{"product_id":"mullen-group-marketing-mix","title":"Mullen Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMullen Group’s 4P dynamics—product diversification, value-driven pricing, strategic distribution hubs, and targeted promotions—combine to support its leadership in freight and logistics; our concise preview highlights these strengths. Unlock the full 4P's Marketing Mix Analysis for a presentation-ready, editable report with real data, strategic recommendations, and templates tailored for professionals and students. Purchase now to save research time and apply actionable insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLess-Than-Truckload (LTL) Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMullen Group offers specialized Less-Than-Truckload (LTL) services for SMEs needing frequent smaller shipments, handling an estimated 18% of its 2025 freight volume and targeting 12% revenue growth in the segment year-over-year. The service runs on a hub-and-spoke network across North American corridors, improving density and cutting linehaul costs by about 9% per shipment. By end-2025 Mullen integrated final-mile delivery, adding last-mile capacity that supported a 22% increase in e-commerce parcel handling. Pricing mixes and route optimization aim to keep average LTL yield within 3–4% of TL rates while boosting utilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized and Industrial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Specialized and Industrial Services segment provides heavy-haul and oversized transport for energy, construction, and infrastructure clients, moving loads up to 1,000 tonnes with routes in remote Western Canada and U.S. projects.\u003c\/p\u003e\n\u003cp\u003eThe product line uses a fleet of specialized tractors and high-capacity trailers; Mullen Group reported ~1,200 specialized assets in 2024, lowering solo-trip times by 12% vs 2022.\u003c\/p\u003e\n\u003cp\u003eCompetitive edge comes from 2023–24 capex: CA$45M in modern trailers and compliance upgrades, aligning with stricter axle-weight and escort regulations and supporting 8% annual revenue growth in the segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Warehousing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLogistics and warehousing offer inventory management and third-party logistics (3PL) that let customers outsource supply chains, cutting overhead and boosting flexibility; Mullen Group reported 3PL revenue of CAD 46.2M in FY2024, up 11% year-over-year. By late 2025 Mullen expanded temperature-controlled capacity by 18,000 pallet positions to serve rising food and pharma demand, supporting cold-chain volumes that grew ~22% in 2024. Outsourcing reduces fixed costs and capex for clients, improving working capital and service scalability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS-Canada Transborder Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUS-Canada Transborder Services speed freight across the border, handling customs, tariffs, and FDA\/CFIA rules to cut average clearance times to under 2 hours for priority lanes; cross-border volumes for Mullen Group rose ~12% in 2024, driven by automotive and retail clients.\u003c\/p\u003e\n\u003cp\u003eThe service is vital for manufacturers and retailers in the integrated North American supply chain, supporting just-in-time flows and reducing stockouts; Mullen leverages customs brokerage partners with ACE\/CBSA EDI integrations to lower dwell time and penalties.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick snapshot:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage clearance \u0026lt;2 hours for priority lanes\u003c\/li\u003e\n\u003cli\u003eCross-border volume +12% in 2024\u003c\/li\u003e\n\u003cli\u003eFocus sectors: automotive, retail, consumer goods\u003c\/li\u003e\n\u003cli\u003eBrokerage with ACE\/CBSA EDI integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology-Integrated Shipping Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTechnology-integrated shipping tools give customers real-time visibility and data analytics for shipments, using proprietary tracking software and automated reporting to boost transparency and trust.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these tools are a core differentiator for Mullen Group, helping clients cut inventory days by up to 12% and reduce detention costs, based on client-reported savings and platform telemetry.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking and ETA updates\u003c\/li\u003e\n\u003cli\u003eAutomated KPI reports and dashboards\u003c\/li\u003e\n\u003cli\u003eClients report ~12% inventory-day reduction (2025)\u003c\/li\u003e\n\u003cli\u003eImproves carrier performance and trust\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMullen Group: Tech-driven logistics—+18k pallets, CAD46.2M 3PL, 18% LTL, \u0026lt;2h cross-border\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMullen Group’s product suite combines LTL (18% of 2025 volume), heavy\/oversize (up to 1,000t), 3PL CAD46.2M FY2024, temp-controlled +18,000 pallets (2025), transborder priority \u0026lt;2h, tech-driven visibility cutting inventory days ~12% (2025); 2023–24 capex CA$45M supports 8–12% segment growth and 9% lower linehaul costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTL share\u003c\/td\u003e\n\u003ctd\u003e18% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3PL revenue\u003c\/td\u003e\n\u003ctd\u003eCAD46.2M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTemp capacity\u003c\/td\u003e\n\u003ctd\u003e+18,000 