{"product_id":"mountaire-marketing-mix","title":"Mountaire Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Mountaire’s product lineup, pricing logic, distribution channels, and promotional tactics combine to secure market share and customer loyalty; the full 4P’s Marketing Mix Analysis unpacks each element with data-driven insights and practical recommendations—perfect for consultants, students, and strategists seeking ready-to-use content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh Poultry Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMountaire's Fresh Poultry Portfolio includes whole birds, bone-in parts, and specialized boneless cuts for retail and foodservice, with ~65% of volumes sold to foodservice as of 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the company upgraded processing to hit ±5% weight tolerances and custom packaging for high-volume restaurant chains, supporting contracts worth roughly $220 million annually.\u003c\/p\u003e\n\u003cp\u003eThis core line drives ~70% of Mountaire's fresh-protein revenue in the Eastern US, backed by a reputation for consistent quality and same-week freshness logistics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large share of Mountaire’s output—about 35% of 2024 production—goes to private label deals with major grocers and wholesale clubs, letting retailers sell premium poultry under their own brands while using Mountaire’s high-efficiency plants (average throughput ~200k birds\/day). These contracts lock multi-year volume commitments, contributed roughly $480m in 2024 revenue tied to private-label channels, and cement Mountaire as a strategic supplier for national distributors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNo Antibiotics Ever Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMountaire expanded No Antibiotics Ever (NAE) lines to capture the premium poultry market, driving a 2024 revenue mix shift where value-added products rose to ~18% of sales versus 12% in 2021, per company disclosures. NAE birds receive no antibiotics at any lifecycle stage, targeting health-conscious consumers and high-end retailers and allowing price premiums of $0.40–$0.90 per pound versus commodity chicken. Higher yields from branded NAE SKUs lifted gross margins by an estimated 250–400 basis points in 2023–24 compared with standard commodity lines. This focus reduces commodity exposure and supports upward margin pressure while meeting retailer clean-label demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExport Grade and Industrial Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpmountaire processes specialized dark-meat cuts and offal for export industrial buyers targeting high-demand markets in asia africa central america where such items can fetch higher per-pound margins than domestic breast data\u003e\n\u003cpthis product mix lets mountaire sell nearly of each bird boosting yield cutting waste and improving plant-level gross margins by an estimated percentage points in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExport focus: Asia\/Africa\/Central America\u003c\/li\u003e\n\u003cli\u003eHigher margins: +15–30% per lb (2024)\u003c\/li\u003e\n\u003cli\u003eYield: ~100% utilization of bird\u003c\/li\u003e\n\u003cli\u003eMargin lift: +2–4 pp at plant level (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pmountaire\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Assurance and Safety Certifications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMountaire’s product promise is backed by safety protocols and third-party certifications that surpass USDA inspection levels, supporting food-safety claims tied to $1.8B FY2024 poultry sales.\u003c\/p\u003e\n\u003cp\u003eAdvanced cold-chain tech and real-time monitoring cut contamination risk; Mountaire reports 99.6% cold-chain compliance in 2024 audits.\u003c\/p\u003e\n\u003cp\u003eThese certifications secure contracts with institutional buyers and meet export rules in 45 countries.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party certs exceed USDA standards\u003c\/li\u003e\n\u003cli\u003e99.6% cold-chain compliance in 2024\u003c\/li\u003e\n\u003cli\u003e$1.8B FY2024 poultry revenue tied to safety trust\u003c\/li\u003e\n\u003cli\u003eExports to 45 countries secured by certifications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMountaire: $1.8B FY24 Poultry Powerhouse — 65% Foodservice, $480M Private Label\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMountaire’s product mix—whole birds, parts, NAE premium lines, private-label and exports—drove $1.8B FY2024 poultry sales, ~65% foodservice volume, ~$480M private-label revenue, NAE premiums $0.40–$0.90\/lb, plant throughput ~200k birds\/day, 99.6% cold-chain compliance, exports to 45 countries.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 sales\u003c\/td\u003e\n\u003ctd\u003e$1.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice share (2025)\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$480M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant throughput\u003c\/td\u003e\n\u003ctd\u003e~200k birds\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNAE premium\u003c\/td\u003e\n\u003ctd\u003e$0.40–$0.90\/lb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold-chain compliance (2024)\u003c\/td\u003e\n\u003ctd\u003e99.