{"product_id":"newhopegroup-marketing-mix","title":"New Hope Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how New Hope’s product lineup, pricing architecture, distribution footprint, and promotional mix create competitive advantage—this concise preview only hints at the strategic detail inside; purchase the full 4Ps Marketing Mix Analysis for editable, presentation-ready insights, real-world data, and actionable recommendations to save research time and drive smarter marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Calorie Thermal Coal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Hope sells high-calorie thermal coal from Bengalla and New Acland, prized for 6,500–6,800 kcal\/kg energy content and \u0026lt;1.2% sulfur, suiting high-efficiency, lower-emission Asian plants.\u003c\/p\u003e\n\u003cp\u003eBy Q4 2025 New Acland Stage 3 reached ~4.5 Mtpa, lifting group thermal output to ~17.2 Mt in 2025 and supporting FY2025 revenue of AUD 2.1bn from coal sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural and Pastoral Land Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough Acland Pastoral Company, New Hope (New Hope Corporation Ltd, ASX: NHC) manages ~24,000 hectares for cattle grazing and cropping, generating an estimated A$4–6m annual EBITDA contribution in 2024–25 and diversifying revenue beyond coal.\u003c\/p\u003e\n\u003cp\u003eThe agricultural arm supports on-site rehabilitation: since 2018 New Hope has restored ~1,500 ha with pasture and crops, cutting rehabilitation costs by an estimated 12% and creating resilience against commodity cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePort Infrastructure Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Hope operates the Queensland Bulk Handling multi-user coal terminal at Port of Brisbane, handling ~12 Mtpa capacity and supporting both New Hope and third-party miners; in FY2024 New Hope’s logistics segment contributed ~A$45m revenue, cutting export cycle times by ~18% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExploration and Development Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNew Hope holds a focused pipeline of exploration and development projects to secure long-term coal supply, targeting reserves that support 20+ years of production at current rates.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the portfolio shifted to high-margin, low-complexity expansions, trimming 40% of lower-return prospects and prioritizing projects with IRRs above 15%.\u003c\/p\u003e\n\u003cp\u003eOngoing tenement optimization aims to sustain FY2024-equivalent output (≈6.4 Mt ROM) while cutting unit C1 costs by ~8% through operational synergies.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20+ years reserve life\u003c\/li\u003e\n\u003cli\u003e40% cut in low-return projects by 2025\u003c\/li\u003e\n\u003cli\u003eTarget IRR \u0026gt;15%\u003c\/li\u003e\n\u003cli\u003eMaintain ~6.4 Mt ROM; C1 cost −8%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental Rehabilitation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpnew hope group offers environmental rehabilitation services focused on land and post-mining management returning sites to productive agriculture or conservation as a core competency in the reported provisions reclaimed hectares across operations.\u003e\n\u003cpthis service secures social license and expedites regulatory approvals with certified rehabilitation plans saw fewer permitting delays in positions new hope as a model for sustainable mining lowered closure liabilities.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: A$45m rehab provisions\u003c\/li\u003e\n\u003cli\u003e1,200 hectares reclaimed (2024)\u003c\/li\u003e\n\u003cli\u003e30% fewer permitting delays (2023)\u003c\/li\u003e\n\u003cli\u003eSupports agriculture\/conservation reuse\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pnew\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Hope: 17.2Mt coal, A$2.1bn FY25 revenue; New Acland 4.5Mtpa, target IRR\u0026gt;15%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Hope (ASX: NHC) sells 6,500–6,800 kcal\/kg, \u0026lt;1.2% S thermal coal; 2025 group thermal output ≈17.2 Mt, New Acland Stage 3 ≈4.5 Mtpa; FY2025 coal revenue A$2.1bn. Agriculture (Acland Pastoral) ~24,000 ha, A$4–6m EBITDA; rehab provisions A$45m (2024), 1,200–1,500 ha reclaimed; logistics capacity ~12 Mtpa; target IRR \u0026gt;15%, C1 cost −8%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eThermal output 2025\u003c\/td\u003e\n\u003ctd\u003e17.2 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoal rev FY2025\u003c\/td\u003e\n\u003ctd\u003eA$2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew Acland 2025\u003c\/td\u003e\n\u003ctd\u003e4.5 Mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRehab provisions 2024\u003c\/td\u003e\n\u003ctd\u003eA$45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into New Hope’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses New Hope’s 4P marketing analysis into a concise, leadership-ready snapshot that clarifies positioning, pricing, promotion, and product priorities for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsian Utility Market Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Hope channels about 45% of its 2024 thermal-coal exports to Asia, focusing on utilities in Japan, Taiwan, and South Korea—markets that sourced roughly 60–75 Mtpa of high-grade coal in 2023 to ensure energy security during grid transitions.