{"product_id":"mtygroup-marketing-mix","title":"MTY Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how MTY’s product lineup, pricing logic, distribution channels, and promotional mix collaborate to build market traction—this concise preview hints at strategic depth; purchase the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report packed with data, tactical recommendations, and real-world examples to save research time and power better decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Portfolio Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMTY Brands operates over 80 unique brands, spanning quick-service snacks to full-service dining, generating CAD 1.1 billion revenue in FY2024 and serving 6,000+ locations globally.\u003c\/p\u003e\n\u003cp\u003eThis multi-brand mix captures share across segments and demographics, with franchise royalties and supply margins smoothing revenue—franchisee revenue up ~4% in 2024.\u003c\/p\u003e\n\u003cp\u003eBroad portfolio reduces category risk: if one segment falls 10%, others offset—same-store sales volatility declined vs peers in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMenu Innovation and Seasonal Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMTY Food Group updates menus across its 80+ brands to match trends and seasonal supply, launching LTOs (limited-time offers) that boosted Q3 2024 same-store sales by 2.1% and drove a 6% spike in weekly transactions during campaigns; R\u0026amp;D is centralized in Montreal to cut development costs and rollouts by 30% while preserving brand identities through tailored recipes and localized sourcing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchise System and Service Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMTY Brands provides franchisees with training, detailed operational manuals, and 24\/7 technical support, helping over 6,000 global locations keep consistent service standards as of year-end 2024.\u003c\/p\u003e\n\u003cp\u003eThis service product reduces launch time—average new-unit break-even fell to ~14 months in 2023—and preserves brand consistency across 80+ concepts in MTY’s portfolio.\u003c\/p\u003e\n\u003cp\u003eThe value proposition rests on proven unit economics: MTY reported adjusted EBITDA margin of 22.4% in FY2024, signaling scalable, repeatable models franchisees tap into.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control and Standardization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMTY uses high-quality ingredients and standardized recipes so Thai Express and Cold Stone Creamery deliver the same taste across locations; in 2024 MTY reported system-wide same-store sales growth of 3.8%, reflecting that consistency.\u003c\/p\u003e\n\u003cp\u003eRigorous quality-control protocols—supplier audits, HACCP food-safety plans, and quarterly mystery-shop checks—cut variance and protect brand value; franchise satisfaction scores averaged 4.2\/5 in 2024.\u003c\/p\u003e\n\u003cp\u003eThis consistency builds consumer trust and supports premium pricing: Cold Stone units command ~15–20% higher average check than local ice-cream shops, per MTY franchise data.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStandardized recipes: all outlets follow set formulations\u003c\/li\u003e\n\u003cli\u003eSupplier audits: quarterly, covering 100% key suppliers\u003c\/li\u003e\n\u003cli\u003eFood-safety: HACCP-based programs company-wide\u003c\/li\u003e\n\u003cli\u003ePerformance: 3.8% same-store sales growth (2024)\u003c\/li\u003e\n\u003cli\u003eFranchise NPS\/satisfaction: ~4.2\/5 (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Dietary and Health Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 MTY Brands expanded product lines to add plant-based, gluten-free and low-calorie items, driving a 6.8% same-store sales lift in health-focused locations in 2024–25.\u003c\/p\u003e\n\u003cp\u003eBrands are asked to fold these options into core menus to attract younger consumers; 42% of Gen Z choose restaurants for healthy choices per 2025 Nielsen data.\u003c\/p\u003e\n\u003cp\u003eThis adaptability keeps MTY’s portfolio relevant as 58% of Canadian diners rate transparency and wellness as purchase drivers in 2025 surveys.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6.8% same-store sales lift (2024–25)\u003c\/li\u003e\n\u003cli\u003e42% Gen Z prefer healthy options (Nielsen 2025)\u003c\/li\u003e\n\u003cli\u003e58% Canadian diners value wellness (2025 survey)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMTY: 80+ brands, CAD1.1B revenue, 6,000+ locations \u0026amp; 22.4% EBITDA margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMTY’s product strategy: 80+ brands, CAD 1.1B revenue FY2024, 6,000+ locations; 2024 same-store sales +3.8%, franchisee revenue +4%, adjusted EBITDA margin 22.4%. Centralized R\u0026amp;D cut rollout time 30%; new health lines drove +6.8% SSS lift (2024–25). Quality controls: HACCP, quarterly supplier audits, franchise satisfaction 4.2\/5 (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrands\u003c\/td\u003e\n\u003ctd\u003e80+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue FY2024\u003c\/td\u003e\n\u003ctd\u003eCAD 1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocations\u003c\/td\u003e\n\u003ctd\u003e6,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSSS growth 2024\u003c\/td\u003e\n\u003ctd\u003e3.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj EBITDA margin\u003c\/td\u003e\n\u003ctd\u003e22.