{"product_id":"ncm-five-forces-analysis","title":"National CineMedia Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNational CineMedia faces moderate supplier leverage and rising substitute threats from streaming and digital OOH, while buyer power is balanced by captive cinema audiences—this snapshot highlights competitive tension and strategic levers.\u003c\/p\u003e\n\u003cp\u003eThis brief only scratches the surface; unlock the full Porter's Five Forces Analysis to access force-by-force ratings, visuals, and actionable insights tailored to National CineMedia’s market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Major Theater Circuits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe supply of NCM advertising inventory is concentrated among a few chains—Regal (Cineworld), Cinemark, and AMC—giving suppliers high leverage; in 2024 Regal and Cinemark together operated roughly 30% of US screens, so losing one partner would cut NCM reach sharply. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Long-Term Exhibitor Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNCM locks inventory via multi-year exclusive exhibitor contracts—many running 3–7 years—that stabilize ad supply but concentrate leverage with theater chains during renewals.\u003c\/p\u003e\n\u003cp\u003eExhibitors pushed for higher revenue shares in 2023–2024; a 2–5 percentage-point raise on NCM’s typical mid-30s gross margins would cut EBITDA by ~6–12% in 2025 scenarios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Hollywood Content Quality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFilm studios act as indirect suppliers by supplying the movies that generate theater foot traffic; NCM cannot control slate quality or volume, so impressions for advertisers vary with studio decisions. In 2024 US box office totaled $11.4B, down 12% from 2019 adjusted levels, showing how weak release schedules cut NCM’s ad inventory value. A continued shift—studios released ~25% of wide titles day-and-date or streaming-first in 2023—reduces premium cinema impressions and pricing power. If big tentpoles underperform, NCM’s CPMs and fill rates drop materially.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnological Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthe company depends on specialized vendors for digital projection and content-distribution software integration across u.s. screens raises switching costs operational risk.\u003e\u003cpadvances in laser projection and high-frame-rate tech push ncm to keep costly supplier ties industry projector installs grew raising capex service spend.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDependence: specialized vendors for hardware\/software\u003c\/li\u003e\n\u003cli\u003eScale: ~20,000 integrated screens, high switch cost\u003c\/li\u003e\n\u003cli\u003eTech trend: 28% rise in laser installs (2024)\u003c\/li\u003e\n\u003cli\u003eImpact: higher capex, maintenance, and vendor bargaining leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/padvances\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduction and Creative Services Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpncm partners with production houses and creative agencies to produce noovie pre-show content these suppliers control specialized talent studio resources giving them moderate bargaining power as ncm needs frequent refreshes retain viewers.\u003e\n\u003cprising us creative labor costs up in for media occupations per bls annual content refresh cycles increase supplier leverage and raise ncm production spend as a share of sg\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartnership-dependent model raises supplier influence\u003c\/li\u003e\n\u003cli\u003eCreative wages +4.5% (2024 BLS) boost costs\u003c\/li\u003e\n\u003cli\u003eFrequent refreshes mean recurring spend pressure\u003c\/li\u003e\n\u003cli\u003eModerate bargaining power due to NCM’s platform scale\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/prising\u003e\u003c\/pncm\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidated US Exhibitors Boost Supplier Leverage as Streaming and Costs Cut Ad Value\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers—Regal\/Cineworld, Cinemark, AMC—concentrate US screens (Regal+Cinemark ~30% in 2024), giving high exhibitor leverage; multi-year exclusives (3–7 years) stabilize supply but concentrate bargaining at renewals. Studios affect impressions—US box office $11.4B in 2024 and ~25% of wide titles went day‑and‑date in 2023—reducing premium ad value. Specialized vendors (≈20,000 screens integrated) and rising creative wages (+4.5% in 2024) raise switching costs and supplier power.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2023–2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegal+Cinemark share\u003c\/td\u003e\n\u003ctd\u003e~30% of US screens (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS box office\u003c\/td\u003e\n\u003ctd\u003e$11.4B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDay‑and‑date wide titles\u003c\/td\u003e\n\u003ctd\u003e~25% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntegrated screens\u003c\/td\u003e\n\u003ctd\u003e~20,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLaser installs growth\u003c\/td\u003e\n\u003ctd\u003e+28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCreative wage rise\u003c\/td\u003e\n\u003ctd\u003e+4.5% BLS (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTargeted Porter's Five Forces analysis for National CineMedia uncovering competitive intensity, buyer\/supplier power, substitute threats, and entry barriers, with industry data and strategic insights to inform investor decks and strategy plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces summary for National CineMedia that highlights competitive threats and revenue pressures—perfect for fast strategic decisions and slide-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of Programmatic Digital Alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvertisers face many programmatic alternatives—Google and Meta held 60% of US digital ad spend in 2024 (IAB\/GroupM), offering precise targeting and real-time ROI, which raises buyer power for National CineMedia (NCM).