{"product_id":"nationalgrid-bcg-matrix","title":"National Grid  Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNational Grid’s BCG Matrix snapshot highlights where its business units likely sit amid shifting energy markets—stable cash-generating transmission assets, growth-potential renewables, and lower-share legacy operations needing review. This teaser maps strategic tensions between capital allocation for green expansion and optimizing regulated returns. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUK Electricity Transmission Asset Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNational Grid owns the high-voltage transmission monopoly in England and Wales and faces massive capex to connect offshore wind and large-scale solar as the UK races to Net Zero by 2050.\u003c\/p\u003e\n\u003cp\u003eRegulatory Asset Value (RAV) for transmission rose to about £11.6bn in 2024, up roughly 8% year-on-year, driven by planned investments of ~£20bn for 2024–2030 network reinforcement and offshore links.\u003c\/p\u003e\n\u003cp\u003eDespite heavy spending, the unit holds a dominant market position with regulated returns and predictable cash flows, classifying it as a BCG Stars segment with high growth and required investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS Electric Transmission Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn the Northeast (New York, Massachusetts) transmission upgrades to integrate renewables are accelerating: state targets require ~30 GW new offshore\/clean capacity by 2035, driving ~$15–25B regional transmission spend through 2030; National Grid, as the regulated incumbent, holds top market share and benefits from approved rate cases (NY PSC, MA DPU) that support IRR targets ~8–10%, making this a high-share, high-growth BCG star.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffshore Wind Interconnectors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOffshore wind interconnectors—subsea cables linking the UK to Europe—sit in National Grid Ventures’ high-growth, star quadrant given rising cross-border flows; NGV has ~6GW capacity under development and led the 1.4GW Viking Link financing closed 2024. \u003c\/p\u003e\n\u003cp\u003eThese links boost energy security and balance intermittent renewables, enabling ~15–25% peak renewable smoothing across connected markets, and reduce curtailment costs by an estimated £120m–£250m\/yr per GW. \u003c\/p\u003e\n\u003cp\u003eCapital intensive (capex ~£600k–£1.2m\/MW), projects deliver IRRs in the mid-teens and secure market leadership as Europe targets 2030 300GW offshore network expansion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew York Energy Storage Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNational Grid is deploying ~800 MW \/ 3.2 GWh of battery storage in New York by 2025 to manage peak demand and avoid capacity market costs, targeting replacement of retired gas peakers with ~20–40% lower operating expense.\u003c\/p\u003e\n\u003cp\u003eThe storage market in New York grew 120% in 2024 as 2.1 GW of fossil plants were retired and variable renewables hit 30% of generation; National Grid’s regulated footprint captures an estimated 25–35% share of utility-scale procurements.\u003c\/p\u003e\n\u003cp\u003eCapital deployed exceeds $600M across projects through 2025, with expected IRR range 6–9% under current NYISO capacity prices and 4-hour dispatch economics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCapacity 2025: ~800 MW \/ 3.2 GWh\u003c\/li\u003e\n\u003cli\u003eMarket growth 2024: +120%\u003c\/li\u003e\n\u003cli\u003eShare of procurements: 25–35%\u003c\/li\u003e\n\u003cli\u003eCapital deployed: $600M+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrid Modernization and Digitalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGrid Modernization and Digitalization is a Star: National Grid is investing $4.2 billion (2024–2026) in smart grid and advanced metering, targeting 95% AMI (advanced metering infrastructure) coverage by 2026 across UK and northeastern US territories, supported by RIIO-ED2 and state performance-based rate mechanisms that reward efficiency and reliability gains.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInvestment: $4.2B (2024–2026)\u003c\/li\u003e\n\u003cli\u003eTarget: 95% AMI by 2026\u003c\/li\u003e\n\u003cli\u003eRegulatory support: RIIO-ED2, US PBRs\u003c\/li\u003e\n\u003cli\u003eBenefit: lower SAIDI\/SAIFI, improved demand response\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Grid: £20B capex to supercharge transmission, offshore links, storage \u0026amp; digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNational Grid’s Stars: high-growth, high-share transmission, offshore links, storage, and grid digitalization requiring ~£20B (2024–30) capex; UK RAV £11.6bn (2024); NGV ~6GW dev; NY storage 800MW\/3.2GWh (2025); $4.2B smart-grid (2024–26).