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into MTY’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context—ideal for managers, consultants, and marketers needing a structured, ready-to-use analysis for reports, presentations, or strategy workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses MTY's 4P marketing analysis into a concise, presentation-ready snapshot that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Mall and Food Court Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMTY Food Group holds a leading share in North American mall food courts, operating over 3,300 franchised and corporate locations as of FY2025, with mall sites driving roughly 28% of same-store sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThese mall units leverage built-in foot traffic—average daily shopper counts often exceed 10,000 at top-tier malls—providing a captive audience seeking quick meals and boosting transaction frequency.\u003c\/p\u003e\n\u003cp\u003eMTY is optimizing formats and AUVs (average unit volumes) via menu standardization and labor tech, while expanding into lifestyle centers and transit hubs; non-mall channels grew 14% YoY in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Non-Traditional Venues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpmty group has expanded aggressively into non-traditional venues hospitals and university campuses over outlets in these high-utility sites by fy2024 to capture on-the-go consumers. locations deliver steady footfall airport transit mall units averaged higher weekly sales versus stores securing prime spots boosts brand visibility across mty concepts supports same-store resilience during off-peak retail cycles.\u003e\n\u003c\/pmty\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Digital and Delivery Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025, MTY Food Group had integrated 100% of its brand portfolio with major third-party delivery platforms and its proprietary apps, driving a 28% lift in digital sales and a 14% rise in same-store sales versus 2023; customers can now order from home or office across 6,200+ locations in North America. This omnichannel push means physical distance no longer blocks purchase, lowering average order-to-delivery time to ~28 minutes and expanding addressable market by an estimated 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Diversification in North America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMTY Food Group, headquartered in Canada, has grown in the United States via acquisitions and organic openings, operating over 6,800 locations across 2025 and reducing reliance on any single regional economy.\u003c\/p\u003e\n\u003cp\u003eThis North American reach gives MTY a broad platform for scaling brands, with U.S. system sales accounting for roughly 40% of combined revenue in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~6,800 locations (2025)\u003c\/li\u003e\n\u003cli\u003eU.S. ~40% of system sales (FY2024)\u003c\/li\u003e\n\u003cli\u003eDiversifies regional economic risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStreet-Front and Standalone Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMTY Brands is shifting from mall food courts to street-front and standalone sites, boosting visibility and catering to curbside pickup and delivery—channels that grew 28% company-wide in 2024.\u003c\/p\u003e\n\u003cp\u003eStandalone units yield tighter control of layout, service flow, and atmosphere, supporting higher AUVs (average unit volumes); MTY reported a 12% higher AUV for non-mall locations in 2024.\u003c\/p\u003e\n\u003cp\u003eThese sites cut delivery time and increase order density, lowering last-mile costs and improving unit economics versus mall footprints.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: delivery\/curbside +28%\u003c\/li\u003e\n\u003cli\u003eNon-mall AUV +12% vs malls (2024)\u003c\/li\u003e\n\u003cli\u003eBetter visibility, faster delivery, improved customer experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMTY scales to ~6,800 sites: non-malls and digital drive AUV +12%, digital +28%—28min delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMTY’s place strategy balances 3,300+ mall units (28% of 2024 SSS) with 3,500+ non-mall sites; non-mall AUVs were +12% in 2024 and non-mall channels grew 14% YoY. By FY2025 MTY operated ~6,800 locations; digital sales rose 28% after full delivery integration, cutting order-to-delivery to ~28 minutes and expanding addressable market ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal locations (2025)\u003c\/td\u003e\n\u003ctd\u003e~6,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMalls (locations)\u003c\/td\u003e\n\u003ctd\u003e~3,300\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMall share of SSS (2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-mall AUV vs mall (2024)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-mall growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+14% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales lift (post-2025)\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg order-to-delivery\u003c\/td\u003e\n\u003ctd\u003e~28 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAddressable market expansion\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eMTY 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual MTY 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises. This is the same ready-made, editable analysis you'll download immediately after checkout and use right away. You’re viewing the exact, fully complete version of the marketing mix report included with your order. Buy with confidence—the file shown is the final, high-quality document you'll own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750142423417,"sku":"mtygroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mtygroup-marketing-mix.png?v=1772222620","url":"https:\/\/matrixbcg.com\/products\/mtygroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}