pallets (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-border clearance\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2h priority\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eCA$45M (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Mullen Group’s Product, Price, Place, and Promotion strategies, grounded in real operations and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Mullen Group’s 4P analysis into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and strategic alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecentralized Business Unit Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMullen Group uses a decentralized business unit model where independently managed units serve local markets, enabling faster decisions and tailored service that raised net promoter scores by 7 points in 2024.\u003c\/p\u003e\n\u003cp\u003eThis structure cut average dispatch times 18% versus centralized peers in 2023, improving on-time delivery to 94% across core lanes.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 the network expanded to dozens of distinct brands across North America, contributing roughly 60% of consolidated revenues in 2025 per company filings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive North American Terminal Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMullen Group operates an extensive North American terminal network of over 130 facilities (2025), providing transloading and fleet maintenance across Canada and the US; terminals sit within 5 km of major highways and industrial zones to cut transit times by ~18% versus industry average. Capital expenditure on facility upgrades reached CA$48M in 2024 to boost throughput and lift safety metrics—lost-time incidents fell 12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Intermodal Hub Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAccess to major intermodal hubs lets Mullen Group combine trucking with rail for long-haul efficiency, cutting fuel costs by about 20% per load and lowering CO2 emissions roughly 30% versus road-only moves (source: industry averages 2024). This multimodal mix suits price-sensitive freight, reducing unit costs and enabling service to markets 1,000+ miles beyond truck routes by leveraging rail partners and terminating hubs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Freight Matching Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital freight matching platforms act as Mullen Group’s virtual hub, linking shippers and carriers to boost load fill and cut empty backhaul miles.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these platforms are fully integrated into Mullen’s central logistics engine, contributing to a ~6–8% lift in utilization and reducing empty miles by ~12% versus 2022.\u003c\/p\u003e\n\u003cp\u003eThey capture spot volume, smooth seasonal swings, and support incremental revenue growth—estimated at CAD 10–15M annual uplift in network yield by 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegration year: 2025\u003c\/li\u003e\n\u003cli\u003eUtilization gain: ~6–8%\u003c\/li\u003e\n\u003cli\u003eEmpty-mile reduction: ~12%\u003c\/li\u003e\n\u003cli\u003eEstimated revenue uplift: CAD 10–15M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegional distribution centers for Mullen Group serve as critical final-mile nodes in dense urban markets, reducing last-mile distances by up to 40% and cutting delivery times to meet 24-hour retail SLAs.\u003c\/p\u003e\n\u003cp\u003eCenters use advanced sorting systems (up to 25,000 parcels\/hour) and real-time tracking, supporting a 15% lift in throughput and lowering per-package handling costs by ~12% versus legacy hubs.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e24-hour SLA coverage in 80% of targeted metro areas\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMullen Group: 130+ terminals cut costs ~20%, boost on-time to 94% and add CAD 10–15M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMullen Group’s decentralized terminals (130+ in 2025) sit within 5 km of major highways, cutting transit times ~18% and raising on-time delivery to 94%; multimodal access cuts fuel cost per load ~20% and CO2 ~30%; digital freight matching (integrated 2025) lifts utilization ~6–8% and trims empty miles ~12%, adding CAD 10–15M revenue uplift; regional DCs cover 80% of metros with 24-hour SLAs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals\u003c\/td\u003e\n\u003ctd\u003e130+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e94%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit time cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel cost cut\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization lift\u003c\/td\u003e\n\u003ctd\u003e6–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue uplift\u003c\/td\u003e\n\u003ctd\u003eCAD 10–15M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eMullen Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This ready-made Mullen Group 4P's Marketing Mix analysis is fully complete, editable, and ready to use for strategic planning. You’re viewing the exact version included with your purchase, not a sample or demo. Buy with confidence—the file you see is the final high-quality deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751040463225,"sku":"mullen-group-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mullen-group-marketing-mix.png?v=1772227216","url":"https:\/\/matrixbcg.com\/products\/mullen-group-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}