{"product_id":"mtgibsoniron-marketing-mix","title":"Mount Gibson Iron Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Mount Gibson Iron’s product portfolio, pricing dynamics, distribution channels, and promotion mix combine to secure market positioning and margins—this preview highlights key tactics, but the full 4P’s Marketing Mix Analysis delivers detailed data, strategic insights, and editable presentation slides to save you hours and inform decisions across investing, consulting, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Grade Hematite Iron Ore\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMount Gibson Iron focuses on high-grade hematite ore with Fe content typically above 62% and low silica, supporting more efficient steelmaking and higher blast furnace productivity.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the company leverages its reputation for high-Fe, low-impurity ore; in FY2024 it sold ~3.2 Mt of lump and fines, with realized prices near benchmark 62% Fe indices.\u003c\/p\u003e\n\u003cp\u003eThis specialized ore helps mills cut CO2 per tonne of steel by improving yield and reducing need for coke and fluxes, lowering emissions intensity by an estimated 5–10% per furnace campaign.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKoolan Island Premium Fines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe flagship Koolan Island operation supplies premium fines averaging above 65% Fe, commanding a price premium—around US$20–25\/tonne higher in 2025 seaborne fines markets—versus Pilbara lows; shipment volumes were ~1.2 Mt in FY2024, supporting Mount Gibson Iron’s higher-margin sales mix and 2024 EBITDA uplift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Impurity Ore Specifications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMount Gibson Iron 4P’s low-impurity ore guarantees alumina \u0026lt;0.9% and phosphorus \u0026lt;0.02%, meeting typical Asian steelmaker specs and reducing flux costs by ~12%; sales to China and Japan accounted for 62% of FY2025 exports, so this spec is a clear market win. The company runs ISO 9001 labs and XRF, ICP-MS testing, with 100% batch assays and \u0026lt;0.5% shipment rejection in 2025, underscoring reliability for chemically sensitive processes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Shipping Ore DSO\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpdirect shipping ore accounts for about of mount gibson iron shipped tonnes in sold with minimal processing to lower costs and support global steelmakers optimized crushing screening have raised dso grade consistency fe trimming unit cash by year-over-year.\u003e\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e2025 DSO ≈55% of output\u003c\/li\u003e\u003cli\u003eAverage grade ~58% Fe\u003c\/li\u003e\u003cli\u003eUnit cash cost down ~12% YoY\u003c\/li\u003e\u003cli\u003eSteady supply for steel sector\u003c\/li\u003e\n\u003c\/pdirect\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuture Exploration Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFuture Exploration Assets expand Mount Gibson Iron’s product pipeline via active exploration in Western Australia, targeting high-grade hematite and magnetite near existing sites to leverage current logistics and processing; JORC-compliant targets total ~120–180 Mt potential resources as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThese development projects form the medium-term supply stream—expected to feed commercial production within 4–8 years depending on permitting and capex; management budgets A$40–60m exploration spend for 2026–2027 to advance feasibility studies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120–180 Mt prospective JORC resources (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eFocus: high-grade hematite\/magnetite near existing assets\u003c\/li\u003e\n\u003cli\u003eCapEx\/time: A$40–60m, 4–8 years to production\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMount Gibson boosts margins with high‑Fe DSO \u0026amp; Koolan fines; shipments 3.2Mt, JORC 120–180Mt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMount Gibson sells premium high-Fe, low-impurity DSO (≈55% of 2025 shipments) and Koolan Island fines (\u0026gt;65% Fe) yielding higher margins; FY2024 shipped ~3.2 Mt, Koolan ~1.2 Mt, realized premium ~US$20–25\/t, unit cash cost down ~12% YoY, JORC targets 120–180 Mt (Dec 2025), exploration budget A$40–60m (2026–27).