{"product_id":"nsl-marketing-mix","title":"NSL Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how NSL’s Product, Price, Place, and Promotion decisions combine to create competitive advantage—this concise preview highlights strengths and gaps, but the full 4Ps Marketing Mix Analysis delivers an editable, presentation-ready deep dive with data, recommendations, and templates to save hours and power strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecast Concrete Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNSL's precast concrete components—columns, beams, facades—target high-density urban builds and cut on-site labor by up to 40%, speeding project timelines by 25–35% versus cast-in-situ (based on 2024 industry benchmarks). Factory quality control yields 15–20% better dimensional precision and extends service life, lowering lifecycle repair costs by an estimated 18% for residential and commercial projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrefabricated Bathroom Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNSL’s prefabricated bathroom units arrive fully fitted—finishes, fixtures, plumbing—ready for rapid volumetric installation, cutting onsite fit-out time by up to 70% (industry case studies 2023–25) and reducing material waste by ~32% versus traditional builds.\u003c\/p\u003e\n\u003cp\u003eThis off-site manufacturing shift improves site safety (OSHA-reportable incidents down 45% in modular projects) and accelerates schedules, lowering capex-to-handover cycles by months for multi-unit housing.\u003c\/p\u003e\n\u003cp\u003eNSL customizes units to architects’ specs while meeting regional codes (UK Building Regs 2024, US IBC 2025 variants), with per-unit manufacturing costs competitive—typical unit cost range $3,500–$9,000 depending on spec and volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental Waste Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNSL’s Environmental Waste Management services recover fuel oil from marine slop and treat oily wastewater for industrial clients, converting hazardous waste into usable fuel and cuttng disposal costs by up to 40% per client; global maritime slop recovery market grew 6.2% CAGR to about $1.1bn in 2024. These services support circular-economy goals—reducing CO2 by ~0.8 t per 1,000 liters recovered—and serve manufacturing hubs needing certified waste processing to meet tightening regulations and avoid fines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Refractory Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNSL manufactures refractory linings for furnaces, boilers, and kilns used in steel, cement, and glass production, targeting materials with \u0026gt;1700°C heat resistance to ensure safety and uptime.\u003c\/p\u003e\n\u003cp\u003eProducts are custom-formulated to extend lining life by 20–40% and cut thermal losses by ~8%, supporting customers that face average refractory replacement costs of $0.5–$2.0 million per shutdown.\u003c\/p\u003e\n\u003cp\u003eIn 2025 NSL’s refractory segment grew ~6% YoY, contributing an estimated 18% of company revenue, driven by OEM contracts and aftermarket relines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKey markets: steel, cement, glass\u003c\/li\u003e\n\u003cli\u003ePerformance: +20–40% life, −8% thermal loss\u003c\/li\u003e\n\u003cli\u003eOperating temp: up to 1700°C+\u003c\/li\u003e\n\u003cli\u003eReplacement cost per shutdown: $0.5–2.0M\u003c\/li\u003e\n\u003cli\u003e2025 segment revenue share: ~18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecycled Fuel Oil Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRecycled Fuel Oil from NSL’s environmental services is sold as a cost-effective boiler fuel, reducing fuel costs by ~18% versus marine diesel and cutting scope 1 emissions ~12% per unit in 2025 estimates.\u003c\/p\u003e\n\u003cp\u003eRefined to meet viscosity and purity specs for large industrial users, it supports regional resource-recovery mandates and aligns with 2030 decarbonization targets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrimary output of Env Services\u003c\/li\u003e\n\u003cli\u003e~18% cheaper than virgin diesel (2025)\u003c\/li\u003e\n\u003cli\u003e~12% lower scope 1 emissions\u003c\/li\u003e\n\u003cli\u003eMeets industrial viscosity\/purity standards\u003c\/li\u003e\n\u003cli\u003eSupports 2030 decarbonization goals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNSL: Faster builds, lower labor \u0026amp; fuel, longer refractory life — 2024–25 performance gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNSL precast, modular bathrooms, refractory linings, and recycled fuel serve construction, heavy industry, and maritime markets — boosting build speed 25–35%, reducing onsite labor 40%, extending refractory life 20–40%, and cutting fuel costs ~18% (2024–25 benchmarks); 2025 refractory ≈18% revenue, env services RFO market ~ $1.1bn (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrecast\u003c\/td\u003e\n\u003ctd\u003eSpeed \/ labor\u003c\/td\u003e\n\u003ctd\u003e+25–35% \/ −40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModular baths\u003c\/td\u003e\n\u003ctd\u003eInstall time \/ waste\u003c\/td\u003e\n\u003ctd\u003e−70% \/ −32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefractory\u003c\/td\u003e\n\u003ctd\u003eLife \/ revenue\u003c\/td\u003e\n\u003ctd\u003e+20–40% \/ ~18% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled Fuel Oil\u003c\/td\u003e\n\u003ctd\u003eCost \/ emissions\u003c\/td\u003e\n\u003ctd\u003e−18% cost \/ −12% scope1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into NSL’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking and strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses NSL's 4P marketing strategy into a concise, at-a-glance summary that leadership can use for quick alignment, presentations, or workshops—easily customizable to compare brands or adapt to your project.