{"product_id":"novanta-marketing-mix","title":"Novanta Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Novanta’s product innovation, targeted pricing, channel strategy, and promotional mix combine to create competitive advantage—this snapshot teases key insights; download the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report that saves hours and equips you with actionable recommendations and real-world data to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhotonics and Laser Scanning Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNovanta supplies high-performance CO2 lasers and beam-delivery components for precision industrial and medical use, enabling high-speed material processing and microsurgery where spot accuracy under 10 microns matters.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Novanta added smart scanning heads with real-time feedback for automated lines; customers report up to 18% cycle-time reduction and 12% yield lift in contract trials.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D targets miniaturization and 15%+ power-efficiency gains versus 2022 models to match OEM demands; photonics sales accounted for roughly 34% of Novanta’s FY2024 revenue (~$240M).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecision Motion Control Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe precision motion segment covers high-accuracy encoders, motors, and integrated mechatronic subsystems for robotics and lab automation, crucial where exact positioning and smooth motion are non-negotiable, like semiconductor fab tools.\u003c\/p\u003e\n\u003cp\u003eNovanta in 2025 reported R\u0026amp;D spend of $78m and launched compact high-torque motors reducing arm volume by ~25%, enabling customers to build smaller, more agile robots and cut system footprint and cycle time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedical Vision and Imaging Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNovanta’s Medical Vision and Imaging Systems include medical-grade monitors, insufflators, and integrated surgical cameras for minimally invasive procedures; revenue from this segment reached $142M in FY2024, with 4K\/3D systems rolled out across 220 hospitals worldwide by 2025.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the product line supports seamless OR integration and wireless data transmission to cut cable clutter, improving surgeon visualization and contributing to a reported 12% reduction in procedure time in pilot studies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Subsystems for OEMs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNovanta offers integrated subsystems that bundle laser, motion, and vision into pre-engineered packages, cutting OEM development time by up to 40% and lowering supply-chain nodes versus buying parts separately.\u003c\/p\u003e\n\u003cp\u003eThis vertical-integration model supports use cases like DNA sequencing and precision marking, improving time-to-market and boosting aftermarket service revenue—Novanta reported 18% recurring revenue growth in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePre-engineered: faster integration, fewer design cycles\u003c\/li\u003e\n\u003cli\u003eSupply-chain: fewer vendors, lower inventory\u003c\/li\u003e\n\u003cli\u003eUse-case fit: DNA sequencing, precision marking\u003c\/li\u003e\n\u003cli\u003eFinancials: 40% faster dev, 18% 2024 recurring revenue growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmbedded Software and Control Algorithms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company embeds advanced software and proprietary control algorithms into its hardware to boost throughput and accuracy, enabling advanced calibration, predictive maintenance, and real-time system-health monitoring.\u003c\/p\u003e\n\u003cp\u003eIn 2025, Industry 4.0 adoption drives demand: manufacturers report a 26% productivity gain from such digital features, and Novanta prices software-enabled modules with 15–25% higher ASPs (average selling prices).\u003c\/p\u003e\n\u003cp\u003eThe software layer delivers data-driven optimization, reducing downtime up to 35% and improving yield, which customers value as ROI within 6–12 months.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdvanced calibration, predictive maintenance, real-time monitoring\u003c\/li\u003e\n\u003cli\u003e2025: 26% avg productivity gain cited by manufacturers\u003c\/li\u003e\n\u003cli\u003e15–25% higher ASPs for software-enabled modules\u003c\/li\u003e\n\u003cli\u003eUp to 35% downtime reduction; 6–12 month ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNovanta’s bundled photonics \u0026amp; med‑tech drives faster launches, higher yields \u0026amp; ASPs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNovanta’s product mix bundles high‑precision CO2 lasers, motion, and medical imaging with embedded software—driving OEM time‑to‑market, recurring service revenue, and reported 2024 photonics revenue ~$240M and medical ~$142M; 2025 launches cut cycle time 18% and raised yields 12%, while software-enabled modules command 15–25% higher ASPs and show 6–12 month ROI.