{"product_id":"moutaichina-swot-analysis","title":"Kweichow Moutai SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKweichow Moutai’s premium brand strength and dominant market share in China’s baijiu sector underpin robust margins, while premiumization and export potential signal growth opportunities; regulatory shifts and intense competition pose real risks to future expansion.\u003c\/p\u003e\n\u003cp\u003eDiscover the complete picture behind the company’s market position with our full SWOT analysis. This in-depth report reveals actionable insights, financial context, and strategic takeaways—ideal for entrepreneurs, analysts, and investors.\u003c\/p\u003e\n\u003cp\u003ePurchase the full SWOT analysis to receive a professionally formatted Word report and editable Excel matrix that empower smarter investment, strategic planning, and stakeholder-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKweichow Moutai is China’s national liquor, seen as a status symbol and cultural icon; in 2024 the brand generated ¥121.2 billion in revenue, anchoring premium pricing and loyalty.\u003c\/p\u003e\n\u003cp\u003eThe deep-rooted identity creates a wide economic moat—Moutai held ~40% market value share of China’s premium baijiu segment in 2024, a position rivals can’t match.\u003c\/p\u003e\n\u003cp\u003eRegular use in state functions and luxury gifting keeps a demand floor; FY2024 net profit margin was ~37%, showing resilience versus cyclic swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExceptional Profit Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpkweichow moutai posts gross margins above margin among the highest in global beverages driven by large consumer premiums over low raw-material costs this enabled net cash a debt-free balance sheet at end-2024 and fy2024 dividend yield with record rmb billion distribution\u003e\n\u003c\/pkweichow\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScarcity and Aging Value\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe five-year Maotai fermentation cycle creates a strict supply cap, boosting exclusivity; Kweichow Moutai produced about 750,000 500ml-equivalent cases in 2024, reinforcing scarcity. Collectors treat aged Maotai as a liquid asset—bottles aged 10+ years sold on China’s secondary market often trade 2–5x above retail. High secondary demand keeps sold-out releases and auction prices elevated, supporting brand pricing power and margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Direct Sales Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprobust direct-sales via the imoutai platform boosted kweichow moutai dtc revenue helping capture higher retail margins and tighten brand control reported over cny billion gmv in grew active buyers year-over-year.\u003e\n\u003cpthe platform first-party data improves assortment and targeted marketing aiding premium sku pricing lowering channel-related costs.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 iMoutai GMV: CNY 10.2B\u003c\/li\u003e\n\u003cli\u003eActive buyers +28% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eHigher retail margin via distributor bypass\u003c\/li\u003e\n\u003cli\u003eFirst-party data for SKU\/marketing optimization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/probust\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState-Owned Enterprise Stability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs a flagship state-owned enterprise, Kweichow Moutai benefits from strong institutional support and a stable regulatory environment in Guizhou, giving it preferential access to land, permits, and local infrastructure.\u003c\/p\u003e\n\u003cp\u003eThis backing grants security and resource advantages over private rivals; in 2024 Moutai paid RMB 42.3 billion in taxes and fees to local governments, aligning incentives for regional support.\u003c\/p\u003e\n\u003cp\u003eThe company’s role as a major local employer and taxpayer ties its long-term strategy to provincial and national development goals, insulating it from abrupt policy shifts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable regulatory shelter and preferential access\u003c\/li\u003e\n\u003cli\u003eRMB 42.3B local fiscal contribution in 2024\u003c\/li\u003e\n\u003cli\u003eCloser alignment with provincial\/national development\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKweichow Moutai: ¥121.2B revenue, ~40% premium share, debt-free, 91% gross margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKweichow Moutai dominates China’s premium baijiu: ¥121.2B revenue, ~40% premium segment market-value share, FY2024 net margin ~37% and gross margin ~91.2%; debt-free at end-2024 and RMB 79.23B cash dividend paid.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e¥121.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium market share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~91.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet margin\u003c\/td\u003e\n\u003ctd\u003e~37%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction (500ml cases)\u003c\/td\u003e\n\u003ctd\u003e~750,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eiMoutai GMV\u003c\/td\u003e\n\u003ctd\u003e¥10.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal taxes\/fees\u003c\/td\u003e\n\u003ctd\u003eRMB 42.