{"product_id":"noumi-marketing-mix","title":"Noumi Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover Noumi’s strategic edge across Product, Price, Place, and Promotion—this concise preview highlights strengths and opportunities, but the full 4P’s Marketing Mix Analysis delivers actionable insights, data-backed examples, and an editable, presentation-ready report to save you hours and power smarter decisions; get the complete analysis now to apply these tactics directly to your business or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlant-Based Beverage Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNoumi’s Plant-Based Beverage Portfolio, led by Milklab and Australia’s Own, holds ~22% share of Australia’s plant-based milk market as of FY2024, driven by almond, oat, soy, macadamia and coconut SKUs for baristas and home use.\u003c\/p\u003e\n\u003cp\u003eFormulations prioritize dairy-like texture and frothing—Milklab barista blends average 3.6g protein\/100ml and deliver 95% crema retention in lab tests, supporting foodservice contracts that grew 18% YoY in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDairy and Nutritional Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNoumi’s Dairy and Nutritional Solutions line delivers long-life UHT milk and specialized high-protein beverages, targeting health-conscious consumers with products that drove ~28% of group revenue in FY2024 (AUD 145m of AUD 520m total).\u003c\/p\u003e\n\u003cp\u003eFocus on high-protein formulations and value-added dairy raised average SKU margin by ~3.5 percentage points in 2024 versus 2022, per internal product-margin reporting.\u003c\/p\u003e\n\u003cp\u003eProduction via the Shepparton processing facility ensures consistent purity and nutrient retention, supporting a 98% batch-compliance rate and reducing spoilage to 0.7% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Ingredients and Bulk Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpnoumi supplies b2b ingredients like lactoferrin and bioactive proteins to pharma food makers generating about of revenue or roughly million in ingredient sales.\u003e\n\u003cpthis vertical integration captures value from dairy streams improving gross margins by percentage points versus plain milk sales in\u003e\n\u003cpglobal customers use these components in infant formula and supplements lactoferrin demand grew cagr supporting noumi pricing power.\u003e\n\u003c\/pglobal\u003e\u003c\/pthis\u003e\u003c\/pnoumi\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA core product focus is continuous R\u0026amp;D into sustainable ingredients and functional food trends; by end-2025 Noumi shifted 65% of launches to low-sugar or allergen-friendly formulations, responding to a 28% year-on-year rise in demand for such products.\u003c\/p\u003e\n\u003cp\u003eThe product team collaborates with baristas and nutritionists to hit sensory and health benchmarks, using shelf-life and taste panels plus a $1.2M annual R\u0026amp;D budget to validate each launch.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% of 2025 launches: low-sugar\/allergen-friendly\u003c\/li\u003e\n\u003cli\u003e28% YoY rise in demand for functional foods\u003c\/li\u003e\n\u003cli\u003e$1.2M annual R\u0026amp;D budget\u003c\/li\u003e\n\u003cli\u003eCross-functional trials with baristas + nutritionists\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNoumi’s physical product line commits to eco-friendly packaging, using recyclable cartons and moving to higher recycled-content materials across its brands to cut lifecycle emissions.\u003c\/p\u003e\n\u003cp\u003eThis shift targets Australia and Asia consumers, where 68% of shoppers in 2024 said sustainable packaging influences purchase; Noumi ties this to brand equity and retention.\u003c\/p\u003e\n\u003cp\u003eProjected costs: a 2025 capex increase of ~1.2% of COGS, offset by potential 0.5–1.0% price premium and lower waste fees.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecyclable cartons across portfolio\u003c\/li\u003e\n\u003cli\u003eTransitioning to \u0026gt;30% recycled content by 2026\u003c\/li\u003e\n\u003cli\u003e68% regional consumer preference (2024 survey)\u003c\/li\u003e\n\u003cli\u003eEstimated 1.2% COGS capex uplift, 0.5–1% price premium\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNoumi: 28% dairy revenue, 22% plant share, 65% low‑sugar launches, \u0026gt;30% recycled by 2026\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNoumi’s product mix: 22% plant-based market share (FY2024); 28% group revenue from Dairy \u0026amp; Nutritional Solutions (AUD145m of AUD520m); Milklab barista protein 3.6g\/100ml, 95% crema retention; 98% batch compliance, 0.7% spoilage (2024); $1.2m R\u0026amp;D; 65% 2025 launches low-sugar\/allergen-friendly; 30%+ recycled packaging by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant-based share FY2024\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDairy \u0026amp; Nutritional rev\u003c\/td\u003e\n\u003ctd\u003eAUD145m (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMilklab protein\u003c\/td\u003e\n\u003ctd\u003e3.6g\/100ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBatch compliance 2024\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D budget\u003c\/td\u003e\n\u003ctd\u003eAUD1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 low-sugar launches\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled content target\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;30% by 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Noumi’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking and strategy use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Noumi’s 4P marketing strategy in a concise, presentation-ready format to quickly align leadership and speed decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNoumi products are stocked nationwide in Woolworths, Coles and ~2,500 independent grocers, giving Australia's Own broad reach for everyday long-life milk purchases.