{"product_id":"mowi-business-model-canvas","title":"Mowi Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi Business Model Canvas: Rapid, Investor-Ready Blueprint for Aquaculture Scaling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Mowi’s business model—this concise Business Model Canvas maps its value propositions, key partnerships, revenue streams, and cost drivers to show how the company scales in aquaculture and value-added seafood markets; download the complete Word\/Excel canvas for section-by-section insights, benchmarking, and investor-ready analysis to accelerate your strategy or due diligence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail and Foodservice Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi holds long-term contracts with major supermarket chains and global foodservice firms, securing distribution for roughly 70% of its fresh and processed salmon volumes and supporting annual sales of about NOK 70 billion in 2024.\u003c\/p\u003e\n\u003cp\u003eThese partners handle high-volume logistics across 25+ countries, and by end-2025 Mowi expanded ties to specialized e-commerce grocers, adding ~8% incremental channel reach and boosting direct-to-consumer sales growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Academic Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi partners with universities and marine biology centers—funding 18 joint projects and €24m in R\u0026amp;D in 2024—to advance vaccines and selective breeding that raised survival by 6% and cut sea lice treatment days 22% in pilot farms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Automation Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi partners with AI feeding and remote-monitoring firms to deploy precision feeding across ~450 sea sites, cutting feed use by ~7% and lifting FCR (feed conversion ratio) efficiency; these tech alliances supported a 2024 operating cost reduction of ~€60m and underpin Mowi’s low-cost leadership—by 2025 digital systems produce real-time biomass and health data at scale, reducing unplanned mortality and financing a ~3% margin improvement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Coastal Communities and Regulatory Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaintaining strong ties with local governments and community stakeholders secures and renews farming licenses—Mowi reported 98% license renewal success in 2024 across Norway, Chile, Scotland, and Canada.\u003c\/p\u003e\n\u003cp\u003eThese partnerships ensure compliance with strict environmental rules and social license limits, and focus on joint projects for infrastructure and sustainable resource management, saving an estimated €45m in local mitigation costs in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e98% license renewals (2024)\u003c\/li\u003e\n\u003cli\u003e€45m saved via local mitigation (2024)\u003c\/li\u003e\n\u003cli\u003eJoint infrastructure and resource projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Cold Chain Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpstrategic agreements with specialized shipping and air freight companies secure mowi temperature-controlled supply chain moving perishable salmon from remote farms to markets within hours helping preserve yield quality in handled tonnes of equivalents so logistics uptime directly affects millions revenue.\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFast transit: 24–72 hour door-to-door\u003c\/li\u003e\n\u003cli\u003eScale: ~550,000 t production (2024)\u003c\/li\u003e\n\u003cli\u003eImpact: reduced spoilage, longer shelf-life at retail\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pstrategic\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi: NOK70bn sales, 70% retail coverage, €24m R\u0026amp;D, €60m opex cuts, +6% survival\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi’s long-term retail and foodservice contracts covered ~70% of salmon volumes, supporting ~NOK 70bn sales (2024); logistics partners moved ~550,000 t within 24–72h, protecting yield. R\u0026amp;D and academic ties funded €24m (2024), improving survival +6% and cutting sea-lice treatment days 22%; digital\/AI partners delivered ~€60m opex savings and ~3% margin uplift (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003eNOK 70bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction\u003c\/td\u003e\n\u003ctd\u003e~550,000 t (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail reach\u003c\/td\u003e\n\u003ctd\u003e~70% volumes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e€24m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOpex savings\u003c\/td\u003e\n\u003ctd\u003e€60m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSurvival gain\u003c\/td\u003e\n\u003ctd\u003e+6% (pilots)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSea-lice days\u003c\/td\u003e\n\u003ctd\u003e-22% (pilots)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Mowi covering customer segments, channels, value propositions, key activities, resources, partners, cost structure and revenue streams, reflecting real-world aquaculture operations and strategic plans for presentations, investor discussions and internal