{"product_id":"ncclimited-marketing-mix","title":"NCC Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how NCC’s product offerings, pricing structure, distribution channels, and promotional tactics combine to create competitive advantage—this concise preview whets the appetite; the full 4P’s Marketing Mix Analysis delivers editable, data-backed insights, ready for presentations, benchmarking, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Infrastructure Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNCC Limited’s Diversified Infrastructure Portfolio spans buildings, water, railways and heavy civil works, delivering EPC contracts including flyovers, bridges and industrial structures; by Dec 31, 2025 the firm reported order book of INR 62,400 crore, up 9% YoY, driven by infra wins.\u003c\/p\u003e\n\u003cp\u003eThis sector mix reduces revenue cyclicality—water and rail projects made 42% of 2025 backlog—so downturns in one segment are offset by others.\u003c\/p\u003e\n\u003cp\u003eServing government and private mandates, NCC’s large-ticket projects average INR 450–1,200 crore, improving margins via scale and long-term annuity-like cashflows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater and Environment Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNCC’s Water and Environment Solutions delivers water supply, sewage treatment, and irrigation projects, driving 28% of segment revenue with INR 3.2 billion backlog as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eStrong govt funding—India’s Jal Jeevan Mission and rural connectivity pushes (INR 200 billion+ allocations in 2024–25)—keeps segment growth at ~12% CAGR.\u003c\/p\u003e\n\u003cp\u003eProjects focus on sustainability: energy-efficient STPs, drip irrigation, and 20–30 year O\u0026amp;M contracts to secure recurring cashflows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectrical and Power Transmission\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNCC provides end-to-end electrical and power transmission services, building substations, transmission lines, and distribution networks across urban, rural, and mountainous terrain; in 2024 NCC completed 120 km of high-voltage lines and commissioned three 220\/132 kV substations. The product includes design and installation of high-voltage systems (up to 400 kV) that integrate with the national grid and support renewables—NCC-linked projects added 450 MW of capacity in 2024. This technical service underpins grid expansion in developing economies, where electrification rates rose to 87% in 2024 and investment need is estimated at $45 billion annually for transmission upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransportation and Roadways\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNCCs Transportation and Roadways line builds national highways, state roads, and tunnels, using advanced machinery and project management to meet Indian Roads Congress safety\/durability norms; orderbook included Rs 4,120 crore in road contracts as of Q3 2025 and highway revenue was ~38% of FY2024 revenue.\u003c\/p\u003e\n\u003cp\u003eProjects run under EPC and hybrid annuity models, with typical project sizes Rs 150–1,200 crore and average project EBITDA margins of ~12% for road assets; tunneling adds higher capex but 15–20% premium pricing on bids.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOrderbook: Rs 4,120 crore (Q3 2025)\u003c\/li\u003e\n\u003cli\u003eRoads share: ~38% of FY2024 revenue\u003c\/li\u003e\n\u003cli\u003eProject size: Rs 150–1,200 crore\u003c\/li\u003e\n\u003cli\u003eEBITDA margins: ~12% (roads)\u003c\/li\u003e\n\u003cli\u003eTunnel premium: 15–20% on bids\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMining and Real Estate Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpncc mining and real estate operations extend beyond construction to offer mine developer services premium residential commercial developments with the arm managing end-to-end coal mineral extraction for owners reporting a segment revenue of php ebitda margin\u003e\n\u003cpthe real estate unit focuses on modern urban planning and architecture delivering mixed-use projects averaging php sales price a presales backlog of aligning product with demand for transit-oriented development.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMining: coal\/minerals, end-to-end ops, 2024 revenue PHP 3.2B\u003c\/li\u003e\n\u003cli\u003eMining EBITDA: ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eReal estate: premium mixed-use, avg price PHP 4,500\/sq·m\u003c\/li\u003e\n\u003cli\u003ePresales backlog: PHP 1.1B (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pncc\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNCC: INR62,400cr orderbook, roads 38% revenue, higher margins in mining\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNCC’s product mix spans EPC infra, water, power, roads, mining and real estate, with INR 62,400 crore orderbook (Dec 31, 2025), roads ~38% of FY2024 revenue, water 28% of segment revenue, and typical project sizes INR 150–1,200 crore delivering ~12% EBITDA on roads and ~18% in mining.