{"product_id":"nab-marketing-mix","title":"NAB - National Australia Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how NAB’s product suite, pricing architecture, branch and digital channels, and targeted promotions combine to sustain market leadership—this preview only scratches the surface; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Business Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNAB, Australia's largest business bank by market share (29% of business deposits, RBA data 2024), offers tailored credit, equipment finance and working capital lines supporting ~480,000 SME customers.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 NAB emphasizes flexibility via automated credit decisioning, cutting average small-business application turnaround to 48 hours from 7–10 days in 2023.\u003c\/p\u003e\n\u003cp\u003eStreamlined approvals and digital tooling aim to unlock A$12–15bn in incremental SME lending capacity over 2024–26 to meet shifting demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Retail Banking Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNABs personal retail suite offers transaction accounts, high-interest savings (up to 4.35% p.a. on select online saver rates in 2025) and tailored home loans for first-home buyers, upgraders and retirees, supporting variable and fixed terms and offset options.\u003c\/p\u003e\n\u003cp\u003eProducts target capital preservation and income needs—retail deposits grew 3.8% YoY to A$156bn in FY2024—while emphasising simple fee structures and digital access via the NAB app (4.6⭐ average store rating) to reduce friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNAB’s mobile app and UBank digital arm deliver 24\/7 account access and instant payments, serving over 6.6 million digital customers as of Dec 2025 and processing millions of real-time payments monthly.\u003c\/p\u003e\n\u003cp\u003eAI-driven insights in-app analyze spending and savings patterns—NAB reported a 12% uplift in customer savings goals met after rolling out personalized nudges in 2024.\u003c\/p\u003e\n\u003cp\u003eContinuous fortnightly updates keep UX and cybersecurity current; NAB cut fraud losses 18% year-on-year through biometric login and real-time transaction monitoring in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Green Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNAB has expanded ESG-linked loans and green bonds to back a net-zero transition by 2025, offering discounted rates for firms investing in renewables, energy-efficient infrastructure, or sustainable agriculture.\u003c\/p\u003e\n\u003cp\u003eThese products helped NAB fund A$4.2bn in green lending in 2024 and attract ESG-focused investors, aligning with global targets like the UN Net-Zero Banking Alliance commitments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiscounted rates for renewable, efficiency, agri projects\u003c\/li\u003e\n\u003cli\u003eA$4.2bn green lending in 2024\u003c\/li\u003e\n\u003cli\u003eNet-zero alignment by 2025\u003c\/li\u003e\n\u003cli\u003eAttracts ESG investors and corporate partners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Wealth and Investment Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePrivate Wealth and Investment Services at NAB, via the JBWere partnership, offers HNW (high-net-worth) clients tailored portfolios, estate planning, and philanthropic advice; JBWere managed about A$60 billion in advisory funds across Australia in 2024, boosting NAB’s private-banking reach.\u003c\/p\u003e\n\u003cp\u003eThe service pairs dedicated relationship managers with global market research and custody solutions, targeting wealth preservation and growth with bespoke strategies and average client AUM often exceeding A$5m.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccess to JBWere’s A$60bn advisory pool (2024)\u003c\/li\u003e\n\u003cli\u003eTypical client AUM \u0026gt; A$5m\u003c\/li\u003e\n\u003cli\u003eServices: investment, estate, philanthropy\u003c\/li\u003e\n\u003cli\u003eBespoke strategies + global insights\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNAB: Market-leading SME reach, A$156bn deposits, 6.6M digital users, rapid 48h credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNAB offers broad product coverage: SME lending (29% business deposit share; ~480,000 SME clients), retail deposits A$156bn (FY2024), 6.6m digital customers (Dec 2025), A$4.2bn green lending (2024), JBWere A$60bn advisory reach (2024); digital turnaround 48h for small-business credit (2025) and app rating 4.6⭐.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME clients\u003c\/td\u003e\n\u003ctd\u003e~480,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits\u003c\/td\u003e\n\u003ctd\u003eA$156bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital customers\u003c\/td\u003e\n\u003ctd\u003e6.6m (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen lending\u003c\/td\u003e\n\u003ctd\u003eA$4.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJBWere advisory AUM\u003c\/td\u003e\n\u003ctd\u003eA$60bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmall-business credit turnaround\u003c\/td\u003e\n\u003ctd\u003e48 hours (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, NAB-specific deep dive into Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of NAB’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes NAB's 4Ps into a concise, leadership-friendly snapshot that speeds decision-making and clarifies product, price, place, and promotion trade-offs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Multi-Channel Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNAB’s integrated multi-channel branch network still counts about 900 branches across Australia and New Zealand (2024), serving local communities after footprint optimisation.