decision-making with linked SWOT insights and competitive advantages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Mowi’s business model with editable cells to quickly map its value chain, revenue streams, and sustainability initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Salmon Farming Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core activity covers the full Atlantic salmon biological cycle—broodstock, smolt production and seawater grow-out—operated across Norway, Chile, Canada, Scotland and Ireland to spread regional risk and sustain year‑round supply; Mowi produced ~519,000 tonnes harvested weight in 2024 and targets \u0026gt;20% post‑smolt use by 2025 to cut open‑sea grow‑out time and lower mortality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternal Fish Feed Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMowi runs seven feed mills across Norway, Chile and Scotland, producing ~450,000 tonnes\/year to secure its largest input, cut cost and boost sustainability; internal feed lowered feed cost per kg by ~8% and improved feed conversion ratio (FCR) to 1.0–1.05 in 2024 through tailored formulations and 35% inclusion of alternative proteins, reducing reliance on external suppliers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecondary Processing and Value-Added Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi converts farmed salmon into fillets, smoked portions and specialty items, shifting sales from raw commodity to consumer-ready products to capture higher margins; in 2024 processed seafood accounted for ~48% of Mowi’s sales value, boosting segment margin by ~4 percentage points vs raw sales. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch, Development, and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMowi invests ~€45m yearly in R\u0026amp;D to tackle biological risks and expand products, focusing on genetic selection for sea-lice and disease resistance and sustainable packaging pilots reducing plastic by 30% per SKU.\u003c\/p\u003e\n\u003cp\u003eIn 2025 innovation prioritizes a 25% CO2e reduction target (vs 2019) and circular-economy pilots aiming for 15% waste-to-feed recovery across processing sites.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€45m R\u0026amp;D spend (annual)\u003c\/li\u003e\n\u003cli\u003e30% less plastic per SKU (packaging pilots)\u003c\/li\u003e\n\u003cli\u003eGenetic programs targeting sea-lice\/disease resistance\u003c\/li\u003e\n\u003cli\u003e25% CO2e cut target by 2025 vs 2019\u003c\/li\u003e\n\u003cli\u003e15% waste-to-feed recovery goal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Brand Management and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMowi builds and protects brands like premium MOWI to stand out in a commodity market, linking product premiums to sustainability and traceability claims; branded sales represented ~35% of group revenue in 2024, helping lift average salmon selling price by ~12% vs commodity lots.\u003c\/p\u003e\n\u003cp\u003eMarketing targets health, traceability, and sustainability via digital and traditional campaigns—Mowi invested NOK 520m in marketing and sales 2024 (~€46m) to drive demand and support margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBranded share ~35% of revenue (2024)\u003c\/li\u003e\n\u003cli\u003eMarketing spend NOK 520m (2024)\u003c\/li\u003e\n\u003cli\u003ePrice premium ~12% vs commodity (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: health, traceability, sustainability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMowi: Integrated salmon leader—519k t harvest, 35% branded sales, €45m R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMowi runs full-cycle salmon production across five countries (~519,000 t harvested 2024), in-house feed (≈450,000 t\/yr) and processing (48% sales value 2024), invests €45m R\u0026amp;D annually, targets \u0026gt;20% post-smolt use by 2025, 25% CO2e cut vs 2019 and 15% waste-to-feed recovery; branded sales ~35% revenue (2024), marketing NOK 520m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHarvested weight\u003c\/td\u003e\n\u003ctd\u003e519,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed production\u003c\/td\u003e\n\u003ctd\u003e450,000 t\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e€45m\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded revenue\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessed sales value\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Mowi Business Model Canvas—not a mockup—and it reflects the same file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eOn completion, you'll download this exact, fully editable canvas in Word and Excel formats, with all sections and content included as shown.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or surprises—what you see is the complete, ready-to-use deliverable for presentation and strategic work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748685656441,"sku":"mowi-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mowi-business-model-canvas.png?v=1772210589","url":"https:\/\/matrixbcg.com\/products\/mowi-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}