{"product_id":"naturgy-marketing-mix","title":"Naturgy Energy Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNaturgy Energy Group’s 4P’s mix balances diversified energy products, competitive tiered pricing, extensive distribution channels, and targeted promotion to strengthen customer retention and market share—discover performance drivers and tactical trade-offs in our concise preview.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Gas and LNG Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNaturgy Energy Group holds a leading role in procurement, transport and regasification of gas and LNG, handling ~22 bcm\/year of regasification capacity and securing supply from 12 international suppliers as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eThe Integrated Gas and LNG Solutions target heavy industry, power plants and wholesale buyers with contracts typically \u0026gt;5 years and volumes above 50 GWh\/month to ensure reliability for high-volume users.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Naturgy invested €420m in pipeline and regasification upgrades, cutting outage risk and supporting EBITDA contribution of ~18% from gas trading and midstream activities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Electricity Generation Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNaturgy has grown renewable capacity to about 6.2 GW by end-2025—roughly 3.1 GW wind, 2.4 GW solar, 0.7 GW hydro—shifting product mix toward green electrons for retail and corporate clients.\u003c\/p\u003e\n\u003cp\u003eBy 2025 this mix cuts carbon intensity ~40% versus 2019 and supports corporate PPA sales; renewables now drive an estimated 35% of EBITDA, attracting ESG-focused investors and sustainability-minded customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBiomethane and Green Hydrogen Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNaturgy leads Spain in renewable gases, producing biomethane from organic waste (90+ GWh\/year capacity across projects in 2024) and developing green hydrogen pilots targeting 100 MW electrolyser capacity by 2026, enabling repurposing of existing gas grids for low-carbon supply.\u003c\/p\u003e\n\u003cp\u003eThese products let Naturgy serve hard-to-abate industries—steel, chemicals, heavy transport—where electrification is impractical; green H2 and biomethane reduce Scope 1 emissions and support the company’s 2040 net-zero pathway.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated Electricity and Gas Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRegulated electricity and gas distribution supplies the physical networks serving over 11 million connection points in Naturgy Energy Group (2024), delivering high-reliability service under strict Spanish and EU regulation that enforces safety and quality standards.\u003c\/p\u003e\n\u003cp\u003eThis regulated segment generated roughly €1.6 billion EBITDA in 2024, remains cash-stable, and underpins Naturgy’s operational footprint and credit profile through predictable tariffs and recovery mechanisms.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServes ~11M connection points (2024)\u003c\/li\u003e\n\u003cli\u003e~€1.6B EBITDA (2024)\u003c\/li\u003e\n\u003cli\u003eHigh reliability; regulated tariffs\u003c\/li\u003e\n\u003cli\u003eCore stable cash flow supporting credit metrics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Energy Maintenance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpnaturgy energy group extends beyond commodity supply with technical services maintenance audits and efficiency consulting homes businesses boosting lifetime value reducing churn.\u003e\n\u003cpby end-2025 these services were digitized: remote monitoring and predictive optimization cover over sites cutting average outage time saving clients million yearly in energy costs.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eMaintenance, audits, consulting bundled with supply\u003c\/li\u003e\n\u003cli\u003e320,000+ digitized sites by 2025\u003c\/li\u003e\n\u003cli\u003e18% lower outage time; ~€42M client savings\/year\u003c\/li\u003e\n\u003cli\u003eHigher retention via comprehensive energy management\u003c\/li\u003e\n\n\u003c\/pby\u003e\u003c\/pnaturgy\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNaturgy: Integrated gas, 6.2GW renewables, €1.6B regulated EBITDA, decarbonising fast\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNaturgy offers integrated gas\/LNG, renewables (6.2 GW end-2025), regulated networks (11M connections, ~€1.6B EBITDA 2024) and digital services (320k sites). Gas\/midstream ~18% EBITDA; renewables ~35% EBITDA; 40% cut in carbon intensity vs 2019; biomethane 90+ GWh\/yr; green H2 target 100 MW by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable capacity\u003c\/td\u003e\n\u003ctd\u003e6.2 GW (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnections\u003c\/td\u003e\n\u003ctd\u003e11M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulated EBITDA\u003c\/td\u003e\n\u003ctd\u003e€1.6B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMidstream EBITDA\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables EBITDA\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Naturgy Energy Group’s Product, Price, Place, and Promotion strategies, using real brand practices and market context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Naturgy Energy Group’s 4P marketing mix into a concise, presentation-ready snapshot that clarifies product, price, place, and promotion strategies for swift leadership alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Presence in Spain and Europe\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSpain is Naturgy’s core market, where it operates ~37,000 km of gas networks and supplies electricity and gas to about 11.7 million customers as of 2024; Spanish operations generated roughly €9.2 billion in 2024 revenue. \u003c\/p\u003e\n\u003cp\u003eThe company uses retail branches, digital platforms, call centers and local field teams to serve urban and rural areas across the Iberian Peninsula, with 58% of retail sales digitally contracted in 2024. \u003c\/p\u003e\n\u003cp\u003eCross-border interconnections into France and Portugal and participation in European gas hubs let Naturgy balance flows and arbitrage regional price swings, supporting a 2024 EBITDA margin near 18% on international trading and infrastructure. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Infrastructure in Latin America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp naturgy energy group holds a major footprint in latin america chile mexico brazil and argentina account for about of its adjusted ebitda anchoring distribution network gas infrastructure assets. localized management teams handle country-specific regulation tariffs while corporate capital allocation centralized investment the region to expand pipelines smart meters. these markets offer high growth: gdp growth averaged supporting volume recovery tariff resets leverages scale optimize opex across utilities keeping strategic control capex decisions.\u003e\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Expansion in Australia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpaustralia has become a key geographic pillar for naturgy renewable energy growth via global power generation with gw of operational wind and solar capacity in australia as under development. the company runs several large-scale farms across queensland new south wales capturing high factors pv this placement diversifies risk taps market that added renewables supporting target to increase by\u003e\n\u003c\/paustralia\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal LNG Midstream and Trading Routes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNaturgy operates a flexible global LNG logistics chain with circa 12 owned\/long-term chartered LNG carriers and access to 30+ international regasification terminals (2025), enabling cargo placement across Asia, Europe and the Americas to capture price arbitrage.\u003c\/p\u003e\n\u003cp\u003eThis midstream agility drove ~€1.1bn in global LNG trading EBITDA in 2024, letting Naturgy re-route volumes within days to optimize margins and reduce imbalance costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 LNG carriers; 30+ regas terminals (2025)\u003c\/li\u003e\n\u003cli\u003eMarkets: Asia, Europe, Americas\u003c\/li\u003e\n\u003cli\u003e2024 LNG trading EBITDA ~€1.1bn\u003c\/li\u003e\n\u003cli\u003eFast re-routing reduces imbalance and boosts margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Omni-channel Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNaturgy has built a digital sales and omni-channel distribution model that lets customers manage contracts, monitor consumption, and buy services via mobile apps and web portals, cutting need for physical stores.\u003c\/p\u003e\n\u003cp\u003eThe firm reported in 2024 that 62% of new contracts were digital, digital sales reduced service costs ~18%, and app monthly active users reached 1.1 million by Dec 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e62% of new contracts via digital channels (2024)\u003c\/li\u003e\n\u003cli\u003e1.1M monthly app users (Dec 2024)\u003c\/li\u003e\n\u003cli\u003e~18% lower service costs from digital sales\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNaturgy: €11.4B EBITDA engines—Spain scale, LatAm growth, Australia renewables, LNG \u0026amp; digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNaturgy places operations across Spain (core: ~11.7M customers, €9.2B revenue 2024), Latin America (28% adj. EBITDA, €1.1B of €3.9B 2024), Australia (1.2 GW operational renewables 2025) and global LNG logistics (12 carriers, 30+ regas terminals, €1.1B LNG trading EBITDA 2024), with digital sales at 62% new contracts (2024) and 1.1M app MAU.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eRegion\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpain\u003c\/td\u003e\n\u003ctd\u003eCustomers \/ Revenue\u003c\/td\u003e\n\u003ctd\u003e11.7M \/ €9.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLatAm\u003c\/td\u003e\n\u003ctd\u003eAdj. EBITDA \/ Capex\u003c\/td\u003e\n\u003ctd\u003e€1.1B (28%) \/ €450M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAustralia\u003c\/td\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e1.2 GW op (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal LNG\u003c\/td\u003e\n\u003ctd\u003eCarriers \/ EBITDA\u003c\/td\u003e\n\u003ctd\u003e12 \/ €1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eNew contracts \/ MAU\u003c\/td\u003e\n\u003ctd\u003e62% \/ 1.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eNaturgy Energy Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Naturgy Energy Group 4P’s Marketing Mix analysis you’ll receive instantly after purchase—complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750414430585,"sku":"naturgy-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/naturgy-marketing-mix.png?v=1772224784","url":"https:\/\/matrixbcg.com\/products\/naturgy-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}