{"product_id":"nakedwinesplc-business-model-canvas","title":"Naked Wines Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBlueprint: How Naked Wines’ D2C, community funding, and winemaker deals fuel growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Naked Wines’s business model—discover how community-funded sourcing, direct-to-consumer channels, and winemaker partnerships drive value and margin expansion.\u003c\/p\u003e\n\u003cp\u003eThis concise Business Model Canvas maps customer segments, revenue streams, and cost structure with actionable insights for investors, founders, and consultants.\u003c\/p\u003e\n\u003cp\u003eDownload the complete Word \u0026amp; Excel files to benchmark, adapt, and apply Naked Wines’s proven strategies to your own growth plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Winemakers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndependent winemakers are the heart of Naked Wines’ model, supplying exclusive wines that define the brand; Naked paid over £200m in 2024 to fund winemaker upfront capital and buy 2.3m cases, while marketing support and direct customer feedback let artisans focus on quality. This symbiotic setup delivered 18% FY2024 revenue growth and a pipeline of wines not found in traditional retail, sustaining unique inventory and higher gross margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLast-Mile Delivery Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNaked Wines partners with global couriers like FedEx and regional specialist carriers to handle fragile wine shipments, age verification, and temperature-controlled logistics—these alliances cut breakage rates to below 1.2% and reduced delivery claims by 18% in 2024. Tight API integration with carrier tracking systems powers real-time updates; in 2024 92% of UK orders and 87% of US orders hit on-time delivery windows, keeping NPS high and returns low.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Bottling and Packaging Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNaked Wines contracts third-party bottling and packaging specialists to handle bottling, labeling, and distribution prep, preserving brand consistency and quality across the UK, US, and Australia; in 2024 outsourced packaging cut capital expenditure by an estimated 18% versus owning plants. This outsourcing keeps the model lean and scalable, enabling Naked Wines to scale order volume without heavy fixed assets while maintaining quality control through vendor audits and batch testing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketing and Affiliate Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborations with lifestyle influencers, wine bloggers, and affiliate networks drove targeted acquisition for Naked Wines, helping grow Angel subscribers; in FY2024 Naked Wines reported 2.3m active customers and management cited digital partnerships as a key channel for new customer growth.\u003c\/p\u003e\n\u003cp\u003eThese partners extend the Angel subscription into younger and niche demographics traditional ads miss, with performance-based incentives (CPA\/commission) tying spend to new-subscriber growth and improving ROI—affiliate-driven channels often show 20–35% higher LTV\/CAC ratios in wine DTC benchmarks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets younger, niche demographics\u003c\/li\u003e\n\u003cli\u003ePerformance pay ties spend to subscriber growth\u003c\/li\u003e\n\u003cli\u003eSupports 2.3m active customers (FY2024)\u003c\/li\u003e\n\u003cli\u003eAffiliate channels raise LTV\/CAC 20–35%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Processing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpreliable payment partners process naked wines recurring angel contributions subscription revenue in and one-off sales handle fx across markets ensure pci dss psd2 compliance to avoid fines reputational loss.\u003e\u003cpseamless flows cut churn payment-failure reduction can boost arr by processors must support retries local methods and clear fraud controls.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eManage £40–50m subscription revenue (2024)\u003c\/li\u003e\n\u003cli\u003eSupport 30+ currencies\/markets\u003c\/li\u003e\n\u003cli\u003ePCI DSS and PSD2 compliance\u003c\/li\u003e\n\u003cli\u003eReduce payment-failure rate by 1% → ~£0.5–1m ARR\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pseamless\u003e\u003c\/preliable\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth wine platform: £200m winemaker spend, 2.3m customers, tightened ops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey partnerships: independent winemakers (paid £200m, 2.3m cases, 18% FY2024 revenue growth), logistics partners (breakage \u0026lt;1.2%, UK on-time 92%\/US 87%), outsourced bottling (capex −18%), digital affiliates (2.3m customers; LTV\/CAC +20–35%), payment processors (manage £40–50m subscriptions, 30+ markets; 1% fewer failures → ~£0.5–1m ARR).