{"product_id":"nibe-marketing-mix","title":"NIBE Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how NIBE’s product innovation, pricing architecture, distribution network, and promotional mix combine to drive market leadership—this concise preview highlights key strengths and gaps; purchase the full 4Ps Marketing Mix Analysis for an editable, data-driven report that saves hours of research and equips professionals with actionable insights and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Heat Pump Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNIBE’s Advanced Heat Pump Systems include air-to-water, ground-source, and exhaust-air models with seasonal COPs up to 5.0, covering 65% of Scandinavian retrofit projects in 2024 and supporting heating, cooling, and DHW (domestic hot water) needs.\u003c\/p\u003e\n\u003cp\u003eThey use natural refrigerants (CO2, propane) to meet EU F-gas phase-down rules, reducing GWP by \u0026gt;99% vs HFCs and cutting lifecycle CO2e by ~60% vs gas boilers.\u003c\/p\u003e\n\u003cp\u003eModular designs shrink installation time by 30% in pilot projects and enable scalable capacity from single-family homes to 500 kW commercial systems, aiding faster payback—often 5–8 years depending on incentives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntelligent Climate Control Elements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe NIBE Element unit develops specialized heating elements and thermal components for medical tech, transport and renewables, supplying over 2,000 industrial customers worldwide; in 2024 Element sales reached SEK 3.4bn, up 8% YoY. Customized thermal management parts are used in imaging equipment, EV battery systems and wind-turbine de-icing, securing NIBE as a Tier-1 supplier in global supply chains and supporting group gross margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Wood and Pellet Stoves\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnder NIBE Stoves, the company sells high-efficiency wood and pellet stoves combining modern design with low-emission tech; in 2024 NIBE reported a 12% stove sales rise, driven by a 20% increase in pellet stove demand.\u003c\/p\u003e\n\u003cp\u003eMarketed as carbon-neutral heating alternatives, these stoves deliver functional warmth and interior value; lifecycle CO2 studies show pellet stoves can cut household heating emissions by ~40% versus oil.\u003c\/p\u003e\n\u003cp\u003eContinuous combustion innovation keeps units compliant with EU Ecodesign (Tier 2+) and PM limits; R\u0026amp;D spend for NIBE Stoves rose 15% in 2024 to €18m to meet tightening 2025 standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home Energy Management Software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpnibe smart home energy management software uplink and myuplink lets users monitor control indoor climate remotely using weather forecasts real-time data to cut use lower bills report up heating savings in pilot programs\u003e\n\u003cpthis digital layer turns heat pumps and controls into a smart service boosting user experience brand loyalty nibe connected product sales grew in showing monetization of software-enabled features.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRemote control via NIBE Uplink and myUplink\u003c\/li\u003e\n\u003cli\u003eWeather-forecast + realtime optimization = ~15% heating savings (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eTransforms hardware into service, raising loyalty\u003c\/li\u003e\n\u003cli\u003eConnected product sales +22% year-over-year (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pnibe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Scale Industrial Heating Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNIBE’s Large Scale Industrial Heating Solutions deliver bespoke, high-capacity thermal systems for commercial and institutional clients, integrating solar thermal and geothermal sources to manage complex indoor climates and district heating.\u003c\/p\u003e\n\u003cp\u003eThese systems support decarbonization goals; NIBE reported 2024 industrial heat pump orders up 18% and project pipeline ~€420M, targeting reduced CO2 intensity in large sites and networks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-capacity, bespoke engineering\u003c\/li\u003e\n\u003cli\u003eIntegrates solar thermal, geothermal\u003c\/li\u003e\n\u003cli\u003eTargets district heating, infra decarbonization\u003c\/li\u003e\n\u003cli\u003e2024 orders +18%, pipeline ~€420M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNIBE: Heat pumps dominate Scandinavia; connected sales +22% and €420M industrial pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNIBE’s product range spans heat pumps (COP up to 5.0; 65% of Scandinavian retrofits 2024), Element industrial components (2024 sales SEK 3.4bn, +8% YoY), stoves (2024 sales +12%), smart software (connected sales +22%, ~15% pilot savings) and large-scale systems (2024 orders +18%, pipeline ~€420M).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeat pumps\u003c\/td\u003e\n\u003ctd\u003eCOP≤5.0; 65% retrofit share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElement\u003c\/td\u003e\n\u003ctd\u003eSales SEK 3.4bn (+8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStoves\u003c\/td\u003e\n\u003ctd\u003eSales +12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected\u003c\/td\u003e\n\u003ctd\u003eSales +22%; ~15% savings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\u003c\/td\u003e\n\u003ctd\u003eOrders +18%; pipeline €420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into NIBE’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of the company’s marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes NIBE’s 4Ps in a crisp, structured one-pager that leadership can use to align strategy quickly and present clear, actionable marketing priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Multi-Brand Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNIBE runs a decentralized multi-brand network of ~90 independent subsidiaries and local brands across Europe, North America and parts of Asia, generating SEK 45.6 billion in 2024 revenue (NIBE Group annual report 2024).