{"product_id":"myfawry-pestle-analysis","title":"Fawry PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Competitive Advantage Starts with This Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore how political shifts, economic trends, and rapid tech adoption are reshaping Fawry’s growth trajectory—our concise PESTLE highlights key risks and opportunities for investors and strategists; buy the full analysis for a detailed, actionable roadmap to strengthen your market position and inform smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Support for Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Egyptian government continued prioritizing the Digital Egypt initiative into late 2025, allocating over EGP 15 billion to digital infrastructure and services, bolstering fintech adoption nationwide.\u003c\/p\u003e\n\u003cp\u003eFawry benefits as state-led cashless policies raised electronic transactions 28% YoY in 2024–25, reducing cash reliance and expanding addressable transaction volumes.\u003c\/p\u003e\n\u003cp\u003ePolitical backing yields strategic partnerships with ministries and public entities, supporting Fawry’s revenue diversification and risk mitigation in a stable regulatory environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical Stability in the MENA Region\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRegional political dynamics heavily affect investor sentiment and FDI into Egyptian fintechs; Fawry saw foreign investor holdings fluctuate, with GCC-backed funds accounting for ~18% of announced fintech deals in Egypt in 2024 and $320m in regional tech investments across North Africa that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Influence of the Central Bank\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Central Bank of Egypt (CBE) tightly regulates digital payments to safeguard monetary policy and inclusion; in 2024 it capped individual e-wallet limits at EGP 50,000 and issued 12 new fintech licenses, shaping market access. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliances with State Entities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFawry's deep integration with government payment systems processes over 60% of Egypt's e-government transactions, handling more than EGP 120 billion in public-sector flows in 2024, creating high barriers to entry and embedding the company into national administrative infrastructure.\u003c\/p\u003e\n\u003cp\u003eThese political ties secure a steady stream of public-sector transactions—roughly 25–30% of Fawry's revenue in 2024—buffering revenue against private-market volatility and deterring competitors.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProcesses \u0026gt;60% of e-government transactions\u003c\/li\u003e\n\u003cli\u003eHandled ~EGP 120bn public-sector flows in 2024\u003c\/li\u003e\n\u003cli\u003ePublic transactions ≈25–30% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eHigh entry barriers for competitors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTaxation Policies on Digital Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNew levies on electronic transactions and digital advertising as Egypt broadens its tax base could compress Fawry’s margins; Egypt collected EGP 1.2 trillion in tax revenues in FY2023\/24, signaling tightening fiscal measures.\u003c\/p\u003e\n\u003cp\u003eChanges to VAT rates or removal of tech-sector tax incentives would directly reduce free cash flow and reinvestment capacity for Fawry, which reported 2024 revenue of EGP 3.8 billion.\u003c\/p\u003e\n\u003cp\u003eProactive monitoring of fiscal policy is essential for pricing adjustments to protect competitiveness and maintain EBITDA margins (29% in 2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNew digital levies risk margin pressure\u003c\/li\u003e\n\u003cli\u003eVAT\/corporate incentives affect reinvestment\u003c\/li\u003e\n\u003cli\u003e2024 revenue EGP 3.8bn; EBITDA 29%\u003c\/li\u003e\n\u003cli\u003eClose policy monitoring required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFawry dominates Egypt e-gov payments (\u0026gt;60%) as public flows ~EGP120bn; margin risks from new levies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolitical support for Digital Egypt (EGP 15bn+ to 2025) and CBE regulation (EGP50k wallet cap; 12 fintech licenses in 2024) anchored Fawry’s government payment dominance—\u0026gt;60% e-gov transactions; ~EGP120bn public flows; public revenue 25–30% of 2024 revenue (EGP3.8bn; EBITDA 29%) while new digital levies and VAT shifts risk margin pressure.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovt digital spend\u003c\/td\u003e\n\u003ctd\u003eEGP 15bn+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic flows\u003c\/td\u003e\n\u003ctd\u003eEGP 120bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare of e-gov txns\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eEGP 3.