{"product_id":"myvi-bcg-matrix","title":"VI Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe VI BCG Matrix snapshot highlights which business units show high growth and market share potential and which may be draining resources, giving you a quick strategic pulse. This concise overview sets the stage for deeper analysis—quadrant placements, competitive context, and resource-allocation moves that drive smarter decisions. Purchase the full BCG Matrix to receive a detailed Word report and Excel summary with data-backed recommendations, visual quadrant maps, and ready-to-use strategic guidance you can act on immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G Services and Network Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Vi has launched 5G in 29 major cities across 17 priority circles, targeting tech-savvy users in markets that generate ~99% of company revenue, making this expansion strategically focused on high-value geographies.\u003c\/p\u003e\n\u003cp\u003eRollout lags rivals but rapid city additions and urban concentration position 5G to drive market share gains; metropolitan ARPU uplift seen at ~8–12% in pilot areas.\u003c\/p\u003e\n\u003cp\u003eSustained capex—estimated at INR 6–9 billion annually for the next 2–3 years—is needed to scale coverage and monetize as 5G handset penetration rises from ~18% in 2025 to projected 45% by 2027.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise IoT and M2M Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVi Business leads M2M with a 22.74% market share by mid-2025, ahead of key rivals, driven by smart utilities, automotive, and logistics adoption and a CAGR in segment demand estimated at ~18% (2023–2026).\u003c\/p\u003e\n\u003cp\u003eFocus on high-value, low-churn enterprise clients yields strong ARPU and stable revenue; a recent 10-year, 5 million smart-meter contract projects ~Rs 4,500 crore revenue over the term.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Content and OTT Aggregation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe transformation of the Vi App into a full OTT aggregator and digital hub makes it a high-growth brand, bundling 18+ major streaming platforms and 350+ live TV channels to tap India’s ₹1.2 trillion OTT market (2025e) and boost engagement. By targeting youth and urban users—who account for ~65% of mobile data traffic—the platform-first approach raises stickiness and average revenue per user (ARPU). As digital maturity climbs, this unit improves brand equity and helps capture more of India’s digital economy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud and Cybersecurity Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnder Vi Business, cloud and cybersecurity services are fast-growing, driven by MSMEs where 71% plan higher digital spend in 2024–25; Vi reaches 200,000+ MSMEs via ReadyForNext and acts as their digital advisor, boosting ARR from tech services beyond core voice\/data.\u003c\/p\u003e\n\u003cp\u003eNational digitalization initiatives and rising cyberattacks lift demand; this vertical offers high-margin, recurring revenue and diversifies Vi’s 2025 revenue mix away from legacy services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e71% MSMEs: increase digital spend (2024–25)\u003c\/li\u003e\n\u003cli\u003e200,000+ MSMEs on ReadyForNext\u003c\/li\u003e\n\u003cli\u003eHigher ARR, margins vs voice\/data\u003c\/li\u003e\n\u003cli\u003eAligned with national digital push and cyber threat rise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Postpaid and RedX Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVi is pushing premium postpaid plans like RedX to capture high-ARPU users; Vi reported a 12% year-on-year rise in postpaid ARPU to Rs 625 in FY2024, signaling traction in premium segments.\u003c\/p\u003e\n\u003cp\u003eRedX offers international roaming, airport lounge access, and prioritized data, targeting top-tier users who adopt new tech and are less price-sensitive, boosting lifetime value.\u003c\/p\u003e\n\u003cp\u003eFocusing on quality subscribers aims to build a high-market-share stronghold in the premium mobile category as discretionary spend on connectivity grows 8% annually.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eARPU Rs 625 (FY2024)\u003c\/li\u003e\n\u003cli\u003ePostpaid growth +12% YoY\u003c\/li\u003e\n\u003cli\u003ePremium segment ~8% annual spend growth\u003c\/li\u003e\n\u003cli\u003eBenefits: roaming, lounges, prioritized data\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVi's Growth Surge: 5G, Business M2M, OTT Hub \u0026amp; Premium Postpaid Fuel Momentum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVi’s Stars: 5G, Vi Business, OTT hub, and premium postpaid drive high growth—5G in 29 cities (~99% revenue coverage), 5G handset penetration ~18% (2025) rising to 45% (2027), Vi Business M2M share 22.74% (mid-2025), ReadyForNext 200,000+ MSMEs, postpaid ARPU Rs 625 (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G\u003c\/td\u003e\n\u003ctd\u003eCities \/ revenue cover\u003c\/td\u003e\n\u003ctd\u003e29 \/ ~99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHandset pen\u003c\/td\u003e\n\u003ctd\u003e5G\u003c\/td\u003e\n\u003ctd\u003e18% (2025) → 45% (2027)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVi Business\u003c\/td\u003e\n\u003ctd\u003eM2M share\u003c\/td\u003e\n\u003ctd\u003e22.74%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMSMEs\u003c\/td\u003e\n\u003ctd\u003eReadyForNext users\u003c\/td\u003e\n\u003ctd\u003e200,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePostpaid\u003c\/td\u003e\n\u003ctd\u003eARPU\u003c\/td\u003e\n\u003ctd\u003eRs 625 (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive VI BCG Matrix analysis detailing Stars, Cash Cows, Question