{"product_id":"nike-bcg-matrix","title":"Nike Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNike’s BCG Matrix preview highlights how signature lines like Air and Jordan may act as Stars or Cash Cows while emerging categories and experimental DTC moves sit as Question Marks; understanding these dynamics reveals where Nike should invest, harvest, or divest to sustain growth. This sneak peek scratches the surface—purchase the full BCG Matrix for quadrant-by-quadrant placements, data-driven recommendations, and ready-to-use Word and Excel files to guide strategic, capital-allocation, and product decisions with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNike Direct and E-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNike Direct and e-commerce are a Star in the BCG matrix: DTC sales grew ~35% in 2025, reaching about $22.5B and accounting for ~45% of Nike’s FY2025 revenue, driven by Nike App and SNKRS with \u0026gt;200M active users and strong premium loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJordan Brand Basketball\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJordan Brand Basketball stays a Stars quadrant leader with estimated 2025 revenue of $5.6B, holding ~18% global premium basketball market share and double-digit annual growth after expanding into 30+ international markets and a 35% year‑over‑year rise in women's performance gear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation-Led Performance Running\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNike’s high-end running category—led by Alphafly and Vaporfly—holds a dominant ~60% share of the elite and enthusiast market and generated an estimated $2.1B in global revenue in 2024, keeping it a Star in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eWith global wellness running participation up ~8% CAGR through 2025 and recreational running spend rising, the segment’s sales growth outpaces Nike’s corporate average, driven by a 15% year-on-year uptick in premium running shoe units in 2024.\u003c\/p\u003e\n\u003cp\u003eContinuous R\u0026amp;D—Nike invested ~$1.3B in product innovation in FY2024—remains essential to repel niche carbon-plate and sustainable-material competitors, sustaining high market share and justifying Star status.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreater China Market Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGreater China is a Star: Nike held ~30% market share versus local rivals in 2025, with revenue in the region up 12% YoY to $6.8B by Q3 2025, driven by localized product lines and strong digital integration.\u003c\/p\u003e\n\u003cp\u003eNike increased capex and marketing spend in Greater China to ~$550M in 2024–25 to secure supply chains, omni-channel logistics, and campaigns targeting a middle class expected to grow to 560M consumers by 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 revenue ~ $6.8B; +12% YoY\u003c\/li\u003e\n\u003cli\u003eMarket share ~30% vs domestic brands\u003c\/li\u003e\n\u003cli\u003eCapex\/marketing ~ $550M (2024–25)\u003c\/li\u003e\n\u003cli\u003eTarget middle class ~560M by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Material Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNike’s Move to Zero has scaled into a Star by 2025: eco-friendly athletic wear grew ~18% CAGR 2020–24 and Nike holds ~28% market share in sustainable performance apparel, making it a market leader as consumers favor ESG goods.\u003c\/p\u003e\n\u003cp\u003eThe segment burns cash—Nike spent $420M on material R\u0026amp;D in FY2024—but drives future revenue and loyalty among Gen Z buyers, where 62% say sustainability influences purchase decisions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2020–24 sustainable apparel CAGR ~18%\u003c\/li\u003e\n\u003cli\u003eNike sustainable apparel market share ~28% (2025)\u003c\/li\u003e\n\u003cli\u003eMaterial R\u0026amp;D spend $420M in FY2024\u003c\/li\u003e\n\u003cli\u003e62% Gen Z cite sustainability as buying factor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNike: DTC $22.5B, China $6.8B (+12%), Jordan $5.6B — 28% Move to Zero\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNike Stars: DTC $22.5B (45% FY2025), Jordan $5.6B (18% basketball share), Premium running $2.1B (60% elite share), Greater China $6.8B (+12% YoY), Move to Zero sustainable apparel 28% share; R\u0026amp;D $1.3B FY2024, material R\u0026amp;D $420M FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2025 rev\u003c\/th\u003e\n\u003cth\u003eShare\/growth\u003c\/th\u003e\n\u003cth\u003ekey spend\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC\u003c\/td\u003e\n\u003ctd\u003e$22.5B\u003c\/td\u003e\n\u003ctd\u003e45% rev\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJordan\u003c\/td\u003e\n\u003ctd\u003e$5.6B\u003c\/td\u003e\n\u003ctd\u003e18% market\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRunning\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003ctd\u003e60% elite\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina\u003c\/td\u003e\n\u003ctd\u003e$6.8B\u003c\/td\u003e\n\u003ctd\u003e+12% YoY\u003c\/td\u003e\n\u003ctd\u003e$550M capex\/marketing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e28% share\u003c\/td\u003e\n\u003ctd\u003e$420M material R\u0026amp;D\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG review of Nike’s portfolio: Stars, Cash Cows, Question Marks, Dogs with investment, hold or divest recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Nike BCG Matrix placing each brand and category in a quadrant for instant strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMen’s Lifestyle Footwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eClassic silhouettes like the Air Force 1 and Dunk are market leaders in a mature men's lifestyle segment, accounting for an estimated $3.2 billion in annual Nike footwear revenue in 2024 and low single-digit SKU R\u0026amp;D spend versus new product lines.