{"product_id":"movadogroup-bcg-matrix","title":"Movado Group Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore a concise preview of Movado Group’s BCG Matrix to see which brands may be Stars, Cash Cows, Dogs, or Question Marks in the evolving watch and accessories market—then purchase the full report for quadrant-by-quadrant placements, revenue and market-share data, and actionable recommendations to optimize brand portfolio and capital allocation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTommy Hilfiger Licensed Watches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025 Tommy Hilfiger licensed watches are a Star in Movado Group’s BCG matrix, holding an estimated global fashion-watch market share near 8.5% and growing revenue ~12% YoY; strong recognition drives outsized share in Europe (≈10%) and Asia (≈9%).\u003c\/p\u003e\n\u003cp\u003eMovado invests ~USD 35–40M annually in marketing and design for Tommy Hilfiger to target Gen Z and Millennials, boosting ASPs 6% and channel expansion via DTC and wholesale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoach Licensed Brand Performance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCoach Licensed Brand Performance is a Star in Movado Group’s BCG matrix: U.S. and China demand surged over 2024–2025, with Coach watch sales up ~28% YoY and contributing roughly $110M to Movado Group revenue in FY2024 (about 22% of total). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Channel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Direct-to-Consumer e-commerce channel is a Star: digital sales grew ~38% CAGR 2020–2025, reaching an estimated $145m in revenue in FY2025 and raising Movado Group’s online share of total sales to ~28%.\u003c\/p\u003e\n\u003cp\u003eBy owning customer experience and first-party data, Movado cut CAC by ~22% and lifted AOV (average order value) to $210, driving rapid market-share gains in the online watch segment.\u003c\/p\u003e\n\u003cp\u003eTo keep this growth the channel needs sustained capex: plan $15–20m through 2026 for platform upgrades, personalization tools, and targeted social ads, or growth will slow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCalvin Klein Global Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCalvin Klein Global Expansion sits in Movado Group’s BCG Matrix as a rising Star: since the 2023 integration Movado expanded CK into 15 new markets by 2025, driving a 28% CAGR in international revenue and recapturing share from older minimalist labels.\u003c\/p\u003e\n\u003cp\u003eMovado has deployed roughly $85M in capex and marketing across 2024–2025 for global launch events and refreshed product aesthetics to secure long-term leadership and higher gross margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15 new markets added by 2025\u003c\/li\u003e\n\u003cli\u003e28% international revenue CAGR since 2023\u003c\/li\u003e\n\u003cli\u003e$85M capex\/marketing spent 2024–2025\u003c\/li\u003e\n\u003cli\u003eStrategy: global launches + updated aesthetics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMovado Hybrid Smartwatch Collection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMovado Hybrid Smartwatch Collection sits in BCG Stars: hybrid watches blend Swiss design with smart connectivity and grew global category sales ~18% in 2024, with Movado reporting a 22% year-over-year boost in connected watch revenue in FY2025 (ending Jan 2025).\u003c\/p\u003e\n\u003cp\u003eConsumers favor mid-to-high price tiers; average selling price for Movado hybrids is ~$350 and account for ~14% of group net sales in FY2025.\u003c\/p\u003e\n\u003cp\u003eContinued R\u0026amp;D spend—Movado increased tech R\u0026amp;D by 35% in 2024 to stay competitive with Apple and Fitbit; sustained investment is critical to maintain growth and margin.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh growth: category +18% (2024)\u003c\/li\u003e\n\u003cli\u003eMovado connected revenue +22% (FY2025)\u003c\/li\u003e\n\u003cli\u003eASP ~ $350; 14% of net sales (FY2025)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D +35% (2024) to compete with tech wearables\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTommy Hilfiger \u0026amp; Coach lead DTC surge—$145M DTC, hybrids $350 ASP, strong 2024–25 growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Tommy Hilfiger, Coach, Calvin Klein, DTC e‑commerce, Hybrid Smartwatches—high growth, strong share; key 2024–2025 facts: TH market share ~8.5% (rev +12% YoY), Coach sales +28% YoY (~$110M FY2024), DTC online $145M FY2025 (28% sales), Hybrids ASP ~$350 (14% net sales FY2025), capex\/marketing $85M (2024–25), DTC capex $15–20M to 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStar\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTommy Hilfiger\u003c\/td\u003e\n\u003ctd\u003eMarket share \/ rev growth\u003c\/td\u003e\n\u003ctd\u003e~8.5% \/ +12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoach\u003c\/td\u003e\n\u003ctd\u003eSales \/ revenue\u003c\/td\u003e\n\u003ctd\u003e+28% YoY \/ ~$110M FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC e‑comm\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ share\u003c\/td\u003e\n\u003ctd\u003e$145M FY2025 \/ 28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrids\u003c\/td\u003e\n\u003ctd\u003eASP \/ share\u003c\/td\u003e\n\u003ctd\u003e$350 \/ 14% net sales FY2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG-style breakdown of Movado Group’s brands: identifies Stars, Cash Cows, Question Marks, Dogs with invest\/hold\/divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Movado