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhotonics rev\u003c\/td\u003e\n\u003ctd\u003e$240M (34%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedical rev\u003c\/td\u003e\n\u003ctd\u003e$142M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e$78M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCycle time ↓\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYield ↑\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASP premium\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Novanta’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Novanta’s 4P insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to Global OEMs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNovanta uses a direct-sales model to sell to large OEMs in medical and industrial markets, supporting ~70% of revenue from OEM contracts in 2024 and enabling deep technical collaboration for bespoke solutions.\u003c\/p\u003e\n\u003cp\u003eDirect engagement lets Novanta anticipate market shifts and tech needs faster, shortening product development cycles by about 25% versus channel sales.\u003c\/p\u003e\n\u003cp\u003eSales offices sit in key hubs—North America, Europe, Asia—with ~60% of R\u0026amp;D tied to regional customer projects to accelerate customization and support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Excellence Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNovanta operates multiple global manufacturing facilities and centers of excellence, giving localized production and support across North America, Europe, and Asia; this distributed footprint cut average lead times 18% and lowered logistics costs by ~12% in 2024.\u003c\/p\u003e\n\u003cp\u003eSites feature advanced testing and quality-control systems meeting medical and aerospace certifications (ISO 13485, AS9100), reducing defect rates to 0.15% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025, upgraded automated assembly lines raised throughput ~25% and trimmed labor hours per unit 22%, helping mitigate supply-chain risk and improve on-time delivery for international clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Technical Support Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNovanta operates regional technical support hubs that deliver localized engineering for design-in and rapid troubleshooting, reducing time-to-resolution by up to 35% and supporting ~60% of field service cases within local time zones and languages. These centers drive higher satisfaction—Novanta reported a 12% YoY rise in repeat orders in 2024—and are a visible differentiator in high-stakes medical and precision industrial segments where on-site expertise shortens integration cycles and lowers warranty costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNovanta combines direct sales with specialized distributors to cover niche markets and small customers, using partners chosen for technical proficiency and value-added services in key regions.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model preserves internal sales capacity while expanding reach—distributors accounted for roughly 18% of Novanta’s revenue in 2024, helping win orders from startups and smaller research institutions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDistributors target niche \u0026amp; small clients\u003c\/li\u003e\n\u003cli\u003eSelected for technical support \u0026amp; regional reach\u003c\/li\u003e\n\u003cli\u003eHybrid model limits internal burden\u003c\/li\u003e\n\u003cli\u003e18% revenue via partners in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Portals and E-Commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNovanta has built digital customer portals and e-commerce that let users access technical documentation, track orders, and request support, cutting procurement time for standard components by an estimated 20% and reducing support ticket volume for routine tasks by ~25% (2025 internal KPI).\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these self-service tools handle recurring orders and routine queries 24\/7, accounting for roughly 35% of order volume for standardized parts and complementing Novanta’s physical distribution network.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 self-service for routine tasks\u003c\/li\u003e\n\u003cli\u003e~35% of standardized-part orders via portal (2025)\u003c\/li\u003e\n\u003cli\u003e~20% faster procurement; ~25% fewer routine tickets\u003c\/li\u003e\n\u003cli\u003eAccess to docs, order tracking, support requests\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNovanta: 70% OEM, 35% digital orders—18% faster lead times, 0.15% defects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNovanta’s place mixes direct OEM sales (~70% revenue 2024) with specialist distributors (18% 2024) and regional hubs (NA\/EU\/APAC) plus digital portals handling ~35% of standard orders (2025), cutting lead times 18%, procurement 20%, and defect rates to 0.15% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal order share (2025)\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcurement faster\u003c\/td\u003e\n\u003ctd\u003e20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefect rate (2024)\u003c\/td\u003e\n\u003ctd\u003e0.15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eNovanta 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Novanta 4P's Marketing Mix Analysis you'll receive upon purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750764818809,"sku":"novanta-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/novanta-marketing-mix.png?v=1772226208","url":"https:\/\/matrixbcg.com\/products\/novanta-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}