{"product_id":"nbcb-marketing-mix","title":"Bank of Ningbo Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Bank of Ningbo’s product offerings, pricing tiers, branch and digital distribution, and targeted promotions combine to drive customer acquisition and retention—grab the full 4Ps Marketing Mix Analysis for a ready-made, editable report that’s perfect for professionals, students, and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSME Corporate Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Ningbo focuses on tailored credit and liquidity solutions for SMEs, its core base; by end-2025 the bank expanded trade finance and factoring for regional manufacturers, supporting Yangtze River Delta industrial upgrade. These SME offerings grew SME loan book by 12% in 2024 and factored CNY 18.4 billion in receivables in H1 2025, aligning working capital to typical 60–120 day cash cycles and lowering client DSO by ~22 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Private Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Ningbo’s Wealth Management and Private Banking, via subsidiary Ningyin Wealth Management, serves high-net-worth clients with over CNY 120 billion AUM as of Dec 2025 and grew 18% YoY in 2025.\u003c\/p\u003e\n\u003cp\u003eProducts include fixed-income portfolios, equity-linked notes, and multi-asset mutual funds focused on capital preservation and steady returns, with target yields of 3–6% annually.\u003c\/p\u003e\n\u003cp\u003eThe service model pairs personalized financial planning and professional asset allocation, delivering bespoke portfolios and a 92% client retention rate in 2025 to maintain a domestic competitive edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Transactional Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Ningbo’s Digital and Transactional Banking offers mobile apps and online corporate portals serving 7.8 million retail users and 42,000 institutional clients as of Dec 2025, enabling domestic\/international payments, real-time balances, and automated treasury flows that process CNY 1.2 trillion annually.\u003c\/p\u003e\n\u003cp\u003eOngoing 2025 software updates improved UX and raised MFA adoption to 86%, cut payment error rates by 28%, and strengthened fraud detection—reducing cyber-loss incidents 34% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Lending and Credit Card Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpretail banking at bank of ningbo now includes personal lines credit and targeted auto loans accounting for about retail loan growth in supporting a rise fee income year-over-year.\u003e\n\u003cpthe credit card arm offers tiered loyalty and cashback tied to dining e-commerce travel driving yoy spend growth in a increase active cardholders.\u003e\n\u003cpbig data underwriting delivers pre-approved limits and near-instant disbursements to qualified borrowers cutting approval times under minutes lowering npls by percentage points in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% retail loan growth share\u003c\/li\u003e\n\u003cli\u003e6.2% fee income rise (2024)\u003c\/li\u003e\n\u003cli\u003e22% card spend growth (2024)\u003c\/li\u003e\n\u003cli\u003e5 min approval; −0.4 pp NPLs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pbig\u003e\u003c\/pthe\u003e\u003c\/pretail\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Trade Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBank of Ningbo’s Supply Chain and Trade Finance links to major core-enterprise platforms, financing upstream suppliers and downstream distributors to cut systemic risk and boost capital turns; in 2024 it supported over CNY 120 billion in receivables financing across 1,800 SMEs.\u003c\/p\u003e\n\u003cp\u003eUsing blockchain and IoT for traceability, the bank reduced dispute rates by 28% in pilot corridors and shortened settlement times from 14 to 3 days, aiding cross-border trade visibility.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated with 35 core-enterprise ecosystems\u003c\/li\u003e\n\u003cli\u003eCNY 120 billion financed in 2024\u003c\/li\u003e\n\u003cli\u003e1,800 SME beneficiaries\u003c\/li\u003e\n\u003cli\u003eDisputes down 28%\u003c\/li\u003e\n\u003cli\u003eSettlement time cut from 14 to 3 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Ningbo: SME-led growth, CNY120bn+ receivables, 7.8M users, 92% wealth retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Ningbo’s product mix centers on SME credit, wealth management, digital banking, retail lending, cards, and supply-chain finance, driving 12% SME loan growth (2024), CNY 18.4bn factored H1 2025, CNY 120bn receivables financed (2024), 7.8m retail users, 42k institutional clients, 92% wealth retention (2025), and 86% MFA adoption (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME loan growth (2024)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFactoring H1 2025\u003c\/td\u003e\n\u003ctd\u003eCNY 18.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReceivables financed (2024)\u003c\/td\u003e\n\u003ctd\u003eCNY 120bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail users (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e7.8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUM (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 120bn+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bank of Ningbo’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for clear strategic implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Bank of Ningbo’s Product, Price, Place and Promotion into a concise, leadership-ready snapshot that eases strategic decisions and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYangtze River Delta Regional Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Ningbo keeps a dense branch network across the Yangtze River Delta—over 1,200 outlets in Zhejiang and neighboring provinces as of 2025—targeting high-growth hubs Ningbo, Shanghai, Hangzhou and Nanjing to capture corporate and retail cash flows.