Marks, and Dogs with strategic investment recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page VI BCG Matrix mapping units by growth and share to simplify portfolio prioritization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e4G Mobility Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 4G segment remains Vi’s primary revenue engine, covering over 84% of India as of late 2025 and serving 127 million+ subscribers, generating roughly 62% of service revenue in FY2025. \u003c\/p\u003e\n\u003cp\u003eIn a maturing market, 4G is a stable utility that supplies steady cash flow to cover interest and principal on debt (Vi’s net debt ~INR 170,000 crore end‑FY2025) and fund 5G rollouts. \u003c\/p\u003e\n\u003cp\u003eAlthough 4G growth is slowing, focused network densification and speed gains helped Vi hold a top‑three market share, making this unit the milk that sustains Vi’s financial and operational stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVoice and SMS Core Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVoice and SMS core services remain high-margin cash cows: in 2024 India voice ARPU averaged ~70 INR\/month and SMS revenues declined only 8% YoY, yet still account for ~18% of telco service revenue, largely from rural\/semi-urban users where handset penetration is 62% (GSMA 2024). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Roaming Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVi’s International Roaming Portfolio is a cash cow: a mature, high-margin unit serving frequent travelers and backed by 600+ global interconnect partners, generating roughly 8–10% of Vi’s service revenue in FY2024 (about INR 3,200–4,000 crore). Recent launches—Vi Forex Card (2024) and simplified roaming packs—boosted ARPU for roamers by ~12% while keeping capital spend low. The segment converts a small, ~2–3% subscriber slice into steady free cash flow, supporting EBITDA margins near 40%. It remains a reliable, low-growth but high-profit contributor in a stable market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed-Line Enterprise Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVi’s extensive optical-fiber backbone of over 333,000 km underpins high-margin fixed-line enterprise connectivity, delivering leased lines and WAN services to large corporates and government clients for stable, predictable revenue.\u003c\/p\u003e\n\u003cp\u003eThe enterprise segment is mature; Vi’s strong market share and contract renewals drive consistent cash flow used to fund its shift toward a TechCo model, including cloud, managed services, and edge offerings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e333,000+ km fiber backbone\u003c\/li\u003e\n\u003cli\u003eHigh-margin leased lines\/WAN to corporates \u0026amp; govt\u003c\/li\u003e\n\u003cli\u003eMature market → steady renewals\u003c\/li\u003e\n\u003cli\u003eCash funds TechCo transition (cloud, managed services)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Long Distance (NLD) Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVi’s National Long Distance (NLD) arm carries inter-circle voice and data traffic and acts as a steady cash generator within India’s mature telco infrastructure, processing billions of minutes and terabytes monthly with low incremental capex since the network is largely built out.\u003c\/p\u003e\n\u003cp\u003eHigh infrastructure barriers to entry and regulated carriage ensure stable market share and steady margins that, in 2024 helped Vi offset spectrum liabilities and support debt servicing—NLD contributed low-double-digit percentage to consolidated EBITDA in recent quarters.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow incremental capex, high volumes (billions of minutes\/month)\u003c\/li\u003e\n\u003cli\u003eHigh barriers to entry, stable market share\u003c\/li\u003e\n\u003cli\u003eSupports spectrum debt servicing via steady margins\u003c\/li\u003e\n\u003cli\u003eContributed low-double-digit % to Vi EBITDA in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVi’s 4G, voice, roaming \u0026amp; fiber generate steady FCF to service INR170k Cr debt, fund 5G\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVi’s cash cows—4G (127M+ subs; ~62% service revenue FY2025), Voice\/SMS (~18% service revenue; voice ARPU ~70 INR\/mo 2024), International Roaming (8–10% service revenue FY2024; EBITDA ~40%), Enterprise fiber (333,000+ km) and NLD (low incremental capex; low-double-digit % EBITDA 2024)—provide steady FCF to service ~INR 170,000 crore net debt and fund 5G\/TechCo shifts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e4G\u003c\/td\u003e\n\u003ctd\u003e127M subs, 62% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoice\/SMS\u003c\/td\u003e\n\u003ctd\u003e18% rev, ARPU 70 INR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoaming\u003c\/td\u003e\n\u003ctd\u003e8–10% rev, EBITDA ~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber\u003c\/td\u003e\n\u003ctd\u003e333,000+ km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNLD\u003c\/td\u003e\n\u003ctd\u003eLow-double-digit % EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eVI BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact VI BCG Matrix report you'll receive after purchase—fully formatted, analysis-ready, and free of watermarks or demo content; crafted by strategy experts and built for immediate editing, printing, or presenting to stakeholders, it arrives directly in your inbox with no surprises or additional revisions required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748419481977,"sku":"myvi-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/myvi-bcg-matrix.png?v=1772207934","url":"https:\/\/matrixbcg.com\/products\/myvi-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}