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoutheast Asian Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNSL keeps manufacturing sites in Singapore and Johor, Malaysia, cutting transport costs for heavy precast by ~25–35% versus long-haul imports and serving projects across SEA where construction spending hit US$1.2 trillion in 2024; local plants enabled NSL to deliver 92% of orders on time in 2025 and reduced warranty claims by 18% through faster technical support to major urban infrastructure projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiddle Eastern Strategic Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpnsl leverages its dubai hub to capture gcc infrastructure and hospitality contracts worth an estimated in using prefabrication cut build time by reduce costs local uae production lets nsl meet region-specific codes sira approvals faster lowering project delay risk. the base feeds markets across saudi qatar bahrain oman where modular construction grew yoy regional supply chain cuts freight lead times\u003e\n\u003c\/pnsl\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Market Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNSL’s European Market Operations, led by subsidiaries in Finland, hold roughly 18% of the Finnish precast market (2024 estimate) and generated €47.2M revenue in FY2024; this foothold speeds transfer of Asian manufacturing best practices and digital plant tech across regions. The unit specializes in high-quality precast for -40°C-ready cold-climate engineering and meets advanced architectural standards, driving 12% YoY margin improvement in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Project Logistics Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNSL runs a dedicated logistics fleet that delivers prefabricated modules directly to sites on a just-in-time schedule, cutting on-site storage needs and shortening build time by up to 18% per 2024 project benchmarks.\u003c\/p\u003e\n\u003cp\u003eReal-time coordination between plants and site managers uses GPS and ERP links so components arrive within crane-ready windows, reducing installation delays by 27% and saving ~USD 45 per sqm in handling costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJIT deliveries cut on-site storage\u003c\/li\u003e\n\u003cli\u003e18% average project time savings (2024)\u003c\/li\u003e\n\u003cli\u003e27% fewer installation delays\u003c\/li\u003e\n\u003cli\u003e~USD 45\/sqm handling cost reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePort-Adjacent Environmental Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNSL places most environmental service centers within 5–15 km of major ports like Singapore and Rotterdam, cutting slop oil recovery lead times by ~30% and boosting marine wastewater contracts by 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eBeing adjacent to industrial zones enabled a 22% rise in hazardous-waste pickups from land clients in 2024, trimming transport costs ~15% and improving route efficiency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~5–15 km from major ports\u003c\/li\u003e\n\u003cli\u003e30% faster slop oil recovery\u003c\/li\u003e\n\u003cli\u003e18% more marine wastewater contracts (2024)\u003c\/li\u003e\n\u003cli\u003e22% rise in hazardous-waste pickups (2024)\u003c\/li\u003e\n\u003cli\u003e~15% lower transport costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNSL cuts lead times 30%, boosts 92% on-time delivery—€47.2M Europe lift, $45\/sqm saved\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNSL’s local plants in Singapore, Johor, Dubai, and Finland cut freight lead times ~30%, raised on-time delivery to 92% (2025), and trimmed handling costs ~USD45\/sqm, supporting US$1.2T SEA construction and $120B GCC projects in 2024; European ops drove €47.2M revenue and 12% margin lift in 2024 while JIT logistics cut project time ~18% and installation delays 27%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery (2025)\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight lead time cut\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHandling cost saved\u003c\/td\u003e\n\u003ctd\u003e~USD45\/sqm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSEA construction (2024)\u003c\/td\u003e\n\u003ctd\u003eUS$1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGCC project pool (2024)\u003c\/td\u003e\n\u003ctd\u003e$120B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinland revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e€47.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eNSL 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual NSL 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750919647609,"sku":"nsl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nsl-marketing-mix.png?v=1772226767","url":"https:\/\/matrixbcg.com\/products\/nsl-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}