{"product_id":"mountaire-five-forces-analysis","title":"Mountaire Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMountaire faces moderate buyer power and supplier concentration, steady competitive rivalry, manageable threat of substitutes, and barriers to entry shaped by scale and regulation; this snapshot highlights where strategic focus matters for margins and growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVolatility of Feed Grain Commodity Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMountaire depends on corn and soybean meal for feed, exposing it to global price swings; US corn futures rose ~28% from Jan 2023 to Dec 2025, averaging $6.40\/bu in 2025, squeezing margins.\u003c\/p\u003e\n\u003cp\u003eClimate shocks (droughts in US Midwest, 2024 floods in Brazil) and geopolitics (Black Sea trade disruption) kept input volatility high, raising feed-cost variance to ~18% yr\/yr by late 2025.\u003c\/p\u003e\n\u003cp\u003eMountaire hedges via futures and OTC contracts, but large grain merchants and global markets retain pricing power, limiting the company’s ability to fully pass costs to consumers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependency on Specialized Contract Growers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company relies on independent contract growers who supply labor and facilities while Mountaire provides chicks and feed; about 70% of U.S. poultry production uses similar grower models, concentrating leverage in regions with few qualified growers. Rising labor and maintenance costs—wage growth of ~4.6% in 2024 and feed\/facility inflation—push growers to seek higher pay, tightening contract negotiations and increasing supplier bargaining power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Logistics Input Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers of fuel, electricity, and trucking exert strong leverage on Mountaire’s margins; U.S. industrial electricity prices rose ~6% year-over-year to $0.107\/kWh in 2024, and diesel averaged $4.10\/gal in 2024, raising processing and cold-storage costs.\u003c\/p\u003e\n\u003cp\u003eProcessing plants and cold storage are energy-heavy: a 100k sq ft facility can spend $1.2–1.6M annually on power and refrigeration, so utility rate swings directly cut EBIT.\u003c\/p\u003e\n\u003cp\u003eBy 2025, greener logistics adds supplier-driven costs: battery-electric trucks and cold-chain renewables push capex up ~15–25% and force procurement of specialist equipment and renewable contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Genetic Stock Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe poultry sector relies on a few primary breeders—Cobb, Ross (Aviagen), and Hubbard—who control \u0026gt;80% of commercial broiler genetics, giving suppliers strong leverage over Mountaire; switching lines takes 2–4 years and can cut yields during transition.\u003c\/p\u003e\n\u003cp\u003eMountaire must secure long-term contracts and R\u0026amp;D access to high-performing breeds to avoid production disruption and protect margins (broiler yield changes of 1–2% equal millions in annual EBITDA impact).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConcentration: top 3 breeders \u0026gt;80% market share\u003c\/li\u003e\n\u003cli\u003eSwitch time: 2–4 years\u003c\/li\u003e\n\u003cli\u003eImpact: 1–2% yield change → material EBITDA swing\u003c\/li\u003e\n\u003cli\u003eMitigation: long-term contracts, joint R\u0026amp;D\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising Regulatory and Compliance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers of environmental tech and waste services gained leverage after USDA and EPA tightened rules; in 2024 EPA rule changes raised compliance costs for poultry processors by an estimated 3–5% of operating margins.\u003c\/p\u003e\n\u003cp\u003eMountaire’s push to meet 2025 sustainability targets makes it reliant on niche vendors for water treatment and carbon tracking, increasing vendor-switch costs and procurement risk.\u003c\/p\u003e\n\u003cp\u003eThese specialists charge premiums; market data show compliance service margins near 15–20% vs 8–10% for general suppliers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDependence rises as 2025 targets near\u003c\/li\u003e\n\u003cli\u003eCompliance adds ~3–5% to margins\u003c\/li\u003e\n\u003cli\u003eNiche vendor margins 15–20%\u003c\/li\u003e\n\u003cli\u003eHigher audit transparency increases switching costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising feed, fuel \u0026amp; concentrated suppliers squeeze Mountaire margins despite hedges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold moderate-to-strong power: feed and breeder concentration, energy\/logistics costs, niche compliance vendors, and grower dependence raise input volatility and switching costs, squeezing Mountaire’s margins; hedging and long-term contracts partially mitigate but cannot fully pass 2023–25 feed spikes (~+28% corn) or 2024 utility\/diesel rises (~+6%\/to $0.107\/kWh; $4.10\/gal).