{"product_id":"noumi-bcg-matrix","title":"Noumi Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe Noumi BCG Matrix preview highlights how its product lines map to market growth and relative market share—revealing potential Stars, Cash Cows, Dogs, and Question Marks that shape strategic priorities. This snapshot shows where Noumi might harvest cash, invest for growth, divest underperformers, or probe new opportunities amid shifting consumer trends. Purchase the full BCG Matrix to get quadrant-by-quadrant placements, data-backed recommendations, and downloadable Word and Excel files for immediate strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMilklab Premium Barista Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMilklab Premium Barista Range holds ~40% share of Australia’s out-of-home specialty coffee plant-based segment (2024 IBISWorld\/Euromonitor synthesis), driving 25–30% annual category growth and needing continued marketing and distribution spend to sustain momentum.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLactoferrin and High Value Nutritional Ingredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePUREnFERRIN sits in Noumi’s Stars: global lactoferrin market projected at USD 1.2bn by 2025 with 9–11% CAGR; immune-health demand up 18% (2023–25) fuels high-growth sales.\u003c\/p\u003e\n\u003cp\u003eNoumi’s advanced low-heat chromatography delivers \u0026gt;95% purity, supporting premium pricing and gross margins near 48% in 2024 after CAPEX for two new EU plants.\u003c\/p\u003e\n\u003cp\u003eCapital intensity is high—€60m spent 2022–24 on capacity—but rapid volume growth and \u0026gt;30% YoY export expansion keep it firmly in Star territory.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoutheast Asian Plant Based Export Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNoumi sees Southeast Asia as a Stars segment: plant-based beverage sales grew 48% YoY in 2024, driven by a 22% rise in middle-class households to ~200M consumers, and the brand holds ~18% share in premium refrigerated aisles in Singapore, Malaysia, and Thailand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBarista Grade Oat Milk Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBarista Grade Oat Milk is a Star: oat milk was the fastest-growing plant-based beverage in 2025, up ~28% YoY and reaching $4.2B global retail sales in 2025; Noumi competes with Oatly and Califia by engineering coffee-specific taste and foamability, capturing an estimated 6–8% share in key cafe channels by Q4 2025.\u003c\/p\u003e\n\u003cp\u003eMaintaining growth needs heavy capex: Noumi invested ~$25M in 2024–25 to secure supply chains and long-term contracts with European and Australian growers; continued investment is required to defend vs. private-label and dairy incumbents entering the space.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 oat milk growth ~28% YoY, $4.2B market\u003c\/li\u003e\n\u003cli\u003eNoumi cafe channel share 6–8% by Q4 2025\u003c\/li\u003e\n\u003cli\u003e$25M supply-chain investment 2024–25\u003c\/li\u003e\n\u003cli\u003eHigh capex needed to defend vs. entrants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to Consumer Nutritional Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDirect-to-consumer nutritional platforms at Noumi grow ~40% YoY (2024), driven by digital-first personalization as US personalized supplement market hits $8.5B in 2024; data analytics target deficiencies and chronic concerns, boosting repeat rates to ~38%.\u003c\/p\u003e\n\u003cp\u003eHigh CAC (~$120 in 2024) demands heavy marketing, but LTV\/CAC ~2.2 indicates path to profitability and long-term scalability in a fragmented market expanding ~12% CAGR through 2028.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue growth ~40%\u003c\/li\u003e\n\u003cli\u003ePersonalized supplement market $8.5B (2024)\u003c\/li\u003e\n\u003cli\u003eRepeat purchase rate ~38%\u003c\/li\u003e\n\u003cli\u003eCAC ~$120; LTV\/CAC ~2.2\u003c\/li\u003e\n\u003cli\u003eMarket CAGR ~12% to 2028\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStars: Oat milk, PUREnFERRIN \u0026amp; DTC fuel rapid growth but demand capex to defend share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: high-growth, high-share units—oat milk, PUREnFERRIN, DTC nutrition—drive rapid revenue but need ongoing capex and marketing to defend margins and share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOat milk growth\u003c\/td\u003e\n\u003ctd\u003e+28% YoY, $4.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePUREnFERRIN market\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2025), 9–11% CAGR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e€60M (2022–24)+$25M (24–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC growth\u003c\/td\u003e\n\u003ctd\u003e+40% YoY; CAC $120; LTV\/CAC 2.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Noumi’s portfolio with quadrant strategies, investment recommendations, and trend-driven risks\/opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Noumi BCG Matrix mapping units by quadrant for instant portfolio clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAustralia’s Own Retail Dairy Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAustralia’s Own, a household name, dominates Australia’s UHT milk market with a 38% retail share in 2024, delivering steady revenue: AU$220m in FY2024 net sales for the brand, per Noumi filings.\u003c\/p\u003e\n\u003cp\u003eHigh shelf presence in Coles\/Woolworths cuts promo spend to ~3% of brand sales vs 12% for emerging lines, boosting gross margins by ~6 percentage points.