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e29%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how external macro-environmental factors uniquely affect Fawry across Political, Economic, Social, Technological, Environmental, and Legal dimensions, each backed by current data and regional industry trends to reveal actionable threats and opportunities for executives and investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise PESTLE snapshot tailored for Fawry that highlights key political, economic, social, technological, legal, and environmental risks and opportunities, enabling rapid alignment in meetings and clear, shareable insights for strategists and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurrency Volatility and Exchange Rate Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe volatility of the Egyptian Pound directly affects Fawry’s asset valuations and hardware import costs; after the 2022-2024 depreciation and float adjustments that saw the EGP weaken roughly 40% vs USD, Fawry revised capital expenditure plans to reflect higher import costs. Following further adjustments into 2025, the company updated financial forecasts to buffer inflationary pressures—Egypt’s CPI ran near 32% in 2024—while hedging and FX clauses were strengthened. Effective foreign currency exposure management remains essential to preserve margins, reassure international shareholders, and support sustainable growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpact of High Inflationary Pressures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePersistent inflation in Egypt (annual CPI ~26% in 2024) erodes household purchasing power, reducing the volume of discretionary e-commerce transactions routed via Fawry even as nominal bill values rise.\u003c\/p\u003e\n\u003cp\u003eHigher prices lift average transaction amounts—supporting nominal fee revenues—but may depress transaction counts as consumers cut nonessential spending.\u003c\/p\u003e\n\u003cp\u003eFawry must fine-tune fee structures and promote low-cost payment options to protect margins while maintaining affordability for ~64 million mobile\/internet users in Egypt (2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate Fluctuations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Central Bank of Egypt's policy rate, raised to 30.25% in March 2023 and held around 30% through 2024–25, directly affects Fawry's borrowing costs for expansion and its microfinance arm, increasing capital expenses while potentially widening lending margins. Higher rates elevate funding costs but can boost yields on Fawry's consumer credit and bill-payment financing, supporting net interest income. Fawry monitors CBE rate moves to adjust pricing, manage debt maturities, and calibrate consumer-credit product terms to protect profitability and liquidity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth of the Informal Economy Transition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEgypt's informal economy remains large—estimated at about 40-50% of GDP pre-2024—and government drives to formalize present a major addressable market for Fawry, enabling onboarding of micro-enterprises and informal workers.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Fawry reports growth in merchant count and active users, aided by outreach to unbanked segments (about 28% unbanked in 2023), increasing transaction frequency and ARPU on digital payment rails.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInformal economy ~40–50% of GDP\u003c\/li\u003e\n\u003cli\u003eUnbanked ~28% (2023)\u003c\/li\u003e\n\u003cli\u003eRising merchant\/user adds driving transaction growth by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Microfinance and Credit Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFawry's move into microfinance and BNPL now contributes materially, with payment and lending revenues growing; in 2024 Fawry reported group transaction value surpassing EGP 200 billion and lending-related fees rising double digits year-on-year.\u003c\/p\u003e\n\u003cp\u003eThese services meet strong demand from SME owners and consumers facing tight liquidity; Egypt's consumer credit grew ~18% in 2023–2024, driving uptake of BNPL.\u003c\/p\u003e\n\u003cp\u003ePerformance hinges on robust credit scoring and Egyptian credit market conditions—non-performing loan ratios and bureau coverage will determine credit losses and margin sustainability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 group TV \u0026gt; EGP 200bn\u003c\/li\u003e\n\u003cli\u003eConsumer credit growth ~18% (2023–24)\u003c\/li\u003e\n\u003cli\u003eLending fees up double digits YoY\u003c\/li\u003e\n\u003cli\u003eDependency: credit scoring quality and NPL trends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEgypt: Soaring costs, high rates and huge informal market fuel lending and digital growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEGP depreciation (~40% vs USD since 2022) and 2024 CPI ~32% raised import and operating costs; CBE policy rate ~30% increased funding costs while supporting lending yields. Informal economy ~40–50% of GDP and ~28% unbanked (2023) create expansion opportunities; 2024 group transaction value \u0026gt;EGP 200bn, consumer credit growth ~18% (2023–24), lending fees up double digits YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEGP weakening\u003c\/td\u003e\n\u003ctd\u003e~40% vs USD (2022–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPI 2024\u003c\/td\u003e\n\u003ctd\u003e~32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCBE policy rate\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInformal economy\u003c\/td\u003e\n\u003ctd\u003e40–50% GDP\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnbanked\u003c\/td\u003e\n\u003ctd\u003e~28% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup TV 2024\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;EGP 200bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer credit growth\u003c\/td\u003e\n\u003ctd\u003e~18% (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eFawry PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Fawry PESTLE Analysis document you’ll receive after purchase—fully formatted, professionally structured, and ready to use for strategic or investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751401795961,"sku":"myfawry-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/myfawry-pestle-analysis.png?v=1772230988","url":"https:\/\/matrixbcg.com\/products\/myfawry-pestle-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}