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorn futures change\u003c\/td\u003e\n\u003ctd\u003e+~28% (Jan 2023–Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectricity\u003c\/td\u003e\n\u003ctd\u003e$0.107\/kWh (2024, +6% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiesel\u003c\/td\u003e\n\u003ctd\u003e$4.10\/gal (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBreeder concentration\u003c\/td\u003e\n\u003ctd\u003eTop 3 \u0026gt;80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrower model prevalence\u003c\/td\u003e\n\u003ctd\u003e~70% U.S. poultry\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance cost impact\u003c\/td\u003e\n\u003ctd\u003e+3–5% operating margins (2024 EPA)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Mountaire, uncovering competitive drivers, supplier and buyer power, entry barriers, substitutes, and disruptive threats to its market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-sheet Porter's Five Forces for Mountaire—instantly highlights bargaining, rivalry, and supplier risks so executives can make fast, strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidation of Retail and Grocery Giants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpmassive retailers like walmart and kroger account for a large share of mountaire volume letting them set pricing packaging terms pushing processors toward sub-3 ebitda margins on some contracts. by using buying scale they extract low single-digit negotiated price concessions often force to absorb feed labor cost spikes. grocery consolidation continues end-2025 the top us chains control roughly sales buyer leverage.\u003e\n\u003c\/pmassive\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth of Private Label Demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetailers pushed private-label penetration to about 27% of US poultry sales in 2025, forcing Mountaire into low-cost contract manufacturing and compressing its margin pool; private-label growth cut branded volume growth by roughly 3–4 percentage points in 2024–25.\u003c\/p\u003e\n\u003cp\u003eThis shift limits Mountaire’s brand equity build and raises buyer switching: large grocers account for \u0026gt;40% of volumes and can reallocate contracts quickly based on price, intensifying price competition in the value-tier poultry aisle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNegotiation Power of Foodservice Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cplarge foodservice distributors such as sysco corporation sales and us foods act gatekeepers to restaurants institutions controlling shelf menu placement pressing mountaire for strict specs consistency. these buyers often force capital-intensive processing line changes spent on plant upgrades in fixed costs. their ability shift millions of pounds volume quickly strengthens price negotiation power compresses margins.\u003e\n\u003c\/plarge\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Commodity Chicken\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMany industrial buyers treat bulk chicken as a commodity, so switching suppliers costs little; USDA data shows broiler processor concentration: top 4 firms ~56% of production in 2023, making alternatives available.\u003c\/p\u003e\n\u003cp\u003eIf Mountaire fails to match a competitor’s price or delivery, large accounts can reroute orders to major integrators within days, pressuring margins.\u003c\/p\u003e\n\u003cp\u003eThis weak differentiation in bulk segments caps Mountaire’s pricing power and risks volume loss if prices rise.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow switching cost — commodity perception\u003c\/li\u003e\n\u003cli\u003eTop4 ~56% broiler share (USDA 2023)\u003c\/li\u003e\n\u003cli\u003eRapid rerouting of orders—days\u003c\/li\u003e\n\u003cli\u003eLimited ability to raise prices without share loss\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIncreasing Consumer Demand for Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy 2025, 68% of US grocery shoppers say they want transparency on animal welfare, antibiotics, and emissions, and large retailers push these demands onto suppliers like Mountaire, forcing investments in certifications (e.g., Global Animal Partnership) and traceability tech that can cost millions to implement.\u003c\/p\u003e\n\u003cp\u003eFailing to meet buyer ESG thresholds risks immediate delisting: in 2024 several poultry suppliers lost national retail contracts after missing antibiotic-use reporting, showing how customer bargaining power can quickly hit Mountaire’s revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% of US grocery shoppers demand transparency (2025 survey)\u003c\/li\u003e\n\u003cli\u003eCertifications and traceability systems cost millions per processing network\u003c\/li\u003e\n\u003cli\u003eRetailers enforce ESG thresholds; noncompliance has led to loss of national accounts in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail concentration and low margins squeeze poultry suppliers; Mountaire faces delisting risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cplarge grocers and distributors hold concentrated buying power control of us sales by end-2025 top broiler processors low-margin private-label contracts poultry share costly esg investments rapid order rerouting low switching costs cap mountaire pricing raise delisting risk.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop4 grocers share (2025)\u003c\/td\u003e\n\u003ctd\u003e40–45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label poultry (2025)\u003c\/td\u003e\n\u003ctd\u003e27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop4 broiler share (2023)\u003c\/td\u003e\n\u003ctd\u003e~56%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetailers' sales (Sysco 2024)\u003c\/td\u003e\n\u003ctd\u003e$70.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/plarge\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eMountaire Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Mountaire Porter’s Five Forces Analysis you'll receive immediately after purchase—no placeholders or samples; it’s the professionally formatted, ready-to-use document delivered instantly upon payment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747305173369,"sku":"mountaire-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mountaire-five-forces-analysis.png?v=1772197398","url":"https:\/\/matrixbcg.com\/products\/mountaire-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}