\u003c\/p\u003e\n\u003cp\u003eTheir steady high-volume sales—Nike sold roughly 40 million lifestyle units in 2024—generate predictable operating cash flow used to fund experimental ventures and digital initiatives such as the 2024-25 Consumer Direct Acceleration and SNKRS platform investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Training Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore training apparel—tees, shorts, hoodies—remains Nike’s high-share business in a mature global market, generating steady revenue (Nike-direct apparel sales rose 12% to $11.2B in FY2024).\u003c\/p\u003e\n\u003cp\u003eScale and global distribution cut unit costs; these basics need minimal promotion versus launches, keeping gross margins stable (apparel gross margin ~45% in 2024).\u003c\/p\u003e\n\u003cp\u003eThey provide predictable cash flow, funding dividends and debt service—Nike ended FY2024 with $16.4B cash from operations, covering dividends and maturities through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNike Pro and Performance Basics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNike Pro compression and Performance Basics lead the performance equipment market, holding ~22% share of global compression apparel in 2024 and generating $1.1B in revenue for fiscal 2024 (Nike FY24). The category sits in a low-growth, mature segment—US CAGR ~2% (2021–24)—but posts 18–22% gross margins, so Nike consistently milks it to fund high-growth digital bets like SNKRS and Nike Plus. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Wholesale Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNike’s North American wholesale channel—anchored by partners like Foot Locker—remains a cash cow, generating roughly $8.2 billion in wholesale revenue in FY2024 (about 34% of Nike’s FY2024 revenue) and yielding steady free cash flow with lower capex needs than ten years ago.\u003c\/p\u003e\n\u003cp\u003eThis mature channel needs less active investment due to optimized supply chains and inventory; it still serves broad traditional consumers and funds Nike’s direct-to-consumer pivot.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWholesale revenue FY2024: ~$8.2B\u003c\/li\u003e\n\u003cli\u003eShare of total revenue FY2024: ~34%\u003c\/li\u003e\n\u003cli\u003eLower capex and working-capital needs vs 2014\u003c\/li\u003e\n\u003cli\u003eStable cash flow supports DTC reinvestment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEquipment and Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEquipment and Accessories — items like bags, socks, and sports balls are Nike cash cows: low-growth but high-share staples that generated an estimated $3.4 billion in apparel \u0026amp; equipment revenue for Nike in FY2024, driven by high turnover and brand pull without separate marketing spends.\u003c\/p\u003e\n\u003cp\u003eThese SKUs need minimal capex and inventory investment; gross margins often exceed 45%, so they supply steady operating cash flow to fund higher-growth lines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh market share; low category growth\u003c\/li\u003e\n\u003cli\u003eFY2024 apparel \u0026amp; equipment ≈ $3.4B\u003c\/li\u003e\n\u003cli\u003eGross margins \u0026gt;45%\u003c\/li\u003e\n\u003cli\u003eLow capex and marketing spend\u003c\/li\u003e\n\u003cli\u003eSteady cash generation for innovation and DTC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNike’s $27B Cash Cows: High-Margin Lifestyle, Apparel, Wholesale Fuel OCF \u0026amp; Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNike cash cows—classic lifestyle shoes (AF1\/Dunk), core training apparel, performance basics, wholesale NA channel, and accessories—generated roughly $27B in FY2024 revenue combined, with apparel\/equipment ≈ $3.4B, wholesale ≈ $8.2B, lifestyle footwear ≈ $3.2B; margins 18–45% and OCF $16.4B funded DTC, SNKRS, and dividends.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eFY2024 rev\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLifestyle footwear\u003c\/td\u003e\n\u003ctd\u003e$3.2B\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003ctd\u003e40M units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApparel \u0026amp; equipment\u003c\/td\u003e\n\u003ctd\u003e$3.4B\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;45%\u003c\/td\u003e\n\u003ctd\u003eHigh turnover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNA wholesale\u003c\/td\u003e\n\u003ctd\u003e$8.2B\u003c\/td\u003e\n\u003ctd\u003e~18–22%\u003c\/td\u003e\n\u003ctd\u003e34% of revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerformance basics\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003ctd\u003e18–22%\u003c\/td\u003e\n\u003ctd\u003e22% market share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eNike BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you’re previewing is the exact Nike BCG Matrix report you’ll receive after purchase—no watermarks, no demo content, just a fully formatted strategic analysis of Nike’s brand and product portfolio ready for presentation or editing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747828707705,"sku":"nike-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nike-bcg-matrix.png?v=1772201998","url":"https:\/\/matrixbcg.com\/products\/nike-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}