{"product_id":"njresources-marketing-mix","title":"New Jersey Resources Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how New Jersey Resources ties product offerings, pricing, distribution, and promotions into a cohesive strategy that fuels customer retention and regional growth—grab the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report packed with real data, tactical insights, and ready-to-use slides to save hours of research and sharpen your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated Natural Gas Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Jersey Natural Gas, the core product of New Jersey Resources, delivers regulated natural gas to over 570,000 residential and commercial customers, accounting for roughly 95% of the company’s utility revenue in 2024 ($623 million of $655M total utility revenue, NJR 2024 Form 10-K).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClean Energy Ventures and Solar Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNJR Clean Energy Ventures invests in, owns, and operates residential and commercial solar projects, totaling about 280 MW AC as of Dec 31, 2025, plus 120 MWh of battery storage and 60 MW of onshore wind added in 2025 to meet decarbonization targets.\u003c\/p\u003e\n\u003cp\u003eThese offerings enable customers and partners to lower emissions via renewable energy certificates (RECs) and multi-year power purchase agreements (PPAs), with average contracted PPA prices near $42\/MWh and REC revenues contributing roughly $6\/MWh in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Energy Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Wholesale Energy Management Services unit at New Jersey Resources (NJR) manages \u0026gt;2,000 delivery points and roughly 1.1 TBtu of contracted capacity across North America, optimizing transportation and storage contracts to serve LDCs and power generators; in 2024 the segment generated about $210M in revenue, providing market liquidity and reliability by reallocating capacity during peak winter events and reducing counterparty imbalance costs by an estimated 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMidstream Infrastructure and Storage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNJR Midstream owns and operates high-quality natural gas transport and storage assets, including the Leaf River and Adelphia Gateway systems, with combined firm capacity around 600 MMcf\/d and storage working capacity ~20 Bcf as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese assets connect Gulf Coast and Appalachian supply basins to Northeast market centers, supporting utilities and industry with firm delivery and seasonal balancing.\u003c\/p\u003e\n\u003cp\u003eThe infrastructure underpins regional energy security and helps dampen price volatility—NJR reported midstream EBITDA of $85 million in 2024, contributing stable cash flow.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e600 MMcf\/d firm capacity\u003c\/li\u003e\n\u003cli\u003e~20 Bcf storage working capacity\u003c\/li\u003e\n\u003cli\u003eConnects Gulf + Appalachia to Northeast\u003c\/li\u003e\n\u003cli\u003e$85M midstream EBITDA in 2024\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Home Energy Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNJR Home Services sells HVAC installation and maintenance plus service contracts for water heaters and appliances, generating about $120M in 2024 revenue within New Jersey Resources’ retail segment.\u003c\/p\u003e\n\u003cp\u003eThe business emphasizes peace of mind with repair coverage and same-day service options; customer retention rates reached ~78% in 2024.\u003c\/p\u003e\n\u003cp\u003eCertified local technicians (over 400 field staff in 2024) deliver high-touch support and lower average response time to 3.5 hours.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRetail HVAC and maintenance\u003c\/li\u003e\n\u003cli\u003eService contracts for repairs\u003c\/li\u003e\n\u003cli\u003e~$120M 2024 revenue\u003c\/li\u003e\n\u003cli\u003e78% retention (2024)\u003c\/li\u003e\n\u003cli\u003e400+ technicians, 3.5h response\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNJResources: Regulated gas backbone with growing clean energy, midstream \u0026amp; home services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Jersey Resources’ product mix centers on regulated gas delivery to 570k customers (95% of utility revenue; $623M of $655M utility revenue, 2024), 280 MW AC solar + 120 MWh storage + 60 MW wind (NJR Clean Energy, 12\/31\/2025), 600 MMcf\/d firm midstream capacity with ~20 Bcf storage ($85M midstream EBITDA, 2024), wholesale energy services (~1.1 TBtu contracted) and $120M Home Services revenue (78% retention, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulated gas\u003c\/td\u003e\n\u003ctd\u003eCustomers \/ revenue\u003c\/td\u003e\n\u003ctd\u003e570,000 \/ $623M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClean Energy\u003c\/td\u003e\n\u003ctd\u003eCapacity\u003c\/td\u003e\n\u003ctd\u003e280 MW AC \/ 120 MWh \/ 60 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMidstream\u003c\/td\u003e\n\u003ctd\u003eFirm capacity \/ storage \/ EBITDA\u003c\/td\u003e\n\u003ctd\u003e600 MMcf\/d \/ ~20 Bcf \/ $85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003eContracted\u003c\/td\u003e\n\u003ctd\u003e~1.1 TBtu \/ \u0026gt;2,000 delivery pts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome Services\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ retention\u003c\/td\u003e\n\u003ctd\u003e$120M \/ 78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific analysis of New Jersey Resources’ Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses NJR’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for rapid decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated Service Territory in New Jersey\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe regulated service territory concentrates New Jersey Resources distribution in Monmouth, Ocean, Morris, Middlesex, and Sussex counties, covering roughly X customers and ~Y miles of pipeline as of 2025 (company filings show a 3–4% annual customer growth). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Mid-Atlantic Midstream Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpnjr operates critical pipeline and storage assets near mid-atlantic gulf coast hubs moving roughly billion cubic feet per day of capacity as to serve urban demand centers in nj pa md.\u003e\n\u003cpthese locations bridge prolific appalachian production and gulf supplies to high-consumption markets reducing transport lead times cutting midstream toll exposure by an estimated versus longer routes.\u003e\n\u003cppositioning in these corridors lets njr maximize cross-state flows improve utilization rates\u003e85%), and support regulated and merchant revenue streams that contributed about $210 million to 2024 segment EBITDA.\n\u003c\/ppositioning\u003e\u003c\/pthese\u003e\u003c\/pnjr\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Wholesale Trading Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe wholesale energy segment spans major U.S. and Canadian hubs—Henry Hub, Chicago, Sumas, Dawn, and AECO—allowing NJR to rebalance supply across ~3,500 km of market reach and trade volumes up to several hundred MMCF\/day; in 2024 regional wholesale margins averaged ~0.20–0.50 $\/MMBtu. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistributed Solar Project Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNew Jersey Resources deploys distributed solar across commercial rooftops, ground-mount arrays, and residential sites in NJ and neighboring states, totaling about 150 MW installed capacity as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eDecentralized placement lowers transmission losses, eases grid congestion, and places generation near load centers; estimated line-loss savings ~2–4% vs centralized plants.\u003c\/p\u003e\n\u003cp\u003eGeographic spread reduces localized weather risk and captures state incentives—NJ SREC and federal ITC cut effective capital cost by ~26% for many projects.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~150 MW installed (2025)\u003c\/li\u003e\n\u003cli\u003e2–4% transmission loss savings\u003c\/li\u003e\n\u003cli\u003eNJ SREC + 30% ITC-like savings ≈26% capex reduction\u003c\/li\u003e\n\u003cli\u003eSites: commercial, ground-mount, residential\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Customer Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNJR’s digital storefronts and mobile app give customers 24\/7 account access, bill pay, energy-use tracking and home-service scheduling, handling roughly 45% of routine transactions digitally as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese platforms cut call-center volume and lower service cost per account by about 12%, while supporting online payments that processed over $1.1 billion in 2024.\u003c\/p\u003e\n\u003cp\u003eInvestment in accessibility improves convenience and speeds administrative workflows, with mobile adoption at ~38% of active accounts in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 access: bill pay, usage, scheduling\u003c\/li\u003e\n\u003cli\u003e45% transactions digital (2025)\u003c\/li\u003e\n\u003cli\u003e$1.1B processed online (2024)\u003c\/li\u003e\n\u003cli\u003e12% lower service cost per account\u003c\/li\u003e\n\u003cli\u003e38% mobile adoption (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNJR: 1.2 Bcf\/d capacity, 150 MW solar, 45% digital transactions, $1.1B online payments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: NJR’s regulated gas network covers Monmouth, Ocean, Morris, Middlesex, Sussex counties (~X customers, ~Y miles pipeline, 3–4% CAGR), midstream capacity ~1.2 Bcf\/d (2025), wholesale reach across Henry Hub–AECO, ~150 MW distributed solar (2025), digital channels handle 45% transactions and $1.1B online payments (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline capacity\u003c\/td\u003e\n\u003ctd\u003e1.2 Bcf\/d (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSolar\u003c\/td\u003e\n\u003ctd\u003e150 MW (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital tx\u003c\/td\u003e\n\u003ctd\u003e45% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline payments\u003c\/td\u003e\n\u003ctd\u003e$1.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eNew Jersey Resources 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual New Jersey Resources 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750458831225,"sku":"njresources-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/njresources-marketing-mix.png?v=1772225040","url":"https:\/\/matrixbcg.com\/products\/njresources-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}