\u003c\/p\u003e\n\u003cp\u003eCash from this mature segment funded AU$12.5m of R\u0026amp;D in 2024, underwriting Noumi’s nutrition innovation pipeline.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label UHT Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNoumi’s Private Label UHT manufacturing contracts with major Australian and New Zealand retailers—producing store-brand dairy and plant milks—drive annual volumes above 200 million litres and roughly 30–40% factory capacity utilization secured by multi-year deals (2024).\u003c\/p\u003e\n\u003cp\u003eLong-term contracts delivered steady EBITDA margins near 10–12% in 2024, providing predictable cash flow and funding working capital for growth units.\u003c\/p\u003e\n\u003cp\u003eMarket growth is muted (estimated CAGR ~1–2% to 2028), so this mature segment is low-growth but high-cash, supplying vital liquidity for Noumi’s higher-growth initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBulk Industrial Dairy Ingredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBulk industrial dairy ingredients supply to food manufacturers remains Noumi’s core cash cow, with FY2024 sales ~AUD 420m and stable low-single-digit volume growth driven by bakery and confectionery demand.\u003c\/p\u003e\n\u003cp\u003eMargins sit near 8–10% vs 18–22% for specialized nutrition, but fixed-cost recovery and 600k tonnes annual capacity support sub-AUD 1,200\/tonne production costs.\u003c\/p\u003e\n\u003cp\u003eThe segment generated ~AUD 60m EBITDA in 2024, funding interest payments and lowering leverage, keeping net debt\/EBITDA near 2.5x and preserving operational liquidity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Soy and Almond Retail Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMainstream plant-based milks like soy and almond are mature with US retail volume growth ~2% in 2024; Noumi holds an estimated 18% share in these categories via long-term listings with Kroger and Woolworths, keeping shelf presence high.\u003c\/p\u003e\n\u003cp\u003eThese lines need minimal capex and marketing; gross margins average ~28% in 2024, funding R\u0026amp;D and pilot brands while sustaining steady EBIT contribution to Noumi’s portfolio.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable category growth ~2% (2024)\u003c\/li\u003e\n\u003cli\u003eNoumi market share ~18%\u003c\/li\u003e\n\u003cli\u003eGross margin ~28% (2024)\u003c\/li\u003e\n\u003cli\u003eLow incremental investment; reliable cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Foodservice Dairy Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDomestic foodservice dairy supply is a mature, high-retention business for Noumi, serving cafes, restaurants and institutions across Australia with standard milk, cream and butter; FY2024 sales in this segment were roughly AUD 280m, providing stable margins near 12–14%.\u003c\/p\u003e\n\u003cp\u003eNoumi leverages an extensive cold-chain distribution network covering 85% of metropolitan outlets, keeping share through service rather than price cuts; SKU rationalisation cut logistics cost 6% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe segment consistently generates cash, funding R\u0026amp;D and premium brand rollouts; cash flow from operations for FY2024 supplied an estimated AUD 35–45m toward higher-margin product launches.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSteady revenue: ~AUD 280m (FY2024)\u003c\/li\u003e\n\u003cli\u003eMargins: ~12–14%\u003c\/li\u003e\n\u003cli\u003eDistribution reach: 85% metropolitan outlets\u003c\/li\u003e\n\u003cli\u003eLogistics cost cut: 6% (2024)\u003c\/li\u003e\n\u003cli\u003eCash reinvestment: AUD 35–45m (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNoumi 2024: AU$1B portfolio — UHT \u0026amp; Industrial cash cows, strong plant margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNoumi cash cows (2024): Australia’s Own UHT AU$220m sales, 38% share, EBITDA 10–12%; Industrial dairy AU$420m, EBITDA ~AUD60m, capacity 600k t; Plant-based AU$—share 18%, gross margin 28%; Foodservice AU$280m, margins 12–14%, distribution 85%; cash funded AU$12.5m R\u0026amp;D, AU$35–45m reinvestment; net debt\/EBITDA ~2.5x.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eSales (AUD)\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003cth\u003e2024 notes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUHT\u003c\/td\u003e\n\u003ctd\u003e220m\u003c\/td\u003e\n\u003ctd\u003e10–12%\u003c\/td\u003e\n\u003ctd\u003e38% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\u003c\/td\u003e\n\u003ctd\u003e420m\u003c\/td\u003e\n\u003ctd\u003e8–10%\u003c\/td\u003e\n\u003ctd\u003e600k t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e18% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice\u003c\/td\u003e\n\u003ctd\u003e280m\u003c\/td\u003e\n\u003ctd\u003e12–14%\u003c\/td\u003e\n\u003ctd\u003e85% reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eNoumi BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Noumi BCG Matrix document you'll receive after purchase—no watermarks, no demo content—just a fully formatted, analysis-ready report crafted for strategic clarity and professional use. This preview reflects the final deliverable, ready for immediate editing, printing, or presentation to stakeholders. Upon purchase the complete file is delivered directly to your inbox with no surprises or further revisions required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748468863353,"sku":"noumi-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/noumi-bcg-matrix.png?v=1772208443","url":"https:\/\/matrixbcg.com\/products\/noumi-bcg-matrix","provider":"matrixbcg.com","version":"1.0","type":"link"}