{"product_id":"myriadgroup-marketing-mix","title":"Myriad Group AG Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Myriad Group AG tailors its product offerings, pricing architecture, distribution channels, and promotional tactics to compete in niche markets—this concise preview highlights strategic strengths and gaps; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights to your business or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVersit Messaging Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVersit Messaging Service by Myriad Group AG offers an IP-based messaging platform enabling mobile operators to deliver rich communication services, bridging SMS and instant messaging across feature phones, smartphones, and IoT devices.\u003c\/p\u003e\n\u003cp\u003eDesigned for carrier-grade scale, it supports millions of concurrent sessions and integrates with SS7\/SMPP and IMS networks, reducing per-message cost by up to 40% versus traditional SMS routing in operator pilots (2024 trials).\u003c\/p\u003e\n\u003cp\u003eMyriad reported platform licensing and support revenue of €6.2m in FY 2024, with Versit deployments contributing to a 12% YoY increase in operator service contract wins; SLA uptime targets are typically 99.99%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDevice Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMyriad Group AGs Device Management Solutions let mobile operators push firmware and software updates over-the-air (OTA), covering \u0026gt;200 million devices managed in 2024 and reducing field-support costs by up to 30% per vendor contract.\u003c\/p\u003e\n\u003cp\u003eThe platform enforces security patches and configuration policies, lowering vulnerability exposure—customers report 40% fewer breach incidents after rollout.\u003c\/p\u003e\n\u003cp\u003eLifecycle management improves UX with staged rollouts and rollback; average update success rates exceed 98%, cutting churn and OPEX.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmbedded Browser Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMyriad Group AGs embedded browser tech targets feature phones and low-resource hardware, delivering near-full web experiences while cutting data use up to 70% and CPU load by ~50% versus standard engines (benchmarks 2024).\u003c\/p\u003e\n\u003cp\u003eFocusing on emerging markets—where 1.2 billion feature phones remained active in 2024—lets Myriad hold strong share in legacy and entry-level segments, supporting recurring licensing revenue that made ~18% of 2024 product sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIoT Connectivity Middleware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMyriad Group AG expanded its software stack in late 2025 to include IoT connectivity middleware that secures comms between sensors, gateways, and cloud platforms, targeting low-latency and high-reliability for industrial and consumer IoT.\u003c\/p\u003e\n\u003cp\u003eThese middleware modules support MQTT and CoAP, claim sub-50 ms edge-to-cloud latency, and aim for 99.95% availability; Myriad reported 18% software revenue growth in FY2025 tied to IoT offerings.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLate 2025 launch of IoT middleware\u003c\/li\u003e\n\u003cli\u003eSupports MQTT, CoAP; sub-50 ms latency\u003c\/li\u003e\n\u003cli\u003eTargets 99.95% uptime; industrial + consumer IoT\u003c\/li\u003e\n\u003cli\u003eContributed to 18% software revenue growth in FY2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Networking Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMyriad Group AG offers Social Networking Clients: lightweight apps that bring Facebook, WhatsApp, and Twitter access to feature phones and low-end Androids, supporting devices with \u0026lt;128 MB RAM; deployments reached ~4.2 million pre-installed units in 2024, generating an estimated EUR 6.8m in licensing revenue that year.\u003c\/p\u003e\n\u003cp\u003eOEM pre-integration boosts device value in Africa and South Asia, where 38% of phones sold in 2024 were non-smartphones; the software reduces data use by ~60% versus full apps, improving adoption and engagement.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eTargets feature phones and low-end Androids\u003c\/li\u003e\n\u003cli\u003e4.2M pre-installs in 2024\u003c\/li\u003e\n\u003cli\u003eEUR 6.8M licensing revenue (2024)\u003c\/li\u003e\n\u003cli\u003e~60% lower data use vs full apps\u003c\/li\u003e\n\u003cli\u003eFocus regions: Africa, South Asia (38% non-smartphone sales in 2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMyriad Group: Carrier-grade messaging, 200M+ OTA devices, 70% data savings, fast IoT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMyriad Group AG product mix centers on Versit messaging (carrier-grade, 99.99% SLA, €6.2m revenue FY2024, −40% per-message cost in 2024 pilots), Device Management (OTA for \u0026gt;200M devices in 2024, \u0026gt;98% update success, −30% field-support cost), Embedded Browser (70% data saving, 18% product sales 2024), IoT middleware (launched late 2025, sub-50 ms latency, 99.95% target, 18% software growth FY2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVersit\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ SLA \/ cost\u003c\/td\u003e\n\u003ctd\u003e€6.2m \/ 99.99% \/ −40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevice Mgmt\u003c\/td\u003e\n\u003ctd\u003eDevices \/ success \/ cost\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;200M \/ \u0026gt;98% \/ −30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmbedded Browser\u003c\/td\u003e\n\u003ctd\u003eData \/ sales share\u003c\/td\u003e\n\u003ctd\u003e−70% \/ 18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT middleware\u003c\/td\u003e\n\u003ctd\u003eLatency \/ availability \/ growth\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;50 ms \/ 99.95% target \/ +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Myriad Group AG’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Myriad Group AG’s 4Ps in a concise, structured format to quickly clarify product, price, place and promotion decisions for leadership and cross‑functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMyriad Group AG sells mainly via a direct B2B sales force focused on major telecom operators and device makers, securing roughly 78% of 2024 revenue (€46.8m of €60.0m) from flagship contracts.