\u003c\/p\u003e\n\u003cp\u003eBranches focus on face-to-face consultations for complex needs—home loans, business restructuring—where NAB closed A$26bn in home lending (FY2024) via in-branch advisors.\u003c\/p\u003e\n\u003cp\u003eModern sites act as digital education hubs: workshops and staff-led sessions raised online adoption, contributing to a 6% annual rise in mobile active users (2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Banking Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 NAB’s digital ecosystem was the primary touchpoint for about 78% of customers, with 82% of retail transactions via mobile app or web; customers can complete deposits, loans, payments, investments and business banking without branch visits.\u003c\/p\u003e\n\u003cp\u003eThe platform’s 24\/7 availability supports servicing across Australia and APAC time zones, reducing reliance on 1,000+ physical locations and cutting branch-driven costs by an estimated 18% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Business Banking Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNAB maintains Dedicated Business Banking Centers staffed by specialists serving large commercial and institutional clients, handling relationships that account for roughly A$220bn in business lending as of FY2024. These centers sit in Sydney, Melbourne, Brisbane and Perth—major hubs that capture over 65% of Australia’s GDP—so executives get direct, local engagement. The physical presence strengthens NAB’s market-leading position in business banking, where it held about 18% market share in corporate deposits in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough Bank of New Zealand and offices in London and New York, NAB offers cross-border trade, FX, and capital-raising services for corporates, handling ~A$100bn+ in international loans and FX annually (2025 group figures include ~NZ$60bn BNZ exposures).\u003c\/p\u003e\n\u003cp\u003eThis network supports clients with Asia‑Pacific supply chains, enabling multicurrency liquidity, global debt issuance, and trade finance backed by NAB’s international balance sheet and correspondent banks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGateway via BNZ, London, New York\u003c\/li\u003e\n\u003cli\u003e~A$100bn+ international loans\/FX (2025)\u003c\/li\u003e\n\u003cli\u003eSupports trade finance, FX, capital raises\u003c\/li\u003e\n\u003cli\u003eFocus: Asia‑Pacific supply chains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Broker and Partner Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThird-Party Broker and Partner Networks channel around 45% of NAB’s home loans and ~30% of business lending as of FY2024, letting NAB access clients who want independent advice or comparison services.\u003c\/p\u003e\n\u003cp\u003eMaintaining 10,000+ accredited brokers and regular co‑training is central to NAB’s strategy to protect a 20%+ mortgage market share amid tightening margins and rising competition.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~45% home loans via brokers (FY2024)\u003c\/li\u003e\n\u003cli\u003e~30% business lending via partners\u003c\/li\u003e\n\u003cli\u003e10,000+ accredited brokers\u003c\/li\u003e\n\u003cli\u003eSupports 20%+ mortgage market share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNAB: Digital-first bank — 78% users, 82% online txns, A$220bn lending, 10k+ brokers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNAB blends ~900 branches (2024) with a digital-first platform used by 78% of customers (end-2025), 82% of transactions online, cutting branch costs ~18% YoY; business centers handle ~A$220bn lending (FY2024) and ~A$100bn+ international loans\/FX (2025); brokers channel ~45% home loans, 10,000+ brokers support 20%+ mortgage share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e~900 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital primary users\u003c\/td\u003e\n\u003ctd\u003e78% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline transactions\u003c\/td\u003e\n\u003ctd\u003e82% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBusiness lending\u003c\/td\u003e\n\u003ctd\u003eA$220bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl loans\/FX\u003c\/td\u003e\n\u003ctd\u003e~A$100bn+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokers\u003c\/td\u003e\n\u003ctd\u003e10,000+, 45% home loans (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eNAB - National Australia Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual NAB (National Australia Bank) 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eThis is the same editable, high-quality document you'll download immediately after checkout, not a sample or teaser.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: the file displayed is identical to the final version included in your order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749914587513,"sku":"nab-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/nab-marketing-mix.png?v=1772220174","url":"https:\/\/matrixbcg.com\/products\/nab-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}