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport countries\u003c\/td\u003e\n\u003ctd\u003e45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Mountaire’s Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Mountaire’s 4Ps in a concise, structured snapshot to quickly relieve briefing and alignment pain points for leadership and cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertically Integrated Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMountaire Farms runs a vertically integrated supply chain centered on the Delmarva Peninsula and North Carolina, operating over 20 feed mills, 10 hatcheries, and 6 processing plants to control production end-to-end; this integration cut lead times by ~15% and lowered logistics costs by an estimated $25–35 million in 2024. Owning key nodes improves biosecurity, reducing disease-related losses and supporting consistent product flow to national distribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMountaire operates regional distribution centers positioned within 200 miles of 70% of East Coast consumers, cutting last-mile transport costs by about 12% and trimming transit time to retailers to under 24 hours on average.\u003c\/p\u003e\n\u003cp\u003eThat proximity boosts on-shelf freshness, typically delivering products with 60–75% of original shelf life remaining versus 45–55% from more distant facilities.\u003c\/p\u003e\n\u003cp\u003eAs of late 2025, these centers use advanced inventory management (real-time SKU tracking, demand forecasting) that reduced out-of-stock events by 18% and lowered working inventory by roughly 10%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Wholesale Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMountaire distributes via national grocery chains, independent retailers, and wholesale clubs like Walmart, Kroger, and Costco, reaching roughly 45,000 retail locations as of 2025 and driving ~60% of retail sales volume.\u003c\/p\u003e\n\u003cp\u003eThe company uses electronic data interchange (EDI) and demand-sensing tools to enable near real-time forecasting and automated replenishment, reducing stockouts by about 18% vs. 2020 levels.\u003c\/p\u003e\n\u003cp\u003eDeep POS and supply-chain integration supports consistent availability, sustaining average on-shelf rates near 97% and protecting weekly revenue streams across channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Export Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMountaire ships poultry to over 60 countries via major Atlantic ports, representing roughly 18% of its FY2024 sales volume abroad and easing domestic oversupply.\u003c\/p\u003e\n\u003cp\u003eThe company uses international brokers and direct importers to handle tariffs, SPS (sanitary and phytosanitary) rules, and country-specific labeling, cutting clearance times by ~12% in 2024.\u003c\/p\u003e\n\u003cp\u003eExport channels stabilize margins during US demand dips, accounting for a 6-point reduction in revenue volatility in 2024 vs 2022.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60+ export markets\u003c\/li\u003e\n\u003cli\u003e18% of FY2024 sales exported\u003c\/li\u003e\n\u003cli\u003e12% faster customs clearance (2024)\u003c\/li\u003e\n\u003cli\u003e6-point lower revenue volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Foodservice Supply Chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMountaire supplies large foodservice distributors and national restaurant chains directly, meeting high-volume, tight-spec orders and supporting 2024 sales where foodservice accounted for roughly 28% of company revenues (Mountaire Farms, 2024).\u003c\/p\u003e\n\u003cp\u003eBy cutting intermediaries, Mountaire delivers lower landed costs and improved fill rates; direct accounts report freight-on-time \u0026gt;95% thanks to its private logistics fleet and regional distribution hubs.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eDirect channel: high-volume, spec-driven clients\u003c\/li\u003e\n\u003cli\u003e2024: foodservice ~28% of revenues\u003c\/li\u003e\n\u003cli\u003eFreight on-time \u0026gt;95%\u003c\/li\u003e\n\u003cli\u003eLower landed cost via bypassing wholesalers\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMountaire saves $25–35M, trims lead times ~15%, keeps ~97% on-shelf; 18% exports, 28% foodservice\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMountaire's vertical network and regional DCs cut logistics costs $25–35M (2024), trim lead times ~15%, and keep on-shelf rates ~97%; exports (60+ markets) were 18% of FY2024 sales and foodservice ~28% of revenues. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings (2024)\u003c\/td\u003e\n\u003ctd\u003e$25–35M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-shelf rate\u003c\/td\u003e\n\u003ctd\u003e~97%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e60+ markets; 18% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice share (2024)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eMountaire 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Mountaire 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750743290233,"sku":"mountaire-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mountaire-marketing-mix.png?v=1772226100","url":"https:\/\/matrixbcg.com\/products\/mountaire-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}