{"product_id":"myvi-marketing-mix","title":"VI Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how VI’s Product, Price, Place, and Promotion choices combine to create competitive advantage—grab the full 4P’s Marketing Mix Analysis for a ready-made, editable report with data-driven insights, examples, and slide-ready visuals to save hours of work and power your strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Speed 5G Connectivity Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Vi (Vodafone Idea) scaled 5G across 100+ urban centres and 25 industrial hubs, reaching ~60% metro population coverage and matching market leaders on latency (~10 ms) and peak downlink (~1.2 Gbps).\u003c\/p\u003e\n\u003cp\u003eThe product targets data-heavy retail and enterprise use—AR\/VR, cloud gaming, private networks—backed by SLAs and tiered plans; average revenue per user (ARPU) uplift projected +18% for 5G subscribers in 2025.\u003c\/p\u003e\n\u003cp\u003eMigration is seamless: SIM-based software upgrades and handset trade-in offers convert 4G base (≈250M users nationally potential) with promotional churn reduction of ~12% versus non-5G plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVi Movies and TV Content Aggregation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVi Movies and TV aggregates 15+ OTT partners into one interface, offering live TV, regional films and exclusive web series under a unified subscription that boosts ARPU; Vi reported 2.9 million active content subscribers and a 7% QoQ rise in content engagement in Q3 2025, helping bundle uptake with data plans and raising average data revenue per user by an estimated INR 18 monthly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVi Business Enterprise Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVi Business Enterprise Solutions offers IoT, SD-WAN, and managed cloud services tailored for digital transformation, targeting secure, scalable connectivity for remote work and industrial automation; in 2024 Vi reported enterprise revenue growth of ~7% year-on-year, with enterprise data traffic up 42% vs 2023. These end-to-end solutions support SMEs to large firms with SLA-backed uptime, integration with AWS\/Azure, and managed security helping reduce network incidents by ~30% in pilot deployments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Gaming and Music Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVi’s Integrated Gaming and Music Ecosystem bundles Vi Games and Vi Music into the app, offering hyper-casual titles, esports tourneys, and a multilingual music library to drive engagement and ARPU growth beyond voice\/data.\u003c\/p\u003e\n\u003cp\u003eAs of 2025 Vi reported 18% yoy digital revenue growth and aims to lift ARPU ~6–8% by monetizing 25M+ active app users with subscriptions, in-app purchases, and ad revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBundles: app-based games + music\u003c\/li\u003e\n\u003cli\u003eContent: hyper-casual, esports, multi-language songs\u003c\/li\u003e\n\u003cli\u003eGoal: diversify revenue, raise ARPU 6–8%\u003c\/li\u003e\n\u003cli\u003eScale: 25M+ active users (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVi Max Postpaid and Prepaid Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVi Max core product covers a spectrum of mobile plans with tiered data, voice, and SMS; as of FY2024 Vi reported 225 million subscribers, with postpaid contributing ~12% of revenue (Trai data, Mar 2024).\u003c\/p\u003e\n\u003cp\u003eVi Max postpaid is premium: perks include international roaming, device insurance, and priority service; premium ARPU rose 9% YoY to Rs 699 in FY2024.\u003c\/p\u003e\n\u003cp\u003ePrepaid targets price-sensitive users with data rollover and night-time unlimited packs; prepaid ARPU was Rs 87 in FY2024, and prepaid churn fell 0.4 ppt after these features.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCore: tiered data\/voice\/SMS; 225M subs (FY2024)\u003c\/li\u003e\n\u003cli\u003ePostpaid: premium, roaming, insurance, priority; ARPU Rs 699\u003c\/li\u003e\n\u003cli\u003ePrepaid: price-led, data rollover, night unlimited; ARPU Rs 87\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVi scales 5G to 100+ cities, 225M subs, 25M digital users — Postpaid ARPU Rs699\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVi product mix: 5G (100+ cities, ~60% metro coverage, ~10 ms latency, 1.2 Gbps), Vi Movies \u0026amp; TV (2.9M subs, +7% QoQ engagement), Enterprise (7% revenue growth 2024, +42% data traffic), Digital apps (25M users, 18% YoY digital revenue), Core subscribers 225M (FY24), Postpaid ARPU Rs 699, Prepaid ARPU Rs 87.