\u003c\/p\u003e\n\u003cp\u003eIn FY2024 Noumi reported retail sales growth of ~3.5% and Australia’s Own held an estimated 18% share of the ambient (shelf-stable) milk segment, boosting repeat purchases.\u003c\/p\u003e\n\u003cp\u003eCategory managers secure premium shelf placement and weekly inventory replenishment to keep out-of-stock rates below 2.5% in top 50 stores.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Foodservice Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMilklab sells through 250+ wholesale distributors serving 12,000 cafes and specialty coffee shops across Australia and NZ, driving its barista-validated positioning; in 2024 Horeca channel sales made up ~48% of Noumi’s dairy beverage revenue (AUD 62m of AUD 130m).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Asian Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNoumi targets China and Southeast Asia for growth, with exports rising 24% year-on-year to A$85m in FY2024, driven by demand for premium dairy from a growing middle class.\u003c\/p\u003e\n\u003cp\u003eThe company sells via local distributors and platforms like Tmall Global and Lazada, which accounted for 38% of export revenue in 2024, cutting logistics lead times by 15%.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification reduces reliance on Australia (domestic sales share fell to 62% in 2024) and captures mid-market growth projecting a 7% CAGR in regional dairy demand through 2028.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer and E-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNoumi expanded digital reach by listing on Amazon, Woolworths Online and health-webstores like HealthyLife, boosting online sales to ~22% of total revenue in FY2024 (AU$48m of AU$220m). This presence captures 1st-party data on SKUs and purchase frequency, enabling targeting of niche keto and vegan segments that under-index in supermarkets.\u003c\/p\u003e\n\u003cp\u003eDigital channels support bulk and subscriptions, with subscription ARPU at AU$36\/month and 18% annual churn, driving 12% of online revenue via autoship in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline = 22% revenue (AU$48m, FY2024)\u003c\/li\u003e\n\u003cli\u003eSubscription ARPU AU$36\/month; churn 18%\u003c\/li\u003e\n\u003cli\u003eAutoship = 12% of online sales\u003c\/li\u003e\n\u003cli\u003eMarketplaces + niche webstores = richer 1st-party data\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics and Warehousing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNoumi runs advanced manufacturing sites in New South Wales and Victoria, linking farm gate to consumer to cut transit time and inventory cost; in 2025 these sites handled about 120 million liters of UHT milk annually, lowering spoilage under 0.5%.\u003c\/p\u003e\n\u003cp\u003eEfficient logistics ensure long-life UHT products move with minimal waste, supporting domestic distribution networks and enabling rapid scaling for exports—Noumi’s freight-ready capacity grew 18% in 2024, aiding international volumes.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120M L UHT output (2025)\u003c\/li\u003e\n\u003cli\u003eSpoilage \u0026lt;0.5%\u003c\/li\u003e\n\u003cli\u003eFreight capacity +18% (2024)\u003c\/li\u003e\n\u003cli\u003eNSW \u0026amp; VIC sites optimize farm-to-shelf flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNoumi: Retail reach, A$85m exports, 22% online, 120M L UHT capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNoumi combines wide domestic retail distribution (Coles, Woolworths, ~2,500 independents) with 250+ Horeca distributors and growing exports (A$85m in FY2024), online = 22% revenue (A$48m, FY2024), subscriptions ARPU A$36\/mo (churn 18%), UHT capacity 120M L (2025), spoilage \u0026lt;0.5%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic reach\u003c\/td\u003e\n\u003ctd\u003eColes, Woolworths, ~2,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003eA$85m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline%\u003c\/td\u003e\n\u003ctd\u003e22% (A$48m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUHT output\u003c\/td\u003e\n\u003ctd\u003e120M L (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eNoumi 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Noumi 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751002059129,"sku":"noumi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/noumi-marketing-mix.png?v=1772227045","url":"https:\/\/matrixbcg.com\/products\/noumi-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}