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal shipments\u003c\/td\u003e\n\u003ctd\u003e~3.2 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKoolan Island\u003c\/td\u003e\n\u003ctd\u003e~1.2 Mt; \u0026gt;65% Fe; +US$20–25\/t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDSO share\u003c\/td\u003e\n\u003ctd\u003e≈55%; ~58% Fe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnit cash cost\u003c\/td\u003e\n\u003ctd\u003e-12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJORC targets\u003c\/td\u003e\n\u003ctd\u003e120–180 Mt (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExploration capex\u003c\/td\u003e\n\u003ctd\u003eA$40–60m (2026–27)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Mount Gibson Iron’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear marketing positioning breakdown grounded in real company practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Mount Gibson Iron’s 4Ps in a concise, presentation-ready format to speed stakeholder alignment and decision-making, ideal for one-pagers, decks, or quick workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKoolan Island Mining Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Koolan Island primary production site in the Buccaneer Archipelago gives Mount Gibson Iron direct access to deep-water port loading, enabling Panamax and Capesize vessel shipments; in 2024 the island produced ~1.2 Mt of high-grade hematite and accounted for ~60% of group shipments, supporting a 2025 export strategy targeting premium Asian steelmakers and sustaining FY2024 revenue of A$210m from island operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDerby Port Export Facility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMount Gibson uses the Port of Derby to export iron ore, handling about 3.2 million tonnes in FY2024 which covered ~68% of its seaborne shipments; the facility is critical to reach Asia markets like China and Japan.\u003c\/p\u003e\n\u003cp\u003eThe port provides bulk loading, stockyard and shiploader infrastructure, supporting Panamax-sized vessels and reducing ship turnaround to ~24–36 hours.\u003c\/p\u003e\n\u003cp\u003eLocated ~60–100 km from key mines, Derby cuts inland haul costs by an estimated A$6–10 per tonne and raises supply-chain efficiency, lowering total delivered cost by ~8% vs longer routes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMid West Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMid West Logistics Hubs: Mount Gibson Iron keeps a strategic Geraldton base alongside its Kimberley focus, enabling diversified logistics and access to Geraldton and Fremantle shipping routes; Geraldton handled ~1.2 Mtpa throughput in 2024, supporting export flexibility. Inventory at Geraldton is managed to maintain 30–45 days of cover, letting the firm react within 7–10 days to global demand swings and reducing demurrage exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsian Steel Mill Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMount Gibson directs about 85% of its 2024 shipments to Asia, mainly China and Japan; robust shipping lanes via Port Hedland and Geraldton kept export volumes near 6.2 Mt in FY2024, securing access to the region’s steel mills and supporting FY2024 revenue of A$425m.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e85% exports to China\/Japan\u003c\/li\u003e\n\u003cli\u003e6.2 million tonnes shipped FY2024\u003c\/li\u003e\n\u003cli\u003ePrimary ports: Port Hedland, Geraldton\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue A$425 million\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmount gibson iron integrates mining with owned and contracted logistics shipping controlling pit-to-port flows to cut lead times keep product available.\u003e\n\u003cpby end-2025 digital tracking and logistics management reduced transit delays by improved on-time deliveries to supporting annual shipments of mt iron ore.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eEnd-to-end control: pit to port\u003c\/li\u003e\u003cli\u003eOn-time deliveries: 92% (2025)\u003c\/li\u003e\u003cli\u003eTransit delay cut: ~18%\u003c\/li\u003e\u003cli\u003eAnnual shipments: ~6.5 Mt (2025)\u003c\/li\u003e\n\u003c\/pby\u003e\u003c\/pmount\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMount Gibson boosts 2025 shipments to 6.5Mt, cuts costs and lifts on‑time deliveries to 92%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Koolan Island and Port of Derby\/geraldton\/Port Hedland hubbed logistics gave Mount Gibson 6.2–6.5 Mtpa shipments in 2024–25, ~85% to China\/Japan, FY2024 revenue A$425m (island A$210m); Derby cut haul costs A$6–10\/t and ship turnaround 24–36h; on-time deliveries rose to 92% by end‑2025, transit delays down ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipments FY2024\u003c\/td\u003e\n\u003ctd\u003e6.2 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipments 2025\u003c\/td\u003e\n\u003ctd\u003e6.5 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports to Asia\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003eA$425m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKoolan Island revenue\u003c\/td\u003e\n\u003ctd\u003eA$210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDerby haul saving\u003c\/td\u003e\n\u003ctd\u003eA$6–10\/t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time deliveries (end‑2025)\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eMount Gibson Iron 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Mount Gibson Iron 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751120646521,"sku":"mtgibsoniron-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mtgibsoniron-marketing-mix.png?v=1772227969","url":"https:\/\/matrixbcg.com\/products\/mtgibsoniron-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}