\u003c\/p\u003e\n\u003cp\u003eThis structure keeps strong local presence and trust while pooling global R\u0026amp;D—R\u0026amp;D spend ~3.8% of sales (~SEK 1.73 billion in 2024)—so tech from central labs scales via trusted local names.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpnibe locates manufacturing hubs in sweden poland germany and north america to cut logistics co2 regional sites reduced transport emissions by saved costs these support a responsive supply chain slashing lead times europe enabling on-time fulfillment. geographic spread lowers exposure trade shocks currency swings revenue mix limited fx impact of operating profit\u003e\n\u003c\/pnibe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Wholesaler Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa significant portion of nibe products b2b sales in flows through established hvac wholesalers who serve the professional trade giving company scale and market reach.\u003e\n\u003cpthese partners provide warehousing and logistics lead times to under days in northern europe units are ready for immediate installation by contractors.\u003e\n\u003cpthe wholesaler channel is vital for high-volume distribution and keeps products accessible to small contractors supporting nibe service penetration steady aftermarket revenue.\u003e\n\u003c\/pthe\u003e\u003c\/pthese\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCertified Installer and Technician Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNIBE prioritizes certified installers and technicians as key influencers, training over 45,000 professionals globally through its NIBE Academy by 2024 so products are specified and installed correctly.\u003c\/p\u003e\n\u003cp\u003eCertification reduces callbacks: NIBE reports a 22% lower service rate on certified installs, making this channel a crucial distribution and after-sales touchpoint that supports warranty uptake and recurring service revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45,000+ trained (NIBE Academy, 2024)\u003c\/li\u003e\n\u003cli\u003e22% fewer service calls on certified installs\u003c\/li\u003e\n\u003cli\u003eChannel drives warranty registrations and service revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Specification Tools for Architects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNIBE supplies architects with BIM models and digital spec tools so products are selected in early design; in 2025 NIBE reports 28% of new residential projects referenced its BIM library in Nordic markets.\u003c\/p\u003e\n\u003cp\u003eThese platforms plug into CAD and energy-simulation workflows, reducing spec time by ~20% and increasing project win-rate for consultants by an estimated 12%.\u003c\/p\u003e\n\u003cp\u003eThis placement captures planners in the RIBA\/early-feasibility stage, boosting consideration for both residential and commercial developments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of Nordic residential projects referenced NIBE BIM (2025)\u003c\/li\u003e\n\u003cli\u003e~20% faster spec integration into CAD\/energy tools\u003c\/li\u003e\n\u003cli\u003e~12% higher consultant project win-rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNIBE: SEK45.6bn, local network drives CO2 −22%, 95% OTIF, 45k trained installers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNIBE’s decentralized network of ~90 local brands generated SEK 45.6bn in 2024, supported by manufacturing hubs (Sweden, Poland, Germany, North America) that cut transport CO2 ~22% and logistics costs €18m, enabling 95% on-time fill and ~30% shorter lead times in Europe; 45% of B2B sales flow via HVAC wholesalers, NIBE Academy trained 45,000+ installers (22% fewer service calls), and 28% of Nordic projects used NIBE BIM in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Revenue\u003c\/td\u003e\n\u003ctd\u003eSEK 45.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e~3.8% (~SEK 1.73bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal brands\u003c\/td\u003e\n\u003ctd\u003e~90\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstaller training\u003c\/td\u003e\n\u003ctd\u003e45,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesaler B2B share\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time fill\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-time cut (EU)\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport CO2 reduction\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings 2024\u003c\/td\u003e\n\u003ctd\u003e€18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBIM project ref (Nordic 2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eNIBE 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual NIBE 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750622900601,"sku":"nibe-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nibe-marketing-mix.png?v=1772225585","url":"https:\/\/matrixbcg.com\/products\/nibe-marketing-mix","provider":"matrixbcg.com","version":"1.0","type":"link"}