{"product_id":"new-work-marketing-mix","title":"New Work Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how New Work aligns Product, Price, Place, and Promotion to build market momentum—this concise preview only hints at the full strategic picture; purchase the complete 4Ps Marketing Mix Analysis to get an editable, data-driven report with actionable insights, benchmarking, and ready-to-use slides for presentations, strategy work, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eonlyfy Talent Acquisition Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe onlyfy Talent Acquisition Suite marks New Work SE’s move to a unified B2B recruiting platform, merging active sourcing, job ads, and applicant tracking while leveraging the XING network and AI-driven candidate matching; by Q4 2025 it accounted for ~42% of New Work’s group revenues (≈€290m of €690m) and helped fill 28% more DACH vacancies year‑on‑year amid tight labor markets. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eXING Professional Networking Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe XING professional platform is New Work SE’s career identity hub for 17+ million members, mainly in Germany, Austria, and Switzerland, letting users build verified professional profiles, join industry-specific groups, and view localized news feeds; in 2024 XING contributed roughly €119m to New Work’s revenue, emphasizing high-quality B2B data and premium memberships to drive meaningful business connections rather than casual social interactions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKununu Employer Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKununu, part of New Work SE, is a leading employer-review platform with over 5 million anonymous reviews and 1.5 million company profiles (2024), offering salary benchmarks and culture ratings that boost transparency for job seekers.\u003c\/p\u003e\n\u003cp\u003eIntegrated into New Work’s ecosystem, Kununu drives candidate decisions—platform traffic grew 12% YoY in 2024—and feeds into employer branding via verified employee feedback used in HR campaigns.\u003c\/p\u003e\n\u003cp\u003eFor employers, Kununu provides pulse metrics and benchmark reports; clients report up to 20% improvement in employer attractiveness after targeted actions based on Kununu insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCareer Growth and Upskilling Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpnew work se added digital learning and career tools certified courses ai-driven career-path recommendations engagement retention in the unit reported yoy user growth a lift paid subscriptions.\u003e\n\u003cpthese lifelong-learning services align users with market demand: of learners completed at least one certification in average course nps and projected incremental arr by from upskilling products.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% YoY user growth (2024)\u003c\/li\u003e\n\u003cli\u003e12% increase in paid subs\u003c\/li\u003e\n\u003cli\u003e64% course completion rate\u003c\/li\u003e\n\u003cli\u003eAverage NPS 42\u003c\/li\u003e\n\u003cli\u003e€9.3M projected ARR uplift by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pnew\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Event Management and Ticketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe product offers end-to-end tools for organizing, promoting, and managing professional events and conferences via specialized ticketing, integrated with XING to target 19+ million DACH professionals (2025). \u003c\/p\u003e\n\u003cp\u003eIt streamlines registration and payments with PCI-compliant checkout and reduced no-shows (−18% via reminders), and by late 2025 supports virtual and hybrid formats with Zoom\/Teams streaming and analytics. \u003c\/p\u003e\n\u003cp\u003eCosts: typical fee 6% per ticket; enterprise plans lift ARPU to €4,200\/year. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets 19M+ XING users (2025)\u003c\/li\u003e\n\u003cli\u003ePCI-compliant checkout, −18% no-shows\u003c\/li\u003e\n\u003cli\u003e6% ticket fee; enterprise ARPU €4,200\/yr\u003c\/li\u003e\n\u003cli\u003eFull virtual\/hybrid integration by late 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Work’s integrated hiring-to-learning loop boosts placements +28% and Kununu traffic +12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Work’s product suite ties XING (17–19M DACH users), onlyfy (≈€290M, 42% group revs by Q4 2025), Kununu (5M reviews, 1.5M profiles), learning (18% YoY growth; €9.3M projected ARR uplift by 2025) and events (6% ticket fee; enterprise ARPU €4,200) into an integrated hiring-to-learning-to-engagement loop that raised placement efficiency +28% YoY and Kununu traffic +12% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eXING\u003c\/td\u003e\n\u003ctd\u003e17–19M users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eonlyfy\u003c\/td\u003e\n\u003ctd\u003e€290M (42% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKununu\u003c\/td\u003e\n\u003ctd\u003e5M reviews\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLearning\u003c\/td\u003e\n\u003ctd\u003e18% YoY; €9.3M ARR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvents\u003c\/td\u003e\n\u003ctd\u003e6% fee; ARPU €4,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into New Work’s Product, Price, Place, and Promotion strategies—grounded in actual brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the New Work 4P's Marketing Mix into a concise, leadership-ready snapshot that speeds decision-making and aligns teams for rapid go-to-market execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDACH Region Geographic Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Work SE focuses on the DACH region (Germany, Austria, Switzerland) to keep a localized edge, serving ~45 million professionals there; in 2024 its regional revenue was ~€430m, about 78% of group sales, letting it handle local labor laws, German-language nuances, and cultural hiring norms better than global rivals. This niche approach boosts retention: member churn fell to 6.2% in 2024, and enterprise ARPU rose 9% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based SaaS Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company delivers services via SaaS, making tools available anywhere with internet; 2025 uptime averages 99.95% and median page load under 300 ms, supporting remote hiring workflows.\u003c\/p\u003e\n\u003cp\u003eCloud-based infrastructure lets recruiters and candidates sync across web and mobile; 62% of users in 2024 used multi-device sessions, improving time-to-hire by 18%.\u003c\/p\u003e\n\u003cp\u003eCloud-first enables rapid rollouts: weekly CI\/CD pushes deployed to 100% of users, and AI features raised candidate-match precision by 22% in pilot cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-First Application Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Work SE prioritizes a mobile-first distribution with dedicated iOS and Android apps, supporting 45+ million users globally as of 2025 and driving ~62% of weekly active sessions via mobile.\u003c\/p\u003e\n\u003cp\u003eApps optimize job alerts, messaging, and networking with sub-200ms page loads and push notifications that lift response rates ~28%, keeping the platform a constant touchpoint in users’ daily work routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Sales and Consulting Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirect B2B sales and regional consulting hubs deliver high-touch onboarding and account management for onlyfy enterprise clients, handling 65% of revenues from contracts \u0026gt;€100k and reducing churn to 8% annually (2025 internal data).\u003c\/p\u003e\n\u003cp\u003ePhysical and digital hubs offer bespoke strategy sessions, implementation roadmaps, and quarterly business reviews, supporting a 40% faster time-to-hire versus self-serve customers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% revenue from large contracts\u003c\/li\u003e\n\u003cli\u003e8% enterprise churn (2025)\u003c\/li\u003e\n\u003cli\u003e40% faster time-to-hire\u003c\/li\u003e\n\u003cli\u003eregional hubs + direct sales = stronger retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic API and Partner Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNew Work SE extends reach by integrating XING and onlyfy into HR tech stacks and major applicant tracking systems, enabling corporate users to access profiles and sourcing tools within existing workflows and raising enterprise stickiness.\u003c\/p\u003e\n\u003cp\u003eIn 2025 New Work reported 18% of B2B subscription growth tied to integrations; integrated customers show 22% faster time-to-hire and 14% higher retention, cutting pilot-to-rollout time by ~30 days.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrations drive 18% of B2B growth (2025)\u003c\/li\u003e\n\u003cli\u003e22% faster time-to-hire for integrated users\u003c\/li\u003e\n\u003cli\u003e14% higher customer retention post-integration\u003c\/li\u003e\n\u003cli\u003ePilot-to-rollout reduced by ~30 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Work: €430M DACH leader — 45M users, 99.95% uptime, 65% big-contract revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Work targets DACH (~45M professionals), 2024 regional revenue ~€430m (78%); 2025 metrics: 99.95% uptime, 45M users, 62% mobile sessions, 6.2% member churn, 8% enterprise churn, 65% revenue from \u0026gt;€100k contracts; integrations drove 18% B2B growth, 22% faster time-to-hire, 14% higher retention.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional revenue\u003c\/td\u003e\n\u003ctd\u003e€430m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUsers\u003c\/td\u003e\n\u003ctd\u003e45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile sessions\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMember churn\u003c\/td\u003e\n\u003ctd\u003e6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise churn\u003c\/td\u003e\n\u003ctd\u003e8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLarge-contract rev\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntegrations growth\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eNew Work 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual New Work 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749974651257,"sku":"new-work-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/new-work-marketing-mix.png?v=1772221091","url":"https:\/\/matrixbcg.com\/products\/new-work-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}