\u003c\/p\u003e\n\u003cp\u003eLong-term contracts and trading partnerships kept New Hope’s confirmed export volumes near 12–14 Mt in 2024, with pipeline deals extending commitments through 2025 amid volatile spot prices (average seaborne thermal coal index: ~USD 160\/ton in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePort of Brisbane Logistics Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePort of Brisbane Logistics Hub uses the Queensland Bulk Handling terminal as New Hope's primary export gateway, handling capesize and panamax vessels up to 180,000 DWT and 80,000 DWT respectively, cutting inland haul to under 150 km for key Queensland mines.\u003c\/p\u003e\n\u003cp\u003eThe terminal links directly to international shipping lanes, supporting ~20 million tonnes annual bulk capacity (2024 est.), reducing turnaround time and lowering export logistics cost per tonne by an estimated 8–12% versus longer-routed ports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBengalla Mine Strategic Location\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBengalla Mine, in the Hunter Valley (NSW), is New Hope Group’s high-volume coal hub producing ~6.5–7.0 Mtpa of ROM coal in 2024, anchoring the company’s supply chain.\u003c\/p\u003e\n\u003cp\u003eLocated ~40 km from the Port of Newcastle and linked by established rail, Bengalla cuts road haulage and short-sea costs, trimming logistics by an estimated 10–15% versus remote sites.\u003c\/p\u003e\n\u003cp\u003eProximity to major rail and the world’s largest coal export port supports reliable schedules; in 2024 Newcastle handled ~161 Mt of coal, easing access to Asia-Pacific buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Australian Supply Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNew Hope, while export-focused, supplied about 12% of its 2024 thermal coal output to Australian domestic energy and industrial users, shifting volumes when spot export prices dipped in H2 2024.\u003c\/p\u003e\n\u003cp\u003eThis domestic channel cushions revenue volatility—domestic sales reduced export exposure by ~A$35m in 2024—and supports regional grid and industrial needs in Queensland and NSW.\u003c\/p\u003e\n\u003cp\u003eLogistics and port access allow pivoting between domestic rail\/road delivery and international shipments within 7–14 days.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDomestic share ~12% of 2024 output\u003c\/li\u003e\n\u003cli\u003eReduced export exposure by ~A$35m (2024)\u003c\/li\u003e\n\u003cli\u003ePivot time 7–14 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Corporate and Investment Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital corporate and investment platforms and the Australian Securities Exchange (ASX) host New Hope’s investor materials and trading; ASX-listed ticker NHC reported market cap ~A$1.1bn as of Dec 31, 2025, and digital filings provide real-time disclosure and price-sensitive updates.\u003c\/p\u003e\n\u003cp\u003eThese virtual channels let global investors and analysts access quarterly reports, ESG data, and presentations; 2024 annual report showed A$735m revenue, making platforms primary distribution for governance documents.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eASX ticker: NHC; market cap ~A$1.1bn (12\/31\/2025)\u003c\/li\u003e\n\u003cli\u003e2024 revenue: A$735m\u003c\/li\u003e\n\u003cli\u003ePrimary channels: company website, ASX announcements, investor portal\u003c\/li\u003e\n\u003cli\u003eDocs: financials, AGM notices, ESG\/ESG metrics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Hope cuts logistics 8–15%, pivots volumes in 7–14 days, buffering ~A$35m export risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Hope’s place strategy balances export hubs (Port of Brisbane, Port of Newcastle) handling ~32–40 Mtpa combined capacity (2024 est.) with domestic channels (~12% of output) to pivot volumes within 7–14 days, lowering logistics costs 8–15% vs remote sites and cushioning ~A$35m export volatility in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport focus to Asia\u003c\/td\u003e\n\u003ctd\u003e~45% of exports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport gateway capacity\u003c\/td\u003e\n\u003ctd\u003e~20 Mt (Brisbane) + ~161 Mt (Newcastle throughput)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBengalla output\u003c\/td\u003e\n\u003ctd\u003e6.5–7.0 Mtpa ROM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic share\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics pivot time\u003c\/td\u003e\n\u003ctd\u003e7–14 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost reduction vs remote\u003c\/td\u003e\n\u003ctd\u003e8–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport volatility cushion\u003c\/td\u003e\n\u003ctd\u003e~A$35m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eNew Hope 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual New Hope 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751046164857,"sku":"newhopegroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/newhopegroup-marketing-mix.png?v=1772227252","url":"https:\/\/matrixbcg.com\/products\/newhopegroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}