\u003c\/p\u003e\n\u003cp\u003eWith US digital ad spend up 12% in 2024 to about $240B, brands can reallocate budgets quickly if cinema CPMs look high, pressuring NCM on price and measurable attribution.\u003c\/p\u003e\n\u003cp\u003eNCM must quantify big-screen lift: 2023 Nielsen studies showing 3–4x ad recall versus mobile help, but NCM needs more real-time measurement and cross-channel attribution to retain spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Granular Data and Attribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eModern buyers—national brands and ad agencies—demand granular audience data and measurable attribution; 68% of CMOs said they require ROI proof in 2024, per Gartner, pushing NCM to show demographics and post-theater purchase intent.\u003c\/p\u003e\n\u003cp\u003eThat demand forced NCM to spend on data: NCM reported $22.4M in tech and data investments in FY2024, and now integrates mobile location and POS partnerships to meet transparency needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidation of Advertising Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA large share of National CineMedia’s (NCM) national ad revenue flows through a handful of global holding companies—WPP, Omnicom, Publicis, and IPG—who together managed about 60% of global ad spend in 2024, letting them pool client budgets and demand volume discounts.\u003c\/p\u003e\n\u003cp\u003eThose agencies use scale to extract favorable terms and rebates during annual upfronts, reducing NCM’s pricing power; NCM reported a 7% decline in national spot rates in 2023 vs. 2022 during tough upfront negotiations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Theater Attendance Trends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe perceived value of ncm ad inventory tracks seat count us box office fell to in vs pre-pandemic levels so advertisers push for lower cpms when attendance slips.\u003e\n\u003cpwhen monthly theater admissions vary with economic cycles or streaming shifts buyers demand make-goods rate cuts ncm lost bargaining leverage during audience softness.\u003e\n\u003cpadvertisers pay less premium if cinema reach lags digital: in linear tv and digital ad spend grew while theatrical share stayed below of us market.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInventory value tied to seat occupancy\u003c\/li\u003e\n\u003cli\u003eBox office down 6.8% vs 2019 (2023)\u003c\/li\u003e\n\u003cli\u003eBuyers demand make-goods\/rate cuts in weak months\u003c\/li\u003e\n\u003cli\u003eTheatrical ad share \u0026lt;1% of US ad market (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/padvertisers\u003e\u003c\/pwhen\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Advertiser Price Sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNCM serves many local businesses with small marketing budgets; industry data shows small and medium advertisers accounted for roughly 38% of cinema ad revenue in 2024, making them highly price sensitive.\u003c\/p\u003e\n\u003cp\u003eThese advertisers can switch to local radio, newspapers, or social media—digital ad spend among SMBs rose 7% in 2024—so rate hikes risk churn.\u003c\/p\u003e\n\u003cp\u003eTo retain a diverse local base, NCM must offer flexible pricing and packages, which constrains its ability to raise rates across the board.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eSMB-heavy client mix: ~38% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eSMB digital ad spend growth: +7% in 2024\u003c\/li\u003e\n\u003cli\u003eHigh churn risk if prices rise\u003c\/li\u003e\n\u003cli\u003eNeeds flexible pricing\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuyers Dominate: 60% Google\/Meta, Agency Concentration, Demand for Measurable Pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBuyers hold strong power: 60% of digital ad spend concentrated at Google\/Meta (2024), big agencies pooled ~60% spend, and SMBs were ~38% of NCM revenue (FY2024), all pressuring rates; box office down 6.8% vs 2019 (2023) and theatrical ad share \u0026lt;1% of US market (2024) raise demands for measurable attribution and flexible pricing.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoogle\/Meta share\u003c\/td\u003e\n\u003ctd\u003e60% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgency concentration\u003c\/td\u003e\n\u003ctd\u003e~60% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB revenue share\u003c\/td\u003e\n\u003ctd\u003e38% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBox office vs 2019\u003c\/td\u003e\n\u003ctd\u003e-6.8% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTheatrical ad share\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eNational CineMedia Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact National CineMedia Porter’s Five Forces analysis you’ll receive upon purchase—fully formatted, professionally written, and ready for immediate download with no placeholders or mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747124097401,"sku":"ncm-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ncm-five-forces-analysis.png?v=1772195136","url":"https:\/\/matrixbcg.com\/products\/ncm-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}