on major exchanges and meets vaulting protocols for institutional buyers.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eTier-1 refiners: Perth Mint\u003c\/li\u003e\n\u003cli\u003e2024 external refining: ~120,000 oz (35% of output)\u003c\/li\u003e\n\u003cli\u003eMarkets reached: London, New York, Zurich\u003c\/li\u003e\n\u003cli\u003eCompliance: LBMA good delivery standards\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTier-1 mining jurisdictions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating only in Tier-1 jurisdictions—Australia and North America—reduces geopolitical and permitting risk, giving Northern Star stable regulation and market access; in 2024 Australia accounted for ~70% of its gold production and North America ~20%, supporting steady cash flow and financing.\u003c\/p\u003e\n\u003cp\u003eThis placement eases capital access: Northern Star’s market cap was ~A$14.5bn in Dec 2024 and liquidity supports project funding with low sovereign-risk premiums.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow political risk: Australia, Canada, US\u003c\/li\u003e\n\u003cli\u003e2024 split: ~70% Australia, ~20% North America\u003c\/li\u003e\n\u003cli\u003eMarket cap ~A$14.5bn (Dec 2024)\u003c\/li\u003e\n\u003cli\u003eStable permitting = uninterrupted production\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorthern Star: 560–600koz 2024, AISC ~US$1,050\/oz, A$14.5bn market cap\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpnorthern star place strategy centers on large wa hubs pit yandal plus pogo alaska delivering group production aisc australia north america split market cap and external refining\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup production\u003c\/td\u003e\n\u003ctd\u003e~560–600 koz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAISC\u003c\/td\u003e\n\u003ctd\u003e~US$1,050\/oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAustralia share\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNorth America share\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExternal refining\u003c\/td\u003e\n\u003ctd\u003e~120,000 oz (35%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket cap (Dec)\u003c\/td\u003e\n\u003ctd\u003e~A$14.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pnorthern\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eNorthern Star 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It’s the complete, editable Northern Star 4P’s Marketing Mix analysis, ready for immediate download and use. You’re viewing the exact final file included with your order, fully formatted and high-quality. Buy with confidence—this is the real deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749954466169,"sku":"nsrltd-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nsrltd-marketing-mix.png?v=1772220854","url":"https:\/\/matrixbcg.com\/products\/nsrltd-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}