{"product_id":"mowi-marketing-mix","title":"Mowi Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Mowi’s product innovation, pricing architecture, distribution network, and promotional tactics create market advantage—this concise preview only scratches the surface; purchase the full 4P’s Marketing Mix Analysis to get an editable, presentation-ready report with real data, strategic recommendations, and ready-to-use templates for business planning, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Atlantic Salmon Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi remains the world’s largest Atlantic salmon producer as of late 2025, harvesting ~520,000 tonnes gutted weight in 2024 and generating NOK 87.5 billion revenue in 2024, selling fresh, frozen, and smoked lines across 30+ markets.\u003c\/p\u003e\n\u003cp\u003eThe core offering focuses on high-quality protein meeting EU, US FDA, and GlobalGAP standards, with 21% EBITDA margin in 2024 reinforcing product investment.\u003c\/p\u003e\n\u003cp\u003eThis primary product line underpins Mowi’s ~20% global market share and strong brand reputation, driving stable wholesale and retail contracts worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Seafood Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi expanded into pre-prepared meals, coated seafood, and deli-style lines, lifting value-added sales to 28% of group revenue in 2024 (NOK 12.6bn of NOK 45bn).\u003c\/p\u003e\n\u003cp\u003eThese products target convenience-focused households, offering ready-to-eat options with maintained omega-3 levels and clear nutritional labeling to preserve health and taste claims.\u003c\/p\u003e\n\u003cp\u003eBy moving down the value chain, Mowi increased gross margins on value-added SKUs to ~22% in 2024 versus 15% for commodity fillets, improving EBITDA mix and margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Integration and Feed Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi’s vertical integration includes in-house feed production, giving full traceability and quality control from egg to harvest; in 2024 Mowi reported 60% of its feed sourced internally, cutting input cost volatility and non-conformance rates. Controlling feed lets Mowi optimize salmon health and Omega-3 profiles (EPA+DHA), supporting premium B2B and retail contracts and reducing mortality—average site mortality fell to ~8.5% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe MOWI Consumer Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMowi is expanding its premium MOWI consumer brand to highlight superior quality, specified cuts, and proprietary breeding, aiming to command a price premium versus private-label salmon.\u003c\/p\u003e\n\u003cp\u003eBranding leans on Norwegian purity and modern packaging that extends shelf life by up to 7–10 days and boosts shelf appeal; Mowi reported 2024 branded sales growth of ~9% and branded margin outperformance of ~180 basis points versus commodity volumes.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium positioning vs private-label\u003c\/li\u003e\n\u003cli\u003eSpecific cuts + breeding story\u003c\/li\u003e\n\u003cli\u003ePackaging adds 7–10 days shelf life\u003c\/li\u003e\n\u003cli\u003e2024 branded sales +9%\u003c\/li\u003e\n\u003cli\u003eBranded margin +1.8 percentage points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Certification Labels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMowi integrates international certifications—Aquaculture Stewardship Council (ASC) and Marine Stewardship Council (MSC)—directly on packaging, validating product quality for retailers and eco-conscious consumers.\u003c\/p\u003e\n\u003cp\u003eThese labels are a selling feature with institutional buyers; 62% of European retailers in 2024 reported increased shelf allocation for certified seafood, boosting Mowi’s premium SKU revenue by ~8% that year.\u003c\/p\u003e\n\u003cp\u003eBy 2025, Mowi added carbon footprint data to packaging as standard, improving transparency and supporting low-carbon procurement mandates across buyers.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eASC and MSC on-pack certification\u003c\/li\u003e\n\u003cli\u003e62% European retailers favor certified seafood (2024)\u003c\/li\u003e\n\u003cli\u003e~8% premium SKU revenue uplift (2024)\u003c\/li\u003e\n\u003cli\u003eCarbon footprint data standard on-pack by 2025\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi: Premium Atlantic Salmon growth — NOK87.5bn revenue, 28% value-added\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi’s product mix centers on premium Atlantic salmon (520k t gutted 2024; NOK 87.5bn revenue 2024), with value-added lines at 28% of group revenue (NOK 12.6bn) and branded sales +9% (2024); vertical feed integration (60% internal feed) cuts costs and mortality (~8.5% 2024); on-pack ASC\/MSC and carbon footprint added by 2025 to support premium pricing and retail allocation gains.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHarvest (gutted t)\u003c\/td\u003e\n\u003ctd\u003e520,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (NOK)\u003c\/td\u003e\n\u003ctd\u003e87.