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G reach\u003c\/td\u003e\n\u003ctd\u003e100+ cities, 60% metro\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent subs\u003c\/td\u003e\n\u003ctd\u003e2.9M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e25M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscribers\u003c\/td\u003e\n\u003ctd\u003e225M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePostpaid ARPU\u003c\/td\u003e\n\u003ctd\u003eRs 699\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrepaid ARPU\u003c\/td\u003e\n\u003ctd\u003eRs 87\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the 4P's into a concise, leadership-ready snapshot that relieves meeting overload by surfacing only the strategic choices and trade-offs you need to decide quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Presence via Vi App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Vi mobile app is the primary distribution and service channel, handling recharges, bill payments, and service requests and accounting for about 62% of digital transactions as of Q4 2025; it cuts physical-channel costs by an estimated 18% in 2024 operating expenses. The app keeps Vi in direct contact with customers, uses AI-driven chat and recommendation engines to boost ARPU (average revenue per user) by roughly 4%, and provides instant support with sub-60s response targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Retail and Franchisee Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVi maintains a robust physical presence with over 150,000 retail touchpoints in India as of Dec 2025, including 3,200 branded stores and 146,800 multi-brand outlets, driving customer acquisitions and SIM swaps.\u003c\/p\u003e\n\u003cp\u003eThese touchpoints handle 60% of in-store SIM activations and 75% of first-line technical support issues, reducing digital support costs by an estimated 18% in FY2024-25.\u003c\/p\u003e\n\u003cp\u003eThe retail strategy keeps Vi visible in high-street urban centers and local neighborhoods, supporting churn reduction—store-proximate customers show 12% lower churn over 12 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRural Distribution and Mini Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe company uses a hub-and-spoke model targeting Tier 2–3 cities to deepen Indian reach, with Vi Mini stores and 12,000+ rural distributors as of Dec 2025 driving last-mile access; rural revenue grew 18% YoY in FY2025, now ~24% of India service sales. This local network boosts presence where digital literacy lags, helping capture share in a rural telco market serving ~600 million potential subscribers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third Party Digital Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpvi leverages third-party platforms such as amazon flipkart phonepe and google pay to distribute recharge payment services reaching users where they already shop pay.\u003e\n\u003cpintegration with these platforms cuts infrastructure costs vi reported of digital recharges via partner apps in fy2024-25 reducing channel capex and accelerating time-to-market.\u003e\n\u003cpthis strategy broadened reach platforms drove a yoy uplift in digital transactions heavy investment proprietary storefronts.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of recharges via partner apps (FY2024-25)\u003c\/li\u003e\n\u003cli\u003e12% YoY rise in partner-driven digital transactions (2025)\u003c\/li\u003e\n\u003cli\u003eLower channel CAPEX vs. proprietary platforms\u003c\/li\u003e\n\u003cli\u003ePresence on Amazon, Flipkart, PhonePe, Google Pay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pintegration\u003e\u003c\/pvi\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Enterprise Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFor B2B, Vi (Vodafone Idea Limited) uses a dedicated direct sales force and relationship managers to serve large corporates and government, driving consultative selling and tailored communication solutions.\u003c\/p\u003e\n\u003cp\u003eThe place strategy emphasizes high-touch interaction and long-term account management; in FY2024 Vi reported enterprise revenue around INR 6,200 crore, with enterprise ARPU improving 9% YoY, underscoring effectiveness of this channel.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated sales + RMs\u003c\/li\u003e\n\u003cli\u003eConsultative, customized solutions\u003c\/li\u003e\n\u003cli\u003eHigh-touch, long-term accounts\u003c\/li\u003e\n\u003cli\u003eFY2024 enterprise rev ~INR 6,200 crore\u003c\/li\u003e\n\u003cli\u003eEnterprise ARPU +9% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVi’s omni-channel reach: 62% app, 150k touchpoints, 24% rural revenue, INR6,200cr\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVi’s place mix blends a 62% app-driven digital channel, 150,000+ retail touchpoints (3,200 branded stores), hub-and-spoke reach into Tier 2–3 + 12,000 rural distributors, 18% partner-app recharge share, and a dedicated B2B sales force; rural sales = 24% of service revenue, enterprise rev ~INR 6,200 crore (FY2024), enterprise ARPU +9% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp digital transactions\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail touchpoints\u003c\/td\u003e\n\u003ctd\u003e150,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded stores\u003c\/td\u003e\n\u003ctd\u003e3,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner-app recharges (FY24-25)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural distributors\u003c\/td\u003e\n\u003ctd\u003e12,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural revenue share (FY2025)\u003c\/td\u003e\n\u003ctd\u003e24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003eINR 6,200 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise ARPU YoY\u003c\/td\u003e\n\u003ctd\u003e+9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eVI 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual VI 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750857683321,"sku":"myvi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/myvi-marketing-mix.png?v=1772226571","url":"https:\/\/matrixbcg.com\/products\/myvi-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}