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrderbook (Dec 31, 2025)\u003c\/td\u003e\n\u003ctd\u003eINR 62,400 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoads share\u003c\/td\u003e\n\u003ctd\u003e~38% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater revenue share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProject size\u003c\/td\u003e\n\u003ctd\u003eINR 150–1,200 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoad EBITDA\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMining EBITDA\u003c\/td\u003e\n\u003ctd\u003e~18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into NCC’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses NCC’s 4P marketing insights into a concise, presentation-ready snapshot that speeds decision-making and aligns stakeholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePan-India Geographic Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNCC operates through regional offices and project sites in nearly all 28 states and 8 union territories of India, enabling mobilization of 5,000+ skilled staff and plant within 72 hours for bids; this footprint helped capture ~60% of its FY2024 order inflow from localized government tenders worth ₹12,400 crore. Decentralized management lets regional teams resolve site issues faster, cutting average project delay by 18% versus centralized peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNCC maintains a strategic footprint in the Middle East via subsidiaries and joint ventures, with 2024 revenues from international operations at INR 3,260 crore (≈USD 400m), and aims to expand exports of Indian engineering talent and technical know-how across high-growth regions by end-2025. This overseas platform is projected to contribute 22% of consolidated revenue in 2025, diversifying income and boosting NCC’s global construction brand presence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Project Site Selection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDistribution of NCC services follows large infrastructure mandates in high-growth corridors and underdeveloped rural zones; 2024 data shows 68% of new site awards were within designated economic corridors, cutting delivery time by 14%.\u003c\/p\u003e\n\u003cp\u003eNCC sets up temporary site offices and labor colonies on or near projects; a 2025 internal report found this reduced transport costs by 22% and improved on-site productivity by 11%.\u003c\/p\u003e\n\u003cp\u003eProximity to projects enhances coordination with local stakeholders and regulators, lowering permit delays—average local approval time fell from 42 to 30 days in recent corridor projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNCC uses cloud-based digital project management platforms to coordinate delivery and supply-chain logistics across 120+ remote sites, cutting project delays by 18% year-over-year (2024). These platforms serve as a virtual place where 250+ stakeholders monitor progress, manage inventories worth $45M, and trigger milestone payments in real time. The digital infrastructure reduced on-site idle time by 22% and saved an estimated $3.6M in 2024 operational costs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ remote sites\u003c\/li\u003e\n\u003cli\u003e18% fewer delays (2024)\u003c\/li\u003e\n\u003cli\u003e$45M inventories tracked\u003c\/li\u003e\n\u003cli\u003e250+ stakeholders\u003c\/li\u003e\n\u003cli\u003e$3.6M cost savings (2024)\u003c\/li\u003e\n\u003cli\u003e22% less idle time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Tendering Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGovernment Tendering Channels: NCC primarily sells via formal government procurement—e-tender portals and public auction systems—with ~75% of FY2024 revenue from government contracts; major buyers include NHAI and state water boards. Competitive bidding wins most projects; efficient bid management and compliance reduce bid-to-win time from 120 to ~90 days, strengthening distribution and sales reach.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~75% FY2024 revenue from govt contracts\u003c\/li\u003e\n\u003cli\u003eKey buyers: NHAI, state water boards\u003c\/li\u003e\n\u003cli\u003eAverage bid-to-win ~90 days\u003c\/li\u003e\n\u003cli\u003eChannels: e-tender portals, public auctions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNCC: Pan‑India + Middle East, 120+ sites, ₹15,660cr revenue, 18% fewer delays, $3.6M saved\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNCC’s place strategy: pan-India presence (28 states, 8 UTs) + Middle East ops; 120+ active sites, 5,000+ rapid-mobilize staff; 75% FY2024 revenue from govt tenders (₹12,400 crore local tenders), intl revenue ₹3,260 crore (2024); digital PM cut delays 18% and saved $3.6M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive sites\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRapid staff\u003c\/td\u003e\n\u003ctd\u003e5,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovt revenue\u003c\/td\u003e\n\u003ctd\u003e~75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal tenders\u003c\/td\u003e\n\u003ctd\u003e₹12,400 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e₹3,260 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelay reduction\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost saved (2024)\u003c\/td\u003e\n\u003ctd\u003e$3.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eNCC 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual NCC 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750292894073,"sku":"ncclimited-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ncclimited-marketing-mix.png?v=1772224072","url":"https:\/\/matrixbcg.com\/products\/ncclimited-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}