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWinemakers\u003c\/td\u003e\n\u003ctd\u003e£200m paid; 2.3m cases\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eBreakage \u0026lt;1.2%; UK 92% on-time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\u003c\/td\u003e\n\u003ctd\u003eCapex −18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAffiliates\u003c\/td\u003e\n\u003ctd\u003e2.3m customers; LTV\/CAC +20–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003e£40–50m subs; 30+ markets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Naked Wines detailing nine blocks—customer segments (wine enthusiasts\/subscribers), value propositions (winemaker-funded direct-to-consumer quality and discovery), channels (online platform, email, app), customer relationships (community, reviews, member perks), revenue streams (subscriptions, wine sales), key resources (winemakers, platform, data), key activities (curation, logistics, marketing), partners (producers, distributors), and cost structure—with strategic insights, competitive advantages, and SWOT-linked analysis for investor-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Naked Wines’ business model as a pain-point reliever—clarifies how customer-funded winemaking, direct-to-consumer pricing, and winemaker partnerships reduce cash-flow risk and sourcing complexity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWinemaker Recruitment and Funding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNaked Wines scouts independent winemakers lacking capital and, by 2025, had funded over 1,100 winemakers with roughly $150m in advance payments, securing exclusive vintage rights and shared margins. This upfront funding drives product differentiation and is the core value proposition, turning small-scale producers into exclusive suppliers and supporting annual SKU growth and higher gross margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform and Mobile App Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNaked Wines invests in continuous app and platform development to sustain social features and transactions—maintaining forums, streamlining checkout (reducing cart abandonment from 69% average toward a target \u0026lt;50%), and improving mobile UX; in 2024 digital sales made ~65% of group revenue (£313m FY2024), so mobile conversion lifts directly affect revenue.\u003c\/p\u003e\n\u003cp\u003eData security and personalized recommendation engines (aiming to raise repeat purchase rate from 45% to 55%) are core: spending on tech and data rose to ~£28m in FY2024, funding AI-driven recommendations and GDPR-compliant controls to protect 500k+ active customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Inventory Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCoordinating wine flows from global vineyards to regional hubs requires complex logistics; Naked Wines handled ~£135m in 2024 revenue and needed tight customs and shipping compliance across 12 sourcing countries to keep SKUs available. Efficient warehouses and just-in-time inventory cut holding costs—Naked reported 19% faster pick-to-ship times in 2024 after automation, boosting delivery speed and reducing overhead.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Moderation and Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFostering direct interaction between winemakers and Angels—via moderating 100k+ reviews annually, running 3–5 monthly live Q\u0026amp;A sessions, and handling social channels—drives retention and brand loyalty; Naked Wines reported a 2024 repeat purchase rate around 56%, showing community impact on revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eModerate 100k+ reviews\/year\u003c\/li\u003e\n\u003cli\u003e3–5 live Q\u0026amp;As\/month\u003c\/li\u003e\n\u003cli\u003eManage social DMs \u0026amp; comments daily\u003c\/li\u003e\n\u003cli\u003e56% repeat purchase rate (2024)\u003c\/li\u003e\n\u003cli\u003eCommunity = retention + organic marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Marketing and Retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eData-driven marketing at Naked Wines analyzes purchase patterns and feedback to run targeted campaigns that cut customer acquisition cost (CAC) and lift Angels’ lifetime value (LTV); in FY2024 Naked Wines reported LTV\/CAC ratios above 3.0 and reduced CAC by ~12% versus 2022.\u003c\/p\u003e\n\u003cp\u003ePersonalized emails and tailored offers boost retention—Angel repeat-buy rate was ~48% in 2024—and increase average order value (AOV) by ~9% when using segmented promotions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets based on RFM (recency, frequency, monetary)\u003c\/li\u003e\n\u003cli\u003ePersonalized email CTRs ~18% in 2024\u003c\/li\u003e\n\u003cli\u003ePromo-driven AOV +9%\u003c\/li\u003e\n\u003cli\u003eLTV\/CAC \u0026gt;3.0 in FY2024\u003c\/li\u003e\n\u003cli\u003eRepeat-buy rate ~48% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNaked Wines: $150M advances, 1,100+ winemakers, 65% digital, LTV\/CAC \u0026gt;3\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNaked Wines funds 1,100+ winemakers with ~$150m advances (2025), drives ~65% digital revenue (£313m FY2024) via app UX and AI recommendations, and runs community ops (100k+ reviews, 3–5 Q\u0026amp;As\/month) to reach ~56% repeat purchase and LTV\/CAC \u0026gt;3.0.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWinemakers funded\u003c\/td\u003e\n\u003ctd\u003e1,100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvance funding\u003c\/td\u003e\n\u003ctd\u003e~$150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue\u003c\/td\u003e\n\u003ctd\u003e~65% (£313m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat purchase\u003c\/td\u003e\n\u003ctd\u003e~56%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTV\/CAC\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;3.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you're seeing is the actual Naked Wines Business Model Canvas—not a mockup or sample—and it matches the full document you'll receive after purchase; when you complete your order, you'll download the exact, ready-to-edit file with all sections included.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748670648697,"sku":"nakedwinesplc-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nakedwinesplc-business-model-canvas.png?v=1772210420","url":"https:\/\/matrixbcg.com\/products\/nakedwinesplc-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}