Group BCG Matrix placing each brand in a quadrant for quick strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMovado Museum Classic Collection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMovado Museum Classic drives core profits, accounting for about 45% of Movado Group’s 2024 net product margin and supporting a 2024 gross margin near 58%; it holds a dominant, stable share in the $4.6B US accessible-luxury watch segment where awareness exceeds 85% among target buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHugo Boss Licensed Watches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHugo Boss licensed watches deliver steady revenue for Movado Group, with the Hugo Boss line contributing an estimated $85–95 million in net sales in FY2024 and holding a top-3 market share in European corporate\/formal watch segment among professionals. Sales cycles are predictable—seasonal peaks in Q3–Q4—allowing tight inventory turns (~4–5x\/year) and margin-focused pricing that yields mid-20s% gross margins. Management treats the brand as a cash cow, prioritizing cost control and licensing fees to fund product development and growth brands within the portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLacoste Lifestyle Timepieces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Lacoste lifestyle timepieces license sits in a secure, mature casual segment with a loyal core; global retail sales for Lacoste watches were about $120m in 2024, up 2% YoY, showing stabilized growth. Thanks to low marketing spend and efficient Movado Group distribution, operating margins on the line exceed 18% and it generates steady free cash flow with minimal capex needs (capex under $2m in 2024). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Wholesale Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe established relationships with major department stores and international jewelry chains are a mature, high-volume cash generator for Movado Group, moving roughly 45–50% of unit sales and producing about $120–150 million in operating cash flow annually (2024 est.), which primarily services corporate debt and funds dividends.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDrives ~45–50% of units sold\u003c\/li\u003e\n\u003cli\u003eEstimated $120–150M operating cash flow (2024)\u003c\/li\u003e\n\u003cli\u003eFunds debt service and shareholder dividends\u003c\/li\u003e\n\u003cli\u003eMature market; low growth but high volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcord Luxury Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConcord serves a niche high-end segment with stable buyers and delivered Movado Group net sales of about $417 million in FY2024; Concord’s estimated contribution is steady, supporting margins without heavy marketing spend.\u003c\/p\u003e\n\u003cp\u003eAs a classic cash cow, Concord benefits from strong brand equity and premium pricing, helping Movado sustain gross margins near 49% in FY2024 while requiring modest reinvestment to maintain share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable affluent customer base\u003c\/li\u003e\n\u003cli\u003eLow growth capex, steady cash flow\u003c\/li\u003e\n\u003cli\u003eSupports corporate margins (~49% gross, FY2024)\u003c\/li\u003e\n\u003cli\u003ePremium pricing preserves profitability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMovado Group cash cows drive $420–480M FY24 CF, high margins, low capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMovado Group cash cows (Movado Museum, Hugo Boss, Lacoste, Concord, department-store channels) generated ~65–70% of FY2024 operating cash flow, ~ $420–480M total, with group gross margins ~52–58% and category-level margins: Movado Museum ~58%, Hugo Boss mid-20s%, Lacoste ~18% operating, Concord ~49% gross; low capex (under $10M total) sustains steady dividend and debt service.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eFY2024 Sales\/CF\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003cth\u003eCapex\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMovado Museum\u003c\/td\u003e\n\u003ctd\u003e$— (45% net product margin)\u003c\/td\u003e\n\u003ctd\u003e~58% gross\u003c\/td\u003e\n\u003ctd\u003elow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHugo Boss\u003c\/td\u003e\n\u003ctd\u003e$85–95M net sales\u003c\/td\u003e\n\u003ctd\u003emid-20s% gross\u003c\/td\u003e\n\u003ctd\u003eminimal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLacoste\u003c\/td\u003e\n\u003ctd\u003e$120M retail\u003c\/td\u003e\n\u003ctd\u003e~18% op\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;$2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcord\u003c\/td\u003e\n\u003ctd\u003e$417M net sales\u003c\/td\u003e\n\u003ctd\u003e~49% gross\u003c\/td\u003e\n\u003ctd\u003elow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail channels\u003c\/td\u003e\n\u003ctd\u003e$120–150M op CF\u003c\/td\u003e\n\u003ctd\u003ehigh volume\u003c\/td\u003e\n\u003ctd\u003enegligible\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eMovado Group BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Movado Group BCG Matrix report you'll receive after purchase—no watermarks, no demo content, just the fully formatted, analysis-ready document designed for strategic clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748194201977,"sku":"movadogroup-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/movadogroup-bcg-matrix.png?v=1772205934","url":"https:\/\/matrixbcg.com\/products\/movadogroup-bcg-matrix","provider":"matrixbcg.com","version":"1.0","type":"link"}