\u003c\/p\u003e\n\u003cp\u003eThis regional focus supports deep market penetration: the Delta contributed roughly 28% of the bank’s 2024 loan book and enabled lower NPLs (0.9% vs national 1.4% in 2024) through intimate local credit knowledge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic National Branch Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeyond its Zhejiang core, Bank of Ningbo has branches in Beijing and Shenzhen serving national corporate clients; by end-2024 these outlets handled about CNY 280 billion in corporate deposits, linking regional SMEs to tier-1 deal flow.\u003c\/p\u003e\n\u003cp\u003eThese branches function as strategic hubs, channeling regional credit expertise into national markets and supporting cross-border RMB trade; in 2024 they originated roughly CNY 45 billion in corporate loans for institutional accounts.\u003c\/p\u003e\n\u003cp\u003eThe expansion prioritizes quality over scale: locations sit in major financial districts to win high-value institutional clients, keeping branch count modest at under 20 outside Zhejiang to control costs and preserve average loan size above CNY 50 million.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Ningbo uses an omnichannel digital distribution strategy—mobile app, web portal, and remote banking—delivering 24\/7 access and cutting branch reliance; by end-2024 digital customers reached 12.4 million, up 18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThat digital network lets the bank serve regions without branches: in 2024 non-branch transactions were 63% of total volumes, reducing per-transaction branch costs by about 41% versus 2019.\u003c\/p\u003e\n\u003cp\u003eIntegration with Alipay and WeChat Pay ties the bank into China’s payment ecosystems, driving 28% growth in POS and e-commerce flows in 2024 and expanding everyday consumer touchpoints.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Industrial Sub-branches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank of Ningbo operates specialized sub-branches inside high-tech parks and industrial zones to serve sectors like biotechnology, green energy, and advanced manufacturing, with 42 such outlets opened by Q4 2025.\u003c\/p\u003e\n\u003cp\u003eEach office is staffed by sector experts who design tailored loans and cash-management services; these sub-branches accounted for 18% of the bank’s new SME lending in 2025 (RMB 6.3 billion).\u003c\/p\u003e\n\u003cp\u003eThis localized model places products directly with firms, boosting 3-year client retention to 78% and doubling cross-sell rates versus standard branches.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e42 sub-branches (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eRMB 6.3bn SME lending (2025)\u003c\/li\u003e\n\u003cli\u003e78% 3-year retention\u003c\/li\u003e\n\u003cli\u003e2x cross-sell vs standard branches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Fintech and Third-party Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank of Ningbo embeds lending and investment products in fintech platforms and e-commerce apps, reaching 12+ million active third-party users as of 2025 and driving 28% of new retail customers through partnerships.\u003c\/p\u003e\n\u003cp\u003eThis placement into apps captures small businesses and retail consumers who skip bank sites, supporting a 22% year-on-year digital loan growth in 2024 and reducing customer acquisition cost by ~35%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e12+ million third-party active users (2025)\u003c\/li\u003e\n\u003cli\u003e28% of new retail customers via partnerships\u003c\/li\u003e\n\u003cli\u003e22% digital loan growth in 2024\u003c\/li\u003e\n\u003cli\u003e~35% lower acquisition cost\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Ningbo: Dense Yangtze-Delta Branches + 12.4M Digital Customers, Low NPLs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Ningbo combines a dense Yangtze Delta branch network (1,200+ outlets in Zhejiang and nearby, 2025) with targeted national hubs (under 20 outside Zhejiang) and omnichannel digital reach (12.4m digital customers, 63% non-branch transactions in 2024), driving lower NPLs (0.9% regional vs 1.4% national, 2024), RMB 6.3bn SME lending via 42 sub-branches (Q4 2025) and 28% new retail from partnerships.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (2025)\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital customers (2024)\u003c\/td\u003e\n\u003ctd\u003e12.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-branch txn share (2024)\u003c\/td\u003e\n\u003ctd\u003e63%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional NPL (2024)\u003c\/td\u003e\n\u003ctd\u003e0.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME lending via sub-branches (2025)\u003c\/td\u003e\n\u003ctd\u003eRMB 6.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSub-branches (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e42\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBank of Ningbo 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises; this Marketing Mix analysis for Bank of Ningbo is the full, editable, and ready-to-use 4P report you’ll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749982876025,"sku":"nbcb-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nbcb-marketing-mix.png?v=1772221155","url":"https:\/\/matrixbcg.com\/products\/nbcb-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}