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK transmission\u003c\/td\u003e\n\u003ctd\u003eRAV \/ Capex\u003c\/td\u003e\n\u003ctd\u003e£11.6bn \/ £20bn (24–30)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffshore links\u003c\/td\u003e\n\u003ctd\u003eDev capacity\u003c\/td\u003e\n\u003ctd\u003e~6GW (NGV)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNY storage\u003c\/td\u003e\n\u003ctd\u003eCapacity \/ Spend\u003c\/td\u003e\n\u003ctd\u003e800MW\/3.2GWh \/ $600M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrid digital\u003c\/td\u003e\n\u003ctd\u003eInvestment \/ AMI\u003c\/td\u003e\n\u003ctd\u003e$4.2B (24–26) \/ 95% AMI\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix analysis of National Grid’s units with strategic actions for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix mapping National Grid units to quadrants for swift strategic clarity and executive decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUK Electricity Distribution (NGED)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFollowing the 2021 acquisition of Western Power Distribution, National Grid Electricity Distribution (NGED) is a cash cow: it serves ~8.7 million customers across England and Wales, generates ~£1.6bn EBITDA (2024 reported), and delivers regulated, inflation-linked allowed returns (RIIO framework) with \u0026gt;50% UK market share in its regions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS Gas Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe New York and Massachusetts local gas distribution units serve ~4.5 million customers and generated about £1.2bn (≈$1.5bn) EBITDA in 2024, delivering steady cash flow from mature networks despite electrification headwinds.\u003c\/p\u003e\n\u003cp\u003eMarket share remains above 70% in core service territories and capital expenditure needs are ~30% lower than transmission projects, making distribution the primary liquidity source for National Grid’s UK\/US operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUK Gas Transmission (Residual Interest)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlthough National Grid sold its majority stake in UK gas transmission in 2016, its residual 60% economic interest in the regulated, mature network still acts as a cash cow, generating predictable returns; in FY2024 the UK gas transmission asset contributed roughly £240m EBITDA to the group (approximate based on regulator allowed revenues of ~£1.1bn for RIIO-T2 2021–2026).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty and Land Holdings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNational Grid holds about 9,500 hectares of surplus land in the UK and has disposed of assets worth ~£650m in 2024, generating high-margin, periodic cash inflows while operating in a mature property market.\u003c\/p\u003e\n\u003cp\u003eMinimal capex is needed versus transmission operations, so proceeds boost free cash flow and fund regulated investments; land sales contributed roughly 1–2% of 2024 group operating cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e9,500 hectares UK land\u003c\/li\u003e\n\u003cli\u003e£650m disposals in 2024\u003c\/li\u003e\n\u003cli\u003eHigh-margin, periodic cash infusions\u003c\/li\u003e\n\u003cli\u003eLow ongoing reinvestment vs core utility ops\u003c\/li\u003e\n\u003cli\u003e~1–2% of 2024 operating cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS Electric Distribution Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUS Electric Distribution Base: National Grid’s regulated distribution networks in the Northeast serve ~7.5 million customers (2025), producing roughly $3.8–4.2 billion EBITDA annually and steady cash flows with low volatility under approved rate bases; this cash cow funds debt service (net debt ~£32bn \/ $40bn 2025) and underpins capital for grid upgrades and renewables connections.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~7.5 million customers (Northeast, 2025)\u003c\/li\u003e\n\u003cli\u003e$3.8–4.2B EBITDA p.a. (distribution)\u003c\/li\u003e\n\u003cli\u003eRegulated rates → predictable cash flow\u003c\/li\u003e\n\u003cli\u003eSupports ~£32B net debt and capex for grid modernization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Grid: Regulated cash cows driving steady FCF against £32bn net debt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNational Grid’s cash cows: UK electricity distribution (8.7m customers, £1.6bn EBITDA 2024), US gas\/electric distribution (~7.5–9m customers, ~$3.8–4.2bn EBITDA), UK gas transmission residual (~£240m EBITDA 2024), and land disposals (£650m 2024) — low capex, regulated returns, steady free cash flow supporting ~£32bn net debt (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eCustomers\u003c\/th\u003e\n\u003cth\u003eEBITDA 2024\/25\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK ED\u003c\/td\u003e\n\u003ctd\u003e8.7m\u003c\/td\u003e\n\u003ctd\u003e£1.6bn\u003c\/td\u003e\n\u003ctd\u003eRIIO, \u0026gt;50% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Dist\u003c\/td\u003e\n\u003ctd\u003e7.5–9m\u003c\/td\u003e\n\u003ctd\u003e$3.8–4.2bn\u003c\/td\u003e\n\u003ctd\u003eRegulated\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK Gas Tx\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e£240m\u003c\/td\u003e\n\u003ctd\u003eResidual interest\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLand\u003c\/td\u003e\n\u003ctd\u003e9,500 ha\u003c\/td\u003e\n\u003ctd\u003e£650m sales\u003c\/td\u003e\n\u003ctd\u003e1–2% cash flow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eNational Grid  BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final National Grid BCG Matrix you'll receive after purchase—no watermarks, no demo content, just a fully formatted, strategy-ready report grounded in sector-specific analysis and professional design for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747923243385,"sku":"nationalgrid-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nationalgrid-bcg-matrix.png?v=1772202890","url":"https:\/\/matrixbcg.com\/products\/nationalgrid-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}