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eValue-added %\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded sales growth\u003c\/td\u003e\n\u003ctd\u003e+9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternal feed\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortality\u003c\/td\u003e\n\u003ctd\u003e8.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Mowi’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Mowi’s 4P marketing strategy into a concise, leadership-ready snapshot that speeds stakeholder alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi delivers fresh salmon directly to major global retailers, supplying about 35% of its 2024 volumes to supermarket chains in Europe and North America, cutting transit times by up to 48 hours versus third-party channels. By managing direct partnerships Mowi reduces spoilage, improving sell-through and raising margin—fresh-salmon retail prices averaged €8.50\/kg in 2024, supporting higher revenue per kilo. Mowi also enforces display and handling standards to protect product quality and brand consistency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Processing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi operates over 40 processing plants across Europe, Asia and the Americas, positioning facilities within 48–72 hours of major markets to cut harvest-to-shelf time; this network helped reduce logistics loss and improved fresh delivery, supporting 2024 global fresh salmon sales of €2.1bn. The decentralized model lets Mowi adapt recipes, portioning and labelling to local tastes and regs—reducing market-specific rework by an estimated 15% and speeding product launches by 20% versus centralized processing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi has expanded e-commerce via partnerships with Ocado (UK), Amazon Fresh (EU), and US regional grocers, lifting online sales to an estimated 12% of retail revenue in 2024 (~€220m of group retail), and piloting DTC subscriptions that average €45\/month per household.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFoodservice and Hospitality Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa substantial portion of mowi volume goes to foodservice restaurants hotels and caterers for roughly group sales in boosting premium positioning margin stability.\u003e\n\u003cpmowi supplies chef-tailored cuts and bulk packaging for large kitchens supporting volume contracts reducing prep time foodservice sales helped diversify revenue during the market swings.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e~28% of sales via foodservice (2024)\u003c\/li\u003e\n\u003cli\u003eSpecialized cuts + bulk packs for chefs\u003c\/li\u003e\n\u003cli\u003eStrengthens premium brand image\u003c\/li\u003e\n\u003cli\u003eDiversifies revenue across sectors\u003c\/li\u003e\n\n\u003c\/pmowi\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Market Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMowi operates in 25+ countries, reducing reliance on any single economy and generating €5.7bn revenue in 2024, with 38% from international markets.\u003c\/p\u003e\n\u003cp\u003eExpanding into Asia and South America targets rising middle-class demand for healthy proteins; Asia-Pacific retail salmon demand grew ~6% CAGR 2019–2024.\u003c\/p\u003e\n\u003cp\u003eThe global footprint rests on a complex supply chain mixing local production and exports—Mowi reported 1,200k tonnes harvested in 2024 and invested €220m in logistics that year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25+ countries presence\u003c\/li\u003e\n\u003cli\u003e€5.7bn revenue (2024)\u003c\/li\u003e\n\u003cli\u003e1,200k tonnes harvested (2024)\u003c\/li\u003e\n\u003cli\u003e€220m logistics investment (2024)\u003c\/li\u003e\n\u003cli\u003eAsia-Pacific salmon demand ≈6% CAGR (2019–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi 2024: €5.7bn revenue, 1.2M t harvest, 35% retail, €220m logistics capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi places product via direct retail partnerships (35% of 2024 volumes), 40+ regional plants (48–72h reach), e‑commerce (12% retail revenue ≈€220m) and foodservice (≈28% sales), supporting €5.7bn group revenue and 1,200k t harvest in 2024; logistics capex €220m. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail share\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€5.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHarvest\u003c\/td\u003e\n\u003ctd\u003e1,200k t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics spend\u003c\/td\u003e\n\u003ctd\u003e€220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eMowi 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Mowi 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same editable, high-quality analysis you'll download immediately after checkout, covering Product, Price, Place, and Promotion in detail.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact final version included in your purchase—comprehensive, actionable, and prepared for immediate implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749906067833,"sku":"mowi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mowi-marketing-mix.png?v=1772220113","url":"https:\/\/matrixbcg.com\/products\/mowi-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}