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of Kweichow Moutai, highlighting its premium brand strength and distribution advantages, internal vulnerabilities like high product concentration, external growth opportunities in premium spirits and international expansion, and threats from regulation, counterfeit goods, and shifting consumer preferences.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise Kweichow Moutai SWOT matrix for quick strategic alignment and investor briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Concentration Risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKweichow Moutai depends on Feitian 53° Maotai for ~70–75% of revenue and ~80% of operating profit in 2024, concentrating cash flow in one SKU. This single-product reliance raises risk if consumer tastes shift or regulators target luxury baijiu taxes or distribution—revenues could drop sharply. The firm has limited mid-tier substitutes; replacing a 2024 revenue slice of ~RMB 220 billion would take years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Production Constraints\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAuthentic Maotai can only be produced inside a 15 km² zone in Maotai Town because of unique microbes and Chishui River water; this geographic cap blocks rapid scale-up as global sales rose 18% in 2024 and revenue hit RMB 137.9 billion (2024), but output growth lags.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Price Sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDespite luxury status, Moutai sales track China's middle\/upper-class spending: 2023 retail revenue fell 4.3% YoY in beverage premium channels during GDP slowdown signals, and corporate gifting down 12% in H1 2024 in surveys, so demand dips sharply in cooldowns. This drives secondary-market price swings—Maotai auction prices dropped ~18% peak-to-trough in 2022–2023—hurting perception as a stable investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited International Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWhile Kweichow Moutai controls about 40% of China’s ultra‑premium spirits market and posted RMB 140.5 billion revenue in FY2024, its international sales were under 5% of total, far below Diageo and Pernod Ricard.\u003c\/p\u003e\n\u003cp\u003eThe strong, savory-sweet baijiu flavor is niche outside China, limiting consumer adoption and retail shelf space in key Western markets.\u003c\/p\u003e\n\u003cp\u003eThis China-centric revenue mix heightens exposure to domestic policy shifts—anti-corruption campaigns, tariff changes, or RMB moves could sharply dent sales and valuation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40% domestic ultra-premium share\u003c\/li\u003e\n\u003cli\u003eRMB 140.5bn revenue FY2024\u003c\/li\u003e\n\u003cli\u003eInternational sales \u0026lt;5% of total\u003c\/li\u003e\n\u003cli\u003eHigh single-market political\/economic risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCounterfeit and Fraud Challenges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe high resale value of Kweichow Moutai (market cap ~CN¥2.3T as of Dec 2025) makes Maotai bottles a frequent target for sophisticated counterfeiting; Chinese customs seized 15,000+ fake bottles in 2024, per state reports.\u003c\/p\u003e\n\u003cp\u003eDespite CN¥100sM spent yearly on anti-counterfeit tech and QR tracking, pervasive fakes erode trust; a single scandal could cut premium pricing and hurt revenue—Maotai earned CN¥129.6B in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-value target: secondary market prices often 2–5x retail\u003c\/li\u003e\n\u003cli\u003eEnforcement: 15,000+ fake bottles seized in 2024\u003c\/li\u003e\n\u003cli\u003eSpending: CN¥100sM on anti-counterfeit measures annually\u003c\/li\u003e\n\u003cli\u003eRisk: potential hit to CN¥129.6B 2024 revenue if reputation damaged\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFeitian Reliance: 75% Revenue, 80% Profit — Small Footprint, Low Exports, Counterfeit Risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeavy dependence on Feitian 53° (≈70–75% revenue, ≈80% operating profit in 2024) concentrates cash flow; geographic cap (15 km²) limits output; international sales \u0026lt;5% of RMB 140.5bn FY2024 revenue; counterfeiting risk—15,000+ fake bottles seized in 2024—threatens premium pricing.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 140.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeitian share\u003c\/td\u003e\n\u003ctd\u003e70–75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating profit from Feitian\u003c\/td\u003e\n\u003ctd\u003e≈80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational sales\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFake bottles seized (2024)\u003c\/td\u003e\n\u003ctd\u003e15,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eKweichow Moutai SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, and it reflects the real, structured content included in the downloadable file. Buy now to unlock the complete, editable version with in-depth strengths, weaknesses, opportunities and threats for Kweichow Moutai.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752297017721,"sku":"moutaichina-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/moutaichina-swot-analysis.png?v=1772239219","url":"https:\/\/matrixbcg.com\/products\/moutaichina-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}