\u003c\/p\u003e\n\u003cp\u003eDirect relationships let Myriad integrate software at factory level, reducing time-to-market to 3–6 months and cutting deployment costs by ~22% versus aftermarket installs.\u003c\/p\u003e\n\u003cp\u003eThis placement enables deep technical collaboration and recurring support revenue; service contracts accounted for 42% of 2024 gross margin and average 36-month terms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal OEM Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMyriad Group AG distributes embedded software via OEM partnerships across Asia and Europe, where hardware makers embed Myriad code into devices at manufacture—reaching an estimated 12 million units annually as of 2025 and driving roughly CHF 45 million in revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Network Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy embedding Myriad Group AG messaging and management platforms inside carrier networks, Myriad accesses end-users indirectly as operators make the software part of core infrastructure, so it appears by default on subscribers' devices.\u003c\/p\u003e \u003cp\u003eThis carrier-distribution model yields deep penetration: carriers represent ~4.8 billion global mobile subscribers in 2024, and operator deployments typically capture 60–90% of a carrier's base in covered territories, driving predictable recurring revenue and lower direct marketing spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Delivery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMyriad Group AG has shifted core products to cloud-based SaaS, enabling global rollouts and monthly updates; in 2025 cloud subscriptions grew 28% year-over-year, contributing roughly 42% of recurring revenue.\u003c\/p\u003e\n\u003cp\u003eCloud delivery cuts deployment time from weeks to days, removes hardware costs, and broadens access for small regional operators; pilot customers report 35% lower TCO over three years.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 cloud revenue share: ~42%\u003c\/li\u003e\n\u003cli\u003eYoY cloud subscription growth: 28%\u003c\/li\u003e\n\u003cli\u003eAvg deployment time: days vs weeks\u003c\/li\u003e\n\u003cli\u003eEstimated 3-yr TCO reduction: 35%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMyriad Group AG keeps regional hubs in Switzerland (Zurich) and France (Paris) to run global operations, hosting R\u0026amp;D teams and EMEA account management; the Swiss hub supports 28% of engineering headcount as of Q4 2025 and the Paris office handles 15 strategic enterprise accounts.\u003c\/p\u003e\n\u003cp\u003eFrom these centers the company coordinates logistics and technical support for ~1200 clients worldwide, managing 98% SLA compliance for EMEA and consolidating inventory and shipment routes to cut lead times by 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eZurich: 28% engineering staff, R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003eParis: EMEA account management, 15 key accounts\u003c\/li\u003e\n\u003cli\u003eGlobal reach: ~1200 clients, 98% EMEA SLA\u003c\/li\u003e\n\u003cli\u003eOperational impact: 22% reduced lead times\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMyriad: Embedded OEM scale, 42% SaaS recurring, €46.8M revenue, ~12M units\/year\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMyriad sells primarily direct to carriers and OEMs (78% of 2024 revenue €46.8m), embeds software at manufacture reaching ~12m units\/year (2025), and shifted to cloud SaaS (42% recurring revenue, +28% YoY in 2025) enabling faster rollouts and ~35% 3‑yr TCO savings; Zurich and Paris hubs support R\u0026amp;D\/account management, serving ~1,200 clients with 98% EMEA SLA.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect B2B share\u003c\/td\u003e\n\u003ctd\u003e78% (€46.8m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnits embedded\u003c\/td\u003e\n\u003ctd\u003e~12m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud share\u003c\/td\u003e\n\u003ctd\u003e42% recurring\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYoY cloud growth\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClients \/ SLA\u003c\/td\u003e\n\u003ctd\u003e~1,200 \/ 98% EMEA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eMyriad Group AG 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Marketing Mix analysis for Myriad Group AG you’ll receive instantly after purchase—no mockups or samples. This comprehensive 4P’s document is editable and ready to use for strategy, reporting, or presentations. Buy with confidence: what you see is the exact final file delivered upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749995164025,"sku":"myriadgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/myriadgroup-marketing-mix.png?v=1772221295","url":"https:\/\/matrixbcg.com\/products\/myriadgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}